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2018 Ecommerce Product Upsell Swipe File


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Coming up with product upsell ideas can be hard... So we wrote this doc with 11 upsell examples from companies that are killing it. Check out these examples and browse their websites for inspiration.

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2018 Ecommerce Product Upsell Swipe File

  1. 1. 2018 Ecommerce Product Upsell Swipe File  Coming up with product upsell ideas can be hard. So I’ve created this                          doc with 11 extra upsell examples from companies that are killing it.    My recommendation? Check out these examples and browse their                  websites for inspiration. Enjoy!  1. ProFlowers      ProFlowers sells flowers. But they also sell vases and gourmet                    chocolates to take your flower gifting experience to the next level! 
  2. 2. 2. WinZip    WinZip is a company almost as old as the dinosaurs. Yes, they still know                            how to upsell! They give you the option to “upgrade” your software to                          the pro version, which gets you loads of extra features. 
  3. 3. 3. Elegant Themes      Next up we have Elegant Themes. They offer premium WordPress                    themes. Their upsell is unique; they offer a yearly $89 plan, or you can                            get lifetime access for just under 3 years’ worth of payments. 
  4. 4. 4. SiteGround      SiteGround is one of my favorite hosting companies. They use a tactic                        of offering three packages, with the middle package being their “best                      seller”. By tagging the middle one best seller, they increase the chances                        a new user picks that over the smaller package. 
  5. 5. 5. Death Wish Coffee      Death Wish Coffee sells “The world’s strongest coffee”. (Haven’t tried it,                      so I can’t say if that’s true or not!)    Their upsell tactic is simple - more coffee. But they also try to upsell you                              to a subscription instead of a one time purchase. This is a great way to                              increase that elusive monthly recurring revenue. (Hint: You can use the                      BoldCommerce upsell app I mentioned to do this on your store.) 
  6. 6. 6. J. Crew      You’ve probably heard of (or shopped at) J. Crew before. They, too, are                          product upsell jedi. Retail stores have to be, since they rely on the                          traffic that walks in the door.    They offer a “20/30” method - 20% off 2 styles or 30% off 3+ styles. This                                is a way to get people to simply buy more at a discount.   
  7. 7. 7. Walmart      That’s right - the big W’s got game too. They love to offer product                            bundles - you buy more things together and save. This is an easy way to                              increase average order value. 
  8. 8. 8. Lenscrafters      Here’s a poor example of upselling. There’s no obvious distinction (like                      visual cues or big obvious bullets) between the packages. This really                      encourages people to simply pick the cheapest package.    This is bad, m’kay? 
  9. 9. 9. California Pizza Kitchen    You could also learn a thing or two from Pizzarias. They do upselling by                            letting you build your own product. An obvious choice for pizza, but you                          can also use this on your own products to encourage upsells. Build a                          drone, build a laptop, build a bear… you name it!    Plus, psychology makes us more likely to buy when we customize                      something. 
  10. 10. 10. Bath & Body Works      Bath & Body works is a pro at upselling. They’re always running BOGO                          offers, bundles, and simply bigger bottles. 
  11. 11. 11. Color Pop      My girlfriend is in love with Colourpop - and they’re eCommerce                      geniuses. Every package they send has samples and handwritten thank                    you letters.    They actually use these “free” samples as an upsell. You get to pick the                            sample you get. Then, once you try it, chances are good you’ll come                          back to buy it (or try a different sample). So it’s like a delayed product                              upsell!    ---   
  12. 12. And that’s all I’ve got for you for now. To access the full training kit for                                product upselling, and more, ​click here​.            - - - - - - - - - - - - - - - - - - - - - - - - - - - -  BONUS!​ 2018 PRODUCT LAUNCH TRAINING MATERIALS