SlideShare a Scribd company logo
1 of 13
Realtors
                                &
                          YouTube


training| real estate websites | social
                                media

            TECHNOLOGY
The Realtor Training Blog
  Live Training Events
  El Guapo
  Building the largest most comprehensive collection of
Realtor Marketing Tech on the Planet.

                      TECHNOLOGY
just being on social media wont take you to the
      promise land of unicorns and pots of gold




social media are tools to use for expanding
your reach and broadcasting your message

                 TECHNOLOGY
the three stages of online/internet
                   marketing for real estate

1. basic: using everything that is FREE.

2. advanced: websites, video creation, advanced
social media, advanced zillow/trulia accounts

3. braveheart: blogging, advertising, squeeze
pages, advanced video blogging, pay per click ads,
spending money to generate leads

                TECHNOLOGY
               TECHNOLOGY
stage 1: basic internet marketing for
                                                   Realtors
facebook
twitter
youtube
                                                     SOCIAL
google+
                                                   NETWORKING
google places
                                                    WEBSITES
linkedin
yelp
pinterest

                                                 REAL ESTATE
zillow.com
                                                 MARKETING
trulia.com
                                                  WEBSITES
r e a l t o r. c o m
homes.com

                             TECHNOLOGY
                            TECHNOLOGY
YouTube, stats
   60 Hours of video get uploaded on YouTube every minute.
   4 billion videos are watched every day.
   YouTube Mobile gets 600 Million views every day.
   YouTube is the 3rd most viewed website after Google (1)
& Facebook (2).
   700 YouTube videos are shared on Twitter every minute.
  100 Million people take a social action on YouTube every
week (likes, shares, comments, etc.)
   500 Years of YouTube videos are watched every day on
Facebook.
   YouTube Traffic: 30% US ¦ 70% Rest of the world.

                   TECHNOLOGY
                  TECHNOLOGY
YouTube, why?
  start making video, it s easier than you think.

   content: your property videos, they can be placed on
Trulia, Zillow, Home.com, Realtor.com

  content: agent video, showcase yourself,

  ROCKSTAR: content: community video, showcase your
community

  go to youtube.com/ushometours/
great example of an effective youtube page

   label your videos and give good descriptions and link backs
to your site correctly using SEO Keywords.

                    TECHNOLOGY
                   TECHNOLOGY
YouTube
   videos should ideally be 2 - 5 minutes max, anything
over 5 minutes has to be really, really good to keep
viewers watching it.

  think of your background, natural backgrounds of your
office, a kitchen of one your listings.

   property videos can include more than just the house,
show off the park, community pool, neighborhood, places
nearby, etc...

   get a youtube background from me!!! LOL



                   TECHNOLOGY
                  TECHNOLOGY
create playlist to separate your video    Realtor
content.
                                           Strategy
   think of keywords when giving your
videos a title name and filling out the     for using
description. SEO SEO SEO
                                           YouTube
   optimize your profile name and
profile settings.

  LINK your Facebook, Linkedin,
Website, Blog, etc.... to facebook.




                   TECHNOLOGY
                  TECHNOLOGY
YouTube




 TECHNOLOGY
TECHNOLOGY
get the right equipment.

   practice and keep making video, you
will get better.
                                           Video
  just make them. easier than it looks
                                             For
   WHAT S THE POINT: Separate
yourself from the majority of Realtors   Realtors
that don t do video.

   Share video on Pinterest, Facebook,
Linkedin, Twitter, Blog.



                 TECHNOLOGY
                TECHNOLOGY
Kodak Zi8, or, Kodak Playtouch



                           Video
                               For
                       Realtors




 TECHNOLOGY
TECHNOLOGY
AgentRedefined.com
    home to the
Realtor Training Blog




  TECHNOLOGY
 TECHNOLOGY

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How To Use You Tube for Realtors

  • 1. Realtors & YouTube training| real estate websites | social media TECHNOLOGY
  • 2. The Realtor Training Blog Live Training Events El Guapo Building the largest most comprehensive collection of Realtor Marketing Tech on the Planet. TECHNOLOGY
  • 3. just being on social media wont take you to the promise land of unicorns and pots of gold social media are tools to use for expanding your reach and broadcasting your message TECHNOLOGY
  • 4. the three stages of online/internet marketing for real estate 1. basic: using everything that is FREE. 2. advanced: websites, video creation, advanced social media, advanced zillow/trulia accounts 3. braveheart: blogging, advertising, squeeze pages, advanced video blogging, pay per click ads, spending money to generate leads TECHNOLOGY TECHNOLOGY
  • 5. stage 1: basic internet marketing for Realtors facebook twitter youtube SOCIAL google+ NETWORKING google places WEBSITES linkedin yelp pinterest REAL ESTATE zillow.com MARKETING trulia.com WEBSITES r e a l t o r. c o m homes.com TECHNOLOGY TECHNOLOGY
  • 6. YouTube, stats 60 Hours of video get uploaded on YouTube every minute. 4 billion videos are watched every day. YouTube Mobile gets 600 Million views every day. YouTube is the 3rd most viewed website after Google (1) & Facebook (2). 700 YouTube videos are shared on Twitter every minute. 100 Million people take a social action on YouTube every week (likes, shares, comments, etc.) 500 Years of YouTube videos are watched every day on Facebook. YouTube Traffic: 30% US ¦ 70% Rest of the world. TECHNOLOGY TECHNOLOGY
  • 7. YouTube, why? start making video, it s easier than you think. content: your property videos, they can be placed on Trulia, Zillow, Home.com, Realtor.com content: agent video, showcase yourself, ROCKSTAR: content: community video, showcase your community go to youtube.com/ushometours/ great example of an effective youtube page label your videos and give good descriptions and link backs to your site correctly using SEO Keywords. TECHNOLOGY TECHNOLOGY
  • 8. YouTube videos should ideally be 2 - 5 minutes max, anything over 5 minutes has to be really, really good to keep viewers watching it. think of your background, natural backgrounds of your office, a kitchen of one your listings. property videos can include more than just the house, show off the park, community pool, neighborhood, places nearby, etc... get a youtube background from me!!! LOL TECHNOLOGY TECHNOLOGY
  • 9. create playlist to separate your video Realtor content. Strategy think of keywords when giving your videos a title name and filling out the for using description. SEO SEO SEO YouTube optimize your profile name and profile settings. LINK your Facebook, Linkedin, Website, Blog, etc.... to facebook. TECHNOLOGY TECHNOLOGY
  • 11. get the right equipment. practice and keep making video, you will get better. Video just make them. easier than it looks For WHAT S THE POINT: Separate yourself from the majority of Realtors Realtors that don t do video. Share video on Pinterest, Facebook, Linkedin, Twitter, Blog. TECHNOLOGY TECHNOLOGY
  • 12. Kodak Zi8, or, Kodak Playtouch Video For Realtors TECHNOLOGY TECHNOLOGY
  • 13. AgentRedefined.com home to the Realtor Training Blog TECHNOLOGY TECHNOLOGY

Editor's Notes

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