TrustBack.me measures the e-commerce trust, to inspire it in consumers and increase sales, securing the online shopping.

1. We Trust in the Trusted eCommerce Era
We measure Trust
To inspire it in Consumers
And increase Sales
A very small problem but very widespread
Adamo.Crespi@TrustBack.Me
Hi[@Aerendir].com

2. PROBLEM
European Union
“One of the main factors holding back
the development of e-commerce,
both domestic and cross-border, is
consumers' concern about what will
happen if things go wrong.”
Source:
COM 2011 942 EN – Bringing e-commerce benefits to consumers, par. 9

3. Problem
Consumers don’t trust ecommerce
Consumers are not comfortable with online shopping.
The ones who buy online, don’t trust (new) merchants.
Merchants like to sell online, but build a strong
reputation could be difficult and expensive too.

4. PROBLEM
In the on-line shopping there is a
Lack of Trust
Weacknesses of actual tools
(for both merchants and consumers)
1. Are “Crackable”;
2. Create “Black Markets”;
3. Do not integrate properly in the buying process;
4. Do not are impartial: Merchants Pay Money ;)
5. No fully integrate: setup fee;
6. Do not provide additional benefits that may
well be obtained (as social dynamics);
7. Are very expensive.

5. IMAGINE AN ON-LINE WORLD WHERE
EVERYONE CAN BUY EVERYWHERE,
WITHOUT THE CONCERN OF BEING
CHEATED.
PLUS, IMAGINE: WHAT IF THE SYSTEM
WAS FREE?
“WHAT A WONDERFUL WORLD… Oh
yeah!”
L. Armstrong (not N.)

6. The SOLUTION
We measure Trust
To inspire it in Consumers
And increase Sales
A very small problem but very widespread

7. SOLUTION
What Influences Purchases

8. COMPETITION
+
RELIABILITY
Business Verification
Uses ALSO
Security Seals
those indexes
to measure
Privacy Seals trustiness,
Digital Certificates unlinking it
from the price
E-commerce Rating
They link the PRICE
Product Review to the TRUST
Business Rating
- IMPARTIALITY AND TRUST +

9. SOLUTION
The Consumer BUYS
TrustBack.me asks him a
Feedback
The Consumer releases the
Evaluation
The Merchant collects data
showing TRUSTWORTHINESS
The Consumers feel
SAFE WHEN BUY

10. GREAT OPPORTUNITY!
European Union
“The Digital Agenda for Europe has
set out targets for 2015: 50% of
consumers buying on-line and 20%
buying on-line cross-border within
the EU.”
Source:
COM 2011 942 EN – Bringing e-commerce benefits to consumers, par. 12

11. MARKET AS CHESS

12. TEAM
ADAMO aerendir CRESPI (Founder & CEO)
• Started to study eCommerce 10+ years ago
• Webmaster from the age of 14
• Knows PHP, HTML, CSS
• Legal education (Privacy, Consumers, eCommerce)
Drop me a line
hi@aerendir.com