What you need to know build customer trust and loyalty online in 2022. 2021 was the year in which the COVID-19 pandemic continued to define many areas of life and business. It taught us to adapt to challenges and embrace technology to bridge the gaps caused by the restrictions that trickled over from 2020. If the past two years have taught us anything, it is that COVID-19 is not going anywhere any time soon. Businesses will need to keep up with the changes COVID has fueled to remain relevant in the digital world. In 2022, customers will continue to demand more personalized experiences and expect transparency and privacy for sharing their data. This will call for rejuvenated efforts to maintain customer trust in the ever-changing business landscape. Brands will compete on trust both offline and online. Online trust will evolve over the years to accommodate the growing young population. They see new technologies as enablers in the new digital economy. Businesses that embrace both digital transformation and trust will remain competitive among this demographic that quickly warms up to these technologies. From e-commerce to financial services, staying differentiated will require you to stay in touch with the latest trends to remain relevant and maintain customer trust and loyalty.

1. 5
5
Online Trust Trends for
Online Trust Trends for
2022
2022
As e-commerce grows, customer trust in online shopping
remains fragile due to uncertainties and financial strain that
the pandemic has brought upon many households.
Recommendation
Businesses need to leverage online reviews to build social
proof and help customers make purchase decisions in
thriving marketplaces.
Online trust in e-commerce evolves
Advertisements, influencer marketing and lately, livestream
shopping have been instrumental in fueling the uptake of
social commerce by users.
Recommendation
Businesses that are serious about building trust will
acknowledge this reality and leverage the power of online
social networks in enhancing their marketing efforts.
Customer trust is fueling the growth of
social commerce
Today’s customers expect personalization but with privacy.
Even then, customers expect that the companies they trust
with their data will treat it with the care and security it
deserves.
Recommendation
Embrace zero-party data. UTU is building zero-party tools to
enable you to deliver smart social recommendations that
combine the power of social networks and AI-powered
personalization.
Both personalization and data privacy
remain key in building trust
37% of consumers named a fintech firm as their most-
trusted financial brand. Additionally, consumer trust and
adoption in cryptocurrencies has skyrocketed around the
globe.
Recommendation
Embrace digital technologies and leverage data responsibly
for more effective customer service and propositions that
build trust in financial services.
Consumers are putting more trust in
fintech vs traditional banks
Web3 promises to give data control back to online
consumers by upholding digital privacy and transparency.
While the trend is still early, we predict major strides will be
made in 2022.
Recommendation
From NFTs to the "metaverse", keep up with the trends in the
ever-changing digital world. Look for opportunities in the
space to grow your business.
Trust will be rebuilt in Web3
Content source: utu.io/blog
@ututrust