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Aelian Liu
數位行銷作品集
2015~2017
劉培鼎
royok915@gmail.com 0920227597
Aelian Liu
• 2015~2016
-上聯國際
-真功夫油品職人
-TESA第一屆電商營運擂台賽
-賀田國際
• 2016~2017
-邊界日記
Aelian Liu
• 2015~2016
-上聯國際
-真功夫油品職人
-TESA第一屆擂台賽
-賀田國際
• 2016~2017
-邊界日記
Aelian Liu
上聯國際-網站企劃+GA流量分析
Aelian Liu
上聯國際-展覽+團購網站提案
Aelian Liu
• 2015~2016
-上聯國際
真功夫油品職人
TESA第一屆擂台賽
賀田國際
• 2016~2017
-邊界日記
Aelian Liu
2015 真功夫油品職人
Aelian Liu
• 2015~2016
-上聯國際
-真功夫油品職人
TESA第一屆電商營運擂台賽
-賀田國際
• 2016~2017
-邊界日記
Aelian Liu
第一屆TESA電商營運擂台賽
與朋友組隊(EZ購)
進入決賽(近60組參
加初賽,僅8組進入
決賽),獲得營收王
Aelian Liu
第一屆TESA電商營運擂台賽
參賽歷程記錄
Aelian Liu
第一屆TESA電商營運擂台賽
我負責操作Tenmax
原生廣告,並成功
以最低CPC導入最
高流量
Aelian Liu
• 2015~2016
-上聯國際
-真功夫油品職人
-TESA第一屆擂台賽
賀田國際
• 2016~2017
-邊界日記
Aelian Liu
創下 USD 1.92 的CPA & 8.82% 的CVR,遠優於KPI(CPA= USD 5, CVR=1%)
賀田國際-Google Ad優化
Aelian Liu
批發網站EZ Order(wholesaler.asisanproducts.com),搜尋廣告
賀田國際-Google Ad優化
Aelian Liu
批發網站, Gmail廣告,CTR>50%, CPC僅為KPI(USD 0.1)的一半
賀田國際-Google Ad優化
Aelian Liu
批發網站,2016年3~8月,導入了超過原先KPI(5000造訪/月 )1倍的優質流量
賀田國際-導流成果
Aelian Liu
批發平台EZ Order
促銷&招商活動企劃
賀田國際-平台營運
Aelian Liu
批發平台EZ Order
招商文宣協製
賀田國際-平台營運
Aelian Liu
批發平台EZ Order
招商文宣協製
賀田國際-平台營運
Aelian Liu
提升B2B平台營收企劃提案( by 心智圖軟體 X-mind )
賀田國際-平台營運
Aelian Liu
買賣媒合活動企劃&執行(AsianProducts,手工具)
賀田國際-平台營運
Aelian Liu
買賣媒合活動企劃&執行(AtopTaiwan-尋找台灣優質廠商)
賀田國際-平台營運
Aelian Liu
發送結合內容行銷的純文字e-mail給
台灣 AsianProducts 會員,1天內帶
來10通網站客製的諮詢電話
賀田國際-Email行銷
Aelian Liu
賀田國際-Email行銷
依B2B平台
(AsianProduct
s)會員生命週
期(Life Cycle)
企劃發信排程
(by 心智圖軟
體 X-mind)
Aelian Liu
賀田國際-參展策劃
以媒體版位(實體雜誌+網站)換
到5個免費的展覽攤位,為公司
省下近30萬元
Aelian Liu
• 2015~2016
-上聯國際
-真功夫油品職人
-TESA第一屆擂台賽
-賀田國際
• 2016~2017
邊界日記
Aelian Liu
2017 邊界日記
網站上線後結合自
媒體、付費媒體、
外部媒體,僅半年
即締造 800多筆FB
分享數
Aelian Liu
2017 邊界日記
付費媒體(FB廣告)操作成效:平均CPC=NTD. 1~2,相關性分數= 9~10分
Aelian Liu
2017 邊界日記
網站上線僅半年
即有 10多篇文章
在Google 搜尋結
果第1頁,其中至
少6篇在前5名
Aelian Liu
2017 邊界日記
其中2篇,分別在今年1月上旬 & 3月下旬上線,截至五月中旬單靠Google自然搜尋量近3個月內已
累積7500多次的曝光&近400次的點擊
Aelian Liu
2017 邊界日記
網站上線僅半年PV數(瀏覽量)即 破20000,跳出率69%也優於業界高標(75%)
Aelian Liu
2017 邊界日記
網站上線僅半年即
出現 Google
Sitelinks,代表網
站的流量/結構/內
容品質已得到
Google認可

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劉培鼎 數位行銷作品集 2015 2017年