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2. Take your brand on a high
with Spice jet, Indigo, Go air,
Indian Airline, Jet Airways

3. Airline Passenger Profile
Captive Audience of more than 12.0 Lacs passengers per month
Direct, Smart, Aware, Net Savvy customers of which
60% customers used internet for booking
27% are first time fliers
51% opted for exciting fares
80%of the passengers are from 6 metros
60% are corporate fliers
Average flight Duration is 1 hr 49 min
Minimum average time spent on board by a guest is 1 hr 20 min
Captive – No cell phones, limited reading material, limited usage of
electronic items, no in-flight entertainment system.

4. Airline Passenger Gender
Passenger Gender
Gender Percentage
Male 66
Female 34
Total 100

5. Did You Know The Impact Of In-Flight Media??
In-Flight ads have the highest recall rate of all media,
77%,and generates an over 25% positive shift in intent
to purchase.*

6. What makes In-Flight media a smart choice?
For starters, In-Flight advertising offers the highest efficiency rate
of any media, at the lowest cost of sale, and provides up to 2,000
times the impact of traditional media!
Sample surveys show approximately 77% of passengers remember
the brand after exiting the aircraft
Nearly 100% saturation, with a targeted, captive audience that is
actively engaged by ads for an average of 1.5 - 8.5 hours.
In-Flight media provides opportunity for a brand to stand out from
the pack; only a limited number of partners are featured
throughout the fleet at any given time.
Source: Media Life Magazine

7. The Complete Interior Branding Experience
The Complete Interior Branding Experience inside Spice Jet aircrafts
includes branding on a combination of all the bulkheads and seat back
devices inside an aircraft
A passenger starts to experience your brand with the large format
bulkheads as soon as they enter the aircraft. Once they sit, the seat back
devices are placed right in front throughout the flight.. On exit the
bulkheads are again visible.
The branding completely envelopes the passenger and the entire
aircraft becomes a zone for your brand.

8. Full Interior Experience
Rendered Image Sizes: W -40” x H-18”

9. Full Interior Experience
Rendered Image
Sizes: W -40” x H-18”

10. Rear Bulkheads
Sizes: W -40” x H-18”

11. Why Full Interior Experience ?
Excellent combination of macro & micro level branding
reaching to each and every passenger inside the aircraft.
Combined impact ensures that your brand will not miss any
eyeballs inside the aircraft.
Several mix and match branding options possible.
Provides a unique 360 degree holistic branding experience
Highest levels of brand recall and retention at an affordable
cost

12. Airline Branding Options
Bulk Head Branding
Seat Back Devices
Step Ladders
Tarmac Coaches
Boarding Pass
Hand Baggage Tags (Custom)
Product Sampling
Innovations
Spicy Jingles
In-Flight Catalogue/Magazine

13. Cabin Bulk Head Branding
Front Bulkheads
Rear Bulkheads

14. Cabin Bulk Head Branding
Cabin bulkheads are the partitions between various portions of the
aircraft. Advertising on Aircraft Cabin Bulkheads is being done for the
first time in India on Spice Jet Aircrafts
The aim being to extend an advertiser’s reach into the aircraft cabin,
while maintaining a high-end brand and feel inside the cabin
Depending on the flight, minimum undistracted unprecedented
guaranteed viewing time is 45 minutes to 4 hours inside the aircraft
Large Format, uncluttered, head on media will attract several eyeballs of
a high net-worth captive audience
The first item to be seen by the passenger once they board the aircraft
and the last when they disembark
Sample Surveys show approximately 77% of passengers remember the
brand after exiting the aircraft

15. Seat Back Branding
Guaranteed Viewing

16. Seat Back Branding
Actual installed image

17. Seat Back Branding
Each device is placed on the back of the tray table directly facing
the passenger.
Patented locking mechanism ensures the ad is tamper free
The device is visible to every passenger during all aspects of flight
while the tray table is in its upright and locked position
170 - 200 devices displayed throughout the aircraft thereby
creating a zone for your brand
Guaranteed viewing time of 40 minutes to 8 hours, depending on
flight
Highest brand recall – about 77% of passengers remember the brand after exiting
the aircraft
Audience Profile A+ with no clutter, high recall and high penetration
Branding available on all 737 aircrafts

18. Step Ladder External Branding
External Branding – Customization possible. Actual Image

19. Step Ladder Internal Branding
Sides & Risers
Rendered Images
Head On

20. Step Ladder Branding
Spice Jet flights do not use aerobridges. They only use
stepladders for the passengers to enter and exit the
aircraft
The internal & External areas of the ladder can be
branded including:
• The two sides (Internal & External) of the ladder
• The risers on the steps
• The landing, right opposite the aircraft exit
Excellent opportunity for the brand to be enveloped and
seen by every passenger using the ladder to board or exit
out of the aircraft.

21. Branding on Stepladders
Ladder Internal Branding Available at:
Station Qty Type
Delhi 18 M/T
Mumbai 10 T
Ahmedabad 5 T
Chennai 10 T
Hyderabad 10 T
Kolkata 8 T
Goa 4 T
Srinagar 2 T
Pune 4 T
Jaipur 5 T
Varanasi 2 T
Ladder External & Internal Branding Available at:
Station Qty Type
Ahmedabad 5 T
Chennai 10 T
Hyderabad 10 T
Kolkata 8 T
Goa 4 T
M = Mobile T = Towable

22. External Wrapping of Tarmac Coaches
Rendered Images

23. External Wrapping of Tarmac Coaches
Rendered Images

24. Branding insideTarmac Coaches
Bus
Grabs
Static
Branding

25. External Wrapping of Tarmac Coaches
• These coaches run inside the airport ferrying passengers between
flights and the terminal.
• Each bus has a capacity of 60 passengers.
• Average occupancy of 40 passengers per bus.
• On an average the buses make 60 - 100 trips a day, constantly ferrying
the passengers within the terminals.
• Every month approximately 12.0 lacs passengers pass through all the
coaches
• Each passenger passes through the coach twice, once during
departure and once on arrival
• The entire bus can be wrapped, Internal Branding also available

26. Branding inside Tarmac Coaches
There will be 3- 4 static branding panels and 20-25 handles inside the
coaches thereby creating a zone for your brand.
Each bus grab handle will be double sided
Every month approximately 12.0 lac passengers pass through these
coaches
Each passenger passes through the coach twice, once during departure
and once on arrival
Depending on the airport, passengers spend approximately 10-15 min
inside the coaches.

27. External Wrapping & Internal branding of Tarmac coaches
Tarmac Coach Internal Branding Available at:
Station Qty Type
Delhi 8 Tata/AL
Mumbai 9 Tata/AL
Ahmedabad 3 Tata/AL
Chennai 8 Tata/AL
Hyderabad 9 Tata/AL
Kolkata 3 Tata/AL
Goa 1 Tata/AL
Madurai 1 Tata/AL
Jaipur 2 Tata/AL
Varanasi 2 Tata/AL
Internal Branding:
Tata = 4 double sided panels + Handles / Ashok Leyland = 3 double sided Panels + Handles
Tarmac coach – Both External & Internal Branding Available at:
Station Qty Type
Ahmedabad 3 Tata/AL
Chennai 8 Tata/AL
Hyderabad 9 Tata/AL
Kolkata 3 Tata/AL
Goa 1 Tata/AL
External Wrapping:
Tata = 2 sides only / AL (Ashok Leyland) = 2 sides only

28. Boarding Passes
Boarding Pass Branding is an extremely popular way to target
all the passengers of the airline
Cost–Effective, efficient and personalized.
Approximately over 12.00 lac boarding passes printed every
month
Minimum 3 touch points where boarding passes will be seen
by a passenger: Check-in, Security Check and while Boarding
The large portion of the boarding pass retained by the
passenger who takes it home

29. Hand Baggage Tags
Front Side of
Cabin Baggage Tag
Back side of
Cabin Baggage Tag
Size: 10.2 cms (W) x 5.1 cms (H)

30. Innovations: Hand Baggage Tags
Custom Branding Possibilities

31. Hand Baggage Tags
Baggage Tag Branding is a very useful, cost effective tool to
target all the passengers of the airline
Over 15.0 lac baggage tags every month, seen across airports
The tags can also be die-cut into customized shapes. You can
have baggage tags in the shape of your brand, logo or product
Minimum 2 touch points where baggage tags will be seen
by a passenger: Check-in and Security Check
A lot of passengers retain the tags on their hand baggage
for a considerable amount of time and are removed personally
by the passenger on reaching their destination

32. Product Sampling Inside Aircraft
Reference image

33. Product Sampling Inside Aircraft
Product Sampling: Can be done on the entire fleet or select Spice
Jet flights.
Sampling can be taken along with internal branding options like
Seat Backs or Bulkheads.
Excellent way to get the passengers to actually use & experience
the product.
A very cost effective method to reach out to a captive & receptive
target audience.

34. Innovations in the Aircraft
Meal Box branding
Coffee/Tea glass branding

35. Inflight Magazines
A new trend of advertising

36. Commercials
Advertising Type
Full Interior Experience
Seat Back Devices
Bulkhead Branding
Stepladder External & Internal branding
Stepladder Internal Branding
Coach Internal Branding
Boarding Passes
Baggage Tags
Sampling
Spiceroute

37. Terms & Conditions
Taxes as applicable. VAT 5% extra.
Lead Time:
Full Interior Experience / Bulkhead branding – 4 weeks,
Boarding Passes, Baggage Tags, Spicy Jingles 3-4 weeks;
Seat back devices, Step Ladder, Coach Branding 1-2 weeks.
Sampling, Innovations 2-3 weeks.

38. CONTACT US