Adsmovil - US Hispanic Vacation Trends 2012

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This survey’s main objective was to better understand the vacation trends among U.S. Hispanics mobile consumers.

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Adsmovil - US Hispanic Vacation Trends 2012

  1. 1. www.adsmovil.com US Hispanic Vacation Trends 2012 ¡De Vacaciones!
  2. 2. Research was conducted through mobile websites with users navigating Adsmovil's network of mobile sites Total size of this survey: 1,046 respondents Demographics: 63% Male; 37% Female. All bilingual. Dates: 03/21 – 03/27 This survey’s main objective was to better understand the vacation trends among US Hispanics. Methodology and Objetives: Vacation Trends 2012 25-34 39% 18-24 18% 55+ 7% Age Groups 35-54 36% Survey 2012
  3. 3. 57% of the respondents go on vacation at least once a year, while 24% never go on vacation Q3 Although the purchase of airline ticket using Internet is in high demand among Hispanics (28%), and the purchases through mobile Apps followed very close (23%), the travel agent expertise is still highly appreciated by our community, with 32% of the sample buying their tickets using this method Q4 Summer time is for vacationing! 38% of our respondents prefer the warmth of the season to go on a vacation. And Christmas time (34%) is the other ideal time to take a break from work. Q5 There’s no other place like home for Hispanics with an overwhelming 64% of the respondents choosing their home country as their preferred destination for vacationing. Family also ruled with 67% choosing ‘familia’ to spend their relaxing time Q6, Q7 Survey Highlights Vacation Trends 2012 Survey 2012
  4. 4. Hispanics keep their mobile phones close to them even during their vacations. 34% of Latinos use their mobile devices to brag about their vacations on Facebook or other social networks and 30 % of them recognized that they can’t live without their beloved devices Q8 40% of the surveyed Hispanics would take vacations during 2012 and 55% of them would prefer to get to a new place/destination during this period Q9, Q10 Survey Highlights Vacation Trends 2012 Survey 2012
  5. 5. 1xy 57%1x6m 14% 1x4m 5% Never 24% 3. Vacation Frecuency App 17% Internet 28% Tel 32% Agente viajes 23% 4. Purchase Method Survey Results Vacation Trends 2012 Survey 2012
  6. 6. Spring 25% Summer 38%Fall 3% Winter 34% 5. Time of Year Disney 24% Europa 6% Crucero 6% Pais 64% 6. Preferred Destination Survey Results Vacation Trends 2012 Survey 2012
  7. 7. Familia 67% Pareja 24% Amigos 9% 7. With whom Networking 34% Informacion 21% GPS 15% Always 30% 8. Mobile Use Survey Results Vacation Trends 2012 Survey 2012
  8. 8. Yes 40% No 23% Maybe 37% 9. Vacations 2012 Nuevo 55% Mismo 45% 10. Preferences Survey Results Vacation Trends 2012 Survey 2012
  9. 9. Adsmovil 121 Alhambra Plaza, Suite 1400 Coral Gables, FL 33134 www.Adsmovil.com T: 305-442-3411 @Adsmoviladv 121 Alhambra Plaza, Suite 1400 Coral Gables, FL 33134 www.Adsmovil.com T: 305-442-3411 @Adsmoviladv

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