Adsmovil - US Hispanic Vacation Trends 2012
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This survey’s main objective was to better understand the vacation trends among U.S. Hispanics mobile consumers.
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Adsmovil - US Hispanic Vacation Trends 2012
- 1. www.adsmovil.com US Hispanic Vacation Trends 2012 ¡De Vacaciones!
- 2. Research was conducted through mobile websites with users navigating Adsmovil's network of mobile sites Total size of this survey: 1,046 respondents Demographics: 63% Male; 37% Female. All bilingual. Dates: 03/21 – 03/27 This survey’s main objective was to better understand the vacation trends among US Hispanics. Methodology and Objetives: Vacation Trends 2012 25-34 39% 18-24 18% 55+ 7% Age Groups 35-54 36% Survey 2012
- 3. 57% of the respondents go on vacation at least once a year, while 24% never go on vacation Q3 Although the purchase of airline ticket using Internet is in high demand among Hispanics (28%), and the purchases through mobile Apps followed very close (23%), the travel agent expertise is still highly appreciated by our community, with 32% of the sample buying their tickets using this method Q4 Summer time is for vacationing! 38% of our respondents prefer the warmth of the season to go on a vacation. And Christmas time (34%) is the other ideal time to take a break from work. Q5 There’s no other place like home for Hispanics with an overwhelming 64% of the respondents choosing their home country as their preferred destination for vacationing. Family also ruled with 67% choosing ‘familia’ to spend their relaxing time Q6, Q7 Survey Highlights Vacation Trends 2012 Survey 2012
- 4. Hispanics keep their mobile phones close to them even during their vacations. 34% of Latinos use their mobile devices to brag about their vacations on Facebook or other social networks and 30 % of them recognized that they can’t live without their beloved devices Q8 40% of the surveyed Hispanics would take vacations during 2012 and 55% of them would prefer to get to a new place/destination during this period Q9, Q10 Survey Highlights Vacation Trends 2012 Survey 2012
- 5. 1xy 57%1x6m 14% 1x4m 5% Never 24% 3. Vacation Frecuency App 17% Internet 28% Tel 32% Agente viajes 23% 4. Purchase Method Survey Results Vacation Trends 2012 Survey 2012
- 6. Spring 25% Summer 38%Fall 3% Winter 34% 5. Time of Year Disney 24% Europa 6% Crucero 6% Pais 64% 6. Preferred Destination Survey Results Vacation Trends 2012 Survey 2012
- 7. Familia 67% Pareja 24% Amigos 9% 7. With whom Networking 34% Informacion 21% GPS 15% Always 30% 8. Mobile Use Survey Results Vacation Trends 2012 Survey 2012
- 8. Yes 40% No 23% Maybe 37% 9. Vacations 2012 Nuevo 55% Mismo 45% 10. Preferences Survey Results Vacation Trends 2012 Survey 2012
- 9. Adsmovil 121 Alhambra Plaza, Suite 1400 Coral Gables, FL 33134 www.Adsmovil.com T: 305-442-3411 @Adsmoviladv 121 Alhambra Plaza, Suite 1400 Coral Gables, FL 33134 www.Adsmovil.com T: 305-442-3411 @Adsmoviladv