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1. POLVOS COMPACTOS
Most lower SAS

2. Empresas
competidoras
Nivel de aceptación
Tipo de cliente
que atiende
¿Por qué razón
la eligen?
¿Dónde se comercializa el
producto?
¿A que precio lo
venden?
Alta Regular poca
Vogue X Todo tipo de
clientes
Variedad en tonos Droguerías, tiendas de
cosméticos
$8,000
Nailen X Todo tipo de
clientes
Llevan mucho
tiempo en el
mercado
Droguerías, tiendas de
cosméticos
$8,000
Sammy X Todo tipo de
clientes
Hidrata y da
suavidad
Droguerías, tiendas de
cosméticos
$10,000
Kaloe X Todo tipo de
clientes
Pigmentación y uso
de filtro solar
Tiendas de cosméticos $12,000
Vitú X
Adolescentes
Cuidado de pieles
jóvenes
Droguerías, revistas $6,000
2. 5 Análisis de la competencia

3. 2. 6. 1 Estrategia de producto o servicio
2. 6. 2 Estrategia de precio
¿Cuál será el precio del producto? $10,000
¿Cómo se ha determinado el precio? Sacando un promedio con los precios de las competencias
¿Es un precio de introducción al mercado o es un precio
definido
De introducción

4. 2. 6. 3 Estrategia de distribución (plaza)
2. 6. 2 Estrategia de promoción
Nuestra estrategia va a nivel nacional e internacional. En el ámbito nacional utilizaremos en canal de
ventas directas se difundirá el servicio a los clientes potenciales atravez de tarjetas de presentación
y volante así dando a conocer el producto por consiguiente en el internacional utilizaremos el canal
de delivery
¿Qué se hará para promocionar el negocio?
¿cuánto dinero se puede invertir en estas actividades?
Otros mecanismos a emplear para la promoción de los
productos

5. 3. 1 Características de la localización del negocio
3. 2 Bosquejo de la distribución del local
Nuestra localización es un punto estratégico para la atracción de clientes externos, por lo que es un lugar muy visitado
y concurrido. Ademas de esto es una localidad donde se puede compartir en grupo de personas brindándoles
tranquilidad mientras pueden ir dando un vistazo de nuestros productos

6. 3. 3 Especificaciones técnicas
Especificaciones técnicas del diseño del
producto
Imagen del producto descrito
3. 6 Posibles proveedores para la elaboración del producto
Quiminet Chem fluid
Cromaroma Fragansa
Lega químicos Sumiquim

7. 3. 7 Organización de las personas en el proceso productivo
Puesto de trabajo Número
Director Financiero 1
Director de marketing 1
Director de ventas 1
Director ejecutivo CEO 1
Director de recursos humanos 1
3. 8 Organización de las personas en el proceso productivo
Puesto de trabajo Tareas del puesto Experiencia mencionada en la idea de
negocio
Recursos humanos contratar, motivar y evaluar a los
empleados
No
Administrador Planear, organizar, dirijir y controlar No
Gerente Supervisar No
Contador Clasificar, registrar e interpretar la
Información financiera
No

8. 3. 7 Organización de las personas en el proceso productivo
N° Producto Precio del producto periodos Total
1 Piel seca 6.500 1 2 3 4 5
2 Piel grasa 6.500 6.800 7.00
0
3 Piel mixta 6.500 6.800

9. Skincare & Beauty Infographics
Skincare Beauty
Venus has a beautiful name and
is the second planet from the
Sun. It’s terribly hot, and its
atmosphere is poisonous
Jupiter is a gas giant and the
biggest planet in the Solar
System. It's the fourth brightest
object in the night sky

10. Skincare & Beauty Infographics
Clean
Exfoliate
Dry
Routine
Mars is actually
a cold place
Yes! Saturn is
the ringed
planet
Venus has a
beautiful name
Mercury is the
smallest planet

11. Skincare & Beauty Infographics
Benefits of
Vitamin C
Venus has a beautiful name
and it’s hotter than Mercury
Folic Acid
Saturn is the ringed planet
and it’s composed of
helium
Hydration
Despite being red, Mars is
actually a very cold place
Anti-Wrinkle
Mercury is the smallest
planet in the Solar System
Cucumber

12. Vitamins
Cream
Mask
Shampoo
Venus has a beautiful name
and it’s hotter than Mercury
Saturn is the ringed planet
and it’s composed of
helium
Despite being red, Mars is
actually a cold place
Mercury is the smallest
planet in the Solar System
Skincare & Beauty Infographics

13. Skincare & Beauty Infographics
Despite being red, Mars is
actually a cold place and
it’s full of iron oxide dust
Mercury is the closest
planet to the Sun and the
smallest one in the System
Venus has a beautiful name
and it’s hot. It’s the second
planet from the Sun
The Earth is the third planet
from the Sun and the only
one that harbors life

14. Skincare & Beauty Infographics
Neptune Jupiter Saturn
Neptune is the farthest
planet from the Sun
Jupiter is the biggest planet
of them all
Saturn is a gas giant and
has several rings
75% 60% 30%

15. Skincare & Beauty Infographics
Mercury is the closest
planet to the Sun
Saturn is composed of
hydrogen and helium
Mars is actually a
surprisingly cold place
Jupiter is the biggest
planet of them all
Neptune is the farthest
planet from the Sun
Venus has a beautiful
name and it’s very hot
Eyes Uplifting
& Firming Mask
Step 1
Step 3
Step 5
Step 4
Step 2
Step 6

16. Despite being red, Mars is actually a cold place
Venus has a beautiful name and it’s very hot
Saturn is composed of helium and hydrogen
Mercury is the smallest planet in the Solar System
1
2
3
4
Neptune
Skincare & Beauty Infographics

17. Skincare & Beauty Infographics
Mercury is the closest planet
to the Sun and the smallest
one of them all
Characteristic 1
Characteristic 2
Jupiter is a gas giant and the
biggest planet in the whole
Solar System
Characteristic 1
Characteristic 2
The Earth is the third planet
from the Sun and the only
one that harbors life
Characteristic 1
Characteristic 2
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18. Skincare & Beauty Infographics
55%
15%
35%
Mars
Despite being red, Mars is
actually a cold place
Mercury
Mercury is the smallest
planet in the System
Saturn
Saturn is the ringed planet
and a gas giant
Follow the link in the graph to modify its data and then
paste the new one here. For more info, click here

19. Skincare & Beauty Infographics
Day Night
Despite being red, Mars is
actually a cold place
Venus has a beautiful name and
it’s hotter than Mercury
Day Night
Saturn is the ringed planet and
it’s composed of hydrogen
Mercury is the closest planet to
the Sun and the smallest one

20. Skincare & Beauty Infographics
15%
25% 55%
35%
Black Spots
Despite being red, Mars
is actually a cold place
Make Up
Mercury is the smallest
planet in the System
Moustache
Venus has a beautiful
name and it’s terribly hot
Eyebrows
Saturn is the ringed
planet and a gas giant

21. Skincare & Beauty Infographics
Follow the link in the graph to modify its data and then paste the
new one here. For more info, click here
Mars
Despite being red, Mars
is actually a cold place
Mercury
Mercury is the smallest
planet in the System
Saturn
Saturn is the ringed
planet and a gas giant
Venus
Venus has a beautiful
name and it’s very hot

22. Downside
Percentage
Upside
Numbers
Venus has a
beautiful name
Mars is actually a
cold place
Yes! Saturn is the
ringed planet
Mercury is the
smallest planet
Jupiter is the
biggest planet
Pluto is considered
a dwarf planet
15% 55% 70%
1.548,25 5.879,15 66.357
Skincare & Beauty Infographics

23. Skincare & Beauty Infographics
Mars Venus
Mercury Jupiter
Venus has a beautiful
name and it’s hot
Despite being red, Mars is
actually a very cold place
Mercury is the smallest
planet in the Solar System
Jupiter is a gas giant and
the biggest planet

24. Skincare & Beauty Infographics
Despite being red, Mars is
actually a cold place and
it’s full of iron oxide dust
Characteristic 1
Characteristic 2
Top 1 Top 3
Top 2
Venus has a beautiful name
and it’s hotter than Mercury
Mercury is the smallest
planet in the Solar System
Mercury is the closest
planet to the Sun and the
smallest in the System
Characteristic 1
Characteristic 2
Venus has a beautiful
name and it’s very hot,
even hotter than Mercury
Characteristic 1
Characteristic 2
America Asia
Europe

25. Skincare & Beauty Infographics
Venus has a beautiful name
and it’s hotter than Mercury
Saturn is the ringed planet
and it’s composed of
helium
Despite being red, Mars is
actually a very cold place
Mercury is the smallest
planet in the Solar System
Jupiter is a gas giant and
the biggest planet
The Earth is the only planet
that has life
Venus
Saturn
Mars
Mercury
Jupiter
Earth

26. Mars Mercury
Despite being red, Mars is
actually a cold place full of iron
oxide dust
Mercury is the closest planet to
the Sun and the smallest in the
Solar System
Skincare & Beauty Infographics

27. Venus is even
hotter than Mercury
Mars is actually a
very cold place
Mercury is the
closest to the Sun
Jupiter is the
biggest of them all
The Earth is where
we all live
Saturn is composed
of hydrogen
Skincare & Beauty Infographics

28. Mars Mercury Jupiter
35% 25%
40%
Despite being red, Mars is
actually a very cold place
Mercury is the smallest planet
in the Solar System
Jupiter is a gas giant and the
biggest planet
50% 15%
35%
15% 25%
60%
2019 2020 2021
Skincare & Beauty Infographics

29. Mars
Despite being
red, Mars is
actually cold
Venus
Venus has a
beautiful name
and it’s hot
Jupiter
Jupiter is a gas
giant and the
biggest planet
Neptune
Neptune is the
farthest planet
from the Sun
Earth
The Earth is the
only planet that
harbors life
Skincare & Beauty Infographics

30. Mars Mercury
Despite being red, Mars
is actually a cold place
Mercury is the smallest
planet in the System
25% 25%
25%
20%
40% 25%
30%
15%
Venus
Venus has a beautiful
name and it’s hot
Earth
The Earth is the planet
we all live on
Skincare & Beauty Infographics

31. Skincare & Beauty Infographics
Mars
Venus
Mercury
Jupiter
Venus has a beautiful name
and it’s hotter than Mercury
Despite being red, Mars is
actually a very cold place
Mercury is the smallest
planet in the Solar System
Jupiter is a gas giant and the
biggest planet
Neptune
Neptune is the farthest
planet from the Sun
Earth
The Earth is the only planet
that harbors life

32. Venus has a cool
name and it’s
extremely hot
Despite being red,
Mars is actually a
very cold place
Mercury is the
smallest planet in
the Solar System
Jupiter is a gas
giant and the
biggest planet
45%
75%
55%
70%
Skincare & Beauty Infographics

33. Skincare & Beauty Infographics
15%
35%
25%
25%
Venus has a beautiful
name and it’s very hot
Despite being red, Mars is
actually a very cold place
Mercury is the smallest
planet in the Solar System
Jupiter is a gas giant and
the biggest planet
Mars
Venus
Jupiter
Mercury

34. Skincare & Beauty Infographics
Venus is even
hotter than Mercury
Mars is actually a
very cold place
Mercury is the
closest to the Sun
Jupiter is the
biggest of them all
The Earth is where
we all live
Saturn is composed
of hydrogen
Pluto is considered
a dwarf planet
Ceres is in the
main asteroid belt

35. Skincare & Beauty Infographics
Benefit 1 Benefit 2
Benefit 3 Benefit 4
Benefit 5 Benefit 6
Venus has a beautiful name
and it’s hotter than Mercury
Despite being red, Mars is
actually a very cold place
Mercury is the smallest
planet in the Solar System
Jupiter is a gas giant and the
biggest planet
Neptune is the farthest
planet from the Sun
The Earth is the only planet
that harbors life

36. Skincare & Beauty Infographics
Benefits of
Facial Massager
● Despite being red, Mars is
actually a cold place and it’s
full of iron oxide dust
● Venus has a beautiful name
and it’s very hot
● Saturn is the ringed planet
and a gas giant
● Neptune is the farthest
planet from the Sun
● Mercury is the smallest
planet in the Solar System
How To Use
This Product
● Ceres is located in the main
asteroid belt
● The Earth is the only one
that harbors life in our
beautiful Solar System
● Jupiter is a gas giant and
the biggest planet in the
Solar System. It's the fourth-
brightest object in the night
sky. It was named after a
Roman god