The document discusses intrapreneurship as a concept where employees act like entrepreneurs within a larger organization, emphasizing innovation, risk-taking, and support systems. It outlines the characteristics and essentials of intrapreneurship, including the importance of a supportive environment and rewards for successes and failures. Case studies, such as Steve Jobs at Apple and the invention of Post-it notes, illustrate successful intrapreneurial ventures.

1. Intrapreneurship
Business Planning & Entrepreneurial
Management

2. HELLO!
This presentation is presented by
Aditya Sheth.

3. 1.
Concept of
Intrapreneur
Lets start
with the basic
aspects of an
Intrapreneur.

4. “Intrapreneur is an employee who is
given freedom and financial support to
create new products, systems and
services who does not have to follow
the company’s usual routines and
protocols.
-Sir Richard Branson

5. Who is an Intrapreneur?
▸Intrapreneurship is an act of behaving
like an entrepreneur while working
within a large organization.
▸Intrapreneurship is known as the
practice of a corporate management
style that integrates risk-taking and
innovation approaches, as well as the
reward and motivational techniques,
that are more traditionally thought as
of being the province of
entrepreneurship.

6. CHARACTERISTICS OF
AN
INTRAPRENEUR
Lets discuss some of the common
characteristics of Intrapreneurship.

7. Characteristics of an
Intrapreneur Diagram featured by
Trial & error
encouraged
No
opportunity
parameters
Understands
environment
Long
time
horizon
Encourage
teamwork
INTRAPRENEUR
vision
ary
Encourages open
discussion

8. Essentials for
Intrapreneurship
Let’s take a look at
the essentials of
intrapreneurship.

9. The strategic and structural environment within the
organisation should be right.
An Appropriate work force of enterprising people should
be built in which scientific recruitment is made.
Support system, team working, information sharing &
learning are necessary for invoking the dormant talents of
employees.
Successful employees must be rewarded and not
penalized for their mistakes.
Essentials of
Intrapreneurship

10. Elements of
Intrapreneurial
Management

11. Elements of Intrapreneur
 Organization operates on frontiers of
technology.
 Trial and Error encouraged.
 Resources available and accessible.
 Appropriate Reward System.
 Support of top management.

12. Intrapreneurial
leadership qualities
Let’s take a look at what makes a
versatile Intrapreneur.

13. Intrapreneurial
Leadership Qualities
Understands the Environment
 Is Visionary
 Flexible and creates management options
 Encourages teamwork
 Encourages open discussion

14. of
Intrapreneurship

15. Fostering Innovation
Breeding Talent
Saving on R&D money
Gaining Competitive Intelligence
 Expanding Product Pipeline

16. Of
Intrapreneurship

17.  Employees may feel extremely disappointed if they face
failure while trying new ideas.
An organization has to bear a lot of risk to take up
intrapreneurship.
Possible drain of company’s resources (time, labour, capital)
if not managed properly.
The objectives of top executives may sometimes conflict
with that of intrapreneurs.
Intrapreneurs frequently lag behind in the climbing of the
corporate ladder.

18. 2.
Case
Study
Steve Jobs,
The
Intrapreneur.

19. Steve Jobs an Intrapreneur?
Steve Jobs is well-
known as a successful
and innovative
entrepreneur. But by
his own definitive
published statement,
Jobs was both an
entrepreneur and an
intrapreneur!

20. Steve Jobs and his
handpicked group of twenty
Apple Computer engineers
separated themselves from
the other Apple employees to
innovatively and
intrapreneurially create the
Apple Macintosh Computer
(the “Mac”). Under Steve Jobs’
personal leadership the MAC
group operated totally
independently and without

21. Place your screenshot here
MACINTOSH 1984
Ad

22. It however
led to
certain
Repurcussio
ns
This separate Apple intrapreneurship
venture would ultimately compete with
Apple’s mainstay products.
This competition was part of what led
Apple’s CEO, John Scully, and to become
displeased with Jobs’ intrapreneurial
independence.
Scully led the Apple board of directors to fire
Steve Jobs (which John Scully later admitted
was mistake on his part). Several years late
Steve Jobs later returned to save Apple as
its Chairman until his death 2012.

23. Examples of
successful
Intrapreneurship

24. Idea: Sometimes, intrapreneurship
happens by accident. Dr. Spencer
Silver, a scientist at 3M, was attempting
to create an extremely strong adhesive
Instead, he accidentally created a light
adhesive that stuck to surfaces well.
Benefit: Instead of throwing away this
idea because it didn’t solve the problem
at hand, he stuck with it until he found a
use for it. Post-It notes were born and if
you are the vast majority of desk
workers you’re probably looking at a pad
of them right now.

25. Idea: Just like W.L .Gore, Google
allows time for personal projects.
One of these is something you
probably use multiple times a
day, Gmail.
Benefit: Paul Buchheit, the
creator of Gmail, started on the
project in 2001 and worked up to
its launch on April 1, 2004 (April
Fools but not really.) Gmail
became the first email with a
successful search feature

26. THANKS!
A big thank you for giving me this
opportunity to present this topic.
Hope I did justice to it :)