An interactive presentation on best practices in website user experience and website design and website development

1. Digital Marketing
Best Practices in website UX

2. VISUAL DESIGN COMPONENTS
 INTERACTION
 VISUAL APPEARANCE
 WEBSITE INTERFACE
 WEBSITE DESIGN
EFFECTIVE INFORMATION
COMPONENTS
 FUNCTIONALITY
 CREDIBILITY
 USEFULNESS
 CONVENIENT
What is Website User
Experience (UX)?
User Experience commonly known as UX in the marketing and web designing
worlds is all the interaction a user has with the website of a product or service
that he is seeking for.

3. THE TWO MAJOR TYPES OF WEBSITES
INTERFACES

4. THE GUIDED TOUR
These are the type of websites where everything important to you as a
consumer is identified, analyzed and given to you with a Rich immersive and
interactive experience.
Disadvantages:
o tend to be more expensive to create, since what is needed to you is already decided
o it tends to be difficult for the user to select what is relevant to him if he tends to differ from the general
understanding.

6. THE OPEN SOURCE
Where the person knows exactly what they are looking for and where to
find it, these websites tend to be for advanced users.
DALL-E ( from Open AI, the same company that made ChatGPT)

7. DIFFERENT WEB
DESIGN
OPTIMIZATION
FOR DIFFERENT
PLATFORM
It is basically when a website is tailor-made
for a particular platform form the ground
up.
o Optimized content, efficient and
effective usage of space.
o Looks a lot better.

8. SUB-PAR CROSS PLATFORM
WEBSITE OPTIMIZATION
SKILLFUL CROSS PLATFORM
WEBSITE OPTIMIZATION

9. Website Navigation
Website navigation is the way the
content, the information, basically
the relevant and important
information is shown in a website.
o Descriptive labels and buttons for
menu items.
o Most important information as
quickly and conveniently as
possible.

10. DONE.