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UX In Action

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What is the User Experience? Who is the UXD?
and the full journey for what he really doing

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UX In Action

  1. 1. UX in Action A journey for a successful User Experience for your product Mahmoud Metwally Senior UI/UX Designer
  2. 2. We will walk through, What’s User eXperience & who’s the UXD? What’s the benefits of UX? UX Journey Ship & Test Factors for good User Experience
  3. 3. User Experience Simple, Understand your user
  4. 4. User Experience Designer Your Product Hero!
  5. 5. What’s the benefits? Achieve your business goals with a great experience for your clients/users
  6. 6. The next questions is ‫ده‬ ‫السؤال‬ ‫سألتني‬ ‫انك‬ ‫سعيد‬ ‫أنا‬ HOW?
  7. 7. The UX Processes, No it’s a journey
  8. 8. The UX Journey 1st, Research - Customers? - Brand? - Vision? - Competitors?
  9. 9. The UX Journey 2nd, Insights - Personas - User Stories/journey
  10. 10. The UX Journey Persona Is to know who are the characteristics of your clients/users and how they will behave on your website step by step Their Environment - Their Mentality - Their Motivation
  11. 11. The UX Journey User Stories Sketching the full journey for each function of the product, This will help you to well organise your elements in page or the screen and define the priority of your functions. * Information Architecture Designer
  12. 12. The UX Journey 3rd, Concept - Mockups - Prototypes & interactions - Explore options - Refine ideas * Interactions Designer
  13. 13. The UX Journey 4th, Design - Design the UI - Code Temp.
  14. 14. Ship it and Test with real users & Clients
  15. 15. Ship it and Test with real users & Clients Google Analytics A/B Testing You are tracking by simple scripts From where the user comes to my app? What’s the OS, Browser, device name and also the screen resolution. The time the user spend in every process You have 2 Ideas (A&B) and you need to test with real user and find which one gain a lot of attractions and achieve your goals
  16. 16. Is this the End of the journey?
  17. 17. Factors for good User Experience Usability If a user cannot use a site (i.e. site is down, links broken, next to no content, error messages), then the site as instantly failed the user and their experience. Accessibility Response time/load time, browser capabilities, device compatibility also rank high on ensuring a site is accessible to all. Findability The site itself and the content the site displays should be easy to find for users Credibility & Trust Users need to know that the information they are presented is accurate, truthful and from a reliable source.
  18. 18. Any Questions?
  19. 19. UX in Action A journey for a successful User Experience for your product Mahmoud Metwally Senior UI/UX Designer
  • ali3llam

    Jul. 29, 2015
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    May. 2, 2015
  • MohammedAshraf

    Apr. 26, 2015
  • JoelGaleran

    Apr. 20, 2015
  • AntoinePlu

    Apr. 20, 2015
  • JohnMilly

    Apr. 19, 2015

What is the User Experience? Who is the UXD? and the full journey for what he really doing

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