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HERMANN GMEINER SCHOOL- FARIDABAD
SUBJECT : BUSINESS STUDIES
CLASS : XII
CH- 1: NATURE AND SIGNIFICANCE OF MANAGEMENT
TOPICS: NATURE OF MANAGEMENT,
WORK SHEET NO.- 3
Q1. “Management is a systematised body of knowledge that explains certain
general truths.” What nature of management is highlighted here?
Q2. Mention any two characteristics of management as science.
Q3. Is management a pure science?
Q4. Management is an inexact science. Why?
Q5. A manager applies the various theories of management in his unique
personalised way. What aspect of nature of management does this statement
indicate ?
Q6. Mention any two characteristics of management as an art.
Q7. There has been an increase in the corporate form of business and increasing
emphasis on managed business concern. What does it imply ?
Q8. There is no restriction on anyone being appointed or designated as a manager
of any business unit. What aspect of management as a profession does this
statement indicate ?
Q9. Mention any two characteristics of profession that are partly or not partly
satisfied by the management.
Q10. Almost all universities conduct several courses on management subject.
Numerous research studies are still going on this subject, identify the concept of
management referred in this context.
HERMANN GMEINER SCHOOL- FARIDABAD
SUBJECT : BUSINESS STUDIES
CLASS : XII (2020-21)
CH- 2: PRINCIPLES OF MANAGEMENT
TOPICS:CONCEPT& EVOLUTION OF MGT.PRINCIPLES,
NATURE OF MANAGEMENT PRINCIPLES
WORK SHEET NO.- 5
Q1. Principles of management are not:
(a)Universal (b) Flexible (c) Absolute (d) Behavioural
Q2. How are principles of management formed?
(a)In a laboratory (b) By experiences of managers
(c) By experience of customers (d) By propagation of social scientists.
Q3.What is meant by ‘principles of management ‘?
Q4. The principles of management are called flexible because these can be modified
as per the demand of the situation.
Q5. Why is it said that principles of management are mainly behavioural in nature ?
Q6.Give any one reason why principles of management are called contingent?
Q7.” The management principles are to be applied according to the prevailing
situation at a particular point of time and have to be changed as the requirements.”
Which nature of principles of management has been highlighted here?
Q8. Give any one reason why management principles are required ?
Q9. Identify the nature of principles of management highlighted from the given
statements:
(i)They do not provide readymade solutions as the business environment is ever
changing or dynamic.
(ii)Their applicability depends upon the prevailing situation at a particular point of
time.
(iii) They can be applied in all types of organisation, business as well as non-
business, small as well as large enterprises.
(iv) They tell if a particular principle was applied in a particular situation, what would
be its likely effect.
(v) The principles of management are not rigid prescriptions ,which have to be
followed absolutely.
Q10. Identify the significance of principles of management highlighted from the
following statements:
(i)Management principles helps in thoughtful decision – making. They emphasise
logic rather than blind faith.
(ii) Management principles guide managers to take right decision in real world
situations.
(iii) Principles of management can be modified according to the changes taking place
in the environment.
(iv)Professional courses such as BBA also teach these principles as part of their
curriculum at the beginners level.
(v) Principles of management not only helps in achieving organisational goals but
also guide managers in fulfilling their social obligations.
HERMANN GMEINER SCHOOL- FARIDABAD
SUBJECT : BUSINESS STUDIES
CLASS : XII (2020-21)
CH- 2: PRINCIPLES OF MANAGEMENT
TOPICS: FAYOL’S PRINCIPLES OF MANAGEMENT (a)
WORK SHEET NO.- 6
Q1.Ayesha a manager decided that there will be separate departments for finance,
marketing , production and sales in her company. By doing so she is following a
principle of management. Name the principle.
Q2.The management and workers have entered into an agreement that workers will
do overtime to cover up losses of the firm. In return, the management will increase
the wages. But management later refused to increase the wages. Which principle is
violated here?
Q3.The sales employee is allowed to give discount upto 10% by the marketing
manager, while finance manager allows him to give discount upto 5 %. Which
principle of management is violated here?
Q4. Which principle of management implies that there should be “One Head And
One Plan” for a group of activities having the same objective ?
Q5. Name the following principles of management:
(a)That prevents dual subordination
(b) That prevents overlapping of working of two divisions.
Q6.Name the principle of Fayol which suggest that organisational interest should be
given more priority as compared to any employee’s interest.
Q7. If an organisation does not provide the right place for physical and human
resources in organisation, which principle is violated ?
Q8. Shenoy and Sagar are typist in a company having same educational
qualifications. Shenoy is getting Rs. 10000 per month and sagar Rs. 8000 per month
as a salary for the same working hours. Which principle of management is violated in
this case ?
Q9. Distinguish between the principle of Unity of command and Unity of direction on
the following basis: (i)Meaning (ii)Aim (iii)Implications.
Q10. In a company, there are four separate department for finance, marketing ,
production and human resource department. Identify the principle of management.
HERMANN GMEINER SCHOOL- FARIDABAD
SUBJECT : BUSINESS STUDIES
CLASS : XII (2020-21)
CH- 2: PRINCIPLES OF MANAGEMENT
TOPICS: FAYOL’S PRINCIPLES OF MANAGEMENT (b)
WORK SHEET NO.- 7
Q1.Name the principle of management which requires judicious application of
penalties by the management.
Q2. A management principle states that the work should be divided into small tasks
as it leads to specialisation and increased output. Mention the name of the principle.
Q3. Which principle of management is violated if an employee is asked to receive
orders from two or more superiors?
Q4.Lack of arrangement of place for things and people creates difficulty in
accomplishing goals in the organisation on time. Name the principle violated in this
situation.
Q5.Which principle of management is violated if one month leave is granted to a
manager with pay and only one week medical leave to accountant ?
Q6.Which principle of management is envisages that each group of activities having
the same objective must have one head and one plan ?
Q7. Which principle of management suggests that employees should be treated with
justice and kindness ?
Q8. Getting orders from more than one superior is against which principle?
Q9. Aditya joined the company at a very low pay compared to other people with the
same designation. The reason given to him by the management for such
discrimination was recession in the industry. Which principle of management is
violated in this case? Explain the principle also.
Q10. Kunal, a manager does not distribute the work among his subordinates, either
according to capability or proportionately. Which principle of management is being
overlooked?
HERMANN GMEINER SCHOOL- FARIDABAD
SUBJECT : BUSINESS STUDIES
CLASS : XII (2020-21)
CH- 2: PRINCIPLES OF MANAGEMENT
TOPICS: FAYOL’S PRINCIPLES OF MANAGEMENT (c)
WORK SHEET NO.- 8
Q1. The subordinates in a company receive orders regarding their work from
different operative heads for the same task. Which principle of management is being
overlooked.
Q2. Explain the principle of division of work with suitable example.
Q3. Which principle of management aims at securing the loyalty and devotion of the
employees by giving them kind, fair and just treatment ? explain the principle in
support of your answer.
Q4. Name the principle of management which resembles military organisation.
Q5. “Fayol insists that good sense and experience are needed to ensure fairness to
all employees who should be treated as fairly as possible.” Identify the principle of
management highlighted by this statement.
Q6. A manager should have the right to punish a subordinate for wilfully not obeying
a legitimate order but only after sufficient opportunity has been given to his or her
case. Name the management principle highlighted here.
Q7. Vivek, the manager of a business enterprise, is very lax (careless) with his fellow
employees and subordinates. He does not give them parameters or rules for
reporting to work and completion of assignments, which principle of management is
overlooked ?
Q8. In the marketing department of ABC Electronics Limited, the members of the
sales team, get guidance from sales supervisor as under-
(i)For prices, discounts etc. from supervisor- A
(ii) For quality of different brands from Supervisor- B
(iii) For the details of different distributors from Supervisor- C
On the basis of the above details, mention the name of the principle of
management and technique of scientific management which have been followed or
violated and how ?
Q9. Why did Fayol introduce the concept of ‘Gang Plank’ in the principle of ‘Scalar
Chain’?
Q10.The production manager of garment manufacturing asked the foreman to
achieve a target production of 100 shirts per day. But he did not give him the
authority to requisition tools and materials from the stores department. Can the
production manager blame the foreman if he is not able to achieve the desired
target? Explain briefly the principle relating to the situation.
HERMANN GMEINER SCHOOL- FARIDABAD
SUBJECT : BUSINESS STUDIES
CLASS : XII (2020-21)
CH- 2: PRINCIPLES OF MANAGEMENT
TOPICS: FAYOL’S PRINCIPLES OF MANAGEMENT (D)
WORK SHEET NO.- 9
Q1. Name that principle of management which suggests that communication from
top to bottom should follow the official lines of command.
Q2. Yogesh, a manager expects his subordinates to work for the happiness and
pleasure of being in the organisation. which principle of management is being
overlooked.?
Q3. “Policies and objectives should be determined by the top level and authority for
day to day activities should be given to the subordinates.” Identify the management
principle highlighted in the given statement.
Q4. Which device permits direct communication between employees working at
same level ?
Q5. “Workers should be encouraged to develop and carry out their plans for
development.” Identify the principle of management formulated by Fayol.
Q6. Following this principle of management will minimise the need for using
penalties, but not following it may result in a loss of coordination. Name the principle.
Q7. Shreya, a manager feels that employees should get enough time to adopt to a
new environment to show results. By doing so she is following a principle of
management. Name the principle.
Q8. Kunal, a manager, expects his subordinates to adapt to the new environment
and working conditions without giving them time to settle down. Which principle of
management is being overlooked ?
Q9. Which of the following statement best describes the principle of ‘Division of work:
(a)Work should be divided into small tasks (b) Labour should be divided
(c) Resources should be divided among jobs (d) It leads to specialisation.
Q10. Raju an employee in ABC Ltd. always comes 1 ½ hours late in the office and
leave 30 minutes before the scheduled time. No penal action is taken by
management against him. Other employees also started coming late in the office. As
a result, the management is very disturbed and the whole functioning of the
organisation is adversely affected.
Which principle of Fayol is being overlooked in the given case ? explain.
HERMANN GMEINER SCHOOL- FARIDABAD
SUBJECT : BUSINESS STUDIES
CLASS : XII (2020-21)
CH- 2: PRINCIPLES OF MANAGEMENT
TOPICS: F.W.TAYLOR’S PRINCIPLES
WORK SHEET NO.- 10
Q1. Who os popularly known as the “Father of Scientific Management”?
Q2. Name the principle of Taylor which suggests that the job performed should be
based on scientific enquiry and not on intuition.
Q3. What did Taylor want to communicate through ‘Mental Revolution’?
Q4. There should be complete understanding between the labour and the
management instead of individualism.” Name the principle of Taylor highlighted here.
Q5. Principle of cooperation, not individualism, is an extension of which principle
given by Taylor?
Q6. Mr. Nitin the manager of a well known company asked his employees to do
overtime and cancelled all the leaves of his employees for next two weeks to cover
up the extra order due to festival season, whereas he took three days off for
relaxation. Do you justify the action of Mr Nitin? Also explain the principle of scientific
management which is violated here.
Q7.Daksh ltd. , a refrigerator manufacturing company has been established for more
than ten years. Having made good profits in the past, company wanted to expand
further and hence did not declare bonus for the previous year. The workers got
agitated and trade union declared strike and demanded bonus and other facilities.
The management decided not to give into their demands.
Identify and explain the Taylor ‘s principle being violated in the above case.
Q8. One of thes principles of scientific management emphasises that to make the
employees learn the ‘Best method’ of production, training to workers is essential. It
further emphasises that each person should be scientifically selected and the work
assigned to the employees should suit physicl, mental and intellectual capabilities.
(a)Name and explain the principle of scientific management involved.
(b) Name the principle of scientific management which is concerned with selecting
the best way of performing a job through application of scientific analysis and not by
intuition or hit and trial methods.
Q9. Which of the following statements best describes “Mental Revolution” ?
(a)It implies change of attitude.
(b) The management and workers should not play the game of one upmanship.
(c) Both management and workers require each other.
(d) Workers should be paid more wages.
Q10 Which of the following is NOT a principle of management given by Taylor ?
(a)Science, not rule of thumb (b) Functional foremanship
(c) Maximum not restricted output (d) Harmony not discord.
HERMANN GMEINER SCHOOL- FARIDABAD
SUBJECT : BUSINESS STUDIES
CLASS : XII (2020-21)
CH-11: MARKETING MANAGEMENT
TOPICS: CONCEPT OF MARKETING
WORK SHEET NO.- 11
Q1. What does Marketing traditionally refer to?
Q2. What is the purpose of marketing as per traditional concept?
Q3. Define Marketing as a social process.
[Q4. What is the purpose of Marketing as per modern concept.
Q5. Is marketing merely a post production activity?
True / False? Give reason.
Q6. What is the main pillar of Marketing concept?
Q7. What is meant by Marketing management?
Q8. Name any two objectives of Marketing management.
Q9. Identify these concepts of Marketing management
(a) developing product according to the customer needs
(b) bending the customer according to the product
Q10. Out of Marketing and Selling, which concept has a wider scope?.

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Business studies worksheets

  • 1. HERMANN GMEINER SCHOOL- FARIDABAD SUBJECT : BUSINESS STUDIES CLASS : XII CH- 1: NATURE AND SIGNIFICANCE OF MANAGEMENT TOPICS: NATURE OF MANAGEMENT, WORK SHEET NO.- 3 Q1. “Management is a systematised body of knowledge that explains certain general truths.” What nature of management is highlighted here? Q2. Mention any two characteristics of management as science. Q3. Is management a pure science? Q4. Management is an inexact science. Why? Q5. A manager applies the various theories of management in his unique personalised way. What aspect of nature of management does this statement indicate ? Q6. Mention any two characteristics of management as an art. Q7. There has been an increase in the corporate form of business and increasing emphasis on managed business concern. What does it imply ? Q8. There is no restriction on anyone being appointed or designated as a manager of any business unit. What aspect of management as a profession does this statement indicate ? Q9. Mention any two characteristics of profession that are partly or not partly satisfied by the management. Q10. Almost all universities conduct several courses on management subject. Numerous research studies are still going on this subject, identify the concept of management referred in this context. HERMANN GMEINER SCHOOL- FARIDABAD SUBJECT : BUSINESS STUDIES CLASS : XII (2020-21)
  • 2. CH- 2: PRINCIPLES OF MANAGEMENT TOPICS:CONCEPT& EVOLUTION OF MGT.PRINCIPLES, NATURE OF MANAGEMENT PRINCIPLES WORK SHEET NO.- 5 Q1. Principles of management are not: (a)Universal (b) Flexible (c) Absolute (d) Behavioural Q2. How are principles of management formed? (a)In a laboratory (b) By experiences of managers (c) By experience of customers (d) By propagation of social scientists. Q3.What is meant by ‘principles of management ‘? Q4. The principles of management are called flexible because these can be modified as per the demand of the situation. Q5. Why is it said that principles of management are mainly behavioural in nature ? Q6.Give any one reason why principles of management are called contingent? Q7.” The management principles are to be applied according to the prevailing situation at a particular point of time and have to be changed as the requirements.” Which nature of principles of management has been highlighted here? Q8. Give any one reason why management principles are required ? Q9. Identify the nature of principles of management highlighted from the given statements: (i)They do not provide readymade solutions as the business environment is ever changing or dynamic. (ii)Their applicability depends upon the prevailing situation at a particular point of time. (iii) They can be applied in all types of organisation, business as well as non- business, small as well as large enterprises. (iv) They tell if a particular principle was applied in a particular situation, what would be its likely effect. (v) The principles of management are not rigid prescriptions ,which have to be followed absolutely. Q10. Identify the significance of principles of management highlighted from the following statements:
  • 3. (i)Management principles helps in thoughtful decision – making. They emphasise logic rather than blind faith. (ii) Management principles guide managers to take right decision in real world situations. (iii) Principles of management can be modified according to the changes taking place in the environment. (iv)Professional courses such as BBA also teach these principles as part of their curriculum at the beginners level. (v) Principles of management not only helps in achieving organisational goals but also guide managers in fulfilling their social obligations. HERMANN GMEINER SCHOOL- FARIDABAD SUBJECT : BUSINESS STUDIES CLASS : XII (2020-21) CH- 2: PRINCIPLES OF MANAGEMENT TOPICS: FAYOL’S PRINCIPLES OF MANAGEMENT (a) WORK SHEET NO.- 6 Q1.Ayesha a manager decided that there will be separate departments for finance, marketing , production and sales in her company. By doing so she is following a principle of management. Name the principle. Q2.The management and workers have entered into an agreement that workers will do overtime to cover up losses of the firm. In return, the management will increase the wages. But management later refused to increase the wages. Which principle is violated here? Q3.The sales employee is allowed to give discount upto 10% by the marketing manager, while finance manager allows him to give discount upto 5 %. Which principle of management is violated here? Q4. Which principle of management implies that there should be “One Head And One Plan” for a group of activities having the same objective ? Q5. Name the following principles of management: (a)That prevents dual subordination
  • 4. (b) That prevents overlapping of working of two divisions. Q6.Name the principle of Fayol which suggest that organisational interest should be given more priority as compared to any employee’s interest. Q7. If an organisation does not provide the right place for physical and human resources in organisation, which principle is violated ? Q8. Shenoy and Sagar are typist in a company having same educational qualifications. Shenoy is getting Rs. 10000 per month and sagar Rs. 8000 per month as a salary for the same working hours. Which principle of management is violated in this case ? Q9. Distinguish between the principle of Unity of command and Unity of direction on the following basis: (i)Meaning (ii)Aim (iii)Implications. Q10. In a company, there are four separate department for finance, marketing , production and human resource department. Identify the principle of management. HERMANN GMEINER SCHOOL- FARIDABAD SUBJECT : BUSINESS STUDIES CLASS : XII (2020-21) CH- 2: PRINCIPLES OF MANAGEMENT TOPICS: FAYOL’S PRINCIPLES OF MANAGEMENT (b) WORK SHEET NO.- 7 Q1.Name the principle of management which requires judicious application of penalties by the management. Q2. A management principle states that the work should be divided into small tasks as it leads to specialisation and increased output. Mention the name of the principle. Q3. Which principle of management is violated if an employee is asked to receive orders from two or more superiors? Q4.Lack of arrangement of place for things and people creates difficulty in accomplishing goals in the organisation on time. Name the principle violated in this situation. Q5.Which principle of management is violated if one month leave is granted to a manager with pay and only one week medical leave to accountant ?
  • 5. Q6.Which principle of management is envisages that each group of activities having the same objective must have one head and one plan ? Q7. Which principle of management suggests that employees should be treated with justice and kindness ? Q8. Getting orders from more than one superior is against which principle? Q9. Aditya joined the company at a very low pay compared to other people with the same designation. The reason given to him by the management for such discrimination was recession in the industry. Which principle of management is violated in this case? Explain the principle also. Q10. Kunal, a manager does not distribute the work among his subordinates, either according to capability or proportionately. Which principle of management is being overlooked? HERMANN GMEINER SCHOOL- FARIDABAD SUBJECT : BUSINESS STUDIES CLASS : XII (2020-21) CH- 2: PRINCIPLES OF MANAGEMENT TOPICS: FAYOL’S PRINCIPLES OF MANAGEMENT (c) WORK SHEET NO.- 8 Q1. The subordinates in a company receive orders regarding their work from different operative heads for the same task. Which principle of management is being overlooked. Q2. Explain the principle of division of work with suitable example. Q3. Which principle of management aims at securing the loyalty and devotion of the employees by giving them kind, fair and just treatment ? explain the principle in support of your answer. Q4. Name the principle of management which resembles military organisation. Q5. “Fayol insists that good sense and experience are needed to ensure fairness to all employees who should be treated as fairly as possible.” Identify the principle of management highlighted by this statement. Q6. A manager should have the right to punish a subordinate for wilfully not obeying a legitimate order but only after sufficient opportunity has been given to his or her case. Name the management principle highlighted here.
  • 6. Q7. Vivek, the manager of a business enterprise, is very lax (careless) with his fellow employees and subordinates. He does not give them parameters or rules for reporting to work and completion of assignments, which principle of management is overlooked ? Q8. In the marketing department of ABC Electronics Limited, the members of the sales team, get guidance from sales supervisor as under- (i)For prices, discounts etc. from supervisor- A (ii) For quality of different brands from Supervisor- B (iii) For the details of different distributors from Supervisor- C On the basis of the above details, mention the name of the principle of management and technique of scientific management which have been followed or violated and how ? Q9. Why did Fayol introduce the concept of ‘Gang Plank’ in the principle of ‘Scalar Chain’? Q10.The production manager of garment manufacturing asked the foreman to achieve a target production of 100 shirts per day. But he did not give him the authority to requisition tools and materials from the stores department. Can the production manager blame the foreman if he is not able to achieve the desired target? Explain briefly the principle relating to the situation. HERMANN GMEINER SCHOOL- FARIDABAD SUBJECT : BUSINESS STUDIES CLASS : XII (2020-21) CH- 2: PRINCIPLES OF MANAGEMENT TOPICS: FAYOL’S PRINCIPLES OF MANAGEMENT (D) WORK SHEET NO.- 9 Q1. Name that principle of management which suggests that communication from top to bottom should follow the official lines of command. Q2. Yogesh, a manager expects his subordinates to work for the happiness and pleasure of being in the organisation. which principle of management is being overlooked.?
  • 7. Q3. “Policies and objectives should be determined by the top level and authority for day to day activities should be given to the subordinates.” Identify the management principle highlighted in the given statement. Q4. Which device permits direct communication between employees working at same level ? Q5. “Workers should be encouraged to develop and carry out their plans for development.” Identify the principle of management formulated by Fayol. Q6. Following this principle of management will minimise the need for using penalties, but not following it may result in a loss of coordination. Name the principle. Q7. Shreya, a manager feels that employees should get enough time to adopt to a new environment to show results. By doing so she is following a principle of management. Name the principle. Q8. Kunal, a manager, expects his subordinates to adapt to the new environment and working conditions without giving them time to settle down. Which principle of management is being overlooked ? Q9. Which of the following statement best describes the principle of ‘Division of work: (a)Work should be divided into small tasks (b) Labour should be divided (c) Resources should be divided among jobs (d) It leads to specialisation. Q10. Raju an employee in ABC Ltd. always comes 1 ½ hours late in the office and leave 30 minutes before the scheduled time. No penal action is taken by management against him. Other employees also started coming late in the office. As a result, the management is very disturbed and the whole functioning of the organisation is adversely affected. Which principle of Fayol is being overlooked in the given case ? explain. HERMANN GMEINER SCHOOL- FARIDABAD SUBJECT : BUSINESS STUDIES CLASS : XII (2020-21) CH- 2: PRINCIPLES OF MANAGEMENT TOPICS: F.W.TAYLOR’S PRINCIPLES WORK SHEET NO.- 10
  • 8. Q1. Who os popularly known as the “Father of Scientific Management”? Q2. Name the principle of Taylor which suggests that the job performed should be based on scientific enquiry and not on intuition. Q3. What did Taylor want to communicate through ‘Mental Revolution’? Q4. There should be complete understanding between the labour and the management instead of individualism.” Name the principle of Taylor highlighted here. Q5. Principle of cooperation, not individualism, is an extension of which principle given by Taylor? Q6. Mr. Nitin the manager of a well known company asked his employees to do overtime and cancelled all the leaves of his employees for next two weeks to cover up the extra order due to festival season, whereas he took three days off for relaxation. Do you justify the action of Mr Nitin? Also explain the principle of scientific management which is violated here. Q7.Daksh ltd. , a refrigerator manufacturing company has been established for more than ten years. Having made good profits in the past, company wanted to expand further and hence did not declare bonus for the previous year. The workers got agitated and trade union declared strike and demanded bonus and other facilities. The management decided not to give into their demands. Identify and explain the Taylor ‘s principle being violated in the above case. Q8. One of thes principles of scientific management emphasises that to make the employees learn the ‘Best method’ of production, training to workers is essential. It further emphasises that each person should be scientifically selected and the work assigned to the employees should suit physicl, mental and intellectual capabilities. (a)Name and explain the principle of scientific management involved. (b) Name the principle of scientific management which is concerned with selecting the best way of performing a job through application of scientific analysis and not by intuition or hit and trial methods. Q9. Which of the following statements best describes “Mental Revolution” ? (a)It implies change of attitude. (b) The management and workers should not play the game of one upmanship. (c) Both management and workers require each other. (d) Workers should be paid more wages. Q10 Which of the following is NOT a principle of management given by Taylor ? (a)Science, not rule of thumb (b) Functional foremanship (c) Maximum not restricted output (d) Harmony not discord.
  • 9. HERMANN GMEINER SCHOOL- FARIDABAD SUBJECT : BUSINESS STUDIES CLASS : XII (2020-21) CH-11: MARKETING MANAGEMENT TOPICS: CONCEPT OF MARKETING WORK SHEET NO.- 11 Q1. What does Marketing traditionally refer to? Q2. What is the purpose of marketing as per traditional concept? Q3. Define Marketing as a social process. [Q4. What is the purpose of Marketing as per modern concept. Q5. Is marketing merely a post production activity? True / False? Give reason. Q6. What is the main pillar of Marketing concept? Q7. What is meant by Marketing management? Q8. Name any two objectives of Marketing management. Q9. Identify these concepts of Marketing management (a) developing product according to the customer needs (b) bending the customer according to the product Q10. Out of Marketing and Selling, which concept has a wider scope?.