JustDial Case Study By Aditya Raj

1. Case Study
By: Aditya Raj

2. 1
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4
Context
Problem Statement
Approach
- 80%+ bounce rate & 5% CTRs on Mobile platforms (Mobile Website, Android/iOS
App)
- Avg session duration time is 15 seconds
Justdial used to be horizontal search engine with 150mill unique vistors (quaterly).
And real estate was one of the top categories we have decided to launch a NEW
PORTAL for Property Search, Research & Finalisation Jdhomes.com; which is in
competition with 99acres, Housing, MagicBricks & NoBroker!
User Persona
Solution
Success metrics
Impact projection
1.
2.
3.
4.
Note : As per assingment focusing only on Rent (mobile)
3 Agenda
Propose a solution to solve for above scenario! Solutions can be on these lines:
- Recommendations to drive user engagement
- User Flows (if any)
- Success metrics
- Impact projections of the given recommendations

3. User Personas

4. All Major filters
isn't fitting in first
screen
Quiet-Essential first
filter for Rent
Every filter is
Horizontal Scroll
Addition filters are
covered in
dropdown button
Property Search
Some users might get
irritated on seeing so
much filling on
information

5. Search Result page User Experinces -1
Area sq ft is not relevant for rent
Hovering of Sort, favourites and filter button
is not smooth and blocking the properties
Recommendation for text
autocomplete
Enabling multi-selection button for
location
Compare button lead to comparing
saved properties

6. Search Result page User Experinces -2
Changing how images are shown & WA contact
Carousal Format of Image not enabled on UI
which can show all photos in a glimpse
Users can slide through pictures
Easily Appearing changing Images for a glance
at the Property
This shortens User journey of Shorlisting
properties
Faster action on adding the property to
favourate
Option to connect directly over
Whatsapp

7. Simple, clear basic videos educating users about such
topics will make users more confident about the platform
and will help us gain their trust
CTA buttons at the end of the videos will redirect users to
avail corresponding services on our platform as well
Tutorials Video for Users
Users are generally unaware about legalities or how to find
necessary service to close a rent transaction

8. "How far is this property from my workplace"
A pop up for distance and travel time from
home to workplace
Property Page User Exp. 1
List of Various landmark along with the
distance will increase user trust and
engagement
Click on landmark will take user to
properties near it

9. Impactful verbs like '3 currently
viewing' , 3 currently enquired
Objective of this feature
Create Urgency
Comples to take action
Faster conversion
No of users viewing and users
contacting Owners
Instil FOMO among the users
1.
2.
3.
This Information would motivate users to take action
sooner
Property Page User Exp. 2

10. Finding a flatmate
This feature will allow
users to find flatmate
who wants to live with
i.e. living style etc.
With more users of
this, a communication
can be built. These
communities will help
people find flatmates
Some users want to
live with their gender
only

11. User onboarding Experince
UI with CTA on top of login and signup options
Sign -up option should include Social login like Google /
Facebook
Mobile NO should be optional for sign-up, can be asked
when interacting with property which gives value to them
Other Recommendations

12. Smart journey
One tap creates smart property journey route
Creates route for visiting all properties based on current
location
These option also lets users update the status of current
property visits which notifies the next property owner
the approximate time for the intrested tenant visit
Notifications
Creates custom alerts for Alerts of interest
Option to view all created notification and alter /delete
them

13. Success Metric
Success Metric
Average Time Spent
Failure Metric
Cohort Analysiis
Net promoter Score
Bounce
Net Monthly Revenue
Churn

14. Impact Projection
Recommendations Impact on Key KPIs
Average time Spent
Bounce Rate Click through rate
Smart Journey and Notification feature
Finding Flatmate Feature
Enhanced and Effficient filter
Tutorial Video for Users
Search Result page Enhanced UX 1
Carousal format & WA contact
Office distance & nearby landmark
Property views and Enquiry

15. Thank You
Happy to answer
Any questions?
You can reach out to me at :
adityarajml2@gmail.com