Project report on marketing plan of AVA speakers

1. Marketing plan on AVA Speakers
Submitted by:-
Amit sharma
Aditi joshi
Bishnu singh

2. DETAILED DESCRIPTION OF THE PRODUCT
1.High power 18”sub bass speaker(1000wt RMS)
- This monster uses a 5”high temperature voice coil .
- The dual spider with several cooling vent’s.
- The aluminum die cast chassis for keeping the sound clean
and clear .
- The strong lead wire and gold plated connector’s for to
ensure clean signal transfer from the amplifier to voice coil.

3. 2. High Powered 18” Sub Bass Speakers(800wt RMS)
-It can go into all types of enclosure design like horns, T-
bins and a variety of reflex boxes.
-The 4”voice coil is a high temperature winding, encased
in a high power motor system ensuring extreme
efficiency and thermal stability over extended use.
-bass unit is put together using the boost aluminum
flexure, ensuring absolute rigidity at all given times.
-Power handling of 800 watt’s RMS with 98dB sensitivity
can create extreme pressure level.

4. 3. AVA 1820 18” 500wt RMS
- The AVA 20 series incorporate large 100 oz.
- 220 mm magnet with gold plated connectors.
- Sturdy aluminum die cast bodies .
- Multy cooling system.
-They have 4” voice coil and are ideal for sub bass
application.

5. A.V.A Speakers
 MISSION: TO provide a crystal clear sound at an
appropriate volume.
 VISSION : To become most adorable and respected
company in the field of music.

6. AVA SPEAKERS
Overall marketing management tactical plan:-
1.Customer management
 Know what customer wants
 Use target and new direct media actions
 Use non media action ( sports sponsorships, festivals)
 Augment communication actions with value-added
programs
 Reach customers in the store or where they make the
decision to purchase

7. 2.Current product line plans
 Altering or refining the features and benefits
 Reformulating or retooling the technical origin of the
product substance
 Adding value
 Adjusting to pricing and costing
 Repositioning in the product line or against the
competition
 Adding new or replacement product

8. 3.Product branding plan
 Maintaining position
 Repositioning or inventing the brand
 Multybranding ( private label versus brand name)
 Positioning a brand extension
 Modifying or replacing the brand

9. 4.New product development
 Idea formulation, concept assessment and acceptance
 Product development commencement
 Designing and planning
 Product building
 Procedural development
 Implementation

10. 5.Pricing plan
 Price alteration ( lower or higher)
 Price discounting
 Cost cutting
 Special pricing
 Price repositioning
 Target pricing programs ( rebates or promotional )

11. 6.Distribution plan
In B2C
 Producer direct to the customer
 Producer to the retailer and then to the customer
 Producer to the wholesaler, the retailer. And then to
the customer
 Producer to an agent
In B2B
 Producer to the industrial user
 Producer to the distributor or dealer
 Producer to an agent and then to the industrial user

12. 7.Advertising plan
 What are you trying to achieve through advertising
 Whom o you want to reach
 When do you want to reach them
 Where should you reach them
 How often should you reach them
 What medium will you use

13. Competitor assessment-
 Music industry-it is a renowned industry where we are
having large number of music lovers in the form of young
generation ,also there are bhajan sandhayas, marriages, DJ
parties and other auspicious events.
Competitive forces will be :-
 A large market in size
 Growth rate is also very high
 Young generation which form a large part of the country
likes to have music and DJ parties frequently.
 We will provide speakers which are water resistant
 Less number of players

14. Critical success factors-
 Water resistant speakers, which will provide us a
differentiation focus.
 Sub woofers and sub bass
 Multi cooling system, ensure that speakers will not get
warm and frequent damages can be reduced

15. Competitors currently satisfying our product
need:-
 AHUJA
 YAMAHA
 JBL(NO.1 IN THE ALLL OVER WORLD)

16. Competitive advantage (competitors )-
 Product is new ,so we will not be able to enjoy that
much market share which our competitors can avail.
 Competitive advantage(AVA)
 Water resistant
 Strong lead wire and gold plated connectors
 Aluminium die cast chassis

17. COMPETITIVE DISADVANTAGE-(competitors)
 Water resistant speakers
 We also have sub woofers and sub bass
Competitive disadvantage-(AVA)
 Product is new ,so less market share
 Not high quality description

18. Contingency plan
 we will do a heavy advertising expenditure on our
product by using push strategy, but if this plan fails we
will certainly do sponsorship in many of the music
events and thereby will make our brand a popularise
brand.

19. Thank you