AnnualCatalogue

New! Full year course catalogue 2016-2017 | www.McMasterCCE.ca

It's your career. Your move.
Register for an online program preview at
www.McMasterCCEevents.ca
30-minute lunchtime webinars. Accessible. Anywhere.

www.McMasterCCE.ca | 3
McMaster University | Centre for Continuing Education
The McMaster University Centre for Continuing Education is thrilled to have celebrated its
first year anniversary at the new One James North location.
Last year's big move was only the beginning of exciting changes, as we are now growing again and
offering select courses at the Mississauga Training Centre. We continue to strive to make it easier
to study where you are.
Stepping back and looking at what was most important to us, we were led to focus on three
critical things:
learning excellence, outstanding student experience,
and purposeful engagement with our community.
Further to our focus on learning excellence, we are launching a new program, Digital Marketing,
to meet the needs of today's marketing and communications professionals who want to upgrade
their skill set. Our programs are constantly being refreshed to ensure that you are gaining the most
up-to-date knowledge and in-demand skills.
We understand that learning is all about growth in your career, your personal life, and your
community. McMaster CCE is here to empower you to expand your knowledge and skills in order
to create positive change in your life.
Learn, be inspired, and thrive – wherever you are.
Sincerely,
Lorraine Carter, PhD
Director, McMaster University Centre for Continuing Education
Connecting Career Growth and Community
P.S. Hang on to this catalogue! It contains course information for our programs
from fall 2016 to summer 2017. Plan your course path for the entire year.

4 | www.McMasterCCE.ca
Course Locations
H Downtown Hamilton Campus (McMaster CCE) – One James North in Hamilton, Ontario. Most in-person classes take place here.
 Main McMaster Campus – CRA coursesandsomeEssentialscoursesareofferedatthemainMcMastercampus(1280MainSt.W.,Hamilton).
M NEW! Mississauga Training Centre – Select courses from various programs are available here (6341 Mississauga Rd., Mississauga).
B McMaster University Ron Joyce Centre – Lean Six Sigma is held here (4350 South Service Rd., Burlington).
Course Formats
 Online – Learn online in a dynamic group environment with instructor and student interaction.
OS Online Self-study – Learn online independently while working towards specified assignment deadlines.
 Fast Track – Complete your certificateordiplomainpersonin8-12monthswitha heavier course load (Accounting).
Apply to Graduate
Please apply to graduate in Mosaic after
your final grade for your last course has been
posted to Mosaic (2-3 weeks after your final
class/exam). You will receive an email from
McMaster CCE once your graduation status is
confirmed. For more information, visit
www.McMasterCCE.ca/apply-to-graduate.
What is a cohort program?
Programsinwhichcoursesmustbetakenat
aprescribedpacewithagroup(Metallurgy,
HealthInformaticsandHealthInformation
Management).
Accessibility
McMaster CCE strives to provide an accessible
learning environment for all students. Your
Program Manager will be pleased to discuss
specific accommodations with you. McMaster
communications are provided in an electronic
format. Please contact the Centre for
Continuing Education if an alternative format is
required. You may also wish to contact Student
Accessibility Services at 905-525-9140 ext.
28652 or online at sas.mcmaster.ca.
EnglishLanguageProficiencyRequirements
If your first language is not English, you
must meet the University’s English language
proficiency requirements as outlined at
www.McMasterCCE.ca/english-language-
proficiency-requirements.
Policies, Services and Student Resources
Please visit the website for McMaster
University Centre for Continuing Education's
policies, services and student resources.
All information in this catalogue is accurate
as of July 2016, however changes in class
schedules may take place. Please visit
www.McMasterCCE.ca for the most
up-to-date information for all programs,
and to enrol. Where there is a difference,
the website supercedes this catalogue.
Certificates of Completion
A Certificate of Completion is a non-academic
certificate acknowledging that the recipient has
completed a minimum of 30 hours of education
and has successfully completed an evaluation
component(exam,project,paperorpresentation)
thatassessestheindividual’slearning.
Customer Service Update
Please note that McMaster CCE stores all
contact records used to mail this catalogue
in our customer relationship management
database. The data for this system is stored
on servers located within the United States.
If you prefer that your contact information not
be stored in this system, please let us know at
conted@mcmaster.ca. For the complete privacy
statement relating to this system, please visit
McMasterCCE.ca/privacy-statement.
Bring a course to my office!
Contact us at 905-525-9140 ext. 24321 or
by email at conted@mcmaster.ca.
Enrol online
To avoid disappointment, please enrol early.
Returning students, please use your MAC ID.
 Enrol online at:
www.McMasterCCE.ca
Enrolments are also accepted:
 In person: McMaster University, Centre for Continuing Education
One James North, 2nd floor Hamilton, ON L8S 4L8
 By fax: 905-546-1690
 By mail: McMaster University, Centre for Continuing Education
1280 Main Street West, OJN, 3rd floor, Room 386
Hamilton, ON L8S 4L8
Credit card/debit payments preferred. Cash payments no longer accepted.
Need to Know

www.McMasterCCE.ca | 5
Business &
Management
Communication
& Design
Health &
Social Services
Metallurgy
Certificate & Diploma
7 Accounting 
10 BusinessAdministration 
14 Human Resources
Management 
Certificate Diploma
28 Digital Marketing 
(New Program!)
30 Marketing 
32 Web Design 
Certificate Diploma
35 Addiction Education 
38 Clinical Research
Associate 
41 Health Information
Management 
42 Health Informatics 
Certificate Diploma
46 Metallurgy of Iron Steel 
Professional Development
17 Computer Training
Workshops 
18 Essentials Programs 
Business Essentials
Communication Essentials
Innovation Essentials
Leadership Essentials
Productivity Essentials
Team Essentials
20 Lean Six Sigma 
22 Project Management 
24 Risk Management 
26 Web Analytics 
Professional Development
44 Health Information
Systems 
45 Health Introductory
Courses 
 Program available in person  Program available entirely online  Program available in person or entirely online
Table of Contents

I came to McMaster CCE
expecting to get an education. I
got a lot more… I got professional
connections, insight into the
industry and I found out about
myself and what I wanted to do.
Sadra
CCE Business Administration graduate
Microsoft Business Development
 www.McMasterCCE.ca/Sadra
Business Management
6 | www.McMasterCCE.caT.O.C.

www.McMasterCCE.ca/accounting | 7
Business Management
Certificate in Advanced Accounting
Admission and Program Requirements
 Open to individuals with post-secondary education
who have completed foundation/core-level accounting
courses outside of CCE prior to beginning the Certificate
 To qualify for the Certificate, students must complete
any six specialist courses
Note: Graduates of the Diploma in Accounting are not
eligible for the Certificate in Advanced Accounting and
graduates of the Certificate in Advanced Accounting are
not eligible for the Diploma in Accounting
Diploma in Accounting
Admission and Program Requirements
 Previous post-secondary education is not required
 Individuals with post-secondary education are required
to complete five core and any six specialist courses.
Students may take any number of basic courses as
required for external accreditation
 Individuals without post-secondary education are
required to complete Effective Communication and
Organizational Behaviour in addition to the five core and
any six specialist courses
Who should take this program
 Anyone wishing to pursue a career in managerial
or financial accounting
 Professionals pursuing a CPA
 Students who only wish to take a few courses,
without completing one of our academic programs,
may do so as long as posted prerequisites or
equivalencies are satisfied prior to enrolment
 New students are encouraged to contact the
Centre for Continuing Education for academic
counselling and a program study plan
Format
 In person,
weekdays,
evenings and
weekends
 Online
self-study
 Online
Features
 Our university-level courses fulfill the prerequisite
requirements for entry into the CPA PEP and/or
exemptions from the CPA preparatory courses
 Online (self-study) courses begin bimonthly so you can
start right away
 Fast track to complete the diploma in as little as 12 months
(in-person format only)
 Study under skilled instructors who bring industry
experience and up-to-date workplace application
 No formal admission procedure
Accounting
Cheques and balances. It all adds up.
McMaster University’s Accounting programs were designed in collaboration with industry experts and the
DeGroote School of Business to help you efficiently achieve your learning goals.
T.O.C.

8 | www.McMasterCCE.ca/accounting
Business Management | Accounting
 Core Courses
ACC 925 Introductory Financial
Accounting
Examine generally accepted accounting
principles, the transaction cycle, financial
statements and the balance sheet.
Recommended prerequisite:
ACC 830 or equivalent
ACC 928 Introductory Management
Accounting
Study managerial and cost accounting
issues as a framework for approaching
contemporary cost problems.
Prerequisite: ACC 925 or equivalent
ACC 926 Intermediate Financial
Accounting I
Study the reporting environment,
accounting process and asset valuation
issues. Special topics include accounting
for changes, errors and prior period
adjustments.
ACC 927 Intermediate Financial
Accounting II
Examine current financial reporting
requirements and practices for liabilities
and shareholders’ equity, concentrating
on the theoretical application and
highlighting of other regulatory
requirements.
ACC 929 Intermediate Management
Accounting
Build on the concepts of cost accumulation
and allocation. Examine cost-volume-profit
analysis and capital budgeting.
Prerequisite: ACC 925 + ACC 928 or
equivalent
 Specialist Courses
ACC 934 Advanced Financial Accounting
This course deals with more advanced topics
in financial accounting and reporting with an
emphasis on business combinations and foreign
currency transactions and translation. Accounting
for nonprofit sector organizations will also be
examined with emphasis on financial reporting
issues and objectives, financial statement
disclosures and fund accounting.
ACC930AdvancedManagementAccounting
Building on models presented in Intermediate
Management Accounting, study how systems
and information are structured for managerial
planning, decision making and evaluation.
Prerequisite:ACC925+ACC929orequivalent
ACC 931 Auditing
Explore procedures involved in auditing internal
corporate functions and services. Emphasis is
placed on audit, evidence gathering, internal
control and statistical sampling.
Prerequisite: ACC 927 + ACC 928 +
ACC 932 or equivalent
ACC 933 Financial Management
Study asset and equity management with
a focus on working capital levels, capital
structure and distribution of profits.
Prerequisite:ACC927+ACC929orequivalent
ACC932ManagementInformationSystems
Explore system analysis, design and
implementation with reference to the
relationship between system management
and organizational development.
ACC 937 Taxation I
ExaminethetheoryandapplicationoftheIncomeTax
Actasitrelatestobothindividualsandcorporations.
ACC 938 Taxation II
Continue to examine the theory and application of
the Income Tax Act as it relates to corporations.
 Basic Courses
ACC 830 Basic Bookkeeping
Review fundamental bookkeeping principles
and skills associated with a senior high
school-level understanding of bookkeeping.
BUS 825 Business Foundations
Examine business in a Canadian context,
including finance, human resources, marketing,
operations and general management.
BUS 436 Business Law
Gain insight on legal topics that accountants
and general business managers encounter
to recognize where legal problems exist and
what avenues are open to resolve them.
ACC 855 Business Statistics
Understand statistical techniques commonly
used in solving business problems and
understanding market research.
BUS 852 Business Strategy
Gain practical training in setting goals and
objectives for organizations and in creating
business strategies and plans.
Prerequisite: BUS 825
ACC 818 Economics
Understand economics, including the
basic principles of microeconomics and
macroeconomics. Some knowledge of graphs
and equations is required.
ACC 920 Effective Communication
Develop critical thinking, research, writing,
editing, and presentation skills. Learn
strategies for writing effective business
summaries and reports. Explore the tools and
techniques for successfully preparing for and
writing examinations.
Antirequisite: BUS 850
HRM 821 OrganizationalBehaviour
Explore human behaviour through influences
that affect productivity, efficiency and
organizational effectiveness through group
work and case material.
CPA Ontario recognizes McMaster’s accounting courses as fulfilling the prerequisite
requirements for entry into the CPA PEP and/or exemptions from the CPA preparatory courses.
Students pursuing an external designation are responsible for ensuring that they review,
understand, comply with, and satisfy the external program's requirements.
See a full list of course equivalencies at
www.mcmastercce.ca/accounting/CPA-professional-associations
T.O.C.

Business Management | Accounting
www.McMasterCCE.ca/accounting | 9
The knowledge I gain here is
immediately used on a daily basis
in my job. I tell my colleagues,
hands-down, McMaster CCE is the
place for you to get ahead.
Tennille
CCE Accounting student, Tax Auditor
 www.McMasterCCE.ca/TreenaTennille
Visit www.McMasterCCE.ca for the
latest schedules, policies, prerequisites,
enrolment deadlines, class updates and to
enrol. In-person and online formats now
share the same course number. Take care to
choose your desired format when enrolling.

Fall Winter Spring
Core
ACC 925 Introductory Financial Accounting M H  OS H OS H OS
ACC 926 Intermediate Financial Accounting I H  OS H OS H OS
ACC 927 Intermediate Financial Accounting II H OS H  OS H OS
ACC 928 Introductory Management Accounting H  OS M H OS H OS
ACC 929 Intermediate Management Accounting H OS H  OS M H OS
Specialist
ACC 939 Accounting Theory
ACC 934 Advanced Financial Accounting H OS H OS H OS
ACC 930 Advanced Management Accounting H OS H OS H OS
ACC 931 Auditing H OS H OS M H OS
ACC 933 Financial Management H OS  OS OS
ACC 932 Management Information Systems H OS H OS OS
ACC 937 Taxation I M H OS H  OS H OS
ACC 938 Taxation II H OS M H OS H OS
Basic
ACC 830 Basic Bookkeeping* OS OS OS
BUS 825 Business Foundations M H  H  H 
BUS 436 Business Law   
ACC 855 Business Statistics H
BUS 852 Business Strategy  H 
ACC 818 Economics  H  
ACC 920 Effective Communication OS
HRM 821 Organizational Behaviour H  M H  H 
*Basic Bookkeeping 1.5 units. All other courses listed above are 3 units.
M Mississauga H Downtown Hamilton  Fast track downtown Hamilton  Online OS Online self-study T.O.C.

10 | www.McMasterCCE.ca/business
Business Management
Features
 Select the best program option for your
needs. Students can complete a certificate,
diploma or diploma with concentration
 Fast-track course loads available. A diploma
in Business Administration can be earned in
8-12 months on a fast-track load
 Courses can be taken as part of the program
or individually
Format
 In person
 Online
 Online self-study
 Anyone entering the business world
 New managers
 Professionals pursuing external designations
 Current managers wanting to upgrade their
knowledge
 Anyone managing projects
Get down to business.
Developed in collaboration with the DeGroote School of Business, McMaster’s flexible Business Administration program
is designed to help a wide range of professionals gain, add or refine the crucial business skills that employers seek.
Business Administration
Affiliated Associations
 Association of Administrative
Assistants
 Canadian Institute of Management
 Global Risk Management Institute
 And more
Business Administration Program
Requirements
Certificate in Business Administration
 All 5 core courses
DiplomainBusinessAdministration
 All 5 core courses + any 3 elective
courses
DiplomainBusinessAdministrationwith
aconcentrationinBusinessAnalysis
 All 5 core courses + the corresponding
Global Knowledge program
Diploma in Business Administration
with a concentration in Finance
 All 5 core courses + 4 Finance electives
aconcentrationinHumanResources
 All 5 core courses + 4 Human Resources
electives including Human Resources
Management
withaconcentrationinManagement
 All 5 core courses + 4 Management
electives including Human Resources
Management and Business Strategy
withaconcentrationinMarketing
 All5corecourses+4Marketingelectives
aconcentrationinProjectManagement
 All 5 core courses + either McMaster
University’s Project Management
Program or the corresponding Global
Knowledge program
aconcentrationinRiskManagement
 All 5 core courses + McMaster
University’s Risk Management Program
T.O.C.

www.McMasterCCE.ca/business | 11
Business Management | Business Administration
 Core Courses
BUS 850 Business Communications
Gain the knowledge and skills associated with
clearlyreceiving,transmittingandcommunicating
information within the business environment.
Antirequisite: ACC 920
BUS 860 Foundations of Business Finance
Build a solid foundation for financial
literacy by learning the critical concepts
and applications in financial accounting,
managerial accounting and managerial
finance. Be effective when interpreting
financial data to make business decisions.
MKT 819 Introduction to Marketing
Learn essential marketing concepts, including
product development, market segments,
pricing strategies, brand equity, distribution
channels and promotional activities. This
course takes a consumer-centred approach
to marketing.
HRM 821 Organizational Behaviour
Explore human behaviour through influences
that affect productivity, efficiency and
organizational effectiveness through group
work and case material.
 Finance Electives
undertaking market research.
ACC 818 Economics
Understand economics, including the basic
principles of microeconomics and
Gain insight into asset and equity management
with a focus on working capital levels, capital
structure and distribution of profits.
Prerequisite: BUS 860, HRM 817, ACC 818
or ACC 855
BUS 490 Financial Modelling and Analysis
Use financial modelling to solve a variety of
finance-related problems and
support management decisions.
Prerequisites: ACC 933 + BUS 860 or
HRM 817
 Risk Management Electives
RSK 713 Risk Management Principles
Practices
Learn how to identify, analyze and develop
techniques for treating loss exposures.
RSK 714 Risk Assessment Treatment
Study the two dimensions of loss: frequency
and severity, with particular attention on losses
to property, people, net income and liability.
RSK 715 Risk Financing
Examine the selection, implementation and
monitoring of risk financing techniques including
use of affiliated assurers, insurance pricing,
selection of insurers and risk cost allocation.
 Human Resources Electives
HRM 898 Compensation
Understand the process, issues and
techniques involved in developing
and administering a compensation system.
HRM 901 Human Resources Management*
Using an experiential approach, this course
explores the fundamentals of human
resources management.
HRM 923 Human Resources Planning
Examine human resources planning theory,
including job analysis, planning and forecasting,
management development, information
systems and program implementation.
HRM 899 Labour Relations
Study the relationship between employers
and employees in Ontario, including collective
bargaining and grievance resolution.
HRM 921 Occupational Health Safety
Explore technical, legislative, political and
personal safety issues in the workplace.
HRM 897 Recruitment Selection
Explore recruitment, selection, job
analysis, competency modelling, screening,
interviewing and decision making.
HRM 902 Training Development
Examine the function of training and
development, including the psychology of
learning, needs assessment, program design
and evaluation, and group dynamics.
HRM 941 Wellness in the Workplace
Examine why health promotions make sense
as a return on investment for employers and
gain insight into the process of designing,
managing, and evaluating a program.
 Management Electives
BUS 436 Business Law
Gain insight on legal topics that accountants
and general business managers encounter
to recognize where legal problems exist and
what avenues are open to resolve them.
understanding market research.
BUS 852 Business Strategy*
Gain practical training in setting goals and
objectives for organizations and in creating
business strategies and plans.
Prerequisite: BUS 825
ACC 818 Economics
Understand economics, including the
basic principles of microeconomics and
Gain insight into asset and equity
management with a focus on working
capital levels, capital structure and
distribution of profits.
Prerequisite: BUS 860, HRM 817, ACC 818
or ACC 855
HRM 901 Human Resources
Management*
reviews the fundamentals of human
resources management.
ACC 932 Management Information
Systems
Explore system analysis, design and
implementation with reference to the
relationship between system management
and organizational development.
BUS 816 Operations Management
Techniques
Examine operations management, including
forecasting, capacity planning, inventory
control, project management, transportation
cost analysis, quality control and problem-
solving techniques.
BUS 847 Principles Practices of
Supervision
Understand behaviours that lead to
effective supervision. Explore the concept of
situational leadership.
*Required for concentration
T.O.C.

12 | www.McMasterCCE.ca/business
 Marketing Electives
MKT 106 Branding Image
Explore the foundation, application
and management of a strong brand,
including key principles and brand equity,
characteristics of a strong brand, brand
building and positioning, and the role of
ethics in branding.
PUB 111 Building Social Media
Relationships
Explore the theoretical aspects and
practical applications of social media
tools, including blogs, wikis and social
media websites (like Facebook and
YouTube) to engage new audiences and
build relationships.
MKT107Business-to-BusinessMarketing
To be effective, marketing strategies need
to take into account not only the customer
but also the customer’s customers. Learn the
basic institutional details and principles of
successful business-to-business marketing.
MKT 102 Consumer Behaviour
Study why and how consumers make
decisions, including consumer psychology
and social responsibility.
MKT 103 Integrated Marketing
Communications
Examine strategic communications and
the effective use of advertising, sales
promotion, personal selling, public
relations, event marketing and media.
MKT 101 Marketing Plans
Implementation
Learn to create and communicate
marketing plans, including marketing
audits, market analysis, strategy, tactics
and implementation tools.
MKT 104 Market Research
In today’s marketing landscape, data can
be difficult to collect and even misleading
and confusing. Assess marketing research
techniques to help you collect and analyze
data for effective marketing plans.
PUB 113 Social Media Research
Techniques
Apply social media knowledge to public
relations practice by conducting research,
campaigns and engaging communities. Study
currentbusinesscasestoexplorebestpractices.
Prerequisite: PUB 111
McMaster fit the bill with university-
level education that was flexible
enough to complete between
work and family life, all online. I
really grew as a manager with the
Business Administration Certificate.
Diane
CCE Business Administration graduate
 www.McMasterCCE.ca/Diane
T.O.C.

www.McMasterCCE.ca/business | 13
M Mississauga H Downtown Hamilton  Online OS Online self-study
Visit www.McMasterCCE.ca for the latest schedules, policies, prerequisites, enrolment deadlines, class updates and to enrol.
In-person and online formats now share the same course number. Take care to choose your desired format when enrolling.
All courses listed are 3 units.
Fall Winter Spring
Core
BUS 850 Business Communications H  M H  H 
BUS 860 Foundations of Business Finance† H  H  M H 
MKT 819 Introduction to Marketing H  H  M H 
HRM 821 Organizational Behaviour H  M H  H 
Finance
ACC 933 Financial Management H OS H OS OS
BUS 490 Financial Modelling and Analysis OS OS OS
HumanResources
HRM 898 Compensation H  H 
HRM 901 Human Resources Management* H  H  M H 
HRM 923 Human Resources Planning  H 
HRM 899 Labour Relations  H  
HRM 921 Occupational Health Safety H  H 
HRM 897 Recruitment Selection  H  
HRM 902 Training Development H   H 
Management
BUS 436 Business Law   
BUS 852 Business Strategy*  H 
ACC 933 Financial Management H OS H OS OS
HRM 901 Human Resources Management* H  H  M H 
ACC 932 Management Information Systems H OS H OS OS
BUS 816 Operations Management Techniques H
BUS 847 Principles Practices of Supervision H  
Marketing
MKT 106 Branding Image H 
PUB 111 Building Social Media Relationships H H
MKT 107 Business-to-Business Marketing  H
MKT 102 Consumer Behaviour H 
MKT 103 Integrated Marketing Communication  H
MKT 101 Marketing Plans Implementation H 
MKT 104 Market Research H
PUB 113 Social Media Research Techniques H H
WAP 101 Web Analytics  
Risk
RSK 713 Risk Management Principles Practices H 
RSK 714 Risk Assessment Treatment H 
RSK 715 Risk Financing  H
†BUS 860 is replacing HRM 817 as a core course. Students who already took HRM 817 do NOT need to take BUS 860.
*Required for concentration
T.O.C.

14 | www.McMasterCCE.ca/HR
Business Management
Features
 There is no formal admission procedure
 Courses can be taken as part of the
program or individually
 Diploma can be completed on a part-time
basis or in 12 months with a fast-track
course load (September start)
Format
 In person, weekdays
evenings and weekends
 Online
 Anyone wishing to pursue a career in human
resources
 Anyone pursuing a Certified Human Resources
Professional (CHRP™) or Certified Human
Resources Leader (CHRL™) designation
 Managers who want to gain confidence in
human resources issues
People + Skills
The Human Resources Management program has been designed in association with the DeGroote School of Business
to help human resources professionals succeed as strategic partners within their organization.
Gain university-level knowledge and applied skills in the key human resources disciplines of recruitment, strategic
planning, training, labour relations, compensation, health and safety, and human behaviour.
Human Resources Management
Diploma in Human Resources
Management
Requirements
 All 5 core courses +
3 elective courses
(24 units of credit in total)
Professional Designation
Human Resources Professionals
Association (HRPA™)
 Students pursuing an external designation such as
CHRP™/CHRL™ are responsible for ensuring that they satisfy the
external program’s requirements. Courses approved by the Human
Resources Professionals Association are noted in the schedule on
the next page
 Effective October 2014, a university degree is no longer required
for the CHRP™ designation.
 For information on the three (3) HR designations: CHRP™, CHRL™
and CHRE™, offered through HRPA™, visit www.hrpa.ca
 Students who complete the diploma may apply for advanced
credits towards degree studies
Full diploma available online!
T.O.C.

Business Management | Human Resources Management
www.McMasterCCE.ca/HR | 15
 Core Courses
HRH 898 Compensation*
Understand the process, issues and
techniques involved in developing
and administering a compensation system.
HRM 901 Human Resources Management*
explores the fundamentals of human
resources management. This course (or
equivalent) is the suggested prerequisite
for all others in the program.
HRM 899 Labour Relations*
Study the relationship between employers
and employees in Ontario, including collective
bargaining and grievance resolution.
HRM 821 Organizational Behaviour*
Examine the structure and function of human
behaviour in organizations. Study behavioural
influences that affect productivity,
organizational effectiveness and efficiency.
HRM 897 Recruitment Selection*
Explore recruitment, selection, job
analysis, competency modelling, screening,
interviewing and decision-making.
 Elective Courses
ACC 830 Basic Bookkeeping
Review fundamental principles and skills
associated with a senior high school-level
understanding of bookkeeping. This course
does not count as an elective credit.
BUS 850 Business Communications
Gain the knowledge and skills associated
with clearly receiving, transmitting and
communicating information within the
business environment.
Antirequisite: ACC 920
HRM 817 Business Finance Accounting*
Become familiar with the concepts, language
and uses of financial and management
accounting in business, including statements,
budgets and profit planning.
ACC 920 Effective Communication
Develop critical thinking, research, writing,
editing, and presentation skills. Learn
strategies for writing effective business
summaries and reports. Explore the tools and
techniques for successfully preparing for and
writing examinations.
Antirequisite: BUS 850
HRM 923 Human Resources Planning*
Examine human resources planning theory,
including job analysis, planning and forecasting,
management development, information systems
and program implementation.
HRM 921 Occupational Health Safety*
Explore technical, legislative, political and
personal safety issues in the workplace.
BUS 847 Principles Practices of
Supervision
Understand behaviours that lead to
effective supervision. Explore the concept of
situational leadership.
HRM 902 Training Development*
Examine the function of training and
development, including the psychology of
learning, needs assessment, program design
and evaluation, and group dynamics.
Examine why health promotions make sense
as a return on investment for employers and
gain insight into the process of designing,
managing and evaluating a program.
M Mississauga H Downtown Hamilton  Online OS Online self-study

Fall Winter Spring
Core
HRM 898 Compensation* H  H 
HRM 901 Human Resources Management* H  H  M 
HRM 899 Labour Relations*  H  
HRM 821 Organizational Behaviour* H  M H  H 
HRM 897 Recruitment Selection*  H  
Elective
ACC 830 Basic Bookkeeping OS  OS  OS
BUS 850 Business Communications H  M H  H 
HRM 817 Business Finance Accounting* H  H H 
ACC 920 Effective Communication OS
HRM 923 Human Resources Planning*  H 
HRM 921 Occupational Health Safety* H  H 
BUS 847 Principles Practices of Supervision H 
HRM 902 Training Development* H   H 
*Course approved by the Human Resources Professionals Association ™
Visit www.McMasterCCE.ca for the latest schedules, policies, enrolment deadlines, updates and to enrol.
In-person and online formats now share the same course number. Take care to choose your desired format when enrolling.
All courses listed are 3 units, except ACC 830 Basic Bookkeeping, which is 1.5 units.
T.O.C.

The HR program at McMaster
has given me confidence in my
role at work. I had already been
in a learning and development
role, but I find that having the
HR diploma behind me now
gives me that extra confidence
that I needed.
Rita May
CCE Human Resources Diploma graduate,
Learning and Development Coordinator, Hatch
Discover. Confidence.
www.McMasterCCE.ca

www.McMasterCCE.ca/computer | 17
Business Management
All workshops take place in downtown Hamilton  Half day: a.m. or p.m., varies  Full day   Two full days
Fall Winter Spring
COT 000 Microsoft Office Lab Tutorials By request only
COT 600 Adobe Photoshop CS6  
COT 602 Adobe Acrobat 11 
COT 603 Adobe InDesign CS6 
Access
COT 608 Access Fundamentals: Designing a Database  
COT 609 Access Fundamentals: Manipulating a Database  
Excel
COT 571 Excel Fundamentals   
COT 572 Excel Formula Foundations   
COT 613 Excel More Formulas Explored   
COT 573 Excel Charts   
COT 574 Excel Data Manipulation   
COT 575 Excel Macro Fundamentals   
COT 576 Excel Pivot Tables   
Project
COT 606 Project Fundamentals  
COT 607 Project Next Steps  
Word
COT 560 Word Fundamentals 
COT 561 Word Lists, Columns Tabs 
COT 563 Word Tables Templates 
COT 568 Word Mail Merge Collaboration 
Microsoft
COT 615 Microsoft Graphics 
COT 588 Outlook Email Basics 
COT 589 Outlook Beyond Email 
COT 614 PowerPoint Fundamentals 
WebDesign
COT 582 Website Maintenance – Basics 
COT 584 Website Maintenance – Images 
COT 610 Drupal 
COT 611 Joomla! 
COT 612 WordPress  
COT 617 HTML CSS Fundamentals  
Special
COT 616 Google Collaborative Tools  
COT 618 Prezi  

Putting technology into practice.
Technology is a critical tool in today’s workplace. Maximize your productivity and increase your contribution at work by
learning how to effectively use the latest software. McMaster’s computer training workshops provide participants with
in-class hands-on practical experience and expert instruction in a variety of popular software applications.
Computer Training Workshops
T.O.C.

18 | www.McMasterCCE.ca/essentials
Business Management
Critical tools for professional success.
Are you as efficient and productive during the workday as you would like to be?
Do you have the professional and interpersonal skills to excel in today’s competitive business environment?
Through a series of highly concentrated programs that you can tailor to your needs, the Essentials sessions
offer crucial tools to help you achieve your professional goals.
The Essentials
 Business Essentials
Succeeding in any business endeavour
really comes down to a few time-
honoured principles that are applicable in
a variety of business settings. Learn the
skills required to become a successful
business manager: strategic planning,
communication, finance and superior
customer service.
 Communication Essentials
Knowing how to communicate effectively is
an indispensable skill. The ability to express
yourself clearly and confidently affects
both your professional and personal life
and can have a significant impact on your
relationships with others. Learn valuable
verbal and written skills that will improve your
interpersonal communication immediately.
 Innovation Essentials
Everyone has the ability to be creative
and adopt innovative thinking. The
first step is understanding what these
topics really mean, and the multitude
of ways they can occur. Learn how
to implement strategies that will
generate new ideas and solutions, and
explore and expand possibilities using
an innovative mindset.
 Leadership Essentials
Great leaders are made, not born.
Learn how to tap into your natural
leadership abilities and enhance your
credibility in the workplace. With the
insights gained in this program you’ll
discover how to improve productivity
and better motivate your team.
 Productivity Essentials
Studies show that a significant amount of time is
lost during the workday due to disorganization.
This program will teach you the secrets of
effectively organizing your time, prioritizing your
commitments and optimizing your professional
interactions with management, co-workers and
customers. By implementing these simple and
effective strategies you’ll achieve a significantly
increased level of personal productivity.
 Team Essentials
Teamwork is crucial to any harmonious work
environment. This program examines the
qualities that foster truly outstanding teamwork.
You’ll learn how to effectively manage,
motivate and work as part of a successful team,
including, most importantly, how to strengthen
your overall team by recognizing the individual
strengths of your team members.
Bring any course to your office! Customize to suit your
corporate needs. Call 905-525-9140 ext. 24321 for details.
Visit www.McMasterCCE.ca for the latest schedules,
course descriptions, enrolment deadlines, fees, policies,
class updates and to enrol.
Certificate of Completion
Requirements
 Successfully complete five days of training within
a program, in addition to an evaluation component,
to earn a Certificate of Completion.
T.O.C.

www.McMasterCCE.ca/essentials | 19
Business Management | The Essentials
Instructor
Duration
Fall
Winter
Spring
Business
Communication
Innovation
Leadership
Productivity
Team
ESS 837 Achieving SMART Goals Laura Cole  H 
ESS 797 The Art of Active Listening Lori Stephenson  H H   
ESS 871 Building High-Performance Teams Willi Wiesner   H 
ESS 817 Business Storytelling Diana Kawarsky  H   
ESS 902 Coaching Mentoring Lori Stephenson   H  
ESS 899 Conflict Resolution in the Workplace Diana Kawarsky  H    
ESS 816 Creating Your Work-Life Balance Lori Stephenson  H 
ESS 862 Creative and Critical Thinking Min Basadur   H  
ESS 801 Customer Service Excellence Peter O'Donnell  H  
ESS 800 Dealing with Difficult People Susan Vaughan  H  
ESS 806 Delegating that Works Peter O'Donnell  H  
ESS 838 Delivering Powerful Presentations Mary Armellini  H   
ESS 814 Dynamic Decision-Making Jonathan Hughes   
ESS 835 Emotional Intelligence at Work* Lori Stephenson     
ESS 895 Effective Business Writing Lori Stephenson  H   
ESS 874 Finance for Non-Financial Managers Mike Michalski   H 
ESS 820 Fostering Workplace Innovation – NEW! Karin Davis  H    
ESS 834 Giving and Receiving Constructive Feedback Susan Vaughan  H   
ESS 818 Innovation Foundations – NEW! Mary Armellini  H H 
ESS 819 Intrapreneurship: The Innovator Within – NEW! Michael Piczak  H   
ESS 811 Leadership Foundations* Linda Pickard  H 
ESS 812 Leading Change for Success Jonathan Hughes  H   
ESS 802 Maximizing Personal Productivity Peter O'Donnell  H 
ESS 798 Meetings that Make a Difference Peter O'Donnell  H  
ESS 810 Navigating Change for Success Jonathan Hughes  H  
ESS 877 Negotiation Skills Janice Locke  H     
ESS 813 Personal Leadership: Building from our Strengths* Jonathan Hughes  H 
ESS 836 Project Management Susan Vaughan     
ESS 804 Strategic Planning Fundamentals Linda Pickard  H  
ESS 807 Strengthening Communications with True Colors* Linda Spence  H  
ESS 796 Supervision Essentials* Linda Spence  H  
*Students must enrol at least two weeks before the start date to allow time for an online assessment to be completed prior to the course.
All courses are held in person. Course fees include refreshments, lunch and materials (lunch is not included for half day courses).
Upon successful completion, one-day and two-day courses may be applied towards elective requirements in the Business Administration Diploma.
 Half day  Full day   Two full days H Downtown Hamilton  Main Campus
“What sets people apart and makes them more successful is how well they handle
those softer elements, the way they communicate, the way they interact with people
and how they establish a level of relationship for greater success in the workplace.”
Lori Stephenson, Essentials Instructor
 www.McMasterCCE.ca/Lori
T.O.C.

20 | www.McMasterCCE.ca/lean-six-sigma
Business Management
mcmastercce.ca/acco B Burlington  Online
 Project managers, engineers, quality experts and
continuous improvement specialists searching for
opportunities to drive greater organizational value
 Leaders at all levels of the organization focused on
identifying opportunities for dramatic improvement in
customer satisfaction and corporate profitability
 Groups of employees from organizations seeking
greater value and success (having already employed
lean process improvement methods)
Format
 Blended program:
uses both in-person
and online modules
 The five modules
within this program
must be completed
in sequence within
one term
Features
 McMaster University’s Lean Six Sigma Green
Belt program utilizes the DMAIC (Define, Measure,
Analyze, Improve, Control) method, providing the
roadmap, tools and methods to successfully drive
improved process solutions
 Participants who successfully complete the
program will be awarded a Lean Six Sigma Green
Belt Certificate of Completion from McMaster
University
Seeking perfection.
Professionals with Lean Six Sigma credentials have long been valued in the manufacturing sector for their ability to
meet customer specifications by improving performance, reliability and value while reducing defects and variation
in the deliverable product or service. Today there is also a growing trend of recruiting for this skill set in the health
care, financial services, information technology and government sectors.
Lean Six Sigma
Project Management Institute
 This program qualifies for 70 PDUs from
the Project Management Institute (PMI)®
The PMI Registered Education Provider logo is a registered mark of the
Project Management Institute, Inc.
LSS 100 Lean Six Sigma Fall Winter Spring
Modules
Introduction  
Define Phase/Measure Phase B B
Live Project Analyze Phase  
Improve Phase/Lean Thinking/Control Phase B B
Plant Tour Project Work B B
“The McMaster
Lean Six Sigma
course spurred a
fundamental shift
in thinking. We were
working on real-life
business cases
that had meaning to us. It’s an excellent
investment in our company that will
benefit our customers and our team.”
Trevor,
Operations Manager, Turkstra Lumber
T.O.C.

“McMaster CCE really set me
up nicely to further develop my
career. I’ve been able to apply
what I learned at work and in
all aspects of life. Everything
is a project at some level and
everything requires careful
planning and execution.”
Zoran
CCE Project Management Certificate graduate,
Manager, Project Controls,
Horizon Utilities Corporation
Discover. Strategy.
www.McMasterCCE.ca

22 | www.McMasterCCE.ca/project-management
Business Management
Project
Management
Education
Project
Management
Experience
Exam Prep
Boot Camp
PMP® Exam
   
Completing McMaster’s Project Management Program fulfills the project management educational
requirements to apply to write the PMP®
exam. For details contact the Project Management Institute
(PMI®
): www.pmi.org
Work towards your PMP®
Certification
Programs
 Project Management Program
• Cohort with 6 modules; a total of 18 classroom days
• Upon program completion, participants will receive a Certificate
of Completion in Project Management from McMaster University
 Agile Project Management
• A 4-day introductory course to Agile
 PMP Exam Prep Boot Camp
• An intense exam preparation course run over two weekends
 Apply the Certificate of Completion towards a Business
Administration Diploma. Learn more online.
Format
 In-person, full days
at McMaster CCE in
downtown Hamilton
 Modules may be
taken individually,
or register for all
6 as a bundle
(PMP 100) in one
term for significant
savings!
 Anyone who manages projects, from
team members to senior executives
 Anyone pursuing a Project
Management Professional (PMP)®
designation or other credentials from
the Project Management Institute®
 Career-minded individuals who want
to ensure they have mastered the skills
employers value most
Always on target.
Stay ahead in the fast-paced and constantly evolving business environment. Invest in project management training
to deliver higher quality results with fewer resources. Organizations today seek people who are versatile and have
deep, strategic insight. Learn how to establish realistic schedules, manage detailed budgets and calculate risk while
mastering project leadership and communication in this invaluable training for professionals of all levels.
Project Management
T.O.C.

www.McMasterCCE.ca/project-management | 23
 Project Management Certificate of Completion Program
Module 1: PMP 101
Project Management Fundamentals
Effectively manage all phases of a project. Learn
the project management framework of initiation,
planning, execution, control and formal closing
and discover what it takes to ensure project
success. In this skills-building course, focus on
practical tools and techniques. This course
is the prerequisite for all other modules.
Module 2: PMP 102
Project Management, Leadership
Communication
Managingasuccessfulprojectinvolvesmorethan
schedules and templates – it requires the ability
to work effectively with people in a variety of
roles.Withaninteractiveclassroomenvironment
and hands-on exercises and self-assessments,
there are many opportunities to practice and
grasp the various models, strategies, tools and
techniques in applying effective management,
leadership and communication skills.
Module 3: PMP 103
Schedule Cost Control
Master the skills you need to effectively
establish and manage a realistic schedule
and detailed budget. Develop an integrated
budget and schedule while monitoring project
performance during execution. Gain analytical
techniques and management tools that
ensure projects are delivered on time and
within budget, as well as the ability to create
baselines for project schedules and budgets.
Module 4: PMP 104
Risk Management
Proactively reduce the probability of project
failure. Learn how to use proven approaches
and techniques specific to risk management.
Plan and analyze projects so as to minimize
risk in a formal environment. Identify, analyze
and address uncertainty throughout the
project life cycle and incorporate lessons
learned and industry best practices.
Module 5: PMP 105
ContractManagementPrinciplesPractices
Manage all aspects of project procurement
effectively. Learn the logic behind contracting
principles and practices, and the terms,
techniques, and tools of converting project
needs into outsourced goods and services.
Ensure successful procurements by grasping
the roles, responsibilities, and expectations of
internal and external stakeholders involved in
the procurement chain.
Module 6: PMP 106
Quality for Project Managers
Acquire the ability to effectively integrate quality
management concepts, tools and processes
to plan quality into your projects. Hands-on
exercises further your learning experience by
applying quality planning, quality assurance
and quality control concepts to greatly
increase the likelihood of project success.
Fall Winter Spring
Bundle 1-6 PMP 100 Project Management Cohort (all six modules in one term) H H
Modules
1 PMP 101 Project Management Fundamentals H H H
2 PMP 102 Project Management, Leadership Communication H H
3 PMP 103 Schedule Cost Control H H
4 PMP 104 Risk Management H H
5 PMP 105 Contract Management Principles Practices H H
6 PMP 106 Quality for Project Managers H H
H Downtown Hamilton
 PMP Exam Prep Boot Camp and Agile Project Management
PMP 201 PMP® Exam Prep Boot Camp
Gain the essential preparation needed
to pass the PMP® and CAPM® exams.
Concentrating on exam content from A
Guide to the Project Management Body of
Knowledge (PMBOK®Guide) – Fifth Edition
and other sources, this course includes a wide
variety of learning tools and study aids, all
using PMI® terminology.
PMP 301 Agile Project Management
Walk through a project using the agile
project management methodology from
conception to completion. Learn and apply
agile practices as you determine ways to
make your own projects more agile.
Please note these courses will run pending
a minimum number of participants.
PMP 201 and PMP 301 cannot be used
towards either the Project Management
Certificate of Completion or as Business
Administration electives.
Fall Winter Spring
PMP 201 PMP® Exam Prep Boot Camp H
PMP 301 Agile Project Management H
Business Management | Project Management
Visit www.McMasterCCE.ca for the latest schedules, fees, policies, prerequisites, enrolment deadlines, class updates and to enrol.
Early Bird Pricing Available! Check online for pricing and deadline details.
T.O.C.

24 | www.McMasterCCE.ca/risk-management
Business Management
H Downtown Hamilton  Online
Planning to manage the unimaginable.
Risk is part of our everyday lives. Learning how to assess, identify, communicate and control the exposure to risk will
enable you to better create and implement structured risk management programs within your organization.
Risk Management
Format
 In person
 Online
 Anyone working in an area of business where risk is
assessed (Insurance, Finance, Health Care, Hospitality,
Technology and more)
 Professionals pursuing Canadian Risk Management
(CRM) or Fellow Chartered Insurance Professional (FCIP)
designations
Professional Designations
 The three Risk courses fulfill the
educational requirement for the CRM
designation through The Global Risk
Management Institute
 Courses in this program count towards the Insurance Institute's
Fellow Chartered Insurance Professional (FCIP) designation
 Courses
Students are required to complete the courses
in this order: RSK 713, RSK 714, RSK 715.
RSK 713 Risk Management Principles
Practices
Discover how to identify, analyze and
develop alternative techniques for treating
loss exposures. Learn to choose the best risk
management alternative and select the most
appropriate techniques for handling each
exposure.
RSK 714 Risk Assessment Treatment
Explore the selection, implementation and
monitoring of risk control techniques that
are essential in preventing or minimizing
potential losses before they occur. Examine
fault-free study, statistical analysis,
contractual liability reviews and in-house
safety programs. Study the two dimensions
of loss, frequency and severity, with
particular attention on losses to property,
people, net income and liability.
RSK 715 Risk Financing
Examine the selection, implementation and
monitoring of risk financing techniques, which
are ways an organization can obtain funds to pay
for any accidental losses that occur. Study the
frameworkandcriteriaforriskfinancingtechniques;
financingproperty,netincome,liabilityandhuman
resources losses; accounting and some income
tax aspects of accidental losses; implementing
riskretention,includinguseofaffiliatedassurers;
insurance pricing; selection of insurers and
their representatives; and risk cost allocation.
Diploma inBusinessAdministration–RiskManagementConcentration
Requirements
 Complete all three Risk courses and the five Business Administration
core courses to be awarded a Diploma in Business Administration
with a Risk Management concentration.
Certificate of Completion in Risk Management
Requirements
 Complete all three Risk courses to be awarded a
Certificate of Completion in Risk Management.
Fall Winter Spring
Sequence
RSK 713 Risk Management Principles Practices H 
RSK 714 Risk Assessment Treatment H 
RSK 715 Risk Financing  H
All courses are 3 units.
T.O.C.

Study online and in-class, days, nights and weekends. MyOWNMcMaster allows you to
combine a degree + diploma + designation (if applicable). Diplomas offered in Accounting, Addiction
Studies, Business Administration, Human Resources Management and Marketing.
Apply
submit
MyOWNMac
application form,
indicating your
Diploma of study
Consult
with CCE
advisors to
develop your
learning plans
Enrol
in your
first course
Complete
20 (3 unit) CCE courses
worth 60 units of study
(diploma courses + electives)
and Receive
your Diploma and Professional
Designation (if applicable)
Complete
10 History courses
worth 30 units of study
Receive Bachelor
of Arts Degree +
Diploma
Consult
with advisors to plan
your degree studies
1 2 3
Discover your OWN path to a degree
OWN
Your Time
Your Learning Plan
Your Professional Development
www.McMasterCCE.ca/my-own-mac

26 | www.McMasterCCE.ca/web-analytics
Business Management
 Online
Format
 Online
 5 components, completed in sequence
within one term
 Budget for 2-3 hours of independent work
in addition to online class time per module
 Marketing professionals
 Website developers
 Web and digital media professionals
 Business analysts
 Anyone wanting to leverage digital
analytics for business growth
Web Analytics was developed collaboratively with leading industry experts from Google,
Cardinal Path, CLICKINSIGHT, Online Authority and others. Develop the specialized skills to
uncover, communicate and act on meaningful patterns in your organization’s online data.
Gain valuable insights from sharing with other program participants, advisory board
members and facilitators who can offer advice on how to strengthen your organization’s online
strategy, and what today’s web analytics professionals need to get hired by top employers.
 VIDEO: WHAT IS WEB ANALYTICS?
Watch a 2-minute overview at www.McMasterCCE.ca/web-analytics
Web Analytics
Harness the digital world to power your business.
The web tools your organization already has – from your website, social media and online customer communications
to web views, customer loyalty programs and eNewsletters – contain a virtual goldmine of data.
The staggering amount of data created on a daily basis requires professionals with a unique skill set to gather, evaluate
and translate the information into actionable business goals. Professionals who understand how to extract and analyze
this information and translate it into strategic decisions are among the most in-demand employees in business today.
WAP 101 Web Analytics Fall Winter Spring
Components
Introduction to Web Analytics 
Digital Collection Techniques and Metrics 
Actionable Web Analytics: Key Performance Indicators 
Mastering the Tools: Maximizing your Digital Analytics Platform 
Converting Digital Data into Success 
Features
 Harness online data and
enhance your critical thinking
skills to tie digital analytics to your
organization's business goals and
strategy
 Complete the program in one term
T.O.C.

Communication Design
“Before I began the McMaster
program I was working in banking
and trying to pursue marketing but
continued to hit roadblocks without
experience or formal marketing
education. This program exceeded
my expectations and I was able to
make the career adjustment.”
– Shelby
Marketing Diploma graduate
Assistant Brand Manager,
Campbell Company of Canada
 www.McMasterCCE.ca/Shelby
www.McMasterCCE.ca | 27 T.O.C.

28 | www.McMasterCCE.ca/digital-marketing
Format
 Online
 Courses are
asynchronous
 Marketing/Communications Professionals
 Public Sector/Non-Profit Communicators
 Entrepreneurs
 Graphics/Animation Professionals
 Web Designers/Web Managers/ Developers
Features
 Develop industry-current strategic digital
marketing skills
 5-course university-level certificate program
 Learn from experienced digital marketing experts
 Complete in 1 year
Digital Marketing
Future Focused. Digitally Dynamic.
McMaster's new Digital Marketing program gives communications professionals the essential tools and
tactical skills to effectively apply data, manage creative content, and implement and measure digital
strategies to engage and convert today's consumer.
Certificate in Digital Marketing
Requirements
 Successful completion of all 5 courses
(15 units of academic credit)
Participants in this program should have prior
education or experience in Marketing or related
fields, such as:
• A degree or diploma in Marketing,
Communications, or a related area of study;
and/or
• At least 3 years of marketing, communications,
or web design experience
What you can expect
 Integrate marketing theory with the
latest technological tools to build and apply
dynamic digital strategies
 Examine mobile marketing best practices,
new media management tools and social
media marketing platforms and practices
 Master digital data metrics and
measurement
 Learn effective search engine marketing
and optimization tactics and creative content
strategies
New!
T.O.C.

Communication Design | Digital Marketing
www.McMasterCCE.ca/digital-marketing | 29
 Courses
DMK 101 Fundamentals of Digital
Marketing
Incorporating the foundational principles of
marketing, with best practices, theories and
experiential activities relevant to the digital
space, this course gives professionals the
essential tools and industry current tactics
to be strong strategic digital marketers.
The importance and relevance of strategic
digital marketing, including social media and
mobile practices, email marketing, analytics,
search engine marketing, search engine
optimization and content management will
be examined through visual and online text
communications.
Application activities involving digital
marketing tools, such as Google Analytics,
platforms such as Facebook and Twitter, PPC
samples, and a focus on optimizing all digital
platforms will form the basis of this course.
This is a prerequisite course for all
courses in the program.
DMK 102 Digital Marketing Strategy
Strategic planning and the execution of
digital marketing campaigns will be the
focus of this course. Explore and examine
the development of strategic analysis,
e-commerce, CRM management , basic
analytics practices and public relations
online. Exercises are designed for students to
analyze websites and campaigns in order to
understand the connections between design,
strategy, accessibility, operations, and
maintenance in order to produce powerful
digital marketing results.
DMK 103 Search Engine Optimization,
Search Engine Marketing, and Digital
Advertising
Delve into specific digital tools, standards,
and practices in conjunction with application
activities and projects to build effective
online campaigns involving search engine
marketing. Specific topics will build upon the
fundamentals of the Google algorithm, metrics
and measurement, search engine optimization
analysis, content creation and PPC advertising.
DMK 104 Content Management: Creating
and Utilizing Dynamic Digital Content
Learn advanced practices of content
marketing. Expand and grow your skills in
writing for the web with digital storytelling,
video, and image marketing, as well as
user experience and user interface design.
Bridge new media with traditional marketing
practices and develop awareness of
emerging new media trends that will affect
the role of the strategic digital marketer.
DMK 105 Data Management: Digital
Metrics and Measurement
The expansion of e-commerce, web analytics
and business analysis drives the need to
stay current and relevant specific to theories
and principles of digital data management
practices. Examine data management
technologies, tools, processes and analysis
for decision making. Explore theories and
examples of predictive analytics and Big
Data and the impact on business, business
intelligence systems and strategies for
employing data to digital marketing.
Visit www.McMasterCCE.ca for the latest schedules, policies, prerequisites, enrolment deadlines, fees, and to enrol.
T.O.C.

30 | www.McMasterCCE.ca/marketing
Features
 Complete program in person or online
 Courses can be taken individually or as part of the diploma program
Format
 In person
 Online
 Newcomers to the field
 Professionals with marketing duties
wishing to enhance their skills
There’s marketing in everything.
Successful marketing requires developing, communicating and executing a thoughtful and strategic marketing plan.
From analyzing customer trends to building relationships to understanding the competition, effective marketers have a
range of communication, business and analytical skills.
Developed in association with the DeGroote School of Business, the Marketing program will help you gain or enhance
the knowledge and skills required to excel in a marketing role.
Marketing
Diploma in Marketing
Requirements
 All 5 core courses + 3 elective courses
(24 units of credit in total)
 FAST TRACK! Diploma can be completed on a
part-time basis or in less than 12 months with a
fast-track course load
Canadian Institute of Marketing
 This diploma meets the educational requirements for a
graduate membership (CInst.M)®
International Institute of Marketing Professionals
 This diploma meets the educational requirements for the
Associate CMMP®
designation
Full diploma available online! Visit www.McMasterCCE.ca for the latest schedules, enrolment deadlines, fees, policies,
prerequisites, class updates and to enrol. All courses listed are 3 units.
T.O.C.

Communication Design | Marketing
www.McMasterCCE.ca/marketing | 31

Fall Winter Spring
Core
MKT 102 Consumer Behaviour H 
MKT 103 Integrated Marketing Communication  H
MKT 819 Introduction to Marketing H  H  M H 
MKT 101 Marketing Plans Implementation H 
Elective
MKT 106 Branding Image H 
PUB 111 Building Social Media Relationships H H
MKT 107 Business-to-Business Marketing  H
MKT 104 Market Research H
PUB 113 Social Media Research Techniques H H
WAP 101 Web Analytics 
DMK 101 Fundamentals of Digital Marketing 
 Core Courses
MKT 102 Consumer Behaviour
Study why and how consumers make
decisions, including consumer psychology and
social responsibility.
MKT 103 Integrated Marketing
Communications
Examine strategic communications and the
effective use of advertising, sales promotion,
personal selling, public relations, event
marketing and media.
MKT 819 Introduction to Marketing
Learn essential marketing concepts, including
product development, market segments, pricing
strategies, brand equity, distribution channels
and promotional activities. This course takes a
consumer-centred approach to marketing. This
course (or equivalent) is the prerequisite
for all other courses in this program.
MKT101MarketingPlansImplementation
Learn to create and communicate marketing
plans,includingmarketingaudits,marketanalysis,
strategy, tactics and implementation tools.
 Elective Courses
MKT 106 Branding Image
Explore the foundation, application and
management of a strong brand, including key
principles and brand equity, characteristics of
a strong brand, brand building and positioning,
and the role of ethics in branding.
PUB 111 Building Social Media
Relationships
Explore the theoretical and applied aspects
of social media tools such as wikis, blogs and
social media websites (like Facebook and
YouTube) to engage new audiences and build
relationships.
MKT 107 Business-to-Business Marketing
To be effective, marketing strategies need
to take into account not only the customer,
but also the customer’s customer. Learn the
basic institutional details and principles of
successful business-to-business marketing.
MKT 104 Market Research
In today’s marketing landscape, data can
be difficult to collect and can even be
misleading and confusing. Assess marketing
research techniques that will help you
collect and analyze data for effective
marketing plans.
PUB113SocialMediaResearchTechniques
Apply your social media knowledge to public
relations practice by conducting research,
campaigns and engaging communities. Study
current business cases to explore best practices.
Prerequisite: PUB 111
WAP 101 Web Analytics
Develop the specialized skills to uncover,
communicate and act on meaningful patterns
in your organization’s online data. Gain a
unique skill set by learning how to tie digital
analytics to business goals and strategies.
DMK101FundamentalsofDigitalMarketing
Incorporating the foundational principles of
marketing, with best practices, theories and
experiential activities relevant to the digital
space, this course gives professionals the
essential tools and industry current tactics
to be strong strategic digital marketers.
Prerequisite: 5 Marketing core courses + 3
years of marketing or related experience, or a
degree/educational background in marketing
or communications.
“The Marketing Diploma at McMaster gave me the confidence and the education to really
build off, no matter what area of marketing I went into. Right out of the program, I was offered
three very different marketing jobs, and the courses gave me a solid foundation to build upon.”
Ngoc, Marketing Diploma graduate
 www.McMasterCCE.ca/Ngoc
M Mississauga H Downtown Hamilton  Online T.O.C.

32 | www.McMasterCCE.ca/web-design-cert
Features
 Showcase your work to future employers
through the professional portfolio of projects
you’ll build throughout the program
 Collaborate with peers in a cohort model of
delivery
 Learn from qualified and experienced web
designers
 University-level certificate program
Format
 Online
 Courses are
asynchronous
 Contact the
program manager
if you wish to
take courses
concurrently
 Anyone pursuing a career in web design
 Anyone with a background in graphic design,
multi-media, communication and web analytics
 Professionals in marketing, public relations,
customer relations and consumer research
 Anyone seeking professional development
in the latest practices of web design
 Entrepreneurs
Combine powerful design and practical business skills.
The McMaster Web Design Certificate program incorporates the principles and practices of web design with
professional skills in demand by employers – communication, collaboration, project planning and execution.
The program is one of the few university-level web design certificates available in Canada. It is offered entirely online,
which allows students flexibility and the opportunity to learn from peers and instructors from across the country. This
program focuses on helping students develop a strong portfolio for career growth and job search.
Web Design
Certificate in Web Design
Requirements
 Successful completion of all 5 courses
(15 units of academic credit).
Benefits
Enhance your knowledge and skills
in the following areas:
 Web design principles and theory
 Communication and writing principles for the web
 HTML5, CSS3, JavaScript, jQuery
 Database/Data-driven websites such as PHP, SQL, XML
 Responsive web design
 Project planning and management
 New and emerging trends
Full certificate available online!
Visit www.McMasterCCE.ca for the latest
schedules, enrolment deadlines, fees, policies,
prerequisites, class updates and to enrol.
T.O.C.

Communication Design | Web Design
www.McMasterCCE.ca/web-design-cert | 33 Online

Fall Winter Spring
Sequence
WEB 201 Fundamentals of Web Design: Principles Practices of Website Design  
WEB 202 The Information Architecture: Design for Usability Interactivity 
WEB 203 Web Design I: The Application of Web Design 
WEB 204 Web Design II: The Advanced Application of Web Design 
WEB 205 Strategic Web Design: Building Data Driven Websites 
All courses listed above are 3 units.
WEB 201 Fundamentals of Web Design:
Principles and Practices of Website
Design
Explore the foundational principles of web
design with experiential activities relevant
to the process of designing, producing and
analyzing dynamic websites. The importance
of interface as well as usability practices
will be examined through the components of
visual and text communications. Activities
involving HTML5, CSS and other web-
based applications launch the students’
professional portfolio.
This is a prerequisite course for all
courses in the program.
WEB 202 The Information Architecture:
DesignforUsabilityandInteractivity
Examine the themes of visual and text
communications in web design. Exercises
are designed for students to critique
different websites in order to understand the
connection between design and usability,
accessibility, operations and maintenance.
Prerequisite: WEB 201 may be taken
concurrently.
WEB 203 Web Design I: The Application of
Web Design
Explore more web design practices, standards,
and specific tools, and utilize newly gained
knowledge and skills in application activities to
build the project portfolio. Learn how to build
interactivity and heighten the design of website.
Prerequisite: WEB 201
WEB 204 Web Design II: Advanced
Applications of Web Design
Building on Web Design I, this course will
present advanced practices of design to
meet the needs and demands of the client
and user. Activities allow students to expand
on their knowledge and skills in HTML, CSS,
interactivity and site design principles.
Prerequisites: WEB 202. WEB 203 may be
taken concurrently.
WEB 205 Strategic Web Design:
Building Data Driven Websites
Examine data manipulation involving PHP, SQL,
and others. Concepts will be integrated with
business practices to develop students’ skills in
client management, assessing needs and the
ability to adapt to new media and technology.
Prerequisites: WEB 203
“Before starting the program, I thought I
would struggle trying to learn something
as complicated as Web Design in an online
course, but the instructors were always helpful
and active online. They helped me to succeed
and create projects up to my full potential. I
now feel confident in offering Web Design
services in my Graphic Design Business.”
Jenelle,
Web Design graduate
Graphic Designer/Owner of Graphically Yours
T.O.C.

Health Social Services
“The McMaster CCE courses
transcended my expectations.
Almost immediately after taking
the program, I was granted my
professional certification as an
addiction counsellor. On top of
that, I was offered a supervisory
position with my current employer.”
Mike
McMaster CCE Addiction Careworker
Diploma graduate, CACCF, Team Lead,
Reconnect Mental Health Services
 www.McMasterCCE.ca/Mike
34 | www.McMasterCCE.caT.O.C.

www.McMasterCCE.ca/addictions | 35
Features
 Flexible course load for part-time study
 Applications accepted throughout the year
 Monthly start dates mean you can begin
whenever you’re ready
Format
 In person, weekends
 Online self-study courses with
monthly start dates. Study at your own
pace to meet assignment deadlines
 On-site contract training
 Addiction and mental health workers
 Nurses
 Counsellors
 Health and social service professionals
 Anyone aspiring to enter the above fields
Program Overview
 Understand addictions and approaches
to intervention, including assessment,
treatment, relapse prevention, case
management and self-help
 Develop or enhance individual and group
counselling techniques
 Explore the specific needs of the following
groups/individuals: women, youth, seniors,
adult children of alcoholics, people with
concurrent disorders or other disabilities,
and people with problem gambling
Admission Requirements
 Completed online application
(www.mcmastercce.ca/addictions)
 Current resume
 1-2 page letter stating: previous
training and experience in the
helping field, your assessment of
your learning needs, why you think
this program will help you meet your
learning needs
 Non-refundable application fee
Professional Designations
 Courses are approved for continuing
education hours through the Canadian
Addiction Counsellor Certification Federation
(CACCF)
 Students who are considering certification
through the CACCF should request
assistance in planning course selection to
meet requirements
 See website for full professional
designation opportunities
Bridging the gap between theory and practice.
The Addiction Education programs were developed in partnership with the Faculty of Social Sciences to provide the
theoretical knowledge and practical skills needed for working with people facing addiction.
Addiction Education
Addiction Careworker Diploma
Requirements
 All 6 core courses
 2 skill development electives
 2 general electives (24 units of credit in total)
Addiction Studies Certificate
Requirements
 A minimum of 15 units of Addiction Education
(approximately 6-8 courses)
T.O.C.

36 | www.McMasterCCE.ca/addictions
Health Social Services | Addiction Education
 Core Courses
ADD862CaseManagementReportWriting
Examine the role and function of the
case manager with emphasis on service
coordination and liaison with other addiction
and non-specific resources.
ADD 829 Concepts Dimensions of Group
Work Practice*
Explore theories and models of group
intervention with emphasis on developmental
stages of groups and their application to
work in addictions settings. Group dynamics,
process and goals will be explored.
ADD 827 Introduction to Addiction*
Provides an overview to theories of addiction
and examines various drug groups and
interventions currently used in Canada.
Explores the prevention and treatment
continuum in Canada.
ADD 874 Pharmacology Drug Abuse
Provides a base of technical drug
information for persons who require a basic
understanding of the pharmacology of
psychoactive drugs.
ADD 828 Problem Management Skills
for Helpers*
Introduces problem management based on
Gerard Egan’s problem management model.
Focus on communications skills, empathy,
probing and challenging.
ADD 830 Solution-Focused Approaches in
Addiction Counselling*
Provides a practical hands-on approach
to utilizing three main theoretical models
(Stages of Change, Motivational Interviewing
and Solution-Focused Therapy) that are
particularly helpful with individuals who are
reluctant to change.
 Skill Development Electives
ADD888AssessmentofAddictiveBehaviour
Discuss how to assess addictive behaviour
and other life areas, what questions to ask,
how to engage even mandatory clients in
treatment planning and matching services to
the client.
ADD 876 Concurrent Disorders in Addiction
Examine how mental health disorders and
addictions interact, resulting in a more
complex assessment and treatment process.
Learn how to screen and assess clients
for both substance use and mental health
disorders.
ADD 122 Counselling Techniques in
Addiction Practice
Review and integrate concepts and skills
related to individual methods for helping. The
use of demonstration and role-play provides
the opportunity to practice counselling
techniques.
ADD 899 Crisis Intervention
Examine a practical approach for dealing
with crises that present themselves when
working with substance abusers and their
families. Issues related to helper burnout and
self-care are also addressed.
ADD 811 Diversity Special Issues in
Addiction Counselling
Gain knowledge and skills for working with
special populations struggling with alcohol
and drug dependence, including ethnic and
cultural diversity, sexual diversity, Indigenous
Canadians, probation and parole clients,
people with HIV/AIDS, anger/depression and
eating disorders.
ADD 471 EAPII: Counselling for the
Workplace: Principles of EAP Intervention
Study a framework for providing assistance
within the workplace through an examination
of assessment in an EAP environment,
crisis intervention, critical incident stress
management, depression, grief, mediation
and the role, if any, for spirituality.
ADD 895 Treatment of Addictive Behaviour
Examine best practices, various interventions,
the treatment of special populations and the
client as the agent of change.
ADD812UnderstandingPreventingRelapse
Study philosophies and models of relapse,
effective assessment, treatment, case
planning and counselling strategies.
ADD 803 The Whole Person: Application of
Personality Theories in Addiction
Explore personality theories that attempt
to explain “the whole person” from a
biopsychosocial approach. Theories include
the Psychoanalytic and Neo-Analytic
Approach, Biological Theory, Social Learning
Theory and others.
 General Electives
ADD 813 Adult Children of Alcoholics
Examine the phenomenon of ACOAs
from three theoretical perspectives:
Developmental Theory, Role Theory and
Stress Theory. Patterns of behaviour and key
issues in treatment are explored.
ADD 832 Co-Dependency as an Addiction:
A Critical Review
Study how individuals can become
“addicted” to others and to relationships,
including the concept of co-dependency,
contemporary psychological theories,
treatment issues and strategies.
ADD 470 EAPI: Wellness Work:
Introduction to EAP
Explore the concept of wellness, understand
the history, growth and development of
Employee Assistance Programs (EAP), and
gain a framework to develop and implement
programs through problem-solving activities.
ADD 101 Independent Study
Explore an area of personal interest in
addiction with instructor feedback to
create a research paper incorporating the
study objectives, findings and conclusions.
Permission of Program Manager required.
ADD 865 Older Canadians Substance
Abuse
Examine issues related to the use and misuse
of alcohol and other drugs by Canadian
seniors. This practice-oriented course
will help you effectively assess, intervene
and plan.
ADD 400 Practical Experience Elective
This course integrates theory learned in the
classroom with the practical experience of
a clinical setting. Permission of Program
Manager required.
ADD 831 Professional Ethics Helping
Become familiar with the laws and ethics
related to professional counselling. Learn what
is acceptable protocol in the helping field.
National Award Winner for
Continuing Education Program
Excellence www.cauce-aepuc.ca
T.O.C.

www.McMasterCCE.ca/addictions | 37
Health Social Services | Addiction Education
H Downtown Hamilton  Online OS Online self-study
Fall Winter Spring
CoreCourses
ADD 862 Case Management Report Writing OS OS OS
ADD 829 Concepts Dimensions of Group Work Practice* OS OS OS
ADD 827 Introduction to Addiction* H  OS OS OS
ADD 874 Pharmacology Drug Abuse OS OS H OS
ADD 828 Problem Management Skills for Helpers* OS H OS OS
ADD 830 Solution-Focused Approaches in Addiction Counselling* H OS OS OS
SkillDevelopmentElectives
ADD 888 Assessment of Addictive Behaviour OS OS OS
ADD 876 Concurrent Disorders in Addiction OS OS OS
ADD 122 Counselling Techniques in Addiction Practice
ADD 899 Crisis Intervention H
ADD 811 Diversity and Special Issues in Addiction Counselling H
ADD 471 EAP II: Counselling for the Workplace: Principles of EAP Intervention OS OS OS
ADD 895 Treatment of Addictive Behaviour OS OS OS
ADD 812 Understanding Preventing Relapse OS OS OS
ADD 803 The Whole Person: Application of Personality Theories in Addiction OS OS H OS
GeneralElectives
ADD 813 Adult Children of Alcoholics OS OS OS
ADD 832 Codependency as an Addiction H
ADD 470 EAPI:WellnessWork:IntroductiontoEmployeeAssistancePrograms OS OS OS
ADD 101 Independent Study OS OS OS
ADD 865 Older Canadians and Substance Abuse
ADD 400 Practical Experience Elective OS OS OS
ADD 831 Professional Ethics and Helping
ADD 406 Program Development OS OS OS
ADD 879 Working with Families and Addiction OS OS OS
ADD 121 Working with Problem Gambling OS OS OS
ADD 892 Working with Women Addiction OS OS OS
ADD 894 Youth Addiction H OS OS OS
*3 units, all other courses listed above are 2 units. Online self-study courses start on the first of every month.
In person courses run over two weekends in downtown Hamilton, except ADD 899, which is an evening course.
ADD 406 Program Development
Develop the skills and knowledge required to
gatherandinterpretdatatoidentifyaprogramming
need for a specific population. Develop a formal
programproposaltoexaminemethodsofattaining
support for program implementation and to
establish methods of program evaluation.
ADD879WorkingwithFamiliesAddiction
Be introduced to working with families and
addictions, including a systemic approach
to the dynamics of families when substance
abuse is present.
ADD 121 Working with Problem Gambling
Explore problem gambling in individuals, the
social and financial costs of gambling, and
government and community responses to these
effects in Canada.Thiscourseisapprovedbythe
Canadian Problem Gambling Certification Board
for 30 specific hours of continuing education.
ADD 892 Working with Women Addiction
Examine social and economic issues, and
statistical information related to chemical use
in women. Explore women-positive methods
of intervention, treatment and self-help.
ADD 894 Youth Addiction
Study aspects of working with young people
experiencing difficulties from substance use,
focusingonstrategiestochangebehaviours,and
assessment and treatment techniques within a
frameworkofcognitive-behaviouralinterventions.
“I couldn’t have asked for a better experience than the one I had at McMaster. The Addictions
program prepared me thoroughly for this field by covering every major aspect of addiction work.
I feel this is the best and most comprehensive addictions program in the country.”
Jefferson
Addiction Education graduate, ICADC, CCAC, ACW; Director of Addictions Services, Helix Healthcare Group
 www.McMasterCCE.ca/Jefferson
Visit www.McMasterCCE.ca for the latest
schedules, fees, policies, enrolment deadlines,
prerequisites, class updates and to enrol.
T.O.C.

38 | www.McMasterCCE.ca/cra
Features
 Gain skills in the administration and progress of
a clinical trial while understanding the ethical and
legal ramifications for all participants
 Explore protocol development, data collection,
analysis, ethics and regulations, liabilities and
responsibilities of conducting research with
human subjects
Format
 In person,
evenings
 Classes are held
on McMaster’s
main campus
(1280 Main Street
West, Hamilton)
 Professionals from a variety of academic
backgrounds, including health sciences, medicine,
nursing, health informatics or epidemiology
Design, manage and maintain clinical trials.
The Clinical Research Associate program, affiliated with the Faculty of Health Sciences,
is designed to develop the concepts, skills, strategies, attitudes and knowledge
required to perform clinical trials.
ClinicalResearchAssociate(CRA)
Clinical Research Associate Certificate
Requirements
 All 5 courses (all courses are 3 units, 15 units of credit in total)
The CRA certificate will enable you to obtain a job in any
institute where clinical trials are run, such as hospitals,
universities or the pharmaceutical industry. You may be
eligible to transfer credits into this program for courses
you’ve completed. Upon completion of this program, you
may be eligible to apply for up to 15 credits of advanced
standing towards undergraduate degree studies.
Admission
Requirements
 5+ years of clinical experience, health care teaching,
administration or research
 Current curriculum vitae
 A completed online application
 A non-refundable application fee
 A bachelor’s degree
Enrolment is limited. See website for further application
details. McMasterCCE.ca/cra
Opportunities for internships are available upon graduation!
T.O.C.

www.McMasterCCE.ca/cra | 39
Health Social Services | Clinical Research Associate
 McMaster Campus 1280 Main St. West Hamilton
 Courses
CRA 101 Clinical Trial Research Coordinator
This course will prepare you to assume the
duties of managing and organizing a clinical
trial. The nuts and bolts of running a trial,
getting ready for a pharmaceutical company
audit, understanding the standards and
regulations that affect conducting clinical trials
in Canada, and a basic understanding of ethical
principles and data organization are covered.
The practical component consists of two half-
day preceptorships with experienced clinical
trial researchers in different clinical areas.
CRA102ResearchEthicsRegulatoryAffairs
This course will provide an understanding of
the ethical guidelines, issues and challenges
of conducting research on human subjects.
Special rights and concerns of participants
will be explored. Students will understand
and learn how to cope with conflicts of
interest and will discuss challenging case
scenarios like genetic testing, limits of
confidentiality and the meaning of minimal
risk. Health care legislation, guidelines, and
regulatory and research contractual issues
will be covered in the context of protecting
all research parties and explaining their
rights and liabilities. The format will be a
series of lectures and small group workshops
using a problem-based approach to learning.
CRA 103 Clinical Trial Methodologies
in Practice
A series of workshops explain clinical
research designs, clinical outcomes
and measurement tools with real-life
illustrations, including a module on consent
forms, and sessions on compiling a protocol
and developing the ideal questionnaire.
Study management will be demonstrated
by reviewing a mock clinical trial protocol
review and auditing by a pharmaceutical
company representative. It is suggested that
this course be taken last.
CRA 104 Statistics, Databases
the Internet in Clinical Research
This course is designed to familiarize you
with basic biostatistical concepts and
methods required in the development and
implementation of a clinical trial and the
analysis and interpretation of data. New and
improved hardware and software packages
are constantly being churned out, making it
harder to choose the appropriate one for your
purposes. Setting up databases, maintaining
and manipulating them as well as using the
internet effectively to conduct searches and
collect relevant information will be taught in
a module format.
CRA 105 Critical Analysis Advancement
of Writing Communication Skills
A practical lecture and workshop series
examining the optimal strategies to improve
writing and communication skills. The course
focuses on enhancing your interpersonal
communication skills by developing active
listening and interviewing strategies.
Organizational dynamics, conflict resolution
and negotiation strategies in the context of
dealing with internal and external parties
involved in a clinical trial will be discussed
in a workshop style. Students will develop
their presentation skills by participating in
class presentations. Basic grant-writing skills
will be taught with hands-on sessions using
real protocols. A critical analysis sensitivity
will be developed by discussing the critical
components of publications in general and
how to best present your data.
Fall Winter Spring
CRA 101 Clinical Trial Research Coordinator*   
CRA 102 Research Ethics Regulatory Affairs  
CRA 103 Clinical Trial Methodologies in Practice **  
CRA 104 Statistics, Databases the Internet in Clinical Research  
CRA 105 Critical Analysis Advancement of Writing Communication Skills  
* CRA 101 is the prerequisite for all other courses in the program but students may take other courses concurrently. ** CRA 103 should be taken at the end of your studies.
Visit www.McMasterCCE.ca for the
latest schedules, enrolment deadlines,
policies, class updates and to enrol.
T.O.C.

McMaster was the right choice
for me because of the format. It
was a great online program and the
instructors set an excellent pace.
The best part of the program was
the online discussion modules.
You are able to meet people not
only within Ontario but across the
country and around the world. We
learned so much from each other.”
Corra
CCE Health Information Management Diploma graduate,
Health Information Clerk, Markham Stouffville Hospital
Discover. Flexibility.
www.McMasterCCE.ca

www.McMasterCCE.ca/HIM | 41
Features
 University-level 36 or 42 hour courses
 Part-time program with professional networking
opportunities
 Finish in 2 years with summers off
 Designed in consultation
with professional
associations
Format
 Online
 Cohort
 Health care professionals seeking a second career or a new career pathway
 Data analysts for health care
 Computer/IT professionals employed in health information systems
development
 Health information managers and health informatics professionals
looking to upgrade previous education
 International professionals seeking Canadian education in health
information
 Online
Managing the evolution of health delivery.
In the electronic/digital age, information is gathered, stored, analyzed and managed constantly. Canadians' health
information is a key part of this data cycle especially as health care providers transition from paper to electronic health
records. Learn about the management of health information in terms of industry standards for data collection, usage,
and analysis, privacy and security measures, and integration of health information systems. Discover how information
management is revolutionizing health care within various sites and service sectors.
HealthInformationManagement
Fall Winter Spring
Core
HTH 101 Health Information Management I 
HTH 102 Health Information Management II 
HTH 104 Privacy, Confidentiality Security 
HTH 105 Health Information Systems Technology 
HTH 115 Records Management 
Elective
HTH 108 Information Analysis Data Analytics 
HTH 106 Managing Health Privacy Security 
HTH 103 Professionalism, Ethics Professional Standards
HTH 107 Organizational Behaviour for the Health Sector 
HTH 111 Project Management for the Health Sector 
HTH 113 HealthInformationManagementPracticalExperience   
Health Information Management Diploma
Requirements
 Students must complete all five core courses, plus three
elective courses (24 units).
Health Information Certificate
Requirements
 Students must complete all five core courses (15 units).
Admission Requirements
 Degree/Diploma from an accredited university/
college in a health care, or related program
 Computer proficiency with common apps, such
as Excel and Word, and working with databases
 Statistical knowledge
 Completionofacourse,orrelatedworkexperience,
for understanding the Canadian health care system,
anatomy/physiology and medical terminology
 Completed application package
T.O.C.

42 | www.McMasterCCE.ca/HI
Format
 Online
 Cohort
 Online
 Health care professionals seeking second career or
a new career path
 Individuals with related study, or background in
computer science, IT, business, data management/
analytics currently employed, or seeking employment
in health informatics field
 Health informatics professionals looking to upgrade
previous education background
 International professionals seeking Canadian
education in health informatics
Features
 Part-time program, consisting of 9 courses
 Taught by health informatics professionals
 9 or 12 week course duration
 Finish in 2 years with summers off
 Dynamic online learning
environment
 Designed in consultation with
professional associations
Where health and information technology intersect.
Health informatics is a discipline at the intersection of health care delivery and information technology.
Using technology, clinical guidelines, information systems, and data management practices, health informatics
professionals optimize the collection, storage, and use of information in healthcare. Health informatics applies to the
areas of nursing, clinical care, dentistry, pharmacy, public health, occupational therapy, and medical research.
Health Informatics
Fall Winter Spring
Core
HTH 101 Health Information Management I 
HTH 120 Foundations of Health Informatics 
HTH 121 Health Data Standards Classification 
HTH 104 Privacy, Confidentiality Security 
HTH 105 Health Information Systems Technology 
HTH 111 Project Management for the Health Sector 
HTH 109 Systems Analysis Evaluation 
HTH 110 Health Informatics Data Analysis 
Elective
HTH 122 Quality Performance Evaluation
HTH 103 Professionalism, Ethics Professional Standards
HTH 114 HealthInformaticsPracticalExperience(Optional)   
Health Informatics Diploma
Requirements
 Students must complete all eight core courses, plus one elective course (27 units).
“Students taking the
McMaster Health
Informatics course will
see there is a great
depth to the health
information field.
Whether they work
in the public sector,
private sector, or a combination of both, this
diploma adds value. The skills that students
will acquire in this program will be applicable
broadly in e-health, health technology and data
management.”
Michael Quinn, Instructor, HIM/HI Programs
 www.mcmastercce.ca/health-instructor
T.O.C.

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