Purpose of Conference Call - Understand the challenges, resources, and strategies that support the NIVDP’s sustainability - Identify and share partner successes

1. Summary Report
March 12, 2015
National Influenza Vaccination Disparities Partnership
Defining Sustainability Strategies

2. Goal
• Assist CDC to identify and develop action-oriented
partnerships to support promotional activities
Objectives
• Support influenza vaccination uptake marketing strategies
• Broaden community involvement
• Engage multi-sector alliances
• Coordinate activities with grassroots organizations,
community clinics, pharmacies, and health departments
Campaign Purpose

3. • Understand the challenges, resources, and
strategies that support the NIVDP’s
sustainability
• Identify and share partner successes
Objective of Video
Conference Call

4. Summary of Flu Vaccination Promotion
Campaign Results
• Over 800 partners in 95 cities
• Over 300 million media impressions garnered
to date, for the 2014-2015 flu season
• 662 Page ‘likes’ on Facebook
• 70% of the original partners who joined in
2011 are still actively involved with the NIVDP

5. Participants
The NIVDP Partners on the conference call included:
• Helen Bradbury, Urban Inter-Tribal Center Texas, Dallas, TX
• Tiffany Tate, The Maryland Partnership for Prevention, Baltimore, MD
• Robyn Carlyle, The Immunize Partnership, Houston, TX
• Jennifer Tredway, Cherokee Nation, Tahlequah, OK
• Justin Coyle, Walgreens, Seattle, WA
• Ray Michael Bridgewater, Assembly of Petworth, Washington, DC
• Heidi Parker, Immunize Nevada, Reno, NV
• Ingrid Gutierrez, Office on Latino Affairs, Washington, DC
• Charley John, Walgreens, Fairfax, VA
• Josue Salmeron, Office on Latino Affairs, Washington, DC

6. Development Stages for the NIVDP
2011-2015
1. Formative Stage
NIVDP Launch,
Houston, TX. August 29, 2011
Hispanic Partner Listening Session
San Francisco, CA. March 4-5, 2012
African American Partner Listening Session
Baltimore, MD. April 22-23, 2012
NIVDP Stakeholder Workshop
Atlanta, GA. May 17-18, 2012
2. Engagement Stage
NIVW outreach events
Media outreach
Print materials
Online products
Culturally-specific brand identities
Community Resource Kit
3. Sustainability Stage
Monthly conference calls
Facebook page
Recognition events
Newsletter
Webinars
4. Assessment Stage
Analytic reports
Partner surveys
and video conference call
Process monitoring tool
Annual and monthly reports
Dissemination plan

7. NIVDP Convening
Houston, Texas
• The NIVDP launch was held on August 29, 2011 in Houston, Texas
• Stakeholders and grassroots leaders gathered to generate strategies to address flu
vaccination coverage disparities among Hispanic, African American, and American
Indian/Alaska Native populations

8. NIVDP Listening Session
San Francisco, California
• The NIVDP hosted listening sessions March 4-5, 2012 in San Francisco, California
• NIVDP partners gathered to discuss challenges, strategies, and benefits of promoting flu
vaccination in Hispanic communities

9. NIVDP Listening Session
Baltimore, Maryland
• The NIVDP hosted listening sessions April 22-23, 2012 in Baltimore, Maryland
• NIVDP partners gathered to discuss perceptions of flu vaccination in the African
American community and the benefits of grassroots partnerships

10. NIVDP Workshop
Atlanta, Georgia
• The NIVDP hosted a workshop May 17-18, 2012 in Atlanta, Georgia
• NIVDP partners gathered to discuss flu vaccination coverage disparities, messaging
strategies, and outreach activities

11. Questions and Partner Feedback
Question 1: What are some challenges in working with
underserved communities to make flu vaccination a priority?
• Trusting the pharmacist – first time meeting each other
• Educating and addressing misconceptions from a cultural perspective
• Making the tie that this campaign is about people’s overall health
• Locating where the most vulnerable populations reside
• Flu is sometimes an afterthought among consumers compared to other health
issues
• Not knowing when vaccines are available and how many vouchers are also
available for the flu season
• Providing transportation to some events is challenging

12. Question 2: What assets exist within the NIVDP that grassroots
organizations can use to support a sustainable partnership?
• Newsletters
• List-serve
• Social and traditional media and marketing capabilities
• Relationships and trust with the community and knowing how to engage
• Relationships with a partners’ local Walgreens pharmacist
• CDC educational materials
Questions and Partner Feedback

13. Question 3: What strategies do you recommend to keep partners
engaged and committed to promoting flu vaccination?
• Show health outcomes data
• Recognition of efforts of local partners
• Speaking or presentation opportunities
• Try not to expand too wide too fast
• Integrating flu vaccinations into existing events and health services
• Relationship with state immunization program
• Need to educate communities on public-private partnership, in this case
Walgreens’ role within the NIVDP
• Best to work with national chapters of larger organizations with capacity and
infrastructure and coordinate with local affiliates
Questions and Partner Feedback

14. Question 4: In the time you have been involved with NIVDP what
would you identify as a success?
• Growing the network of partners
• Building relationships with these partners to understand each other’s needs
• The number of vaccinations administered have increased year to year
• Number of NIVDP partner events has increased
• The NIVDP has expanded into more cities, year-after-year, mostly in cities that
have populations who are medically underserved
• Benefit of forming new partnerships (i.e. local health departments, coalitions),
hospitals, pharmacies, to make it a cost effective program
• The NIVDP has successfully responded to an emergency flu
situation/pandemic through education and flu vaccinations
Webinar
Questions and Partner Feedback

15. Question 4: In the time you have been involved with NIVDP what
would you identify as a success?
• Finding an opportunity to connect with health department leadership as a
means to learn about and complement flu vaccination promotion activities
• Being active on social media platforms to share stories that resonate well with
diverse audiences
• Working in rural areas and pantry programs to integrate flu vaccination
opportunities
• Establishing linkages with local partners that can be sustained
• Understanding how important relationships are in sustaining partnerships
Questions and Partner Feedback

16. Questions
Highly
Agree
Somewhat
Agree
Unsure
Somewhat
Disagree
Highly
Disagree
Today's conference call helped me understand the vision
for the NIVDP.
60% 40%
My organization can make a commitment for the new flu
season to promote flu vaccination within underserved
communities.
100%
I learned from hearing other NIVDP partners share their
lessons learned.
100%
I feel confident that my organization could establish a
linkage with the local state immunization program.
100%
I can implement sustainability strategies within my
organization to maintain flu vaccination promotion
activities.
33% 33% 33%
Without the development of the CDC NIVDP I would not
have been engaged in promoting flu vaccination within
underserved communities.
25% 50% 25%
Video Conference Call Evaluation
Partner Survey

17. • How will you continue to stay engaged with the NIVDP
• “Stay in contact, lead initiatives to deliver on NIVDP, and build the
network of partners”
• “Participating on calls, attending meetings if held regionally, and post
success stories on social media”
• I feel confident that my organization could establish a linkage
with the local state immunization program.
• “We have a great relationship with the Texas Department of State
Health Services” (The Immunization Partnership)
• “We participate in the states vaccines for children program”
Video Conference Call
Evaluation Survey

18. Take Home Messages
• Relationships matter to foster collaboration
• Partner recognition has great value
• Communication is key to keeping partners engaged
• Partner resources are valuable to keeping local
communities informed
• Cross-sector partnerships can leverage local
resources

19. cvelazquez@hmaassociates.com
(202) 342-0676
J. Carlos Velázquez, MA
President
For Additional Information Contact