MIC provided VAS consulting and management services to a large telecommunications operator with operations in 17 US states to help create a 360-degree customer experience. This included overcoming challenges like high operational costs, managing a multi-location workforce, and working with varied technology. MIC's solution involved VAS consulting, operations and SLA management, capacity management, and revenue management to increase VAS adoption and optimize the network. This resulted in benefits like faster time-to-market for new services, high service uptime, lower operational costs through efficiencies, and delivering performance in line with SLAs.

1. MIC DRIVING 360 DEGREE CUSTOMER EXPERIENCE AND TOP GROWTH
FOR TIER-1 OPERATION IN NORTH AMERICA.
BUSINESS WIRE
05/24/2014
The Challenge
The operator with operations in 17 States in the US had adopted a vendor agnostic route to manage its VAS portfolio. Creating a 360-degree customer
experience, which in turn results in building customer loyalty and growing VARPU, was essential said Adam Maghrouri, President Of Americas at Mara-ison
Connectiva. Also, a transformed VAS architecture for shorter time to market and lower CAPEX and OPEX investments was desired some of the challenges
that we had to over come included:
High operational costs to manage overall service quality
Managing operations and services ef f i ciency
Multi-location and multi-lingual support
Multi-location and multi-lingual support
Working in different production environments
Varied workforce and diversified technology devices to
manage different service processes from remote
locations
Operations and SLA
Management
Capacity
Management
VAS
Consulting
Revenue
Management

2. The Solution
For any operator, VAS services abundance and adoption puts strain on existing IT and Network infrastructures.
Thus, product development schedules, sales & marketing capabilities, billing and customer care are tested
heavily.
The operator wanted to enable & empower its subscribers with services that are accessible and controllable in a
self-service environment. With it’s IT and Network services outsourced to other vendors, it was quite challenging
to rapidly deploy self-service VAS capabilities & guarantee high VAS uptake and also ensure that the existing and
new IT and Network infrastructures are future- proof. MARA-ISON CONNECTIVA along with these vendors
proactively took the ownership to program manage and ensure VAS services implementation continued Adam
Maghrouri, president Of Americas. The scope of the project included:
VAS Consulting
We ensured comprehensive service delivery infrastructure implementation and optimal usage of systems and
processes were achieved.
Operations and SLA Management
Complete operations and end-to-end service availability, performance monitoring and management to
ensure optimal usage and uptime of VAS nodes- Flexirecharge, USSD Gateway, SMSC, etc. and other VAS
services.
Capacity Management
Proactive capacity monitoring and facilitating timely capacity allocation and augmentation.
Revenue Management
Increased VAS uptake and adoption of self-service capability and managing business operations in line with SLAs.
This ensured high degree of VAS
services uptime and down timing
possible delays in overall response
thus, developing a proactive monitoring
system for healthy operational gains.
1
Subject matter
expertise with
knowledge of local
languages
2
365X24X7
remote location
support
3
End-to-end support
including consulting
services, server/storage
& network operations
of all VAS nodes
The Benefits
Mara-ison managed the project with other vendors and ensured that the VAS systems were managed
dynamically and responsively. The benefits are detailed below:
Faster time-to-market
Streamlining processes and practices ensured quicker integration to operator’s IT and Network ecosystem.
Thus, new services were launched in a shorter turnaround time.
Service Uptime and Performance
With continuous and remote monitoring and support for all VAS systems and applications, highest levels of
uptime were guaranteed. In addition, performance levels were sustained vis-a-vis VAS services adoption and
uptake.
SLA driven operations
Delivering service performance in line with SLAs ensuring superior customer experience.
Increased cost ef fi ciencies
Streamlining processes and practices, optimum usage of available capacities and faster service launches
resulted in reduction of overall operational costs.
Mara-ison Connectiva
Website: www.mara-isonconnectiva.com
About Mara-ison Connectiva:
Mara-Ison Connectiva Limited is an Analytics product and services company with focus on Customer subscriber data monetization. MIC provides a portfolio of analytics
solutions, which enable telecom, media, financial and utility companies to lower churn, improve operational effectiveness, boost ARPU and increase over all profitability.