This document provides 5 tips for using social media profiles to help with job searching. The tips are to clean up profiles by removing unprofessional content and highlighting experiences; unlink and delete unused profiles associated with email addresses; keep personal information like work history and skills consistent across profiles; optimize profiles with relevant keywords representing career interests; and engage with companies and opportunities by interacting with users on social media.

1. 5 Ways Social Media Profiles
Can Work For You

2. Soc ial Med ia i s a g reat and
accessible platform for employers
and job seekers to interact with one
another and find out about possible
job opportunities. By updating and
optimizing your profiles on a
regular basis is just as important as
preparing for a job interview.

3. 1. Clean Up
Any recent postgrad is
familiar with the clean up
phase of all your social
media sites. Take down
the red solo cup photos,
and update materials that
r e p r e s e n t a mo r e
professional you. Highlight
your past job experiences
a n d e d u c at i o n al
achievements and awards.

4. 2. Unlink and Delete
Hir ing managers are
using 360 Social media
devices to search and
crawl websites that are
associated to your e-mail
address. Make sure
t o d e l e t e a n d
depopulate profiles that
you no longer use- even
if it’s been years since
you have logged in.

5. 3. Be Consistent
Make sure to be have
r e l i a b l e p e r s o n a l
information throughout all
your profiles and websites.
Your job history, skill sets,
and qualifications should
b e c o n s i s t e nt a n d
dependable across the web.
Employers tend to penalize
candidates if they find
d i s c r e p a n c i e s a n d
incorrect information.

6. 4. Optimize
Include relevant key
words that represent
your online brand and
f u t u r e c ar e e r
aspirations. These terms
should be constantly
present in your bios and
descriptions, that way
employers can locate
y o u e a s i e r w h i l e
searching for the next
candidate.

7. 5. Engage
Social media profiles such
as, Facebook and Twitter
are great platforms to
connect with companies,
futu re emp lo ye r s and
possible job opportunities.
By constantly interacting
with users, you are at an
advantage of hearing about
opportuni ties firs thand
and bypassing the stressful
job search process.