1. How to Run
a Contest on
Facebook

4. 1 Choose a Prize & Entry
Method

5. 1
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A great prize is a gift card for your business. Why?
Two reasons:
A gift card is
enticing to all of
your potential
customers.
It will only attract
people who are
interested in your
products

6. 1
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Choose Entry Method
Contact Details: This method requires people to enter their
email address, name, phone number, etc. to enter. For this
method you should ask for the smallest amount of data you
need to be able to contact entrants with follow-up emails to
convert them into sales.
2
Contact Details: This method allows you to ask users to enter
photos, videos and text to enter. It provides you with great
user-generated content to use in future marketing, and
allows you run contests in which users vote on their favorite
entries to win.
Contact Details + Friend Referral: To boost entries you can
require people to refer “X” number of friends to the contest
for their entry to count. This is a great way to boost entries
and sharing.

7. 2 Build your contest page

8. Build your Contest Page
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Graphic of Your Prize
Attention-Grabbing Title
Entry & Prizing Info
Entry Submission Form
Share Buttons & Facebook Comments

9. 3
Promote & Share your
Contest

10. Promote & Share your Contest
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Promote your contest on social networks
Send an email blast
Add a banner on your website home page
Create a Facebook Ad
List your Contest on popular contesting
websites

11. 4 Monitor your Contest

12. Monitor your Contest
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Google Alerts
Facebook Page Insights
Campaign Reporting

13. 5
Post-Contest Follow-up &
Promotion

14. Post-Contest Follow-up & Promotion
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Create a video
Profile winner
Send a follow-up email
Share your plans