Bhoruka Aluminium Limited, Mysore

1. Tomorrow’s Mettle
Bhoruka Aluminium Ltd.

2. Quick Facts
• Established in 1980
• Public Limited Company
• 280 Employees
• Integrated Extrusion plant
• Plant spread over 16 Acres
• Award winning SAP implementation
• ISO 9001: 2008 Certified
• IS, BS & DIN Standards followed
• Branches in 6 major Indian cities
• Exports to Canada & Europe

3. Catering various segments
• Building & Construction
• Power
• Industrial
• Automotive
• Interiors, Furniture & Exhibition
• Defence

4. Bombardier’s dilemma
Bombardier Transportation
needed critical extruded
sections for the Delhi Metro
coaches – ASAP!
(Delay was not an option when 10 million
commuters were waiting!)
We are satisfied with the
product quality and
development speed of Bhoruka.
Bombardier Transportation (I) Ltd.
Manager- Procurement

5. Permasteelisa says…
• Bhoruka has the size, one-roof
capability, and quality we need
• Integrated supply logistics &
pricing
Bhoruka Aluminium was the obvious
choice...

6. India’s Largest Integrated Plant
• Extrusion
• Billet Casting
• Die Tooling
• Anodising
• Powder coating
• Fabrication
Dealing with Bhoruka means, I need
to call just one guy...
Architect Leena Kumar
Kumar consultant

7. Quality
• Percentage on complaints at
all-time low! Well below
industry norms
• Rework percentage very low
• Achieved the lowest rejection
rate of 0.66 % last year
No QC teams are needed, every
process has QC inbuilt
Ramanaik
Asst. Foreman

8. 9000 customizing choices
• Fluid hydrodynamics at 1000
degrees is easy when you have
designed over 9000 dies
• R&D is intrinsic to our process
• We design exactly to your need
Die design and extruding is an art.
The years of experience allows us to deliver
consistent results
Madhusudan
Die Artist- BAL

9. IT - makes it all work in synchrony
Bhoruka Aluminium is a shining
example of how SAP should be
implemented. We are proud to
award them the 2008 ACE award
Nagaraj Bhargava, SAP

10. Leveraging on IT
• Production planning automated
• Customer issue resolution in
24 hrs
• Complete traceability of the materials
in ERP system.
• Order tracking & CRM is shortly
coming on line
Multi-dimensional operational
metrics gives me a 360∘view
Srinivas - Manager
Customer complaints /
Powder coating

11. Key facts
• Capacity increase in last 30 yrs
Our team is customer focussed
and result driven
Rajat Agarwal
Executive Director

12. Inspiring Confidence in MNC’s
• Bombardier Transportation
• Festo
• Bosch
• Schuco International
• Vestas
• Saint Gobain Corporation
• Flextronics
• Dorma
• CPS Color
• Atlas Copco
• Hydro
• Reynaers Aluminium
• Faiveley
• Tyco Electronics

13. Government Approvals

14. System & Façade Solutions
• Schuco International
• Alu-K
• Brital
• European Façade Products
• Hydro / Technal
• Reynaers Aluminium (Audit
completed)
• Arup
• Meinhardt

15. Accolades
• Outstanding Export Performance
Award
• National Safety Award
• International Quality Crown
Award – London
• Engineering Export Promotion
Council Award
• Best SAP Implementation Award
in the metal’s Sector

16. Strength in diversity
• Bhoruka Aluminium
• Aluminium extrusions
• Bhoruka Fabcons
• Metal fabrication
• Bhoruka Agro Greens
• Anthurium cultivation
• Maverick Infotec
• SAP ERP consulting

17. We care
• The Bhoruka Charitable Trust
• Dedicated to further our values
• Rural Schools
• Rural Eye camps
• Rural Health camps
• Rural capacity building

18. Reliable partner
...We have been dealing with
Bhoruka since the inception of
our company and it has been a
great experience since…
Kumar Jaisingh,
Alluglaze

19. Professional
• Informal yet accountable work
environment
• The highest ethical standards
• 280 employees pulling together
as one...This is a powerful force.
We provide our staff with the right mix of
freedom and responsibility. This is critical
to innovation and improvement
Rajat Agarwal
Executive Director

20. We deliver
When you think extrusion, think Bhoruka,
Your partner of choice
Thank You

21. Appendix

22. Projects
• Delhi Metro Rail Project
• Bangalore Metro Rail Project
• Chennai Metro Rail Projects
• Common wealth Games village, Delhi
• Bank of India Building, Mumbai
• RTI Building, Mumbai
• Bharath Sanchar Nigam Project, Chennai
• Delhi Engineering College
• Delhi University
• IDBI Building, Mumbai
• Greece Embassy, Delhi
• NDMC Different projects, Delhi
• Thyagaraja Stadium, Delhi
• Industrial Finance Corp of India, Delhi

23. Projects (Airports)
• Mumbai International Airport
• Goa International Airport
• Kolkata Airport
• Bangalore International Airport
• Chennai International Airport
• Delhi International Airport
• Trivandrum International Airport
• Amritsar Airport
• Chandigarh Airport
• Jaipur Airport
• Mangalore Airport
• Mysore Airport

24. Loyal Customer Base (Building & Construction)
• Schuco International
• Hydro
• Ahlcons India Private Limited
• SP Fabricators
• Permasteelisa India Private Limited
• Alupro Building Systems
• Walltracts India Limited
• Glasswall Systems
• Aluplex India Private Limited
• Star Alubuild Private Limited
• AGV Fenestration Private Limited
• Noble Consolidated Glazing

25. Loyal Customer Base (Industrial)
• Bosch Rexroth India Limited
• Festo Controls Private Limited
• Crane Chempharma Flow Solutions
• Larsen & Toubro India Limited
• Bharath Heavy Electricals Limited
• Lakshmi Machine Works
• Punj Lloyd
• Biecco Lawrie Limited
• Titan Industries
• Biesse Manufacturing Company

26. Loyal Customer Base (Power)
• Tamil Nadu Electricity Board
• Bharath Heavy Electricals
Limited
• Larsen & Toubro India
Limited
• BGR Energy
• Emerson Network Power
• Punj Lloyd
• Areva T&D India Limited
• Suzlon Energy
• Maharishi Solar Technologies
Pvt Ltd

27. Loyal Customer Base (Electrical / Lighting)
• Philips Electrical Lighting India Limited
• SE Lighting Industries (Idealite)
• Thorn Lighting India Private Limited
• Kirloskar Electric Company
• XAL India Private Limited
• Tyco Electronics
• Phoenix Mechano India Private Limited
• Biecco Lawrie Limited
• LD2 Technologies
• Jognics

28. Loyal Customer Base (Medical Equipments)
• Kiran Medicals Limited
• Palakkad Surgical Industries
• Panacea Medical Technologies
• Advansys India Private Limited
• Trivitron Healthcare
• Aar Aar Enterprises
• Appasamy Associates
• VV Engineers

29. Loyal Customer Base (Solar & Wind Energy)
• Suzlon Energy
• Bharath Heavy Electricals Limited
• Leitner Sriram Manufacturing Limited
• Conergy Renewable Energy
• Emvee Solar Systems Private Limited
• Maharishi Solar Technologies Pvt. Ltd
• Moser Baer Photo Voltaic
• Sun Techniqs Energy Systems
• Tata BP Solar
• Electro Mac Solar Systems

30. Loyal Customer Base (Automotive)
• Bosch
• Bombardier Transportation
• Toyota Kirloskar Motor Private Limited
• Volvo India Private Limited
• ATS Elgi Limited
• Pricol Limited
• Nirav Engineering
• Team Concepts (Hiker India)
• Bill Forge
• Precision Press Products

31. Loyal Customer Base (Furniture)
• Feugo Furniture Private Limited
• Rockworth system Furniture India Limited
• Featherlite Office System
• Ergo Spaces Private Limited
• Sun Modular Systems
• Fine Dec
• Talin Modular Office Furniture
• India Furniture Products Limited
• Liquid Metal Furniture Limited

32. Loyal Customer Base (Defence & PSU’s)
• Bharath Heavy Electricals Limited
• Bharath Dynamics Limited
• BEML
• Tamil Nadu Electricity Board
• Ordnance Factory, Kanpur
• Airports Authority of India
• Delhi Metro Rail Corporation
• Larsen & Toubro Limited

33. Loyal Customer Base (Interiors & Exhibitions)
• BLK Life Style Limited
• Sobha Developers
• Consolidated Interiors Limited
• Louver Blinds
• Thar Interiors
• Clestra Modular Systems Private Limited
• Krishna Interiors
• Insta Exhibition Private Limited
• Liquid Metal Furniture Limited

34. Loyal Customer Base (Automation & Motion Control)
• Fluro Engineering
• Moog Controls
• Gandhi Automation
• Dorma India Private Limited
• Nitson & Amitsu Private Limited
• Festo Controls Private Limited
• Quattro Engineering India Limited
• Naveen Engineering Works

35. Loyal Customer Base (Pump Manufacturers)
•CRI Pumps Private Limited
•Aqua Flow
•Kirloskar Electric Company
•Sharp Industries
•Sharp Liqtech
•Kalpana Engineering Works
•Ganga Engineering Works
•Tekcel Engineers Private Limited

36. Loyal Customer Base (Textile)
• Lakshmi Machine Works
• Rieter India Private Limited
• Veejayalakshmi Engineering Works
• Itema Spinning India
• Jen Tex Industries
• Dhanshu Engineering

37. Loyal Customer Base (Food Processing)
• Orange Sorting Machines
• Genn Controls India Private Limited
• Cape Sorting Technologies
• Evergreen Sorting Technologies
• Shree Krishna Industries
• Accurate Engineering Industries

38. Loyal Customer Base (Shutters / Sign boards / Ladders)
• Pentagon Shutters
• Gayatri Rolling Shutters
• Sri Sai Ganesh Structurals
• Sinex Systems
• Sign Era
• Mysonic Industries
• Bathla Aluminium
• Bhansali Aluminium