4. Facebook Series- HCCMIS and I Love To Travel
Campaign = ACA
Sessions New Users Bounce Rate Session Duration
28 9 67.86% 2:58
Top Preforming Social Posts:
Have you been searching the web for the pros and cons of ACA compliant insurance?
We understand it can be difficult to navigate all of the information out there, so we
condensed the answers you have been looking for onto one page. Discover what is
ideal for you here: 3 Clicks/144 Impressions
The Affordable Care Act Frequently Asked Questions of 2014 are answered here, and
provide you with more health insurance options in 2015. Read about what you can do
if you have lost your job or don’t want to switch doctors- 3 Clicks/144 Impressions
Campaign = STM
Sessions New Users Bounce Rate Session Duration
5 3 80.0% 2:17

5. Top Preforming Social Posts:
As Open Enrollment comes to a close, some of you may not have applied for a health
insurance plan, yet. Here's a quick way to get the facts you need to know before
starting your application. Read the FAQs of the 2015 health insurance industry and
receive other resources to begin before it is too late! 2 Click/57 Impressions
The healthcare reform has raised health insurance standards across the nation and
created healthy competition within the industry to give you premium coverage. It is
more important than ever for the consumer--that's you--to be aware of all the options
for 2015, and to know what the plans will cover. Read on: 2 Clicks/79 Impressions
Campaign = Claim Examples
Sessions New Users Bounce Rate Session Duration
12 10 83.33% 0:00
Top Preforming Social Posts:
Discover the transformation of an unexpected trip interruption during travels abroad
while uninsured, and when you're abroad with insurance. In most cases, an
unexpected event does not have to ruin the remainder of your trip, or cause you to
cancel it. Preventative travel medical insurance plans exist to make those unexpected
occurrences less of a gray area. 2 Likes/1 Click/814 Impressions

6. Campaign = Student
Sessions New Users Bounce Rate Session Duration
16 15 93.75% 0:21
Top Preforming Social Posts:
What the countless travel blogs on the web fail to highlight are the
unexpected illnesses, injuries, or trip interruptions you need to know how
to protect yourself against before traveling. Read more on how to prepare
for the unexpected while traveling in Southeast Asia, and what awaits you
upon arrival. 3 Likes/6 Clicks/ 562 Impressions
With the help of the internet, finding a job locally and nationally has been
made extraordinarily easy. The same can be applied to finding a job abroad
by using the similar research methodologies on internet platforms as you
would in your home country. START your search for that dream job overseas
with these 5 resources: 2 Comments/4 Likes/8 Clicks/446 Impressions

7. Campaign = Visitors
Sessions New Users Bounce Rate Session Duration
11 6 45.45% 0:24
Top Preforming Social Posts:
Feel like touring the U.S.? Here are a few requirements to learn about, along with
additional information on visa insurance. Download the brochure for a more in-depth
look into how to protect yourself during your visit to the U.S. 1 Like/ 9 Clicks/ 480
Impressions
Examples of Engaging Evergreen Content:
Who doesn't love coffee?! But who of those coffee lovers out there could
successfully order a cup anywhere in the world? READ more about how to
ask: 3 Likes/ 18 Clicks/ 830 Impressions
Sometimes it is difficult to know what to expect when you are in a foreign
country and are unfamiliar with the cultural customs. The internet has made
it exceedingly easier to be prepared before you arrive, and this infographic
sums up what you need to know beautifully in one place- 2 Likes/ 12 Clicks/
898 Impressions

8. Twitter Series – HCCMIS
Campaign = ACA
Sessions New Users Bounce Rate Session Duration
5 4 40% 0:49
Top Preforming Social Posts:
Don't fall further behind in the last few weeks of Open Enrollment. FAQs
everyone's asking: 1 Favorite/1 Click
Here are your 2015 FAQs about ACA #insurance plans and what your options
are: #health #news #economy #fact #rt #job 2 Clicks
Campaign = STM
Sessions New Users Bounce Rate Session Duration
2 1 100% 0:00
Top Preforming Social Posts:
Unemployment = Uncertainty. What about #health #insurance? You have options &
don't have to be uninsured- #jobs #news 1 Click
Life changes can be disruptive--you don't have to lose your #healthinsurance
security, too #GetCovered #Health4All 1 Click

9. Campaign = Claim Examples
Sessions New Users Bounce Rate Session Duration
1 1 100% 0:00
Top Preforming Social Post:
#Travel medical #insurance: see what happens when you leave your home
country without it- #fact 2 Favorites/1 RT w/ 686 impressions/1 Click
Be rewarded for being a frequent flyer and save on #travelinsurance
#GlobalLife2015 #ttot #lp 1 Click
Campaign = Student
Sessions New Users Bounce Rate Session Duration
1 1 0% 0:48
Top Preforming Social Posts:
5 Reasons to consider teaching while you #studyabroad via @LifeAfterSA
#ttot #studenttravel 2 Clicks
The web makes #job hunting easy; use these methods and get work
overseas: #wanderlustwednesday 1 Favorite/ 1 Reply/ 1 Click

10. Campaign = Visitors
Sessions New Users Bounce Rate Session Duration
Top Preforming Social Posts:
International #travel keeps long distance families close--get covered w/
#travelinsurance when coming to the U.S. 1 Favorite/1 Click
Don't let unexpected illness & injury ruin your trip to U.S. to visit your family: FREE
QUOTE #health #insurance 1 Favorite/1 Click
Examples of Engaging Evergreen Content:
In support of human rights, Obama lightens restrictions on US travelers to
#Cuba #cubapolicy #news #economy #ttot 2 Favorites/1 Click
An inspiring story to make the world your home. Read on: via @Airbnb
#OneLessStranger #rt 5 Clicks

11. FB-ILTT Audience Size Publishing Activity Engagement Avg. Engagement
Up 0.44% Down 22.9% Down 54.2% Down 40.6%
Fans= 202K Weekly
Impressions=
8,665
Weekly Reach=
2,260
Engaged Users=
4,983
FB-HCCMIS Up 1.0% Up 12.6% Up 155% Up 126%
14K 127K 94K 4,158
Twitter-
HCCMIS
Up 1.2% Up 15.1% Down 18.6% Down 29.3%
2,894 45,450 n/a 237
• Numbers represent the comparison of the past 137 days to the prior 180
days numbers
• Prior date comparison reflect two full-time employees monitoring and
managing the social profiles versus the one part-time employee
• Throughout the month of Nov. 2014 a default filter was created by accident
targeting only accounts with IP addresses in Boston

12. STM STUDENT SECURE ATLAS
Young professionals Moms w/ college aged kids Inbound visitors
People who missed Open
Enrollment
Professors/ Academic
Advisors
Newly retired people
wanting to travel more often
Facebook Pinterest Facebook
Twitter Facebook Twitter
LinkedIn LinkedIn