Gaining the trust of your audience online is not an easy task specially when multiple factors need to be considered. In this presentation, I have listed the major elements which if catered to can help you increase your online worth and earn the trust of your online content consumers.

1. How To Gain Online Trust
For Your Business?
IMAGE: GLEN CARRIE

2. Online trustworthiness is a reflection of your organization’s
trustworthiness that includes the trustworthiness of your products,
customer service, guarantees, and all

4. If the company has a bad reputation in commitments and
customer service and service/product quality, often
reflected in ratings and reviews, it can’t have trustworthiness
online.

5. So,
How To Gain Trust For Your Business
Online?

7. Guarantees Should Be
Followed

8. Whatever are your guarantees mentioned online, must be followed.
For example; if you have guaranteed 24*7 online help, you must deliver so.
In case you don’t follow your guarantees, the worth of your online content
online content goes low, as over a period of time, people would come to know
come to know that
“ What you write doesn’t reflect what you provide ”
Guarantees Should Be Followed

9. The Weight Of Words Or The Value Of
The Content For The Customer
Depends On How Much Value Your
Company Provides To It’s Own
Content.

10. Image by
Josh Appel

11. StateThe Amount/Charges Clearly
Don’t keep any hidden charges. State the charges or the amount for any
product/service in every detail.
I have seen online customers get most upset to find an additional charge
being levied on the checkout page, which they had no idea of. The
disgruntlement is often served by visitors on the review and rating forums.

12. Your Chat Window Is Not A Showpiece
The chat window is not a showpiece on your website. Any complaints or
feedback must be considered on an urgent basis. There should be a
specific timeline when every complaint or feedback is resolved or
appreciated.

13. If all the service requests are earnestly dealt with on the website, it
increases the traffic to that chat window ( or should I say your
website!)

14. Points Of Contacts Are Points Of
Trustworthiness
Always provide your contact address, email
address, point of contact in the organization
based on the types of requests, time to meet,
and others. This helps the customer know
where to reach out if they have problems that
cant be resolved online.

15. Yes! Grammar and Good Language is
Important
• Good language and grammar creates a perception to the user that
you are considering them important to be served best materials.
• Not only that, who wouldn’t like to read a well-written piece. With
page experience becoming a ranking factor, these two elements are
most important.

16. • What is more frustrating than landing on a
website and not getting the information
that you thought of?
- Either, you had to scroll through multiple
pages for that information
I Should Get What I Search For!

17. - Or the Search Bar didn’t return the information
- Or the Navigation was so complex that you felt it better to leave or
bounce out, rather than wasting time
- Or the Font was illegible
Good UI/UX, Legible Fonts, Simple Navigation, Mature Search Bars
are all important

19. Terms and conditions should be complete
and foolproof
• All the terms and conditions stated in the terms of use page must be
complete.
• It means that it should clearly state out every possible scenario of the
transaction between the company and the customers and the
clauses applicable for that scenario.
• Hidden clauses or unstated clauses decrease the trustworthiness.

21. Use Review Forums AsYour Auditing
Agency
The review forums are like a direct auditing agency that the company
can use, without any extra cost involved. You get to know what
different customers are thinking about different functions of yours.

22. With proper engagement with customers who post reviews and by getting their
complaints resolved, you are inactivating a portion of online customers who can
harm your online company ratings(a trustworthiness signal forGoogle),
along with knowing the lacunae in your organization processes and especially the
customer service.

23. Your Navigation Menu Creates the Magic
Let’s Look At Some FAULTY NAVIGATION MENU

24. Source: https://neilpatel.com/blog/common-
website-navigation-mistakes/

25. • Creating a good navigation menu can go miles in letting your users use your
website more, and builds trust.
• Elements of UI/UX like Navigation Menus, Search Bars returning appropriate
results help in increasing trust on your website

26. Product and Service Specifications Must Match
• Ensure that your product and service specifications are exactly the same that is
being offered.
• If a gap remains between what customers expected from your website and what
they were offered, a big gap in trust occurs.

28. Authority Creation Is A Must For Credibility and
Trust

29. Case Studies And Resources; Sure shot WayTo
Authority
Case studies explaining how you solved customer problems with your
products and services alongwith whitepapers and customer
testimonials, good review ratings are a sure shot way for building
authority