I design a Platform that allow user to contribute and share data and ability to insight with other member,
save specific data and share with people who outside the website and engage with website.
2. SETTING GOALS AND OBJECTIVES
OBJECTIVE:
My task is create World-class UX(User Experience) and the challenge is, design interaction and interface
that would engage member.
SOLUTION:
I design a Platform that allow user to contribute and share data and ability to insight with other member,
save specific data and share with people who outside the website and engage with website.
MY ROLE:
My focus is user research, interaction design, UI Design with great User Experience Design.
3. OBJECTIVES
SITE URL: Skillta.com
SITE OWNER: Skillta
WHAT IS THE WEBSITE ABOUT?
We are building a new online service called Skillta to help people track market demand for individual skill
sets and better manage their careers, whatever stage they are at.
WHAT ARE THE GOALS OF THE WEBSITE?
The Goal of the website is to provide current, credible, trustworthy, reliable content, provide Skill data and
generate business leads.
4. USER RESEARCH
We create a survay with our internal team, in the team have specific skill like, IT Professional, Marketing
People, Designers, Accountant. We interviewed 10 People for your project.
CONCLUSION:
All have some specific skill and they want the following feature in this type of website:
Search by location and specific region
They want customized data in Skill wise, week, month and year
Ability to share with his office colleagues, friends and family
Need blog, about trending skill, salary in industry etc.
Information about, how to grow skill, about Course, institute tutorial etc.
6. BUILDING PERSONAS
WHO ARE THEY?
● Decision makers
● Age: 25 to 35+
● Gender: Mixed
● Family: Married, Single
● Education: Strong, business Orientated, skill oriented
HOW DO THEY FIND INFORMATION?
● On desktop/laptops - smartphones, information and data focused
email primary communication
● Forums for Job Seeking, job search
● social networks such as Linkedin
MAIN GOALS/WHAT DO THEY WANT?
● To find the right level of information quickly
● Trending, impactful & cost efficient content
● To be the first to know about Skill trend
PAIN POINTS
● Finds it hard to find relevant content for his
industry
● The content found is not always up to date
● Finds it hard to get the contacts for the
right people
● Hard to distinguish the level of quality of
the content presented
MOTIVATION
● Find new suitable content
● Discover new trends in the industry
● Access fresh & new content markets
● latest in broadcasting world
7. BUILDING PERSONAS
AUDIENCE NEEDS:
● What is your best content about?
● What is the audience for that content?
● What is Latest skill in industry Upcoming updates, trends?
● Who Provide best skill?
● What is your skill distribution platform? Is this data up to
date?
● How do you produce your skill data?
● How engaging is your skill content?
● Where can I find details about your shows? Do you offer
any additional services? local office / contact details
SOLUTION (CONTENT & FUNCTIONALITY)
● Interactive website design
● Accessibility, UX, IA – improvements
● Product search/ filter
● Various of skill
● Email newsletter
● Video – about the skill demonstration (content
analysis)
8. CREATING SCENARIOS, User looking/Find
User Looking for Skill
Trending
Looking for Skill %
Looking for Event
about Skill
Looking for webinar
for skill
Looking for learn skill
Looking for
technology skill
Looking for who hire
Looking for growth of
skill
Looking for filter of
skill
Looking for more info
about skill
Looking for skill event
Looking for high
salary
9. USER JOURNEYS
The user arrives at the Skillta
website
When they click on 'Quick Search enter an individual skill And they can see demand level for the the skill
they selected
The user arrives at the
Skillta website
they can see a high level demand
overview in terms of '%
Change' (bar chart) or '#
Jobs'
they can also change the metric that is used
The user arrives at the Skillta
website
Click on quick search They can see the week and year base data
The user arrives at the Skillta
website
Click on Snapshot They can see the trending skill they can view the previous year and
week data
The user arrives at the Skillta
website
Click on About us They will be see the all information about company, team, founder, etc.
The user arrives at the Skillta
website
Click on Skillta Premium User will see the all price, subscription details about monthly and early
10. CREATING SITEMAP
Home Page
Login Signup Quick Search Demand Snapshot
Login Page Sign up Page Quick Search filter data Trending skill
Data
About US
Skillta
Premium
About US Page Subscription
Footer
About US Skillta Premium Contact Us Term and Policy
Blog
Blog Page
Blog