This document discusses different types of advertising. It explains that advertising draws people's attention to goods, services, and ideas using various media like newspapers, magazines, television, radio, and the internet. Advertisements can be used to inform people about products and services or to send messages to society. There are two main types - commercial advertisements created by companies to promote their products, and social advertisements which are created by governments or non-profits to benefit society. The document provides examples of social advertisements focused on health issues like polio eradication and the dangers of smoking.

2. UNDERSTANDING
ADVERTISING
MADE BY ------- ABHILESH
PATWAL

3. WHAT IS ADVERTISING
ADVERTISING MEANS DRAWING
PEOPLE’S ATTENTION TO GOODS AND
SERVICES OR IDEAS.
IT IS DONE THROUGH VARIOUS
MEDIA,INCLUDING
NEWSPAPERS,MAGAZINES,HOARDINGS
T.V.RADIO,INTERNET.

4. USES OF ADVERTISEMENTS
Most advertisements are meant to
tell people about various goods
and services.
Adv. may be used to give
messages to society.
It is also a source of income for
the people who design and create
advertisements.

5. TYPES OF ADVERTISEMENTS
1. COMMERCIAL
ADVERTISEMENTS
2. SOCIAL
ADVERTISEMENTS

8. WHAT SOCIAL ADVERTISING
MEANS
SOCIAL ADVERTISING IS
ALSO CALLED AS PUBLIC
SERVICE ADVERTISING AND
IS DONE FOR THE BENEFIT OF
THE PEOPLE.
IT IS DONE MAINLY BY THE
GOVERNMENTS.

10. Most roadside cigarette shops in India have a
device for consumers to light cigarettes. Using
this as a medium, Courage India, a leading NGO,
has come up with a unique device that vividly
demonstrated the harm smoking can do.
The two small coils, one on either lung, were
designed to light up at the press of a button, after
which the smoker could press the cigarette tip
against it to get a light - making it very clear what
cigarette smoking does to the human body. Over
time, the area around the lungs that the smoker
used to light up became black and discoloured.

12. POLIO ERADICATION ADVERTISEMENTS

13. BRAND
A Product advertisement is usually created
for a product that has been branded and
specially packed to distinguish it from
other similar products in the market . Such
a product is called a BRAND.
It is supposed to have a special qualities
which give it an image of its own.

16. Most of the firms using women for their
product rather than man only because
women can attract more customers for their
products than a man. Its good that women
of our country are now free from any
restriction but it should be limited because
excessive of anything can make the
situation worst. Advertisements are the part
of globalisation which creates equal
opportunities for men and women both so it
should be utilised efficiently

18. France has launched a multi-pronged effort to curb the use of
mobile phones by children, amid growing fears that cellphones
cause cancer and other illnesses.
Any advertisements encouraging children under 12 to use the
devices are set to be banned, with warnings that children under
six are particularly at risk.

19. SOCIAL RESPONSIBILITY OF
ADVERTISERS
The producers always try to show that
their products are better than those of
their rivals but they should not------
MAKE FALSE CLAIMS ABOUT THEIR
PRODUCTS.
HURT THE FEELINGS OF PEOPLE OF ANY
CASTE,RACE,SEXOR RELIGION.
CONTAIN UNFAIR REMARKS ABOUT
RIVALS.

20. INEQUALITY AND
ADVERTISING
ADVERTISING promotes the belief that all
products and their users are not equal.
Advertisements create and those
who do not fit into these stereotypes are shown
as inferior.
Advertisements give rise to
among those who cannot buy branded products
for their loved ones. It causes to
small manufacturers who cannot afford to
advertise their products.