1. Visual Merchandising
- An Overview

2. What is Visual Merchandising?
•It's the way one displays 'goods for sale' in the most
attractive manner with the end purpose of making a
Sale.
•A presentation of a store

3. VM Organisational Structure
HOD
Regional
Visual
Merchandiser
(North/ South/
East/ west)
Area
Visual
Merchandiser
(Handling up to
3 stores)
Unit
Visual
Merchandiser
(Handling one
store)
Who?

4. Brief from
Marketing/
B&M to
HOD/ RVM
RVM/ AVM to
ideate and
create
display format
First cut is sent
out to the team
and Unit heads
for feedback
Final presentation
after
incorporating
feedback
AVMs to
adapt
central design
to their areas
Design to
be rolled
out along with
budget
Material order to
be sent back to
central source
5 days before
Event-
setup begins
Material to reach
units 5 days
prior to event
commencing
Ordering and
detailed planning
at the central/
AVM level
Budget and
other details
to be fianlized
Day of Event-
Event checklist
to ensure
that everything
is in place
VM Working

5. Why do we display?
5 Informing about the latest fashion trends
highlighting them
at strategic locations.
To make the shopping experience more comfortable,
and customer friendly by:
1 Making it easier for the shopper to locate the desire
and merchandise.
2 Making it easier for the shopper to self-select.
3 Making it possible for the shopper to co-ordinate &
4 Providing information on sizes, colours & prices.

6. Visual Merchandising
We show in order to
SELL
Jo dikta hai wo bikta hai

7. All I Do Can Sell
A : Attention
I : Interest
D : Desire
C : Conviction
S : Sale
Visual Merchandising mantra

8. Visual Merchandising
VM & Retail - Ek atoot bandhan
The 2 main functions of Retail sales:
1. Front end selling - by Operations
2. Silent selling - by Visual Merchandising

9. The concept of difference thresholds applies to all
areas of
•Perception
•Hearing
•Touch
• Sight
•Smell
All have thresholds that need to be met before any
changes in stimuli are sensed.
DIFFERENTIAL THRESHOLD

12. A
L
L
E
N
S
O
L
L
Y

13. Warm &

14. Aesthe
tic

15. Emphasised
&
Orderly

16. Well

17. But, why the Beauty Sunk.....!!!!

19. Passage in the Front

20. Obstruction in Front of Window

21. Branding should b

22. Dustbins in Front of Branding

23. Ugly Wall to be taken

24. Front Vinyl's at the Entrance of Ma

25. Baggage
Counter
immediately in
front of
Entrance
window

26. Baggage
Counter
immediately in
front of
Entrance
window

27. Hence obstructing
the window

28. Over clustering of
Merchandise

29. Loose Too

30. Improper disp

31. Inappropriate h

32. Too much of the open space // Nesting Table for Polo t-shirts ca

33. Branding should b

34. Dustbin // Remove

35. Dull POS// Display Impulse Pr

36. Wastage Of Pillar
//
Add Shelves, Shift Belts Sect
Stacking of Shoes Can Be Do

37. Focal Point Can Be Renovated
//
Female Merchandise Can Be Empha

38. No Theme ,Vague // Platforms For Mannequins // Closure // Vin

39. Empty Space At The Corner
//
Shelving Can Be Done
anding, Signage Can Be Done

40. Tri Folds, Brochures Can Be Placed On The Top Of Bro

41. Too Much Free Space
//
Focal Point Required

42. Branding Can Be Do

43. Vacant Shelves // Ladies Footwear Can Be Added

44. Improper Folding // Too Much Of Paper Folds // Incorporat

45. Misguiding Signage
//
No Colour Blocking
//
Sleeves Should Be Fold

46. Renovation Of Display
//
Kids Section Can Be Shifted
//
Ladies Bags Can Be Shifted To Ladies S