Was invites to talk on product-market fit by alumni kart for startups & upcoming ventures. Shared my views on how its the most important thing when you are planning to go to the market and why it should be decluttered.
3. Is it That Simple ?
PRODUCT MARKET FIT
ABHIJIT
DAS
4. Calxeda aimed at providing ARM-
based servers back in 2008. Definitely,
it was a marvelous idea back then.
However, the consumers weren’t ready
to use such a futuristic tech.
Eventually, the company was shut
down in 2013.
Clinkle was a mobile payments app
founded in 2012. It offered rewards on
transactions. This concept excited the
users. Based on it, Clinkle managed to
generate $25 million during its initial
stage. However, the product wasn’t
ready for the market. The idea-to-
product duration was long. Eventually,
the hype died. The released product
barely managed to live up to the
promise.
PRODUCT MARKET FIT
ABHIJIT
DAS
5. Both Clinkle and Caldexa failed to accomplish
a product market fit. They failed to achieve
consumer readiness. Clinkle took a long time
to release what was promised. Whereas,
Caldexa released a product for consumers
who weren’t ready for that shift
PRODUCT MARKET FIT
ABHIJIT
DAS
6. Market ? Or: Product ?
Which comes First
PRODUCT MARKET FIT
ABHIJIT
DAS
7. The Market is "WHY"
&
The Product is "HOW"
Market my be latent or evident
PRODUCT MARKET FIT
ABHIJIT
DAS
8. There are 2 Dimensions that
make Product a Hit
Function
&
Feeling.
9. Function
How is your product
different? What does it offer
that makes it stand out from
the rest? Does it offer a
seamless user experience at
every touchpoint? Does it
give users what they expect
of it?
PRODUCT MARKET FIT
ABHIJIT
DAS
10. Feeling
This is where the human
factor comes in. Like how
does your product evokes
the emotional quotient of
the customers? How does it
relate to the customers and
their respective needs? How
does the product touch the
lives of people around?
PRODUCT MARKET FIT
ABHIJIT
DAS
