Data Analytics with R

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Business Analytics with R: Associate
Certificate
Final Project Presentation
By
Abhi Thakar

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Marketing Stretagy for Customers are Happy with the Product
Data Visulization using various profiles (i.e Gender, Product and age. )
using Sentiment Analysis.

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We should focus on Traveling customers for marketing since they have higher
poisitve sentiments .

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Marketing Stretagy of Customers are UnHappy with the Product
Product A Customers are most Unhappy customers (need attention)

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Marketing Stretagy of Customers are Happy with the Product
General feedback for Products

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Specific Complaints for each of the Products (Using Word Cloud)

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Product A major complaint is Pricing !!!!

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Product B : Quality of music output

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Product C ( Smaller Data size with 3 reviews but Price seems issue within the
focus group

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Product D : Size of the product and Quality of the music is issue

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Product E: Music management & storage capacity is an issue in product E