SEO is one of the most profitable marketing strategies, because it targets users who are active in researching your products and services.

1. SEO Services - What do SEO Agencies include?
Before your company contracts SEO services, it is essential to answer these two questions: What are the
SEO services and what should an SEO agency offer?
Ready to learn about the meaning of SEO services, in addition to what to expect when you hire an SEO
agency? Keep reading! Or, if you have questions regarding our agency's SEO services, you can contact
us to speak with an experienced strategist.
Definition of SEO services
SEO services are services normally offered by an SEO agency that helps your company to succeed in
optimizing the search engine. With SEO, your company wants to increase its visibility in search results on
search engines like Google and Bing . You focus specifically on search results related to your company,
products, services or industry.
Search engines like Google depend on more than 200 factors to determine a website's ranking or
position in search results, this requires a significant amount of experience to be successful in SEO. That is
why many companies partner with an SEO services agency.
SEO services that agencies offer
In the years since search engines like Google and Ask were launched, search engine algorithms have
undergone numerous updates and innovations. That is why many SEO companies offer specialized SEO
services, helping companies in specific (and competitive) industries to succeed.
Some examples of some of the most common SEO marketing services include:
• Local SEO
• SEO for E-commerce
• SEO Consulting
For many companies, traditional SEO services provide everything you need to succeed. If you are a local
or e-commerce store, however, local e-commerce SEO services offer a competitive advantage that can
maximize the impact of your SEO strategy.

2. 7 steps to running an excellent SEO service
Now that you know the definition of SEO services, it is essential to review the services provided by the
SEO agencies. Although each agency is different, you want to partner with one that offers the complete
package when it comes to SEO.
When comparing agencies, focus on SEO services that include the following:
1. SEO AUDIT
All SEO agency services must have an SEO audit.
With an SEO audit, the SEO agency thoroughly analyzed its current strategy. Even if you don't have an
SEO strategy in place, your agency will evaluate your site from an SEO perspective, looking at where it
stands out and where it could be better.
While you can take advantage of free SEO auditing tools, they do not provide your business with the
same vision as a team of SEO experts. That is why SEO services must include an audit. If it does not
include this step, it indicates a lack of preparation and investment on the part of your Abdul Rimaaz SEO
agency.
A missing SEO audit may also suggest that your agency does not plan to create a customized strategy for
your business. Instead, they use a template, which is why they don't want to invest the time in auditing
your website.
The best strategies are tailored to your business, your brand and your audience.
2. COMPETITION ANALYSIS
No matter how niche your industry is, every SEO agency must carefully analyze each of its main
competitors. With some analytics tools, your SEO company can discover competitors online and offline.
This discovery can inform your strategy, helping you to take advantage of and benefit from your
competitors' weaknesses.
Although many SEO agencies include an initial analysis of competitors with their services, you want to
partner with companies that do competitive analysis in your strategy. They evaluate their competitors
continuously, always looking for and detecting opportunities.
For example, analyze its competitors every quarter. This proactive approach allows us to create
competitive strategies for our clients, which has resulted in numerous positive results for our clients in
more than 10 years of experience in the SEO area.
3. PERSONALIZED STRATEGY
A personalized strategy is a central component of defining SEO services. When you have a personalized
approach to your business, you can maximize your return on investment (ROI) from SEO. This translates
into more calls, orders and visits to your company.
If you invest in SEO services, your team needs to ensure that your agency provides a personalized
strategy. That's because many SEO companies, especially those that promote "cheap" SEO services,
offer copy and paste strategies, which usually don't work.
With a poorly designed approach, your business doesn't receive the maximum ROI. In most cases,
companies do not appear on the first page of search results with this type of strategy, which does not
help your business because only 25% of users go beyond the first page of search results.

3. That's why your team needs to invest in services with an agency specialized in SEO that offers a
personalized strategy for your business.
4. OFF-PAGE OPTIMIZATION
When you invest in SEO services, your package should include off-page optimization. In SEO, off-page
optimization refers to optimizing factors outside your site that influence your ranking in search results.
For example, your backlink profile can shape your ranking in search results. Your backlink profile, for
reference, refers to the quantity and quality of the sites that link to your site.
As part of an SEO firm's services, they usually provide the following for off-page SEO:
• Promoting content on your site to bloggers and authority sites in your niche;
• Developing shareable content for your website's blog;
• Monitoring your company's mentions on social media by users and influencers;
• Optimizing your profile on Google My Business ;
If you don't know if an SEO agency offers off-page optimization with its SEO services, just ask! They can
provide your team with an overview of what their services include, as well as the meaning of specific
deliveries. That way, your team can make a more assertive decision when choosing an agency.
5. ON-PAGE OPTIMIZATION
Optimization within the website is another critical component of the meaning of SEO services. With SEO
ON-PAGE , your SEO agency focuses on optimizing your website's resources for search engines like
Google.
Some examples of some SEO services on the page include:
• Updating title tags, meta descriptions and Heading tags for search;
• Auditing your site's information architecture, redirects and internal linking structure;
• Creating a site map;
• Optimizing your website images according to best practices;
• Researching and optimizing your website with valuable and relevant keywords;
• Analyzing the usability, speed and design of your website;
In most cases, on-page optimization makes up a significant portion of your SEO services. That is why if
an SEO company does not offer SEO ON-PAGE, they are not providing SEO services, which means that
your team needs to find another agency.
6. MONTHLY REPORTS
Transparency is essential when it comes to SEO services. You want an agency that your team can trust,
which is why partnering with an SEO company that includes regular monthly reports is critical.
With a performance report, your company can receive an immediate view of the results of its SEO
strategy. As an example, your report can cover your site's organic traffic, conversion rate and rankings in
search results.
In addition to receiving a monthly report, your SEO agency's services must also include time with your
dedicated account manager. When you have regular meetings with your account manager, your team
can ask questions; review your report one by one, and more.
In short, routine meetings help you and your teams stay on the same page as your SEO agency.

4. 7. PROGRESSIVE OPTIMIZATION
SEO is an ongoing strategy, which is why the definition of SEO services generally emphasizes the
partnership that your business forms with your SEO agency. You are collaborating with your agency
continuously, which is why SEO companies should work as an extension of your business.
This is also why your services must include progressive optimization.
With continuous optimization, your SEO agency continuously optimizes your website. Even after your
site meets SEO standards, they continue to find ways to improve and improve their SEO strategy, which
allows you to earn more from SEO.
Your SEO specialist, for example, can find additional keywords for your business to be targeted. This
discovery translates into new content, which leads to the promotion of that content to bloggers and
websites in your industry.
No matter how advanced or successful your SEO strategy becomes, your company and SEO agency can
make it 1% better. That is why it is essential for your business to partner with an agency that recognizes
this and sees the potential on your website.
If you want to know more about how SEO works, read this post on how SEO works .