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Callum Abbie Kadir


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Callum Abbie Kadir

  1. 1. Audience Theory Research
  2. 2. Audience <ul><li>Media projects cannot be put together without some idea of the audience that is going to see, read or hear it. The concept of audience is essential to all media projects. Media audiences can be defined and approached in a number of ways. </li></ul>
  3. 3. Audience as Segments of a Consumer Market <ul><li>Demographics- the consumer is categorized in terms of concrete variables such as age, class, gender, geographical area etc. </li></ul><ul><li>Psychographics- the consumer is categorized in terms of their needs and desires such as those who aspire to a richer lifestyle or those who want to make the world a better place </li></ul>
  4. 4. The Audience as a Market for Media Products <ul><li>Genres, products and station- By far the easiest way to define a target audience is by describing it in terms of a suitable genre or product, viewers can be stereotyped by the channel that they watch. </li></ul>
  5. 5. Niche and Mass Audiences <ul><li>These audiences are categorized in terms of size. Niche refers to something that appeals to a small amount of people with specific tastes. Mass refers to shows that are watched by many such is their popularity. Mass audiences tend to make more money for TV companies than niche audiences, although Channel 4 has proven that by targeting small but high earning groups can be very profitable. </li></ul>
  6. 6. Narrowcasting <ul><li>Narrowcasting- dedicating whole channels to specific taste such as music channels like MTV. Or sports channels such as Sky Sports. These channels allow for interest-specific advertising. </li></ul>
  7. 7. Scheduling <ul><li>In the broadcast media there, there is a great deal of attention paid to targeting certain groups of people throughout the day. Housewives and unemployed are considered to be daytime audiences. By placing new programs after successful ones it is hoped that they can attract some of their watchers. </li></ul>
  8. 8. The Audience as a Commodity <ul><li>In this the audience are sold to the advertisers. Coronation Street’s advertising period is considered to be valuable with 16million people often tuning in. This allows networks to charge more for the advertising during this period. …………. </li></ul><ul><li>. </li></ul>