Online Reputation Management – or ORM, to save time! – is a vital tool now for most companies, as well as individuals, to employ in the ongoing battle to keep what’s written and said about them Online under control. Learn More: https://www.digitalox.co.uk/6-reasons-online-reputation-management-isnt-working/

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Why Should Your Business Invest In Reputation Management?
March 9, 2018 - PRLog -- One of the most difficult decisions a company can make is to spend money on
pro-actively protecting a company's image when there's no real damage or negative publicity out there to
counter.
Reputation Management – Why Do It?
• Positive, strong business reputation is a major factor in company value – you're never going to be
attractive to future investors if your business reputation is damaged Online
• Pro-active reputation management is a means to grow your own and your shareholders' returns – a better
reputation and profile means more clients, which in turn means more profits and more money
• A good reputation provides support for you and your company in times of controversy or when launching
new business strategies – even the best company is going to go through a bad time, but how bad and how
long it takes to recover depends entirely on your reputation going into it
• When faced with a crisis, companies with good reputations are found to recover much faster – it's easy for
people to allow you to recover from one mistake, but when faced with an entire page of negativity on
Google they're less likely to believe that this is just one mistake
• A strong company image, backed up by a good online reputation, influences customers to prefer doing
business with you over others – endless positive publicity will have an effect on the amount of customers
you get through your doors, so the money spent will be earned back in increased business over time
• A strong reputation even increases a company's ability to charge a premium for products and services-
you're a market leader, so you can charge as such
• Companies with strong reputations attract and retain the best people – you'll never have a problem
attracting and retaining staff if you're seen to be the best Online
Reputation Management, And Barriers To Being Effective At It
• Reputation is an intangible and complex concept, which takes time and patience to change – results will
be visible on Google from around the 2nd or 3rd month onwards, but change takes time and patience, you
should consider this to be a permanent strategy not a short-term project
• The financial value of improvements to a growing reputation can be difficult to quantify – however, as we
mentioned above, you will begin to see the results in your own customer base after working on your
reputation for a while
• Senior managers are obliged to deal with their daily workload rather than addressing the company's
reputation Online – which is exactly why you should outsource your company's reputation to one of the
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leading experts in the field, such as us here at DigitalOx (http://www.digitalox.co.uk)
• Waiting for the crisis! When things are good, there's little motivation to invest time and money in
pro-active reputation building – Of course, waiting for things to go wrong could mean it'll be too late to fix
it, so investing in the company's future should be an obvious choice
• Perceived cost and the lack of understanding of the value – hopefully by now we've addressed some of
this point, and our costs are likely to pleasantly surprise you, with our pro-active company reputation
management starting from as little as £595 pcm upwards
Reputation Management, and how to know if your chosen reputation management company is doing
it well.
http://www.digitalox.co.uk/online-reputation-management/
Your chosen company should liaise with you at every opportunity, and take time at the beginning of the
relationship to understand every aspect of your company and its products, services and customers.
Here at DigitalOx, we always:
• Liaise with our Clients every step of the way, and offer an out-of-hours (evening and weekend) phone or
skype catch-up to help at busy times
• Offer Clients editorial control over all articles and news pieces placed Online
• Take time to understand what's important to your business and what areas you want to promote, so we can
target those aspects of your business that you want to drive publicity and attention to
• Aim to add significant value to your business, and aim to build a relationship for us to work together on a
long-term basis
If anything in this article has resonated with you about your company, feel free to contact us for some free
advice and guidance; and if we can put a tailored, bespoke, proposal together for you (also free of charge)
we'd be delighted to outline how our services could positively impact your business in the future.
Media Contact
sales@digitalox.co.uk
--- End ---
Source DigitalOx Ltd
State/Province Lincolnshire
Country England
Industry Marketing
Tags Reputation Management, Digital Marketing
Link https://prlog.org/12696312
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