The document summarizes how artificial intelligence is changing the real estate industry. It discusses both the benefits and risks of AI, including how AI can be used for tasks like writing copy, generating images, and providing legal advice. However, AI may also be misused for fraud and hacking or could spread biases and misinformation. The document also provides examples of how AI could be used to automate branding and marketing for a fictional real estate company called "Tailor Brands" by generating logos, social media templates, taglines, mission statements, and core values.

1. Aaron Stelle, VP Marketing and Technology
astelle@wfgtitle.com | wfgtitle..com
The AI Revolution
How artificial intelligence is
changing the world of real estate.

2. Why do we
need a plan?
WHO AM I?

3. Goals for
Today
• Explain the good, the bad, and the
scary part of AI
• Show some practical uses that can
be implemented today.
• Celebrate that AI actually makes
YOU more important than ever!

4. The 3
Revolutions
We’ve
Experienced

5. The 4th Revolution is…
Artificial Intelligence

6. Technical
Definition
Artificial Intelligence (AI) is the
simulation of human intelligence
in machines that are designed to
think and act like humans. These
intelligent machines can be
trained to perform tasks that
would normally require human
intelligence such as visual
perception, speech recognition,
decision-making, and language
translation.
Written by ChatGPT

7. Third Grade
Definition
Artificial Intelligence is like a
computer brain that can learn
and do things that normally only
people can do, like play games,
understand what you're saying,
and make suggestions. It's like
having a smart robot helper that
can make your life easier.
Written by ChatGPT

8. Use Cases • AI is currently being used to write copy.
• AI is currently being used to create
unique images OF ANYTHING.
• AI is currently being used to write code
for websites.
• AI is currently being used to give legal
advice.
• AI is currently being used to write stock
trading algorithms.
• AI is currently being used for students
to cheat   .

9. Speed to
100 Million
Users
Netflix: 10 years
Gmail: 5 years
Twitter: 5 years
Facebook: 4.5 years
WhatsApp: 3.5 years
Instagram: 2.5 years
TikTok: 9 months
ChatGPT: 2 months

10. Total Traffic

11. How does
this compare

12. How many
are there?
100 AI Apps Were Released Last Week
Business Wire March 23, 2023

13. Big Money!

14. Google Bard

15. GPT-4 GPT-4 surpasses its predecessors, GPT-3 and
GPT-3.5, in terms of natural language
understanding, generation, and overall
performance. It benefits from a more extensive
training dataset, advanced algorithms, and a larger
model architecture, resulting in improved contextual
understanding, coherence, and versatility. These
enhancements enable GPT-4 to better understand
complex questions, engage in deeper
conversations, and generate more accurate and
creative responses. Additionally, GPT-4 exhibits
reduced biases, addressing previous concerns
regarding AI-generated content.
Written by ChatGPT

16. The Bad

17. Open Letter

18. Open Letter Yet GPT-4 also makes plenty
of trivial, logical mistakes. And,
like its predecessors, it
sometimes “hallucinates”
incorrect information, betrays
ingrained societal biases, and
can be prompted to say hateful
or potentially harmful things.

19. Open Letter There are concerns within the
industry itself that the technology
is moving at a potentially
dangerous pace. “Those making
these have themselves said they
could be an existential threat to
society and even humanity, with
no plan to totally mitigate these
risks”

22. The Scary

23. Fraud
The cybersecurity firm Darktrace
has warned that since the
release of ChatGPT it has seen
an increase in criminals using
artificial intelligence to create
more sophisticated scams to con
employees and hack into
businesses.

24. ElevenLabs

25. Scams

26. The Good

32. Use Case

34. AI Solution: Tailor Brands

35. Logo

36. Marketing Assets

37. Social Media Templates

38. Tagline
“Get your paws on the
home of your dreams”
Written by ChatGPT

39. Mission Statement
“Our goal is to provide a safe and
comfortable home for every pup out
there, and help them find their place
in the world. We're not just talkin'
about sellin' houses, we're talkin'
about buildin' communities, and
creatin' a better future for us all.”
Written by ChatGPT

40. Core Values
Written by ChatGPT
1. Keepin' it real:
We're all about honesty and transparency, and
never cuttin' corners when it comes to servin' our
clients.
2. Showin' love:
We treat our clients like family, and always go
above and beyond to make sure they're happy and
comfortable.
3. Stayin' fresh:
We're constantly innovatin' and bringin' new ideas
to the table, so we can always stay ahead of the
game.
4. Givin' back:
We believe in givin' back to our community, and
makin' a positive impact wherever we can.

41. AI Solution: AdCreative.ai

42. Ad Examples

43. Ad Examples

44. More Examples

45. Other Examples

51. AI Solution: AdCreative.ai

54. Summary

59. Thank you!
Let’s Connect!