1. What I Could Have Said:
Tangible examples of how to better reach your
clients
Aaron Stelle, VP- Regional Marketing Technology Director
astelle@poweredbywest.com | poweredbywest.com

2. Why do we
need a plan?
WHO AM I?
www.HowToBeSteller.com

3. Trends for 2021

4. Case
Studies over
General
Information
west

5. Case
Studies over
General
Information
west

6. Top Lists
west

7. Repurposing
Content
west

8. Slang and
Emojis
west
According to a study by WordStream, using an emoji in a
Tweet can increase engagement by 25% compared
to messages without emoji. Using an emoji in your
Facebook posts can increase shares by 33% and
interactions with your post by 57%.

9. Focus on
Consumer
Pain Points
west

10. Why does this matter?

11. The Activity
west

12. The Results
west

14. Examples: Why Words Matter

15. The introductory message…

16. What was
said
west

17. What they
could have
said
west

18. What a great year…

19. What was
said
west

20. What they
could have
said
west

21. What was
said
west

22. What they
could have
said
west

23. Realtor on Realtor Crime…

24. What was
said
west

25. What they
could have
said
west

26. Look how hard I
work…

27. What was
said
west

28. What they
could have
said
west

29. Thanks to
everyone but…

30. What was
said
west

31. What they
could have
said
west

32. Wrong platform
for the message…

33. What was
said
west

34. I’ll give $20 to anyone who can tell
me ‘what the participants will
receive’

35. Answer: Receive a detailed
reference manual, a resource
guide, and lunch.

36. What they
could have
said
west

37. Look how busy I
am…

38. What was
said
west

39. What they
could have
said
west

40. Consumer facing
tech bashing…

41. What was
said
west

42. What they
could have
said
west

43. Check out my new
listing…

44. What was
said
west

45. What they
could have
said
west

46. ….and finally...
...the coup de grace...
THE CLIENT SHAME...

47. What was
said
west

48. What was
said
west

49. What they
could have
said
west

50. Thank you!