1. “YOU DECIDE, WE PROVIDE”
http://@psu_spa /PSU.SPA spa.psu.edu
From Fall 2013 to Spring 2014 has programmed
85Events
38,500Students
$28Per Person
for at
0
20
40
60
80
100
120
Small Medium Large
NumberofRecomendations
Less than $25K $25k - $50k Greater than $50k
Event Recommendations
Smallpools, New Politics, Echosmith
SMALL
21 Pilots, Nick Swardson, Cold War Kids
MEDIUM
Aziz Ansari, Bastille, Arctic Monkeys
LARGE
This Infographic is designed to provide metrics comparing year over year event performance, insights
into common marketing strategies and student demand for events. We hope this assists you in making
a more informed decision when discussing our request for the 2015-2016 programming year.

2. Marketing Estimated Reach Cost
Cost Per
PersonStrategy
8,000 copies printed daily $220 avg daily cost $0.03Collegian Ads
CATA Bus Ads
20,000 est. copies sold $1,000 annually $0.05Nittany Notes
20,000 total riders daily $6,596 ($18 per day) $0.09*
Mailbox Flyers 7,500 campus mailboxes $125 avg printing cost $0.02
*based on 200 ad views per day
Social Media Data
Spring
2014
Fall
2014 % Change
Daily Page Engagements 192 243 +25%
Cost per Engagement $0.25 $0.13 -48%
$1.34 $0.99 -26%Cost per Page Like
Avg. Organic Reach 623 people (targets 11% of fans)
Lectures
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
0
100
200
300
400
500
600
700
800
900
Shawn Johnson Mark Kelly &
Gabby Giffords
Common Daymond John James Balog
Attendance
2013-2014 Current
Avg. Attendance 707 1750
Avg. cost per show $45,311 $29,726
Avg. per person cost $69.73 $17.00
Attendance
Cost
LateNight
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
$40,000
0
500
1000
1500
2000
Timeflies Nick
Offerman
Hello
Goodbye
Randy
Houser
We Came as
Romans
American
Authors
Attendance
2013-2014 Current
Avg. Attendance 893 1000
Avg. cost per show $31,052 $30,500
Avg. per person cost $34.00 $30.50
Attendance
Cost
Entertainment
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
0
500
1000
1500
2000
Childish
Gambino
Eric
Hutchinson
Michael Ian
Black
Kenan
Thompson
Great Big
World
Attendance
$0
Attendance
Cost
2013-2014 Current
Avg. Attendance 1238 2000
Avg. cost per show $38,166 $63,310
Avg. per person cost $30.83 $31.65
Spikes Ticket Subsidy
Used
Rate of
Redemption
2012 4226 72.46%
2013 4697 72.48%
2014 4660 76.00%
Year Games
36
40
38
5832
6480
6156
Distributed
Noontime
2013-2014 Current
Avg. Attendance 114 153
Avg. cost per show $562 $495
Avg. per person cost $4.93 $3.58