2. ADVERTISING IN THE
COLLEGE MARKET
As of 2013 there are estimated to be over 17 million college students enrolled
in four-year private or public institutions.
This is more than 6% of the national population.
The National Mail Order Association estimates that the 18 to 24 college
student market is worth more than 100 billion annually.
Yet, current advertising policies prohibit third-party advertisers from advertising
on campus in traditional means.
Frapz is the only medium capable of delivering on-campus advertising!

3. WHAT WE DO
Frapz leases the backs of student laptops to integrate
digital technology with personal interaction in a new,
innovative advertising approach.
Through its use of geofencing technology, Frapz registers
the exact time and location an advertisement is exposed
in these areas, as well as the exact impressions per
minute.
Because of this, Frapz is the most accurate physical
advertising medium available – exclusively for the college
demographic.

4. TRACKING TECH
Effortlessly monitor and adjust all campaigns from a
single portal.
Track your real-time impressions with our simple,
modern interface. Adjust your campaigns to fit your
budget and time constraints.
View hotspot locations and carrier positions on-
campus.

5. A carrier (student) views the nearest hotspot and its
current payout rates per minute. The student is then
compensated per minute that your ad is open in a
high-traffic area.

6. DATES &
LOCATIONS
Hard Launch
(August 18, 2016 – December 11,
2016)
____________________
Auburn University
University of Alabama
Florida State University
University of Central Florida
Florida Atlantic University
University of Miami
University of Ohio
Ohio State University
Miami of Ohio
University of Cincinnati
University of Kentucky
University of Louisville
University of Virginia
George Mason University
James Madison University
Virginia Technical Institute
Virginia Commonwealth University
Old Dominion University
Soft Launch
(April 1, 2016 – May 5, 2016)
____________________
Auburn University
University of Alabama
Can implement any
University with a
minimum $50,000
Advertising Budget

7. 500 min
335K
Time Impressions
PRICING
2K min400K
Time Impressions
8K min
625K
Time Impressions
Weekly
Ideal for short-term promotions
of sales and events.
Monthly
Perfect for product placement,
early marketing of sales &
events.
Semester
Best fit for overall branding and
product awareness.
Our pricing model is built around YOU. You tell us your desired
budget and advertising timeline, and we fit our models around you.
During soft Launch you will have the ability to become a Charter Client. Lock in your pricing with $500k in
expenditures per academic year for up to 5 years. Provides you up to 60% off of CPM after Hard Launch
Based on a $5,000 budget. Weekly
increments available at a minimum $75 buy-
in.
Based on a $5,000 budget. Monthly
increments available at a minimum $250
buy-in.
Based on a $5,000 budget. Semester
increments available at a minimum $800
buy-in.

8. MEDIUM DESCRIPTION TOTAL COST
AUDIENCE SIZE
(for non-Frapz mediums,
not always guaranteed)
CPM
Network TV 30s Commercial $80K - 600K 10M - 20M $5 - $30
Local TV Station 30s Commercial $1K - $50K 50K - 2M $3 - $25
Cable TV 30s Commercial $3K - $10K 100K – 500K $8 - $20
Radio 60s Commercial $200 - $1K 50K – 2M $1 - $18
Major Metro Newspaper Full-Page Ad (Single Insert) $20K - $80K 100K – 600K $80 - $130
Regional Edition of a
National Magazine Full-Page Ad (Single Insert) $5K - $50K 50K – 900K $40 - $80
Local Magazine Full-Page Ad (Single Insert) $2K - $10K 3K – 80K $100 - $140
Direct Mail (Coupon Pack)( Mailed in Letter-Sized $100 - $3K 10K – 200K $15 - $20
Billboard Highway Billboard (1-3 $5K - $25K 100K – 3M $2 - $5
World Wide Web Banner Ad (1 Month) $200 - $30K 10K – 50M $1 - $50
World Wide Web Rich Media Ad (1 Month) $200 - $1M 10K – 50M $18 – $30
World Wide Web Site Sponsorship (1 Month) $300 – 2M 10K – 50M $30 - $75
Targeted Email Single Mailing $50K - $150K 10K – 10M $5 - $15
Monthly
(1 School)
$50,000 20M+
(Guaranteed Impressions)
<= $12.5
Semester
(19 Schools)
$250,000 156M+
(Guaranteed Impressions)
<= $10
MEDIUM
COMPARISON

9. FRAPZ WOULD LIKE YOU TO BE A
CHARTER CLIENT FOR OUR SOFT
LAUNCH!
Please Contact
Claude A Tudor
catudor@frapz.com
(703) 678-6173