Translating Big Raw Data Into Small Actionable Information
Encirca View Notes Adoption Final Presentation
1. Taking Encirca View To The Next Level: Increasing
Adoption Rate and Creating Better Notes
Aaron Lupfer- LP Field Sales Intern 12/2/2016
2. Goals
• Obtain a better understanding of agronomic data management
tools and how to effectively apply them in the agricultural
industry.
• Gain a better understanding of crop growth stages and the key
environmental factors that affect those stages.
• Build better communication and management skills while
working with Pioneer employees and customers.
• Overall become more knowledgeable and competent in the
agronomy field and be able to further apply that knowledge for
future use.
2 12/2/2016
4. Analyzing Encirca View Use
• 30 Pioneer Affiliates In LP Were Interviewed On
Their Note Taking & Sharing:
• 4 Account Managers
• 4 Customers
• 22 Sales Representatives
12/2/2016
• The following results and presentation were given
to all of the sales representatives on July 21 at the
2015 LP Area Sales Kickoff Meeting in Louisville,
KY.
8. Sales Rep and Customer Benefits
•Application is Free
•In-Field Note Taking and Sharing
•Permanent Field Documentation
•Problem Resolution Through Note Sharing
•View of Field Boundaries and As-Planted Data
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13. Following Up
• A survey was sent to all of the sales representatives in
LP to see if they had increased their Encirca View note
taking and sharing capabilities following the sales
kickoff
• Total of 17 respondent's
• 9 reported to be taking more pictures, incorporating external sources,
and also gaining better problem solving skills
• 8 reported to be taking more notes, introducing Encirca View to new
customers, and also gaining better communication with customers
• 3 stated that they are now sharing notes with customers since they
ha
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14. Future Plans & Career Objectives
• Graduate from Purdue University in May 2015 with a B.S. in
Agricultural Systems Management
• Return to my hometown in Southwestern, IN and obtain a
career in precision agriculture or implement sales
• Work part-time on the family farm
12/2/2016
