costumer perception towards rehmat spices

SALES AND DISTRIBUTION OF REHMAT SPICES
1
GOVT DEGREE COLLEGE SOPORE
INTRODUCTION
“if the appearance of spices were to reflect their importance in the history of the world , the
bottles of spices would be filled with bright glittery substance , diamonds, rubies, emeralds or
gold would be appropriate’’.
Spices of condiments are known to have inspired trade, exploration, war and verse since the
beginning of civilization. As a matter of fact, people made fortunes in the pursuits of spices and
spices at intermittent periods in human history literally served as currency. As recent as the early
1500s, “spices wars’’ shook out between the countries, such as the Portuguese and Dutch and
later in the history between the Dutch and English. This deep quest for spices owed its origin to
the significance of spices, most important aspect of which happens to be their ability to heel and
perpetuate life. In comparison to what the significance and the cost spices carried in the ancient
world as a tradesmen where willing to risk their very survival in their quest for spices in, we are
able to procure the same at the relatively much lower prices.
One may safely conclude that spice and treading in them carried a lot of weight throughout
human civilization. It was a royal trade even though men from all walks of life tired their luck in
the spice market. We at Rehmat spices (BIPL). Feel proud to be a part of rich history of the
spices trade which seems to have swooped commerce through the ages. We are dedicated to
procurement, processing, delivering, packing, distributing and packaging of all kinds of spices in
a dedicated and diligent manner. Our mission is to bring you the myriad and multicolored spices
with their mystical fragrance and taste preserved in a packet so that as you open it, natural proof
of spices sweeps your senses and ornaments your dishes, in terms of color and taste. We
consistently attempting to improvise and diversify our existing product line and for this purpose
our dedicated research and departmental wing are researching every possible fact of it.

2
“Spices maybe familiar, but they never cease to fascinate our minds. Much is known about
them, yet more remains to be unrevealed about the nature and utility of these precious gifts of
nature’’.
Dr Philip kotler defines sales as “the exchange of goods or services for an amount of money or
its equivalent; the act of selling’’.
Like the others industries the spices industries are highly competitive today. Each and every
company wants to grow and therefore indulges on a regular research and development programs
but the developments of new products does not help to the company unless its products have
some differential advantage over the other products within the same industry despite the heavy
competition in the industries. The spice companies are able to survive in the market and is
achieving new milestone every year. This year spice companies are expecting higher turnover.
This is because of their quality service, timely delivery and cheap rates of products. Maintenance
of standard quantity is chief motive. There are large numbers of competitors of making industries
prevailing in the market.

3
COMPANY PROFILE
REHMAT SPICES is the product of Banday impex Pvt. Ltd namely called as (BIPL). Banday
Impex Pvt. Ltd. (BIPL) is a leading diversified group renowned for its commitment towards
innovating premium quality products and services. It is a vibrant Company that provides
consumers in J&K with products of global standards and is committed to long-term sustainable
growth and quality. Headquartered in J&K (India), the Company insists on honesty, integrity and
fairness in all aspects of its business. This has earned it the trust and respect and is acknowledged
amongst Valley’s 'Most Respected Companies' and amongst the 'Top Wealth Creators of J&K'.
Constant Innovation, Stringent Quality and diversified products have made the BIPL Group a
multi-crore brand since its launch. BIPL Group forayed into food products in 1997 with the
internationally acclaimed brand DIAMOND for Medicinal Herb like Saffron. Subsequently
another brand REHMAT Spices, Pulses and Cosmetics was launched. It is dominant player in all
the sectors in which it operates. The Group has maintained its market leadership over the years.
They are the only units in the trade to be awarded the prestigious ISO 9001: 2000, 22000
Certification. The Group’s remarkable growth and diversification has been achieved on account
of emphasis on quality at all levels. About the background of this company? The Banday Impex
Private Limited is involved in diverse business activities. Besides cultivating and trading of
saffron, building of roads and flyovers in the state, the company has forayed in the business of
branded spices and pulses in the year 2003. Its consumers are enjoying the BIPL products under
the brand name REHMAT from last three years. The brand REHMAT has within a very short
span of time became a household name in Kashmir. The innovation and commitment to bring the
best in the categories of spices has flourished its business. The company has achieved distinction
of having latest ISO ranking that makes every citizen of Kashmir to feel proud of it. Since 2003,
people have come to know that BIPL as a quality conscious company and they can rely on for
great tasting, high quality spices manufactured under the brand name REHMAT. Due to this
virtue the company has taken significant market share of spices in the valley of Kashmir. What
makes ‘Rehmat’ different from others? REHMAT is a quality product. It is good that market is
growing. But this is the only company in India, which has got ISO 22,000 by AQSR (American
Quality System Registrar), and Coke. It has received more than five awards this year. it has
received quality marks like ISO 9001, ISO 9002 and HASCP. The most recent award we
received was the first prize for the quality spices, foods and cosmetics at the 53rd industrial and
handicraft exhibition-2007.BandayImpex Pvt. Ltd. (BIPL) group renowned for its commitment
towards innovating premium quality products and services. It is a vibrant Company that provides
consumers in J&K with products of global standards and is committed to long-term sustainable
growth and quality. Headquartered in J&K (India), the Company insists on honesty, integrity and
fairness in all aspects of its business. This has earned it the trust and respect and is acknowledged

4
Amongst Valleys Most Respected Companies and amongst the 'Top Wealth Creators of J&K'.
multi-crore brand since its launch.
BIPL Group forayed into food products in 1997 with the internationally acclaimed brand
DIAMOND for Medicinal Herb like Saffron. Subsequently another brand REHMAT Spices,
Pulses and Cosmetics was launched. We are a dominant player in all the sectors in which it
operates. The Group has maintained its market leadership over the years. We are the only units in
the trade to be awarded the prestigious ISO 9001: 2000, 22000 Certification. The Group's
remarkable growth and diversification has been achieved on account of emphasis on quality at all
levels.
A value-driven corporate, BIPL group has further consolidated its position in the last few years
through successful forays into sectors as diversified as FMCG and Construction.
The Company's activities in the Valley have facilitated direct and indirect employment and
provides livelihood to about one thousand people including farmers, suppliers of packaging
materials, services and other goods. We are a responsible organization and facilitate initiatives
that help to improve the quality of life in the communities where we operate.
The Company continuously focuses its efforts to better understand the changing lifestyles of
Valley and anticipate consumer needs. The culture of innovation and renovation within the
Company and extensive Research and Development facilities gives it a distinct advantage in
these efforts. It helps the Company to create value that can be sustained over the long term by
offering consumers a wide variety of high quality, safe products.
BIPL Group constantly leverages its strength in its marketing expertise through dealer network
expansion, Up gradation of production facilities and bringing greater consumer orientation, while
maintaining its commitments to high quality, innovation and consumer value. BIPL Group is
committed to maintaining high standards in all its diversification endeavors.
Rehmat masala spices is the parent manufacturing company of BIPL is globally acclaimed
organization engaged in manufacture and export of quality range of basic spices powder,
blended spices powder, traditional spice mixes ,and kashmiri vegetable pickles etc. It Is a
leading diversified group renowned for its commitment towards innovating premium quality
products and services. They are a vibrant Company that provides consumers in J&K with
products of global standards and is committed to long-term sustainable growth and quality.
Headquartered in J&K (India), the Company insists on honesty, integrity and fairness in all
aspects of its business. This has earned it the trust and respect and is acknowledged amongst

5
Valley’s 'Most Respected Companies' and amongst the 'Top Wealth Creators of J&K'.
multi-crore brand since its launch.
The Company's activities in the Valley have facilitated direct and indirect employment and
provides livelihood to about one thousand people including farmers, suppliers of packaging
materials, services and other goods. We are a responsible organization and facilitate
initiatives that help to improve the quality of life in the communities where we operate.
The Company continuously focuses its efforts to better understand the changing lifestyles of
Valley and anticipate consumer needs. The culture of innovation and renovation within the
Company and extensive Research and Development facilities gives it a distinct advantage in
these efforts. It helps the Company to create value that can be sustained over the long term by
offering consumers a wide variety of high quality, safe products.
BIPL Core Values
Confidence: in ourselves.
Leadership: to be a leader, both in thought and business.
Respect & Humility: to respect every individual and be humble in our conduct.
Introspection: leading to purposeful thinking.
Openness: to be open and receptive to new ideas, knowledge and information.
Valuing and Nurturing Relationships: to build long term relationships.
Simplicity & Positivity: Simplicity and positivity in our thought, business and action.
Adaptability: to be flexible and adaptable, to meet challenges.
Flow: to respect and understand the universal laws of nature.

6
Our Group Vision
BIPL Group shall deliver Everything, Everywhere, Every time for Every Kashmiri Consumer
in the most profitable manner.
Group Mission
We share the vision and belief that our customers shall be served only by creating and
executing BIPL scenarios in the consumption space leading to economic development.
We will be the trendsetters in evolving delivery formats, creating standards, making
consumption affordable for all customer segments – for classes and for masses.
We shall infuse our brands with confidence and renewed ambition.
We shall be efficient, cost- conscious and committed to quality in whatever we do.
We shall ensure that our positive attitude, sincerity, humility and united determination shall
be the driving force to make us successful.
Corporate Statement
BIPL signifies optimism, growth, achievement, strength, quality, rewards and perfection.
BIPL encourages us to explore areas yet unexplored, write rules yet unwritten; create new
opportunities and new successes. To strive for a glorious future, BIPL brings strength, ability
to learn, unlearn and re-learn ability to evolve.
We , at BIPL do not wait for the BIPL to unfold itself but create BIPL scenarios in the
consumer space and facilitate consumption because consumption is development. Thereby,
we effect socio-economic development for our customers, employees, stakeholders,

7
associates and partners.
• Our customers will not just get what they need, but also get them where, how and when they
need.
• We will not just post satisfactory results, we will write success stories.
• We will not just operate efficiently in the Indian economy, we will evolve it.
• We will not just spot trends; we will set trends by marrying our understanding of the Indian
consumer to their needs of tomorrow.
• It is this understanding that has helped them to succeed. And it is this that will help them
succeed in the BIPL.
Major Milestones
1997 Diamond MultiTech Constructions
2003 Rehmat Forayed into FMCG for Retailing of Spices,
Pulses and Cosmetics
2004 MultiTech Constructions Diversified into multi crore Construction
businesses of Bridges, Flyovers, Roads and
Highways in Collaboration with India’s No.1
Construction Company Valecha Constructions,
Mumbai

8
Board of Directors
Mr. Din Mohammad Banday CMD (He has been the pioneer and the vision behind the
company)
Mr. Ashiq Banday, Managing Director (He is an MBA and the force behind BIPL. He has
inculcated the values of the company in the sales force.
Mr. Nisar Ahmad. Shah, Director
Mr. Zahoor Ahmad. Shah, Director
Awards & Recognitions
• ISO 22000
• ISO 9001
• Certified HACCP
• 52nd Industrial and Handicrafts Exhibition Award 2006
• 53rd Industrial and Handicrafts Exhibition Award 2007
BIPL Group constantly leverages its strength in its marketing expertise through dealer
network expansion, Up gradation of production facilities and bringing greater consumer
orientation, while maintaining its commitments to high quality, innovation and consumer
value. BIPL Group is committed to maintaining high standards in all its diversification
endeavors.

9
Major Awards
 Certified HACCP

 Ashiq Banday bags Leadership Awards 2009

 52nd Industrial and Handicrafts Exhibition Award 2006

 53rd Industrial and Handicrafts Exhibition Award 2007

 Banday Impex wins National Industrial Excellence Award – 2008

 Rashtriya Ratan Award

Adding another feather to his cap, chief operating officer of Banday Impex Pvt Ltd, Ashiq
Banday has bagged the prestigious Rashtriya Ratan Award. Governor of Rajasthan S K
Singh gave out the award to Banday in Jaipur on April 22.
Aim / Vision / Mission
Vision
BIPL Group shall deliver Everything, Everywhere, Every time for Every Kashmiri Consumer
in the most profitable manner.
Mission
We share the vision and belief that our customers shall be served only by creating and
executing BIPL scenarios in the consumption space leading to economic development.
We will be the trendsetters in evolving delivery formats, creating standards, making
consumption affordable for all customer segments – for classes and for masses.
We shall infuse our brands with confidence and renewed ambition.
We shall be efficient, cost- conscious and committed to quality in whatever we do.
We shall ensure that our positive attitude, sincerity, humility and united determination shall

10
be the driving force to make us successful.
Location:-Khunmoh, Srinagar, Jammu & Kashmir
BIPL Group forayed into food products in 1997 with the internationally acclaimed brand
DIAMOND for Medicinal Herb like Saffron. Subsequently another brand REHMAT Spices,
Pulses and Cosmetics was launched. We are a dominant player in all the sectors in which it
operates. The Group has maintained its market leadership over the years. We are the only
units in the trade to be awarded the prestigious ISO 9001: 2000, 22000 Certification. The
Group's remarkable growth and diversification has been achieved on account of emphasis on
quality at all levels

11
These are some of the products of Bipl for Rehmat spices …..
Read
Chill
Powder
Substance
Red Chilli
Powder
Taste Pungent
Colour Red (No
artificial
colour used)
Properties
& Action
It contains
coarse
ground red
chilies of the
finest
quality,
distinguished
by their
bright red
colour and
mild
Pungency.
Carefully
graded
chilies,
hygienically
ground and
scientifically
packed to
retain their
bright red
colour and
farm fresh
flavour.
Retail
Packs (gm)
50, 100, 400,
1000, 5000
Retail
Pouch
100, 200,
500, 1000

12
Kashmiri Chilli Powder
Substance
Kashmiri chilli Powder
Taste
Pungent
Colour Red (No artificial colour used)
Properties &
Action
Kashmiri Chilli is the finest quality
of chilli, available in India and has
the unique property of giving food
of naturally rich, red colour without
making it too hot.
Retail
Packs (gm)
100
Retail Pouch (gm)100,200,500

13
Coriander Powder
Substance
Coriander Powder
Taste
Earthy, mild-aromatic
Colour Natural green
Properties &
Action
Hygienically prepared from the
best quality of whole spices.
Enriches your dishes with flavour,
fragrance, colour and unforgettable
taste. A perfect blend of garden
fresh aroma and natural green color
carefully graded coriander,
hygienically crushed and
scientifically packed to retain
freshness. No artificial colours
used.
Retail Packs
(gm)
100 Pouch (gm) 500

14
Jeera Powder
Substance Jeera Powder
Taste Nutty, Earthy & bitter taste
Colour Muddy brown
Properties & Action Hygienically prepared from the best quality of whole spice. Enriches
your dishes with flavour, fragrance, colour and unforgettable taste
Retail packs in (gms) 100

15
Ginger powder
Substance
Ginger Powder
Taste
Aromatic, pungent
Colour Brownish-yellow
Properties
& Action
Best quality ginger.
Scientifically graded.
Hygienically ground and
packed. No artificial
colours used. Enriches your
dishes with flavour,
fragrance, colour and
unforgettable taste.
Retail
Packs (gm)
100

16
Black Papper
Substance
Black Pepper
Taste
Sharp, pungent flavour
Colour Black
Properties & Action Best quality black pepper. Scientifically graded. Hygienically ground
Hygienically prepared from the best quality of whole spice. Enriches
colour& taste.
Retail Packs (gm) 50

17
Saunf Powder
Substance
Saunf Powder
Taste
Aromatic & soothing flavour
Colour Green
Properties & Action Carefully graded Saunf, hygienically groun
freshness and green colour. It is prepared fr
handpicked from the sunny, well-drained s
unique aroma, texture and flavour. This Sa
give them a distinct aromatic and soothing
earthy aroma of Indian bread.
Retail Packs (gm) 100, 500

18
Green
Cardamom
Substance
Green
Cardamom
Taste
Spicy-sweet
(Smokey)
flavour
Colour Pods are
green with
brownish-
black seeds
Properties
& Action
Cardamom
spice is a
highly
aromatic
spice. It's
unique
slightly
sweet and
savory
flavor
allows it to
be
combined
with both
sweet and
savory
dishes.
Cardamom
seed's
ability to
enhance so
many types
of food is
why it is
combined
with a wide
range of
other
ingredients.
Retail
Packs
(gm)
25, 250,
sachet

19
Dalchini
Substance
Dalchini
Taste
Sweet, spicy & pungent taste of cinnamon
Colour Bark is muddy-yellow colored
Properties & Action Hygienically prepared from the best quality of w
&flavour, fragrance, colour& unforgettable taste.
Retail Packs (gm) 50
Kasoori Methi
Substance
Kasoori Methi
Aromatic & soothing flavour

20
Mint Dried (Meshed)

21
Substance
Mint (Drie
Taste
Aromatic B
Colour Green
Properties &
Action
Hygienica
whole spic
fragrance,
Retail Packs
(gm)
50
RESEARCH METHOD
RESEARCH METHOD:
The research method was conducted was the primar
conducted with retailers. The interview and questionn
data.

22
Methodology details
The research methodology used is “simple survey tec
In this method, Questionnaire has been prepared
this purpose close ended questions has been framed.
The questions have included sequentially so the cu
easily.
The retailers chosen for survey at the random, to get p
of customers.
Sources of data:
Once the research design has been dedicated, the ne
data. Essentially there are two sources of data or
DATA AND SECONDARY DATA.

23
Primary data collection:
A structured Questionnaire was prepared in Rehma
with 50 different retailers and Wholesalers
Interviews and survey work were conducted in respec
Secondary data collection:
Publications of different competitor were referred.
Websites of Rehmat and different competitors were v
Reference books on marketing were referred.
Sampling procedure
The sampling method decides the way in a manner sa
Probability sampling:-
Systematic method: - for this project systematically
study

24
Research design:
In our research we adopted preliminary research foll
discovery of ideas insight into the problem and form
investigation and developing the working hypothesis.
After proper definition of research problem, the type
find out the possible solution/objectives by attaining t
Objectives of study:
1) The study was based on practical program which h
Connectivity and distribution of the network.

25
2) The study was carried out on questionnaires and pe
Helped in observing and studying the sales and di
3) The study also provides suggestions and feedbacks
4) The study initiated the drive of gearing up the sale
5) The study was concerned with the present and the
Company.
6) The study also included market survey, personal re
Sopore town so satisfication level of the retailers
Scope of study:
1) With the help of the study we have accessed t
regarding the profit maximization.
2) The study has been done to find out the
management deals with business cycle i.e. inf

26
3) The study has been done to find out the sales
of plan of (bipl) Banday impex private limited
4) The study can help analyzing the weak point
industry can be able to increase the projects an
5) The study has been done so as to find new sal
6) The study has been done as to find the q
competitors.
7) It will help us to better understanding of the fu
DATA ANALYSI
1) Is Rehmat Spices a Good Competitor in the s
Yes NO
40 10

27
Source: Primary Data
Interpretation
It can be depicted from the graph and table t
considering Rehmat Spices as Good competitor in
against it
2) What is response of Consumers about the Rehmat pro
Good Very Good average
15 20 9
40
10
0
5
10
15
20
25
30
35
40
45
yes NO

28
Interpretation
It can be depicted from the graph and table
considering Rehmat Spices as Good, 40% are con
its average while only 12% rates it as poor
3) Are Rehmat products satisfying the Consumer require
Yes NO
39 11
20
9
6
Sales

29
Interpretation
considering Rehmat Spices as its satisfying costu
against it
4) Is the price of Rehmat products higher than different
Yes NO
23 27
39
11
0
5
10
15
20
25
30
35
40
45
Yes No

30
Interpretation
considering Rehmat Spices as higher in price in t
it
5) What are the major problems you are facing from the
Delay in Delivery Not taken order
regularly
Damage
23
27
0
5
10
15
20
25
30
Yes No

31
14 14 7
Interpretation
It can be depicted from the graph and table that 2
in delivery other 28% says they are not takin
considering that there products are damaged
problems
6) Does the Rehmat Company provide any discount offe
Yes NO
14
14
7
15
Sales

32
27 23
Interpretation
It can be depicted from the graph and table t
discount offers from Rehmat spices while 46% do
7) Do you get the credit facilities from Rehmat products?
Yes NO
43 7
27
23
0
5
10
15
20
25
30
YES NO

33
Interpretation
It can be depicted from the graph and table that
facilities from Rehmat Spices while only 14% does
8) For what time you are getting credit facilities?
15 days I month 45 day
43
7
0
5
10
15
20
25
30
35
40
45
50
YES No

34
34 9 0
Interpretation
get credit facilities for 15 days from Rehmat Spic
for 1 month while there is no one who gets credit f
9) Whether you sale the other product of other brands?
MDH spices Kanwal spices Rehma
6 24 14
34
9
0 0
Sales

35
Interpretation
MDH spices while the most of retailers sale kan
48% and 28% sale Rehmat Spices and other 12%
10) Rehmat spices should focus in quality improvement?
6
14
6
Sales

36
Yes No
41 9
Interpretation
It can be depicted from the graph and table th
Rehmat spices should improve their product quali
quality products.
11) Would you prefer to take Rehmat spices in future?
41
9
0
5
10
15
20
25
30
35
40
45
Yes NO

37
Yes Maybe No
20 4 18
Interpretation
they would prefer , 8% think No, 36% prefer Ma
they should not prefer to take Rehmat Spices in fu
Findings
20
4
0
5
10
15
20
25
yes no

38
1) The qualities of Rehmat spices are very go
product as value for money.
2) There is 100% brand awareness in the targeted
3) The Rehmat Company directly appoints the
work.
4) It was found that Rehmat spices have trapped
offer big scale of projects.
5) It was observed that in retail segment Re
lappers over retail market.
6) It was observed that the products of Rehmat
have a long durability period and also the
furnished and distributed.
7) The products produced by Rehmat spices
expectations , this leads to the development
satisfy the clients fully.
SUGGESTIONS

39
1) To increase the advertisement and retailers.
2) They should try to reduce the rate and should p
3) They should try to make the products available
4) They should raise the quantity of their product
5) They should promote their group tracking prod
6) They should stretch its products line keeping
market situation.
7) Proper stocks of machines and spare parts sho
the cleared of market.
8) After sale-service should be provided on time t
9) Company should adopt proactive “distribution
customers.
10) Campaign should be established in the
awareness about the products.
Conclusion

40
The present is the era of Company’s loyalty to the co
satisfication to the company. Now a days the consu
ever before and because the consumers are more
faster, more agile and more creative than few years
Rehmat spices constantly pursuit to achieve higher co
brand/relationship management.
After collecting and analyzing the primary and
conclusion, that Rehmat spices are having a great
establishment in 1971 at Jammu and Kashmir. It h
India and is having a great impact in Indian market. I
in major areas of J&K.
Limitations:

41
BIBLIOGRAPHY:
1) Survey and research was conducted for R
Therefore results are limited to Rehmat sales a
2) Certain business secrets are not revealed by th
3) Only one industry is considered as sample so
whole industry.
4) Lack of time to do the research.
5) Conservative nature of some of the responden
6) Questionnaire method was adopted for the st
information given by retailers irrespective of t

42
www.bipl.com
www.google.com
www.yahoo.com
Books:
Marketing management: (Phillip kotler)
Marketing Management: (Mr. S.A. Sherlekar)
Questionnaire
Questionnaire for Rehmat spice retailers and
Wholesalers:

43
Name:……………………..Contact no:………………………… Gender:…………………..
Edu.qualifications:……………………….. Age……………………………… Area………………….
1) Is Rehmat spices a Good competitor in the spice market?
Yes NO
2) What is response of Consumers about the Rehmat products?
Good very good average poor
3) Are Rehmat products satisfying the Consumer requirements?
Yes NO
4) Is the price of Rehmat products higher than different other Spice Companies?
Yes No
5) What are the major problems you are facing from the Rehmat Company?

44
Delay in delivery not taken order regularly damaged products
Other problems
6) Does the Rehmat Company provide any discount offers?
Yes No
7) Do you get the credit facilities from Rehmat products?
Yes No
8) For what time you are getting credit facilities?
15 days 1 month 45days or more than 2 months
9) Whether you sale the other product of other brands?

45
MDH Spices Kanwal Spices Rehmat Spices Mehak Spices
10) Rehmat spices should focus in quality improvement?
Yes No
11) Would you prefer to take Rehmat spices in future?
Yes No May Be Not at all

46

47

48

49

50

51

52

53

costumer perception towards rehmat spices

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