1. A RESEARCH PROJECT ON
POPULARITY OF AYURVEDAS IN THE
MODERN AGE OF FIVE STAR
HOTELS.
SUBMITTED TO: NCHMCT, NOIDA CENTER: IHM GWALIOR
SUPEVISIOR: RESEARCHER:
MR.SILAJIT GHOSH ATUL PRIYADARSHI
YEAR: 3RD
YR.
GROUP: ‘A’
ROLL NO.:091522

2. BATCH: 2009-2012
GUIDE’S CERTIFICATE
This is to certify that the project work entitled “POPULARITY OF
AYURVEDA IN MODERN AGE OF FIVE STAR HOTELS”
submitted by ATUL PRIYADARSHI in partial fulfillment for the award of
the degree of B.sc in Hospitality and Hotel Administration by NCHMCT,
Noida in collaboration with IGNOU, Newdelhi having is an authentic work
carried out by him under my complete guidance. The matter embodied in
this project work has not been submitted earlier for the award of any Degree
of Diploma to any other institution to the best of my knowledge and belief.
Signature of the Principal Signature of the Guide
Name of the examiner Signature of the Examiner
1. 1.
2. 2.

3. ACKNOWLEDGEMENT
The study was conducted by the assistant of several individuals. I really
appreciate their help and hereby thank them. I would like to give special
thanks to the following people:
1 Firstly, I would like to thank MR. S.GHOSH who supervised the
study and was in charge of the entire project. His presence and
assistant was remarkable and so I am grateful to him.
2 Secondly, I would like to thank the hotel officials who were
interviewed. They took out time from their busy schedules to help
me proceed with my study. Their assistance was very significant
and so I am grateful to them as well.
3 Thirdly, I would like to thank all other people who provided me
with the resources to conduct my study. Their help and assistance
was very valuable and so I would like to acknowledge them as
well.
Overall all the above mentioned people had a great role in my study. Their
direct and indirect help indeed proved to be help.

4. INDEX
• COVER PAGE
• INDEX
• GUIDE CERTIFICATE
• ACKNOWLEDGEMENT
• OBJECTIVE
• METHODOLOGY
• LIMITATION
• INTRODUCTION
• STUDY
• BIBLIOGRAPHY
• QUESTIONNAIRE

5. OBJECTIVES OF RESEARCH
The following are the objectives of Research :
• To find out the importance of Ayurveda in modern age
of 5 star hotels.
• The role of Ayurveda in SPA division of hotel.
• Advantages of ayurvedic herbs in food preparation.
• To review the future market place of Ayurveda in
hotel industry.
• Role of Ayurveda to promote Medical Tourism.

6. METHODOLOGY
The aspects which call on for designing a research plan helps us in making
decisions on the following things: a)
 Date Sources
 Research Instruments
 Sampling Plant
 Contact Methods
Data Sources:
Date were of two types:
Primary - The date was collected after interviewing the guests who were
staying in the hotel. This was done with the help of a questionnaire and a
verbal interview.
Secondary - The data was collected from Hotel Journals, periodicals and
books. Both the sources were used in completion of this project.
Research Instrument

7. The research instrument which has been used for this particular project is
one set of questionnaire.
Sampling Plan:
Sampling plan is also very important.
LIMITATIONS
This study has been undertaken under various limitations and this must be
kept in consideration while studying the conclusions and recommendations
of the same. The limitations involved were mainly:
Time Factor
The time devoted for the research was limited because of continuous classes
in the Institute and also because of preparation for the job interviews along
side. Also, banquet staff of 5 star hotels did not have much time to spare.
Small Universe
Due to the time factor, the universe for this study is too small. The findings,
therefore may not truly represent the exact figures. Given more time and
resources, a general statement for the hotel could have been more truly
prepared.
Centre of study
The study was to focus on the banquet survey of few hotels only. The
questionnaire prepared was also suiting to the five star hotels.
Unwillingness of Staff

8. The respondents of the questionnaire was the banquet staff of the five star
hotels. Somewhere willing to answer.
INTRODUCTION
Ayurveda are those old principles on the basis of which many Ayurvedic
products are made. Ayurvedic products also termed as herbal products gives
you the best results without any side effects. Herbal Products, which have
been made by following the principles of Ayurveda, which is a five
thousand year old system of medicine. Few of the Ayur Products play a
crucial role in the treatment of chronic disorders, Some of the ingredients are

9. Ashvagandha, Brahmi, Lasuna (Garlic), Neem etc. Ayurvedic herbal
products are very effective without any side effects. Ayurvedic l products
are generally famous for skin, hair and chronic disorders.
Various fragrances or flavors are made from herbs to provide a lively
ambiance and relaxing the body. A number of cosmetic herbal products are
available to treat skin ailments without any reactions. Aromatic oils are
wonderful for relaxing the body during massage. In addition to this, it makes
your skin glow, clear and shiny. Some herbal foods have also been
developed that has high nutritional value and gives you a healthy diet.
Herbal beverages are also very prevalent these days.
Ayurveda is often described as one of the most ancient medical science. But
the immense potential of ayurveda has made it the most popular medical
therapy over times. Growing popularity of ayurveda has made it the first
choice of treatment for the people of all generation at present. The reach of
Indian ayurveda is now global every part of world is accepting it due to its
effectiveness. It is the only science, which talks about absolute health.
Ayurveda is different from all other sciences, which has made it so popular.
No other medical science has got such a furnished documentation of
regeneration and detoxification therapies.
The most important reason behind the growing importance of Ayurveda is
that, it treats both body and mind simultaneously. Apart from medicines, it
tells us about several therapies like yoga, meditation, herbal cure, hygiene
specifications, and dietary regulations, about tridosa management. Ayurveda
is becoming very popular in Indian hotels as well as hotels in abroad and
guest is availing the services of ayurvedic items which help in nourishment

10. of the body. There are numerous Ayurveda hotels and centers all over the
world, which are following the ayuveda for medication as well as other
services. These are providing medicinal as well as other healing services
based on ancient knowledge of Ayurveda. As the principle of ayurveda is to
maintain a harmony with nature, so, the products and services used in hotel
related to ayurveda are purely natural, prepared from several herbs. Thus,
they are quite safe to use, as they don't have any adverse effect. The other
reason for popularity of ayurveda is its cost effectiveness. Ayurvedic
treatments are very less expensive than other modern medicinal treatments.
All class of guests can afford this.
Thus, ayurveda has got an edge over other medical streams in many factors
making it a unique and effective way of treatment. And this is the reason
people all over the world are showing their interest towards ayurveda. The
popularity of ayurveda is scaling new heights. Ayurveda comprising of Ayur
(life) and Veda (Scince or knowledge) is a holistic healing science which is
in other words called “Science of life”. Ayurveda deals with the complete
way of life, rather than just the treatment of diseases.
Ayurveda considers the humanity and universe as a common origin, and
considers nature to be made of three main qualities (also called gunas).
These gunas namely Sattva, Rajas and Tamas are the inner qualities found in
all material forms of nature.
Ayurveda also considers the entire universe to be governed by five
major elements called Panchamahabhutas which includes space, fire,
water, air and earth. The entire human structure is considered to be made
of Seven tissues (also known as Dhatus) which is the plasma, adipose tissue,

11. muscle, bone marrow, bone, blood and reproductive tissue. From the liquids
of all these tissues, Ojas (energy) which is the refined ultimate product of
metabolism and digestion, is formed. Ojas is also considered to connect the
consciousness and physiology of an individual and is responsible for
developing immunity in the body. Ayurveda, the most ancient system of
Indian medicine. Ayurveda studies the physical and psychic behavior of
people and prescribes ways for them to synchronize with their environment
so as to live happy, healthy, and inspired lives. Much emphasis is given to
diet, following the cycles of the seasons, getting up before dawn, massage,
and other useful practices for before dawn, massage, and other useful
practices for enriching life. Information dealing with diseases, their
diagnosis, and cures also exists within Ayurveda. It even encompasses
surgery and plastic surgery. *The term “Ayurveda” comes from ayu
meaning “life” and veda meaning “knowledge.” The Greek system of
medicine, which is parallel to Ayurveda, is called “Unani Tib”-Unani
meaning “Greek” and tib, “medicine.” These two medical systems
understand and define the body in similar ways, and each incorporates the
principles of dosbas (humors), pulse, and diet. While it is hard to say
whether they both stem from the same source, in India both Ayurveda and
Unani Tib are practiced.
The Thirteen Natural Urges
Ayurveda calls attention to thirteen natural urges which should not be
suppressed if good health and proper functioning of the body, mind and
emotions are to be maintained. Crying, yawning, hunger, thirst, sleep,

12. breath (shallow), urination, defecation, ejaculation, flatulence, vomiting,
sneezing, belching.
PRINCIPLES OF AYURVEDA
The Five Elements
All phenomenal existence is an interplay of different frequencies of
vibrations, from the most subtle to the most dense. Ayurvedic seers and
sages have classified these vibrations into a system of five elements. These
elements are agents of the primary inertia principle of consciousness and
belong to the material field. They are the materialized form of the universal
energy, which exists as a continuum of frequencies.

13. Akasba, or ether, evolved first and is the most subtle of the five elements.
From it comes air, from air evolves fir, from fire comes water, and from
water comes earth. The human body, which is composed of these elements,
is also nourished and maintained by them. They are responsible for all its
psychophysical properties. In the body the five elements assume the form of
the three doshas and work with the chemical nature of the organism. The
three doshas are in fact the physiological counterparts of the five elements:
Akasha and air combine to create the humor of Vata; air and fire combine to
create the humor of Pitta; water and earth combine to produce the humor of
Kapha.
The Tridosha Theory
According to Ayurveda, the three humors or doshas-Vata (Wind), Pitta
(Bile), and Kapha (Mucus)-are responsible for the functioning of the human
organism. When these three doshas reside undisturbed in their proper places-
that is, in specific organs and tissues –the organism is supported by them and
is in balance. When disturbed, they cause disease and deterioration of the
body.
Of all doshas, Wind is the key. Bile and Mucus cannot move from their
centers unless the air within the body carries them. If just one of these three
doshas is disturbed, the diseases produced are easily curable. Diseases
produced by the disturbance of two doshas become comparatively chronic
and require more time to heal. When diseases are caused by the disorder of
all three, the condition often becomes fatal.

14. Individual Temperaments
These three doshas produce various temperaments and physical types,
depending on their proportion in an individual. The rhythmic pattern of
theses humors fluctuates periodically, since the doshas are affected by place,
climate, change of season, diet, and a score of other factors; the individual
temperament, however, remains the same.
Some people are clearly dominated by one of the three doshas, while other
are dominated by various combinations. Of the seven categories listed
below, the firs three are basic: Wind-dominated (Vata), Bile-dominated
(Pitta), Mucus-dominated (Kapha); Wind-and Bile-dominated (Vata and
Pitta), Wind-and Mucus-dominated (Vata and Kapha), Bile-and Mucus-
dominated (Pitta and Kapha), and Wind-, Bile-, and Mucus-dominated (Vata
and Pitta and Kapha, in equal proportion).
Wind-dominated Individual
Vatas
The term vata comes from the Sanskrita va, which means “to move.” Wind-
dominated individuals are prone to sleeplessness and dislike the cold and
things that are cold. The slightest exposure to cold gives them pain in the
body. The skin of such persons is dry; their hair is thin, sparse, and brittle.
They have a restless mind and a weak memory. These people are often
constipated, they yawn a lot, and their mouths are frequently dry. They are
some times very hungry, while other times they are not hungry at all. They
like sweet-, sour-, and salty-tasting foods. They are lovers of sexual and
sensual enjoyment but do not have many offspring. They dwell on
mountains, in trees, and in the air; they dream of flying without mechanical

15. aids. These people are tall and thin. Although strongly built, in reality they
are weak. Hot and unctuous foods are suitable for them.
Bile-dominated Individuals
Pitas
The term pitta comes from the Sanskrit work tap, which translates as “to
produce heat.” Bile-dominated individuals are angry in disposition, and they
sweat profusely. They are learned, brave, and proud. They are lovers of
flowers and aromatic scents. Such persons have a holy outlook and are self-
supported, kind, and courageous. They do not follow the prevalent religions.
Their face and eyes have a reddish cast, their body temperatures are hot, and
they are quick-tempered and easily excitable. Often hungry and thirsty, they
are lovers of sweet, bitter and astringent tastes, and are fond of cold drinks
and cold climates. Pitas eat a great deal and have a tendency toward obesity.
They are jealous in nature. They go to the bathroom frequently. They have
loose joints and muscles, and moderate-to-weak sexual desire. They avoid
disturbances. In dreams, they see stars, fire, the sun, the moon, lighting,
shining objects, and poisonous plants. Cold, heavy, and dry foods are
suitable for this type of temperament.
Mucus-Dominated Individuals
Kaphas
Kapha comes from the Sanskrit term sblisb, which means “to join, embrace,
or adhere.” Mucus-dominated individuals are handsome, well-built,
symmetrical, and possess ample fat reserves. Sober and forgiving in nature,
they have stable and steady minds and are religiously inclined. The face of a
mucus-dominated persons is moonlike; their skin color is like brass, gold or

16. a lotus flower. Such persons have attractive, broad foreheads, their hair is
dense and strong. They are not disturbed by hunger, thirst, or noise. They
have noble qualities, are sweet-spoken, fond of order, and honor their own
words. They have good digestion, eat moderately, and enjoy good health.
Lovers of sexual enjoyment, they have many children and loyal friends.
They have many children and loyal friends. They spend a great deal of time
in thought and take time to complete tasks. They are shy and devoted to their
teachers. They like bitter-astringent-, and pungent-tasting foods. They sleep
a lot and experience sound sleep. They enjoy fine arts. The dreams of such
people are about rivers, ponds, oceans, lakes, and water birds. Mucus
dominated people (Kaphas) are susceptible to coughs and colds. Hot, light,
and dry foods are suitable for this type of temperament.
One should remember that all of the qualities described are not present at
once in someone belonging to one of these categories. By carefully
observing oneself and by noting the actions of particular foods on ones
system, the exact temperament, or temperament combinations, may be
diagnosed. In general, Ayurveda advises eating foods that balance the
intrinsic characteristics of the dominant dosha, rather than increasing
(aggravating) the existing condition.
Dhatus
The word dhatus is derived from dha, “to put or place.” Because the dhatus
put body in a form, or construct it, they are known as the root principles or
elemental constituents of the body. There are seven dhatus:
1. Rasa (plasma) derived from the essence of food.
2. Rakta (blood) derived from the essence of rasa.
3. Mamsa (flesh) derived from the essence of rakta.

17. 4. Meda (fat) derived from the essence of mamsa.
5. Astbi (bones) derived from the essence of meda.
6. Majja (marrow) derived from the essence of asthi.
7. Shukra (semen) derived from the essence op majja.
Rasa provides nourishment; Rakta, vitality; Mamsa, strength; Meda, reserve
energy; Asthgi, support; Majja, viscidity; Shukra, satisfaction. Together they
are responsible for growth and maintenance of the body. Dhatus are
influenced by doshas. Doshas are the active principles that influence the
chemical environment inside the body. When the doshas are deranged, they
influence the dhatus and create disease. When the body is in proper balance,
doshas carry nourishment help in cleaning the various systems of the body.
The nourishment is accepted by the dhatus and whatever is not acceptable is
discharged from the body, with the help of the doshas.
The Three Doshas
Wind, Bile, and Mucus represent respectively aerial, fiery, and liquid forms,
of life energy, wherever they may manifest themselves in the organism. It
should be understood that the three doshas regulate and balance the human
organism. Each dosha has its own part to pay in the maintenance of the
body.
Wind
Winds is swift, dry, light, cool, and possessed of motion. This dosha is
formed of the elements air and ether (akasha). Wind is the primary principle
of movement in the body. It changes its nature according to changes in
temperature and pressure. Wind transports whatever it comes into contact
with. If it flows over a garden full of fragrant flowers. By moving along its

18. own interior vessels, wind affects the unobstructed functioning of the
processes of the vascular, digestive, and nervous systems. All movements,
whether conscious or unconscious, are performed with the help of Wind. It
is Wind that provides pneumatic power to the hydraulic pumps of the
vascular and lymphatic systems. While it flows throughout the body, the
main abodes of the Wind humor are the hips and the colon.
Although Wind, or Vaya, is unified in nature, depending on the location and
nature of its movement, it is divided into five subcategories: Pranna, Udana,
Samana, Vyana, Apana.
Prana Vata. Prana Vayu, or Prana Vata, located in the region of the chest, is
the air in the air one breathes and the air that helps in swallowing, spitting,
sneezing, chewing, and senses. Prana also provides nourishment to the lungs
and the heart. Beginning in the head, Prana makes its way to the mouth,
coordinating muscular movements of the tongue, throat, and cheek before
going on to the thoracic region. Prana Vata is the air of the heart chakra. In
the practice of certain yogic techniques, such as pranayama, meditation,
Nada, Yoga, or Swara Yoga, it helps in raising the energy to the crown of
the head. Prana works with the sympathetic and parasympathetic nervous
systems and produces psychic currents. The word prana in Sanskrit is
synonymous with life. This is considered the most important of the five
subcategories of the Wind dosha.
Udana Vata. Udana is located in the thoracic and throat regions. It extends
from the upper part of the stomach to the top of the cranium. It is Udana
Vata that produces various sounds and facilitates the phenomenon of speech.
Udana Vata vibrates the nasal passages and the cranium when a person
hums.

19. Samana Vata. Samana resides between the region of the heart and the
navel. It extends the length of the ascending colon and into the descending
colon, circulating in the stomach and small intestine. With the help of
digestive juices in the stomach, Samana changes the chemical nature of food
and separates nutrients from waste materials. Samana gives physical
strengths to the body.
Vyana Vata. Located in the heart, this body air circulates continuously
through the whole body. Vyana Vata flows through the blood vessels as the
blood gases and through the lymphatic and nervous systems. It provides
nourishment from one part of the body to the other; making the blood flow,
it causes sweating and cleanses the body of toxins. Movements of all kinds-
getting up, sitting down, pushing, pulling, opening the eyes-are all done by
Vyana. It works with the central, sympathetic, and parasympathetic nervous
systems.
Apana Vata. Apana, located in the pelvic region, expels the toxins
accumulated in this region. These toxins can destroy digestive fire and create
illness. Apana Vata also facilitates both the contraction of the uterus at
orgasm and the holding of the conceive child in the womb. It help in
urination, the discharge of menstrual fluid, the delivery of a child, and the
ejaculation of seminal fluid. Apana Vata plays an important role in the
preservation of the human species.
Bile
As the representative of the fire and water elements, Bile is hot, fiery, wet,
and fetid. In the same way that wind controls movement, this dosha controls
metabolism. Dark yellow in color, bile turns, bluish-yellow when mixed

20. with mucus. Bile provides body heat and thus provides body heat and thus
provides inspiration and incentive to struggle for and achieve the objects of
desire. Bile is harp in taste (like chili pepper), moist, greasy, and has a
smooth consistency. Its main abode is the upper intestine. Bile functions to
“cook” and mature foods. It extracts the energies of foods in the form of
fluids and causes these energies to be radiated throughout the body. Bile
induces hunger and thirst and provides powers of determination,
discrimination, and provides powers of determination, discrimination, and
intellectualization to the brain.
Bile, or Pitta, is divided into five subcategories, based on function: Pachaka,
Rannjaka, Sadhaka, Alochaka, and Bhrajaka. Each is fed from the main
storehouse in the abdomen.
Puchaka Pitta means “digestive. “Produced in the liver and pancreas,
Pachaka Pitta increases digestive fire in the upper digestive tract. It
chemically separates the upper digestive tract. It chemically separates the
nutritional essence from the solid and liquid wastes, and separates Wind and
Mucus. Pachaka Pitta, through its fire, eliminates toxins and poisons
contained in food. It helps in the production of antibodies, which are the
saviors of the body. Pachaka Pitta is the main Bile, the one upon which the
other four subcategories depend.
Ranjaka Pitta, or “reddening” bile, is the secretion of the liver and spleen.
When nutrients reach the liver and spleen, they react with Ranjaka. The
chemical reaction that takes place converts the nutrients into a form that is
directly assailable by the bloodstream, creating the red color of the blood.
Through this reaction the bile is converted into a substance that can be
directly assimilated into the bloodstream. What remains of the Ranjaka Pitta
is utilized in digesting food.

21. Sadhaka Pitta, located in the heart, is responsible for maintaining the
balance of oxygen and glucose. It provides inspiration, courage, and
determination-the most important requirements for self-realization and
growth. Sadhaka means “beholder”. This type of bile gives one the power to
pursue spiritual desires and longings and is thus helpful for spiritual
aspirants. For all religious practices, inspiritual aspirants. For all religious
practices, inspiration, courage, perseverance, and determination are needed.
These qualities exist only when a proper mixture of oxygen and glucose is
present in the bloodstream. If the glucose content is low, nervousness is
experienced. If the glucose supply is stable, then one feels great courage and
inspiration. Sadhaka Pitta also serves as an aid to memory, the capacity to
understand, the determinative intellect, and the attainment of spiritual bliss-
the state of samadhi.
Alochaka Pitta refers to the bile that resides in the eyes. It is the fiery
energy that fixes the colors and shapes of the objects that we see. This form
of bile balances the heat in the eye tissues and in the muscles that control
and regulate light input.
Bhrajaka Pitta means “shining”. This type of bile, located in the skin,
provides a healthy glow (ojas) to the skin and to all internal organs. Bhrajaka
Pitta digests oil massaged into the skin. It nourishes and lubricates the skin,
produces luster and a good complexion, and protects the body against germs.
This bile also reacts to atmospheric conditions and interacts with the
electromagnetic field of the earth. Bhrajaka Pitta is distributed throughout
the body. However, when any psychophysical problem arises, it is
withdrawn; with its withdrawal, the glow of the skin departs.

22. Mucus
Mucus is a mixture of the water and earth elements. This dosha controls
structure. Mucus is white, heavy, smooth, cold, sticky, sweet, and fluid. It is
found throughout the body. Mucus is responsible for moistening and
lubricating the system. It helps digestion and keeps the body clean and pure.
Mucus is especially found around the vascular system in the head, neck, and
respiratory system. Mucus provides an alternative route for the return of
tissue-fluid to the bloodstream. To some degree, it shares in the functioning
of the circulatory system and helps to regulate body temperature. Mucus
distributes hormones from the endocrine glands to the cells of the body. It
also aids the blood in the production and transformation of antibodies.
There are five subcategories of Mucus, or Kapha, which are all supplied by
the main center in the stomach.
Kledaka Kapha is found in the stomach; it helps in the conversion of food
into a pulpy material. With the aid of Kledaka Kapha, the stomach is able to
churn the food. Kledaka Kapha completes the digestion of food and is
consumed in the upper digestive tract and in the small intestine.
Avalambaka Kapha is located in the heart, chest, and lower back regions
that filter out the nutrients from the blood’s chemical soup to provide energy
to the heart. It is also found in the head and in the joints. Avalambaka Mucus
helps to balance the body temperature. It also helps in the growth of bone
marrow, which in turn produces disease-fighting white corpuscles that
ultimately mix into the bloodstream. By a chemical reaction, this Mucus is
reduced to a saline fluid and helps the blood maintain its alkaline property.
Avalambaka Kapha keeps the activity level of the body high.

23. Bodhaka Kapha is located in the mouth, tongue, and throat, the areas that
experience taste (rasa in Sanskrit). As saliva, this Bodhaka Kapha stimulates
taste and right from the start of the digestive process, lends softening
digestive juices to food. Bodhaka Kapha takes the potent nutrients, which
were isolated by Avalambaka Kapha, and alters them to provide a new, more
powerful chemical to the bloodstream for distribution throughout the system.
Bodhaka Kapha also works with hormones produced by the thyroid and
introduces them into the blood via the vascular system.
Tarpaka Kapha is located in the head and is known as cerebrospinal fluid.
Tarpaka in Sansrit means “love,” or life.” Tarpaka Kapha is vital life fluid.
This fluid keeps the delicate tissues of the head moist and lubricated and
prevents dryness and dehydration caused by the flow of air through the
nostrils. The primary function of Tarpaka Kapha is the transportation of
oxygen, nutritive material, and water to the cells and of carbon dioxide and
waste products to the organs of excretion. It carries positive and negative
ions crucial for the proper functioning of sense organs as well. Tarpaka
Kapha provides nourishment to the eyes and ears, and to the pineal,
pituitary, and hypothalamus glands.
Sleshaka Kapha refers to the lubricating fluid found in the joints that saves
them from wear and tear. This type of Mucus also affects the nervous
system, providing power to the nerves and enabling them to receive and
transmit signals. Sleshaka Kapha helps the growth of antibodies and
prevents the excessive buildup of heat generated by joint activity. By means
of its adhesive quality, Sleshaka Kapha serves to make the joints firm and
stable.

24. ROLE OF AYURVEDA IN SPA DIVISIONROLE OF AYURVEDA IN SPA DIVISION
MONSOON TIME AYURVEDA, AN UNFORGETTABLE
EXPERIENCE

25. Monsoon clouds bring good news to lovers of Ayurveda all round the globe.
Kerala where Ayurveda is a way of life, and monsoons spectaenlar, is
getting ready to receive tourists from around the world who flock to
experience Ayurveda rejuvenation therapy during the monsoon. The reason:
the monsoon season is known to be the best time to receive Ayurvedic
treatment.
No, there is no harm in taking Ayurvedic treatment in any time of the year,
if you take complete rest and do not tire your body. But monsoon is the best
time any one can go for an Ayurvedic treatment without a second thought.
Ayurvedic oil massage and other treatments excite the body. Monsoon hence
becomes an ideal time for Ayurvedic treatment. Feeling the goodness of the
gentle, soothing oil of mountain herbs, when torrential rains lash outside is
an out of the world experience.
Traditional texts reveal that people of any body type can have Ayurvedic
therapies during monsoon. Human body will respond better to treatment
during monsoon season than any other time.
"Number of health tourists to Kerala will cross half a million mark, thanks to
Ayurveda" says a prominent tour operator, analyzing the current trend.
In Kerala for the past so many years Ayurvedic tourism has been a big draw.
There is a steady growth in tourist flow owing to the interest in Ayurveda.
Monsoon rejuvenation therapy is the fastest growing segment in health
tourism here.
Ayurvedic tourism has a cultural component, which is best experienced in
Kerala by the tourists from western world. This is one reason why the flow

26. to Kerala keeps on increasing. Kerala, the first and only state in India that
can boast of 100 percent illiteracy is on a par with developed countries, in
social development. People of Kerala are gentle, and friendly. It is a
culturally vibrant state where tourists love to come back again and again.
The state tourism department on its part is gearing up to meet the demand by
upgrading the existing Ayurvedic facilities and commissioning new ones.
Ayurvedic tourism is no more a passing interest to western tourist; it is fast
becoming a trend. Britons, Americans, Germany, Spanish, French and even
next-door neighbors Sri Lankans make a bee line to Kerala. So, see you in
Kerala this monsoon.
The Spa Ayurveda massage therapy stays true to the authentic Abhayangam
technique which differs in style from the Indonesian massage offered at the
majority of spas in hotels . The traditional Indonesian massage uses long
strokes, applying pressure and a slightly pinching technique. The
Abhayangam , focuses more on the application of the oil and requires two
therapists to perform a synchronized massage, one on each side of the body,
thus increasing the balancing and healing effect of the oil. After the
massage, a rejuvenating herbal steam bath is recommended which
simultaneously maximizes the absorption of the oil and eliminates toxins
from the system.

27. The massage oils used in Spa hotels play a very important role in the
treatments. Each oil is made from a combination of as many as 40 – 50
different herbs, blended together for the most beneficial effects. Even the
lulur treatment, the traditional body scrub exfoliating treatment is preceded
by an oil massage. The Shirodhara therapy too, starts with a full-body oil
massage which is followed by the ceremonial procedure of dripping oil on to
the spot on the forehead which is considered the ‘third eye', for an extended
period of time. This allows the oil to penetrate deep into the nervous system,
providing an exceptionally relaxing experience.
Most of Spa Ayurveda's guests are expatriates and Menteng Residents who
are usually the embassy's officials. It can be said that the Spa Ayurveda is
quite a charming, well-kept secret. However, everyone needs balance in their
lives and it's about time that they get a taste of the special Ayurvedic
method. Besides, getting to know your dosha is, admittedly, quite a fun
experience.
FUTURE MARKET PLACE OF AYURVEDA INFUTURE MARKET PLACE OF AYURVEDA IN
HOTEL INDUSTRYHOTEL INDUSTRY

28. SPA OASIS (HOTEL GRAND)
Spa Oasis, the luxurious Day Spa is featuring a set of comprehensive health
and beauty therapies. Located within 10 acres of landscaped gardens, Spa
Oasis is spread over a spacious area of 11000 square feet. The Spa features
nine stunningly spacious treatment suites with shower facilities, two Kerala
Ayurvedic treatment rooms, a state-of-the-art Fitness studio and a Beauty
salon.
BODY TREATMENTS
Re-energize and renew both Mind & Body with variety of treatments that
detoxify and hydrate:
Ayurvedic Therapies Body Scrubs
Body wraps Massage Therapies
BEAUTY

29. An array of Beauty treatments focus on cleansing and nourishing, leaving
your skin soft, smooth and revitalised.
Facials
Hair dressing
Waxing
Foot care
WELLNESS
Enjoy the wonders of correct Breathing techniques,
Stretching, These and many more activities will revive you.
Nutrition planning at Spa Oasis is designed to help you live
a happier and more fulfilling life.
• Yoga
• Meditation
• Relaxation
• Tai-chi
• Reiki

30. VITALITY
Indoors, enjoy the sauna, steam room, whirlpool and chillpool. Out door
Adult and Kiddies Swimming pool, turf tennis courts and power walking on
Jogging track.
HEALTH AND RECREATION (HOTEL OBEROI)
The Oberoi Banyan Tree Spa resembles a miniature-domed palace painted
to evoke heaven. From its large airy treatment suites, guests can gaze
across the pool through a cusped arch to the lake beyond. The extensive
range of non-clinical therapies is designed to treat the whole body, mind
and soul. In this haven of peace and relaxation, guests can really unwind
and feel rejuvenated from the inside out.
Opportunities for swimming - or just floating - abound here. Either in your
own private pool or in one of two striking swimming pools, beautifully tiled

31. and terraced. Both are heated in winter. The state of the art gym is fully
equipped to burn off any excess calories that might have come on board.
Swimming Pool
The heated indoor swimming pool – among the highest in the world – is
open to guests between 7am and 8pm. Its windows look out over a
spectacular panorama of snow capped mountains. Just the place for a few
quiet lengths before breakfast.
Fitness Centre
The Gymnasium, located at the level below the Pool, is free to guests. It
offers an exercycle, Multigym, Steppers and Treadmills. This is one way of
warming up for a strenuous hill walk.
Indoor Pursuits
The Cecil has a variety of indoor recreational possibilities. Billiards, board
games, bridge tables, toy room and an activity centre with multimedia
equipment, CD Rom and VCR.
Golf
Naldehra - the highest golf course in the world is nearby and Annandale,
another course, is just 3kms from the Cecil. Both have nine holes.
Outdoor Pursuits
Horse riding can be arranged for children and adults. Ice-skating is
available between November and March. Trekking with expert guides is
also available from the hotel.
Skiing is available at Narkand, 64kms from the Cecil. There is a beginners
run.

32. THE ANANDA (RISHIKESH)
Ayurveda
Ananda - In the Himalayas is located in the region that gave birth to
Ayurveda, a scientific process of identifying the imbalance in the main bio
energies (3 Doshas, called Vata, Pitta and Kapha) of the body and correcting
that to achieve health and harmony. For centuries most of the herbs used in
Ayurvedic therapies have been sourced from the natural wealth of these
forested foothills At Ananda, Ayurveda forms an intrinsic part of the
wellness regime for the guests. From massages and specialized diet
programs to fulfill personal goals to the more rigorous transformations in
lifestyle, the Ayurveda experience has been designed keeping in mind the
individual's desire to heal, cleanse, relax and revitalize.

33. With qualified Ayurveda doctors and therapists to administer treatments
ranging from therapeutic massages to more rigorous modes of toxic
elimination, the Ayurvedic therapies at Ananda are strongly rooted in
ancient traditions, while keeping in mind contemporary preferences and
comforts.
The authenticity and our commitment to this ancient life system are evident
in the use of age-old powders; oils, vessels, wooden beds, treatment rituals
and qualified therapists trained in traditional Ayurvedic schools.
Be it a carefully monitored Ayurveda meal or a traditional Panchakarma
massage, your body and spirit undergo a holistic metamorphosis, in the most
pristine Himalayan environment, traditionally believed to be the
fountainhead of Ayurveda.
Doshas
According to Ayurveda, the universe is made of five primordial elements,
namely earth, air, fire, water and ether. These elements themselves are
inanimate, but in combination, give rise to three main biological forces or
principles in the human body, called doshas - Vata, Pitta and Kapha.
As every human being has a different balance of elements, one dosha is
typically predominant in our constitution and ascertains our personality. If
you do not know your predominant dosha, here's a quick look at the main
features of each.
Panchakarma - (The full program takes minimum 14 days)
Pancha means five, Karma means therapy. This five-fold purification

34. therapy aims at correcting the imbalance of the body's bio energies (the
Doshas: Vata, Pitta, Kapha) in order to maintain their inherent equilibrium.
Like the earth these bio-energies also have their own seasons. When one of
the doshas accumulate, the body becomes imbalanced and prone to illness.
Ayurveda recommends a thorough internal cleansing therapy to clear and
balance the bio-energies. The clusters of five cleansing procedures or
shodhanakarmas, comprise of emesis (therapeutic vomiting), laxatives,
enemas, nasal cleansing and blood purification.
This therapy also combats neurological ailments like paralysis, arthritis,
rheumatism, dermatological problems and mental disorders.
Abhyanga (45 minutes)
A synchronized whole body massage performed by two therapists using a
specific herbal oil selected according to the body type. The massage is
followed by a steam bath and a hot shower. The treatment brings about
improved physical consistency, induces deep relaxation and is very
beneficial for vigor and vitality. In Ayurvedic classical texts, massage is
mentioned as a preparatory measure which stimulates various body systems,
thus increasing the efficacy of any other treatment undertaken as part of an
overall program. It has been known to greatly assist in improving the
symptoms of rheumatism, improving eyesight, promoting sleep and creating
a glowing appearance to the skin. Abhyanga has a rejuvenating effect on the
whole body.

35. Udwarthana (30 minutes)
This is a typical deep and dry massage using herbal powders. This massage
stimulates hair follicles and subcutaneous fat tissue to break down
subcutaneous fat storage. The dry powder massage reduces blood
cholesterol, obesity, skin problems, imparts mobility to the joints,
strengthens muscles and refreshes the body. The most promising effect is the
slimming of the body.
Choornaswedan (30 minutes)
This therapy begins with the application of Dosha specific massage oil to the
entire body. The body is then subjected to exude profusely after a thorough
massage of herbal powders made into a bundle. This relieves neurological
disorders, rheumatism, arthritis and sports injuries.
Njavarakizhi (45 minutes)
A massage to the body with small linen bags filled with cooked Njavara rice
after a liberal application of medicated oil over the whole body. The rice is
cooked in cow's milk and mixed with an herbal decoction. The bags are
dipped in the same mixture and applied all over the body to induce sudation
(sweat). This procedure is highly rejuvenating, nourishing and prepares the
individual to bear the stresses and strains of a busy lifestyle. It enhances
physical consistency, strengthens the nervous system and improves the
overall appearance of the skin. This is a strengthening fomentation
employed in neurological disorders, rheumatism, arthritis and malnutrition
of limbs.

36. Pizhichil (60 minutes)
This therapy is a beautiful combination of two classical Ayurvedic
treatments, Snehana (oleation) and Swedana (sudation). In this highly
sought after rejuvenation treatment, lukewarm herbal oils are applied all
over the body by two Ayurvedic therapists in a special rhythmic movement.
The massage is very slow and light without exerting much pressure.
Pizhichil is considered as the most natural way to purify the body systems.
This massage protects the body from illnesses and builds up immunity for a
healthy life. It is very useful for rheumatic diseases, sexual weakness, blood
pressure, nervous weakness and helps to arrest the aging process.
Sirodhara (45 minutes)
Luke warm herbal oil is poured in a continuous stream onto the forehead,
while receiving a gentle massage on the forehead. Sirodhara rejuvenates and
revitalizes the body and mind. This therapy relieves stress and strain related
problems, slows the aging process, improves memory and is known to have
a curative effect for paralysis and other neurological malfunctions.
Sirodhara ultimately strengthens the physical constitution of the individual.
Takradahara (45minutes)
Takra means buttermilk and Dhara means pouring. This therapy calms the
individual down by using medicated buttermilk, which is poured onto the
forehead to relieve insomnia, depression and other stress related problems.
It prevents greying of the hair, reduces headaches, increases digestive power
and alleviates anorexia. In cases of psoriasis, Dhara is performed on the
affected area to have a curative effect.

37. Tarpana (30 minutes)
Medicated ghee is retained in a reservoir made over the eyes with black
gram powder. This therapy will have a cooling effect on irritated and
stressed eyes. This relieves eyestrain, improves eyesight and other eye
related problems.
Gandusa (20 minutes)
This therapy involves the retention of medicated oil or decoction in the
mouth for several minutes. The benefits of this therapy will bring a glow to
the face, improve lines and wrinkles, tone the skin and assist with any kind
of mouth, voice or teeth disorders while cleansing the ear, nose and throat
pathways.
Kaval (20 minutes)
This therapy requires the retention, movement and gargling of medicated oil
or decoction in the mouth. This process is highly beneficial for ear, nose,
throat disorders and improving the voice while bringing a glow to the face.
Vamana (30 minutes)
Ananda's gentle version of Vamana, is performed by administering herbal
decoction. This process will induce therapeutic vomiting. This is a very
beneficial therapy for Kapha predominating disorders such as asthma,
cough, psoriasis and skin disorders.

38. Virechana (30 minutes)
This therapy alleviates excess Pitta from the body. Ananda's version of
Virechana is performed by administering Virechak Aushdhi (purgative
medicine) in milk or warm water preparation. This therapy alleviates excess
Pitta in the body and is extremely beneficial in Pitta disorders such as
dermatitis, chronic fever, heartburn and jaundice.
Sneha Vasti (30 minutes)
The main seat of the Vata Dosha is Pakwashaya (large intestine); therefore
Vasti, an oil enema, is the main therapy for all Vata disorders such as
constipation, neurological ailments, paralysis, flatulence, lower backache,
gout and rheumatism.
Kashaya Vasti (30 minutes)
This therapy is normally done after a course of Sneha Vasti. This is a
cleansing enema where honey, oil and an herbal decoction are administered.
The results nourish and rebuild the Dhatus (body tissues), strengthen their
activities, restore and strengthen the body's immunity. This is very nutritive
while removing accumulated Malas (toxins) from the colon.
Nasya (30 minutes)
The face, shoulders and chest are massaged with a specific herbal oil and
made to perspire. The medicine in exact doze is measured and poured into
the nostrils, while inhaling. After this process, the area around the nose,
chest, palms and foot are massaged vigorously. This treatment is highly
effective for headaches, sinusitis, migraine and rhinitis.

39. YOGA
Ananda Yoga helps you to enhance physical, mental, emotional and spiritual
well being using three branches of Yoga: Hatha, Kriya and Raja. Drawing
from a wealth of spirituality and ancient healing arts, Yoga at Ananda, set at
the source of these traditions- Ayurveda, Yoga, Meditation, is an experience
that is highlighted by the environment – the Himalayan Sal Forest,
overlooking the river Ganges and the holy town of Rishikesh Ananda Yoga
helps you to enhance physical, mental, emotional and spiritual well-being
using three branches of Yoga: Hatha, Kriya and Raja. Drawing from a
wealth of spirituality and ancient healing arts, Yoga at Ananda, set at the
source of these traditions- Ayurveda, Yoga, Meditation, is an experience that
is highlighted by the environment – the Himalayan Sal Forest, overlooking
the river Ganges and the holy town of Rishikesh.
At Ananda, beginners and experienced participants are supported to
experience higher levels of contentment through individualized practice.
Start with detailed consultation with the resident physicians, instructors and
gurus and define your physiological, philosophical and theoretical yogic
goals and explore these with the recommended activities.
The ancient Yogic Indian philosophy is a disciplined way of living,
encompassing all aspects of life, in different ways and levels to balance the
mind and body. Apart from physically stimulating the body, Yoga also
deeply satisfies and enhances the need for the spiritual growth of an
individual.

40. Encompassing several aspects like Asanas (postures), Pranayama (breathing)
and meditation, Yoga is a one of the most ancient healing sciences of the
world that first took its roots in the environs of the Himalayan mountains.
The science of Yoga believes that human happiness and contentment arises
from the perfect synchronization between a strong body and a clear mind.
Whether the aim is to simply tone and stretch the physical realm of the body
or to delve into the deeper recesses of the mind, yoga at Ananda helps one to
achieve both. It teaches the individual to control and focus the mind on a
particular goal, thereby achieving successful results.
The effects of yoga can be distinctly observed on the body and can also be
felt within the soul. With the passage of time and under the supervision of a
trained master, Yoga can be skillfully used to ensure a lifetime of well being
and good health.
Yoga &
Meditation....
Yoga and meditation at Ananda
helps to achieve a state of passive
alertness that transcends the every
day level of thought and
distraction.
Ma Anandamayi
Abode :
Renowned spiritual figure, Ma
Anandamayi was respected for her
propagation of universal love and
brother/sisterhood.
The Maharajah of Garhwal, a

41. highly spiritual person, invited her
to bless his Palace with her
presence. The Maharajah made a
very special abode for Ma
Anandamayi, overlooking the
Ganges valley, where she worked
to set up her Ashram. Outside her
abode, parishioners regularly
congregated to receive her
presence, discourses on
spirituality and 'darshan'.
Yoga Pavilion : A majestic open-air marbled floor
shelter with gold leaf ceiling
fresco, surrounded by a still and
peaceful water pool at the south
end of expansive palace lawn. The
intimate setting receives best
sunset views and is ideal for
individual instruction or private
meditation.
Viceregal Hall : Nestled atop sal tree valley, this
space is ideal for more active
forms of yoga. A tranquil hillside
garden is tucked just outside the
valley’s ridge – a perfect refuge
for Himalayan tea after an

42. invigorating yoga session or
peaceful meditation
Board Room II : Glassed on four sides, this
intimate indoor setting commands
an impressive view of the
mountains.
Winter Garden : Adjacent to the Ma Anandamayi
Abode, this outdoors area
overlooks a dense grove of sal
trees. The tranquility of the
spiritual leader's former presence
enhances the Yoga session.
Hill Theatre : Terraced Hill Theatre offers a
view of the foothills and Palace
HEALING CUSINE OF AYURVEDAHEALING CUSINE OF AYURVEDA

43. Health is the state of harmonious balance in a living organism. Our health
depends on the chemical environments inside and outside out bodies. Food
plays an important role in creating the internal chemical environment.
Cooking makes it palatable, digestible, and assailable.
When cooked properly, food is appetizing, flavorful, flavorful, and aromatic.
Cooking is a way of offering lo0ve. Food that is cooked with love, guided by
knowledge of the ingredients being cooked, and served in an inspiring
atmosphere becomes healing. Food is something very personal and it should
never be eaten for taste alone; ins purpose is to provide nutrients and
satisfaction to the body, without introducing toxins. This satisfaction comes
from a state of electrochemical balance inside the organism, which is created
by the post digestive action of the food. A major part of chemical imbalance
is created by living with incorrect habits and in a bed environment. This
situation can be counteracted by eating good, healthful food.
Vegetarian food cooked with healing herbs and energizing spices can
eliminate many of the toxins that have entered the body through polluted
water and air, or even noise. Toxins also enter us through radiation or

44. chemicals that are supposed to prevent out food from decay and that are used
freely on vegetables, fruits, and all types of edible foodstuffs. Spices-
concentrated “chemicals” that are converted into cleansing and vitalizing
frequencies by our electrochemical system-save our body from chemical
imbalance.
Cooking therefore is an art and a science at the same time. It is an art when
the cook is inspired and completely absorbed in inventing a new dish, a new
taste. When the cook, like a medicine man, uses herbs and spices to enhance
the nutritional value, cooking is a science. But when the nutritional value,
cooking is a science. But when the art and science of cooking combine in a
cook, cooking becomes alchemy and food becomes Tantra. The love of the
cook rejuvenates each and every cell of the body and food becomes an elixir,
a tonic, a vitalizer, and a medicine.
A good cook knows that taste is a key to the chemical nature of food and
that trough taste he or she can manipulate the chemical environment of the
body. There are six tastes and six kinds of taste buds; good food satisfies all
the taste buds. A cook who knows the Ayurvedic principles of taste-for
example, that the sweet taste is a combination of water and earth elements
and it subdues Vata (Wwind) and Pitta (Bile) and stimulates Kapba
(Mucus)-can play with these tastes and subdue the aggravated humor to
reestablish the chemical balance.
Cooking is a way of caring that gives complete satisfaction. Indian cooks
derive their knowledge of herbs and spices, vegetables, legumes, and so
forth from Ayurveda, which helps them maintain physical, mental, social,
and spiritual harmony.

45. A good cook should remember that alkaline body chemistry is an important
key to god health and a long life. All foods should create such a balance that
he body chemistry is predominantly alkaline. With age, body chemistry
becomes more acidic and the wear-and-tear mechanism becomes more
powerful. If older people introduce alkaline foods or foods whose post
digestive action is alkaline into their diets, they can remain healthy and live
long lives.
The philosophy, cooking methods, and recipes in this book are based on
Ayurveda, the most ancient system of Indian medicine. Ayurveda studies the
physical and psychic behavior of people and prescribes ways for them to
synchronize with their environment so as to live happy, healthy, and inspired
lives. Much emphasis is given to diet, following the cycles of the seasons,
getting up before dawn, massage, and other useful practices for before dawn,
massage, and other useful practices for enriching life. Information dealing
with diseases, their diagnosis, and cures also exists within Ayurveda. It even
encompasses surgery and plastic surgery. *The term “Ayurveda” comes
from ayu meaning “life” and veda meaning “knowledge.” The Greek system
of medicine, which is parallel to Ayurveda, is called “Unani Tib”-Unani
meaning “Greek” and tib, “medicine.” These two medical systems
understand and define the body in similar ways, and each incorporates the
principles of dosbas (humors), pulse, and diet. While it is hard to say
whether they both stem from the same source, in India both Ayurveda and
Unani Tib are practiced.
AYURVEDIC HERBS IN FOOD PREPARATIONAYURVEDIC HERBS IN FOOD PREPARATION
Trichosanthes Dioica

46. It has been used for overcoming problems like constipation, fever, skin
infection, wounds. The vegetable is provided with an intention to improve
appetite and digestion. The unripe fruit and the tender shoots and capsules
are laxative. Fruit is prescribed for patients suffering from disorders of
circulatory system.
Bambusa Arundinacea herbs
The roots are sweet, astringent, cooling, laxative, depurative, diuretic and
tonic. They are useful in vitiated conditions of kapha and pitta, leprosy, skin
diseases, burning sensation, discolorations, strangury, ringworm, leucorrhea,
arthralgia and general debility. The leaves are sweet, astringent, cooling,
emmenagogue, ophthalmic, vulnerary, constipating and febrifuge. They are
useful in vitiated conditions ofpitta, ophthalmopathy, lumbago, hemorrhoids,
diarrhea, gonorrhea, amenorrhea, dysmenorrhoea, wounds, skin diseases and
fever. The sprouts are acrid, bitter, laxative, thermogenic, anti-inflammatory,
digestive, carminative, antihelmintic and diuretic. They arc useful in
inflammations, ulcers and wounds, dyspepsia, nausea, intestinal worms,
flatulence and strangury. The grains are acrid, sweet, thermogenic,
anthelmintic, aphrodisiac, alexeteric and tonic. They are useful in vitiated
conditions of kapha, urorrhea, intestinal worms.
Leptadenia Reticulata

47. Uses : · The plant is galactogogue, cooling, nutritive, aphrodisiac, stimulant,
diuretic, and eyetonic. Useful to cure eye-diseases, seminal debility, general
weakness, cough, dyspnoea, fever, asthma, constipation, sore throat, and
gonorrhea. · Extracts of roots and leaves of the plant act as antibacterial and
anti-fungal agent.common name is jiwanti,Dodi. Part used is whole plant.
Stone Flower( Parmelia Lichen)
Stone flower is used as food and medicine. It contains no fat, carbohydrates
and protein of 1-5% are present. It is eaten as soup and in salads. It is kapha
and pitta suppressant. It is a good pain reliever and also promotes early
healing of wounds due to its bitter taste. It helps in treating the skin related
problem due to its cold potency. It acts as expectorant, antibiotic and
astringent. It helps in avoiding the calculi and it helps in maintaining the
normal body temperature. It is also used as anti-fungal and anti-viral agent.
It is helpful in relieving from pain when applied on head. It also helps in
itching and skin related problems. It helps in reducing any kind of
inflammation in the body. It shows antibacterial activity and is fairly
effective against Protozoans. Its decoction is given for laryngitis. It helps
against boldness, period aches, worms and lice.
Eugenia Jambolana Seed

48. We hold industry expertise for processing Jambolan Extract that is used for
strengthening the teeth and gums owing to antibacterial and other herbal
properties. The fruit and seeds are sweet, acrid, sour and tonic and are used
to treat diabetes, diarrhea and ringworm. Whereas, its bark is astringent,
sweet sour, diuretic, digestive and anthelmintic and is used for numerous
medical applications.
Ashwagandha
Uses : It is tonic, abortifacient, astringent, deobstruent, nervine, aphrodisiac
and sedative. It is official Indian Pharmacoepeia. It is popularly known as
Indian Ginseng. It gives vitality and vigour and helps in building greater
endurance.It has been used in diseases such as rheumatism, leprosy and
arthritis. Used to treat general debility, arthritis, depression, chronic fatigue,
insomnia, anxiety, depressed immunity, infertility and memory loss. It
increases the iron content in the blood
Lotus Herbal Extract

49. Lotus, a water plant grows in the mud of shallow ponds, lagoons, marshes
and flooded fields. It is native to parts of the Middle East, Asia, Australia
and New Guinea. It can grow to a height of up to 6 m depending on the
depth of water. It is found throughout China. The lotus leaves are disc-
shaped and up to 90 cm wide. They either float on or protrude above the
surface of the water. It has long leaf stalks that are scattered with small
bumps. Both leaves and leaf stalks are eaten as vegetables in China. The
Lotus extracts are used for treating summer heat syndrome and dampness
accumulations. They also contain the lotus alkaloids with hypotensive effect.
The lotus leaf has become popular for lowering blood lipids and treating
fatty liver; it is commonly combined with cartages, which promotes blood
circulation and lowers blood fats, for that purpose. This powder is suitable
for medicine to control/ adjust blood lipids, codeine and expectorant, and
anticoagulant.
Tamarindus Indica
Avail from us an array of Tamarindus Indica, which is a sweet and sour
fruit. This fruit is widely acknowledged for refrigerant, carminative,
digestive, antiscorbutic, laxative, antiseptic, ophthalmic and febrifuge
properties. Our range is used to treat gastropathy, bilious vomiting, alcoholic
intoxication.
Bhring Raj

50. We offer wide range of Bhring Raj .It is one of the most popular medicinal
herbs which is used in hair oils. For healthy black and long hair the it is
commonly used in hair oils all over india. Bhring raj is also used to prevent
habitual abortion and miscarriage and also in cases of post-delivery uterine
pain. The juice of the plant with honey is given to infants with castor oil for
expulsion of worms.
Ayurvedic & Herbal Products
Our range of ayurvedic products and herbal products are procured from
reliable vendors. Complying with various industrial standards, these are
qualitatively superior and safe to use and consume. These are made by herbs
like:-
* Neem
* Amla
* Aloevera
* Tulsi
* Brahmi
Medicinal Herbs

51. We are the manufacturers and exporters of various medicinal herbs which
are preferred by our customers the most. The medicinal herbs which we
provide are
* Amla ( Emblica Offcinalis)
* Ashwagandha (Withania Somnifera)
* Brhami (Hydrocotyle Asiatica)
* Calamous Roots (Acorus Calamus)
* Curry Leaves (Bergera Koenigii)
* Galangal Roots ( Alpima Galangal)
* Gurmar Leaves ( Gymnema Sylvestre)
* Kapurkachli ( Kaempferia Galanga)
* Lemon Grass (Cymbopogon)
* Safed Musli (Asparagus Adscendens)
* Mint Leaves (Mentha Arvensis)
* Myrobalans Black (Terminalia Chebula)
* Myrobalans Yellow (Terminalia Chebula)
* Drink Rose Flower
* Sarsaprila (Hemidesmus Indicus)
* Senna Leaves (Cassia Anguslifoua)
* Senna Pods (Cassia Anguslifoua)
* Stone Flower (Parmelia Lichin)
* Valerian Roots(Valeriana Officinalis)
Herb Satawar

52. The herb satawar is known as Asparagus in English and is efficient in use of
headache, hysteria, reduces blood pressure and also useful in acidity and
ulcer patient. This herb is an extract of natural raw source and we even
ensure no impurities in it.
Ayurvedic Oils
Leveraging on our vast experience, we bring forth Ayurvedic Oils. These are
positive ways to unlock the innate quality of self-healing that resides in the
body. In addition, its benefits also include revitalization of body and mind.
Empowering the body for the purpose of gaining optimum health, these are
made for safe consumption. We offer a wide variety of oils that can be used
to cure a myriad number of diseases like:
* Insomnia
* Stress
* Muscular pain
* Arthritis
* Sciatica
* Back pain
The Six Tastes
A well-known Ayurvedic text states:

53. Poorve madhuramshniyat nadye amla lavano rasa Ante sheshan rasan
vaidyo bhojneshva char yet.
During a meal, sweet tastes should be taken at the beginning, sour-tasting
and salty foods should be eaten in the middle, and all the other foods-those
with pungent, bitter, and astringent tastes-should be taken at the end. This is
the correct order for eating foods with different tastes.
All foods that we eat have a chemical nature. Although though these foods
contain many different chemicals, they produce only six different tastes:
Sweet, Sour, Salty, Bitter, Pungent, Astringent. Each of these tastes is a
combination of the five elements: Earth, Water, Fire, Air and Akasha.
The Ayurvedic seers consider the subtle phenomena underlying each
nutrient according to its Rasa (taste), Virya (power), and Vipaka (post
digestive action).* In addition to the six tastes, which refer to the effect a
food has on the system before digestion, one of two Virya are experienced
once the food enters the stomach. This refers to the sensation of Usbma (hot)
or Sbita (cold). Ushna virya has the properties of combustion, digestion,
vomiting, purging; it imparts a feeling of lightness to the body and destroys
semen. Udhna Virya subdues Vata (Wind) and Kapha (Mucus) and increases
Pitta (Bile). Shita Virya creates steadiness and nourishment, imparts
strength, inparts strength, increases heaviness, and aids in the buildup of
body fluids. It subdues Pitta (Bile) and increases Vata (Wind) and Kapha
(Mucus).
Generally, foods that have a hot taste have a Hot Virya but there are
exceptions. For example, the Virya of honey is Hot, although most sweet
foods have Cold Virya; the Virya of lemon is Cold, although most sour
foods have a Hot Virya. The chart on relationship of Tastes to Virya.

54. Foods are also categorized according to whether they are Dry (shushk) or
Unctuous (isnigdh), and Light (laghu) or Heavy (guru).* Dry foods are
mostly hot (Ushna Virya) and increase Pitta (Bile). Unctuous foods are
mostly cold (Shita Virya) and increase Vata (Wind) and Kapha (Mucus).
However, there are some dry foods that are cold and some unctuous foods
that are hot. Light foods cause constipation, promote gas, and subdue Kapha
(Mucus). Heavy foods, which subdue Vata (Wind) and Pitta (Bile), and
increase Vata (Wind) and Kapha (Mucus).
Generally, foods that have a hot taste have a Hot Virya but there are
exceptions. For example, the Virya of honey is Hot, although most sweet
foods have Cold Virya; the Virya of lemon is Cold, although most sour
foods have a Hot Virya. The chart on relationship of Tastes to Virya.
Foods are also categorized according to whether they are Dry (sbusbk) or
Unctuous (isnigdb), and Light (lagha) or Heavy (guru).* Dry foods are
mostly hot (Ushna Virya ) and increase Pitta (Bile). Unctuous foods are
mostly cold (Shita Virya) and increase Vata (Wind) and Kapha (Mucus).
However, there are some dry foods that are cold and some unctuous foods
that are cold and some unctuous foods that are hot. Light foods cause
constipation, promote gas, and subdue Kapha (Mucus). Heavy foods, which
subdue Vata (Wind) and Pitta (Bile), and increase Kapha (Mucus), aid in
clearing urine and feces from the system. Sour, bitter, and pungent-tasting
foods are Light; salty, sweet, and astringent are Heavy. When foods are used
are used properly, their effect can be felt on ones own system.
SWEET

55. Heavy, Cold, and Unctuous
The sweet taste results from the combination of water and earth. This taste is
sattvic in nature-nourishing, soothing, and satisfying. The sweet taste
provides calories, removes nervousness created by glucose deficiency,
removes acidity, and provides a healthy, radiant glow to the skin. Honey and
raw sugar are the best examples of this taste. The sweet taste is congenial
with the body. It increases the seven dhatus: the nutrient fluids of the body-
the blood and semen-as well as the flesh, fat, bone marrow, and vital essence
or ojas. It prolongs life, clarifies the sense organs, imparts vigor, and helps
the complexion. It alleviates toxicosis, allays thirst and burning sensations,
and helps subdue excess Vata (Wind) and Pitta (Bile).
Sweet-tasting foods have a beneficial effect on the skin, hair, voice, and
strength.
Sweet-tasting foods are not food for the teeth if taken in excess. Sweet is a
taste that increases Kapha (Mucus); in excess, it produces softness, lethargy,
heaviness, loss of appetite, indigestion, weak gastric fire, coughs,
constipation, vomiting, worms, and other diseases.
SOUR
Light, Hot and Unctuous

56. The Sour taste results from the mixture of earth and fire. This taste is rajasic
in nature; it excites the mind, increases appetite, produces saliva (even when
a sour food is simply remembered), and helps digestion. Lemon and yogurt
are the best examples of this taste.
The sour taste stimulates the digestive fire, builds up and invigorates the
body, stabilizes sense functions, lightens the mind, increases strength, and
regulates the movement of gases. It gives strength to the heart, encourages
the production of saliva, and conducts the food downward; it moistens,
digests, and gives pleasure.
If used to excess, the sour taste provokes thirst. It increases Pitta (Bile) and
Kapha (Mucus) and subdues Vata (Wind). Excessive use of sour food by
men is not advised because it thins seminal fluid. An excess also creates
acidity in the blood and causes a general sensational of burning in the throat,
chest and heart.
SALTY
Heavy, Hot, and Moist
A salty taste is produced from the merging of water and fire. This taste is
rajasic and excites hunger. It attracts water and improves radiance of the
skin. Rock salt, sea salt, and lake salt are the best examples of this taste.
The salty taste is a digestive; it diffuses food particles, liquefies food, and
subdues Vata (Wind). It cures stiffness and obstruction of body fluids, and
prevents the accumulation of toxins. It increases the secretion of saliva,
liquefies mucus secretions, clarifies the digestive passage, and softens all the
limbs of the body. It can easily dominate all other tastes.
If salt is used exclusively or in excess, it provokes dryness and thirst, causes
fainting and body heat, increases and breaks open the skin of swellings,

57. dislodges teeth, creates impurities of the blood, destroys virility, and impairs
the factions of the sense organs. It also induces premature wrinkles, gray
hair, and baldness. It is harmful for the skin and eyes, and it aggravates Pitta
and Kapha.
PUNGENT
Light, Hot, and Dry
The pungent taste is a combination of air fire. This taste is rajasic-tamasic in
nature and excites the sense organs. When taken in pure form, one bite is
enough to make the eyes water and the nose run. Pungent foods increase
circulation and make one sweat. They dry up wounds and kill worms in the
upper and lower digestive tracts. Black peppercorns, ginger, and red chilies
are the best examples of this taste.
The pungent taste purifies the mouth, stimulates the gastric fire, promotes
desiccation of food, and sharpens the sense organs. It gives relish to food,
removes intestinal obstructions, helps elimination, and subdues Kapha
(Mucus).
If used in excess, pungent foods cause a burning sensation and thirst in the
throat, a dryness of mouth and lips, intense body heat, and gastritis. They are
harmful for the eyes and seminal fluid; because of their post digestive effect,
an excess of pungent foods can destroy virility. An excess of this taste
creates Vata (Wind) and Bile (Pitta) disorders.
BITTER
Light, Cold, and Dry

58. The bitter taste is produced from a blend of air and akasha (ether). This taste
is rajasic in nature and excites the nervous system. As a blood purifier, it rids
the body of toxins and destroys intestinal worms. Bitter foods cure diseases
caused by excess Pitta (Bile) and Kapha (Mucus). Coffee and quinine are
god examples of this taste.
Although the bitter taste in not pleasant, it is appetizing in its action. It is an
antidote to poison and vermicide; it cures burning, itching, dermatosis, and
thirst. It gives firmness to the skin and flesh. It is a digestive, a stimulant and
purifies milk in the breasts of the mother.
If used to excess, the bitter taste has a drying effect on the body; it induces
weariness, fainting, and giddiness. It dries the mouth and creates Vata
(Wind) disorders, with result in nervousness and loss of strength.
ASTRINGENT
Heavy, Cold, and Dry
The astringent taste is produced from a mixture of air and earth. This taste is
rajasic in nature and excites the vascular system. It purifies the blood, helps
the skin, and aids digestion and the assimilation of fats and oils. Alum,
unripe bananas, and pomegranates are good examples of this taste.
The astringent taste is a sedative for the blood; it decreases Pitta (Bile) and
Kapha (Mucus), and consumes fluids.
In excess, the astringent taste afflicts the heart, distends the stomach, impairs
virility, and causes retardation of stomach, impairs virility, and causes
retardation of metaboile functions; it engenders various Vata (Wind)
disorders. If overused, astringent foods cause dryness of mouth, plate, and
lips. They cause constipation and thirst and create a change in body color.

59. Thus we see that the six tastes are directly responsible for the operation of
and balance among the three doshas: Vata, Pitta, and Kapha.
Vata (Wind) is stimulated by astringent, bitter, and pungent tastes and
subdued by sweet, sour, and salty tastes.
Pitta (Bile) is stimulated by pungent, sour, and salty tastes and subdued by
sweet, astringent, and bitter tastes.
Kapha (Mucus) is stimulated by sweet, sour, and salty tastes and subdued by
bitter, pungent, and astringent tastes.
These six tastes can be beneficial if they are administered in proper dosages;
otherwise, they can be injurious. An intelligent and creative cook will
provide all six tastes in foods rather than sticking to only a few – say, just
sweet, salty, and sour tastes. Unless we use all tastes in turn, some taste buds
will remain unsatisfied and the system will certainly experience a chemical
deficiency. A balanced meal should include all tastes – some in large
quantities, some in smaller, according to their potencies. Foods with one
taste should not be used exclusively, except when fasting.

60. COMPOSITION, QUALITIES, AND EFFECTS OF
THE SIX TASTES ATTRIBUTES
Hot foods cause heat in the body, excite bile, and cure cold. These foods are
suitable for mucus dominated individuals (Kaphas).
Cold foods cause cold in the body, excite Mucus, and cure heat. These foods
are suitable for bile-dominated individuals (Pittas).
Hot and unctuous foods are soothing, only, and calming and cure diseases
of Wind and pains of all kinds. These foods are suitable for the wind
dominated individual (Vata).
Cold and unctuous foods are cooling viscous and cure heat and dryness.
They aggravate Mucus and are suitable for the bile-dominated individual
(Pitta).
Hot and dry foods are drying and dehydrating and cure diseases caused by
mucus. These foods are suitable for the mucus-dominated individual
(Kapha).

61. ROLE OF AYURVEDA TO PROMOTE MEDICAL
TOURISM
Ayurveda: A Gold Mine for India
The medical tourism market in India was
estimated at $330 million in 2004 and it will be
$2 billion by 2012 as per estimates by the Indian
ministry of tourism. This estimate is based on
foreigners arriving for heart surgery, bypass
operations and other major treatment at India's high-tech hospitals. The
Ayurveda medical tourism which will reach every village in India without
any high-tech hospitals is thereby not included in the above estimate.
According to the WHO, chronic diseases are the major cause of death and
disability worldwide, and increasingly affect people from developing as well
as developed countries. This reflects a significant change in diet habits,
physical activity levels, and tobacco use worldwide as a result of
industrialisation, urbanisation, economic development and increasing
globalisation of food market. An estimated 177 million people are affected
by diabetes. Two-thirds live in the developing world. More than one billion
adults worldwide are overweight, and at least 300 million of these are
clinically obese. People worldwide are consuming more foods that are
energy-dense, high in sugar and/or saturated fats or excessively salty.

62. The scientific evidence is strong that a change in dietary habits and physical
activity can powerfully influence several of these risk factors in populations.
Heart attacks and strokes kill about 12 million people every year. In
addition, 3.9 million people die annually from hypertensive and other heart
conditions. Up to 80 per cent of cases of coronary heart disease, 90 per cent
of type 2 diabetes cases, and one-third of cancers can be avoided by
changing to a healthier diet, increasing physical activity and stopping
smoking.
Established scientific evidence suggests there are major health benefits in
eating more fruit and vegetables, as well as nuts and whole grains, daily
physical activity, moving from saturated animal fats to unsaturated vegetable
oil-based fats, cutting the amount of fatty, salty and sugary foods in the diet
and maintaining a normal body weight. Almost all of the above health issues
can be addressed through Ayurveda. Treatment of chronic disease like
obesity, heart disease, diabetes, spinal disorders, arthritis, asthma,
migrane, impotency etc play a vital role in Ayurveda. Chronic diseases
arise out of wrong way of life as above described, thereby disturbing the
balance of 'vata', 'pita' and 'kapha' elements. Ayurveda knows how to correct
the imbalance of the elements, thereby free the patient from these chronic
diseases. Ayurveda, a universal care system, being developed and practiced
in India since 1,500 BC is a blessing for mankind. The physicians or 'rishies'
preserved their findings on treatments for coming generations since 1,500
BC on palm leaves. Such documents are still preserved. Ayurveda has
effective remedies for chronic diseases. The Western medical system have
failed to offer any effective curative treatment against chronic diseases. They

63. just try to suppress the symptoms for a while, the real cause remain
suppressed which later become chronic.
Ayurveda can help these patients. But how to help them? They first need
consultation with a doctor, who is specialised in that field. Only after due
consultation a treatment can be planned out. There is no efficient system to
satisfy this demand. Such a system is now for the first time implemented in
www.ayurveda-portal.com where a panel of doctors is available for
customers worldwide to speak to individually. Joseph Kaduthanam from
Germany who had initiated Ayurveda medical tourism in 1985 has
developed this portal. A documentary on Ayurveda treatment broadcasted in
Germany in 1988 trigged off a boom in Ayurveda medical tourism to
Kerala.
It is high time the Government of India and the tourism department promote
Ayurveda Medical Tourism to villages of India, by offering financial help to
Ayurveda doctors to improve facilities in their hospitals and resorts to attract
guests from all over the world. This would improve employment
opportunities in Indian villages and would generate more revenue than
medical tourism to high-tech hospitals.
In 2004, Christina (a 15-year-old German girl), who had collapsed in her
school was put on wheel chair for five months. As she got no medical help
from German doctors, her father approached Joseph Kaduthanam who was
known as an Ayurveda tour operator in Germany to inquire about Ayurveda
treatment. After a week’s search, Kaduthanam could suggest an Ayurveda
doctor in a remote village in Kerala. After studying the case history Dr
Sreekrishna from Nelluvai, Trichur agreed to treat her. After one week of

64. treatment, the girl got control over her legs and started walking. After four
weeks of treatment, she went back to Germany leaving her wheel chair in
the hospital. Dr Sreekrishnma explained she had a viral attack in her
stomach which had attacked her nervous systems laming her legs. Coming
back to Germany, Udo Wirz, the father of the girl asked Kaduthanam to
create a software method to give access to such an efficient treatment system
for the outside world. This prompted him to develop a software. After three
years of development, the Ayurveda portal is now on line.
The Ayurveda portal has several functions:
• Consultation facilities with specialised panel of doctors.
• Education on Ayurveda: its history, principles—vata, pita kapha
theory.
• Various treatment methods and herbal plants used.
• Search facility on Ayurveda hospitals, resorts.
• Online instant booking and payment gateway facilities.
• Global Ayurveda directory.
This portal is linked to more than 1,500 travel agents, 2,000 yoga centers, to
promote Ayurveda medical tourism to India. It gives links to more than
3,000 organic bio-shops worldwide, so that patients after an Ayurveda
treatment can continue their diet.
On July 29, 2007, the Ayurveda Hospital Management Association
honoured Joseph Kaduthanam as the brand ambassador of Ayurveda.

65. Kerala promotes health tourism the Ayurvedic way!
Kerala's highly-developed healthcare system enables the state to attract
patients from abroad.
Kerala, the state almost synonymous with the
word 'Ayurveda', is now all set to reap the
benefits of Ayurveda through health tourism. The
reason for this is the popularity of Ayurvedic
treatments and the manner in which Kerala is
marketing Ayurveda in medical tourism.
The genesis
In the 1950s, Kerala had a state hospitality department. However, the
functions of the department were confined to running of guesthouses,
upkeep of residential bungalows of ministers and providing hospitality and
other arrangements of VIPs. At that time, there were not many hotels where
foreign tourists could stay. Hence, they were provided accommodation in
government guesthouses. "However, in 1960s, the tourist traffic started to
increase and the government realised that there is a lot of potential in the
hotel sector. So, a separate Department of Tourism came into being,"
explains B Suman, ex-director, Department of Tourism, Government of
Kerala.

66. Soon Kerala realised that it had a huge market for health tourism, as most
tourists were attracted and inclined towards Ayurveda, the age-old system of
medicine practiced widely in the state. Suman says, "About 10-12 years
back, Kerala started with the task of promoting Ayurveda on a larger scale.
And since then it has been a wonderful journey. So much so, now we don't
even need to market Ayurveda from scratch, it has become a global term."
The promotion of Ayurveda in health tourism started in 1994 and the Kerala
Tourism Development Corporation (KTDC) started Ayurvedic health
centres in its premium properties like Hotel Samudra, Kovalam during the
same period. "KTDC has tied up with the most reputed Ayurveda treatment
providers and hence the authority of doctors and the quality of the medicines
used are not compromised.
Ayurveda is popular in UK, France, Spain, Italy, Germany and few
Gulf countries like Saudi Arabia and UAE. However, the largest
number of tourists coming to India for Ayurveda is from Germany. The
growth rate of tourists flocking for Ayurveda is increasing every year at
the rate of
around 20-25
per cent.
Promotion plans
KTDC recently opened up an Ayurvedic resort called
'Thannermukkom Ayurvedic Lake Resort' located beside the
Kerala has the advantage of worldwide recognition, as it
has been included in the list of the ten must-see
destinations by National Geographic Traveller. This is
matched by a highly developed healthcare delivery
system, which enables the state to attract patients from
all over.

67. backwaters at Thannermukkom. "Here, we have tied up with the
Keraleeya Ayurveda Samajam, a society formed by the Maharaja of
Zamorine of Calicut in 1903, to promote and protect Ayurveda, headed by
Padmasree Dr Rajagopal. Unlike the usual Ayurvedic spa/centres attached to
a hotel, this resort combines authentic Ayurvedic treatment with leisure,"
adds Mohan. The patient's medical records are thoroughly examined by a
panel of expert doctors and treatment is suggested after verifying the
medical conditions. Thus, the unique feature of the resort is that it provides
treatment just like a fully- equipped Ayurveda hospital without reducing the
leisure element by way of location, property etc.
Advantage Kerala
Kerala has the advantage of worldwide recognition, as it
has been included in the list of the ten must-see
destinations by the National Geographic Traveller. This
is matched by a highly developed healthcare delivery
system, which enables the state to attract patients from
all over.
KTDC has also tied-up with the Cochin-based Amrita Institute of Medical
Sciences (AIMS) and the obvious reason is that AIMS has been receiving
patients from 16 countries, including European countries, with a steady
increase recently in the number of patients coming down for Ayurveda.
Through the joint venture it will be possible to offer the patients quality
medical care at AIMS and tourism options for both the patients and their
relatives through KTDC.

68. "For promotional purposes, our hospital has a tie-up with Hutch, Citibank,
and ICICI Prudential, wherein we provide various concessions and special
packages to their customers," says Sugana Kuroop, corporate
communications officer, Kerala Vaidyashala, a 200-bed hospital in Aluva,
Kerala.
"We have a tie-up with a Korean University. It's an exchange programme,
through which the university will promote our brand and in turn we will
market their various study programmes," says Sree Kumar, marketing
manager, Vaidyaratnam Nursing Home. Vaidyaratnam has more than 1,000
branches all over India, of which 20 are in Kerala, with a 35-bed facility (30
rooms and 5 cottages) each.
Kerala recently won the Best State Award for tourism promotion from
the Government of India. Kerala tourism basically revolves around four
things -beaches, back waters, hill stations and Ayurveda. So, giving credit to
only Ayurveda will not be fair. It has contributed as much as the other
factors."
Classification of centres

69. The Department of Tourism has classified all the
Ayurvedic centres in two categories-Green Leaf
and Olive Leaf. The department does not take
responsibility of any centre, which is not
classified in either of the above categories. "The
most difficult part is letting the tourists know
about this classification.
Marketing strategies
"Kerala recently participated in the Information Technology Business (ITB),
2006. Every year, there are some new additions to promote Ayurveda. This
year, it was Ayurveda masseur, where a quick Ayurvedic massage was given
to foreigners, to give them a taste of what exactly is Ayurveda and how
wondrous it can be. And if they want more, they can always visit Kerala for
it.Kerala, as part of its marketing strategy, continuously organises road
shows all around the world for the promotion of Ayurveda along with
modern medicine.
One of the best avenues for marketing Ayurveda is at major international
travel trade exhibitions and marts followed with advertising in print and
electronic media. "We get maximum exposure and positive response at the
marts abroad
Ayurvedic resorts
The Department of
Tourism has classified
all the Ayurvedic centres
in two categories-Green
Leaf and Olive Leaf. The
department does not take
responsibility of any
centre, which is not
classified in either of the
above categories

70. While all the hotels and resorts in Kerala are now including Ayurveda in
their services, there are some resorts, which are exclusive for Ayurvedic
treatments.
Food plays a key role
In Ayurveda, food is given utmost importance. Serve only vegetarian food
while the tourists are undergoing Ayurvedic treatments for arthritis and
paralysis. Also, the contents of the meal differ from person to person
depending on the kind of ailments they are suffering. Protein-rich food is
given.
BIBILOGRAPHYBIBILOGRAPHY
Internet
Teacher
Books :-
Food & nutrition by K.C. Raghu .
News Papers
Hotels

71. QUESTIONNAIRE
Name of the respondent:
Designation :
Organisation:
1. Do you think ayurvedic cuisine helps in stimulating the
human body?
Yes ( ) No ( )
2. Do guests frequent these facilities in hotels?

72. Yes ( ) No ( )
3. Are you aware about the history and benefits of
ayurveda?
Yes ( ) No ( )
4. Do you think ayurvedic food and services can attract to
guests?
Yes ( ) No ( )
5. Does it add up to the unique selling point of the hotel?
Yes ( ) No ( )
6. Are the expenses incurred in it justified?
Yes ( ) No ( )
7. Do such facilities add to the uniqueness and promotion
of the hotel?
Yes ( ) No ( )
8. Can such facilities facilitate the tourism industry in
India?

73. Yes ( ) No ( )
9. Do you think constant up gradation of these facilities is a
necessity?
Yes ( ) No ( )
10. Do you think a stand alone spa is a commercial viability?
Yes ( ) No ( )
SIGNATURE