ARENA ONE Demo Day 2016 - SociaBuzz
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Sociabuzz is a self-service online marketplace to help Brands connect with Internet Influencers to run effective marketing campaigns. Contact: rade@sociabuzz.com
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ARENA ONE Demo Day 2016 - SociaBuzz
- 2. Online marketplace connecting Brands with Internet Influencers to create scalable word-of-mouth marketing campaigns.
- 3. +7500 INFLUENCERS INSTAGRAMTWITTER BLOG YOUTUBE C E L E B R I T I E S S O C I A L M E D I A S T A R S B L O G G E R S P U B L I C F I G U R E S C R E A T O R S E T C .
- 5. END OF BANNER ADS People don’t click on banner ads anymore People are starting to block ads (47% in US) 2011 2012 2013 2014 2015 A D - B L O C K E R U S A G E 100 m 0 200m A D C L I C K S 2000 20152002 2004 2006 2008 2010 2012 0% 3% 6% 9% 250m 20m 11% 0.1%
- 6. PEOPLE TRUST PEOPLE, NOT BRAND 92% Trust recommendations from other people. ~ Nielsen ~ As SOCIAL ANIMALS we’re always looking to validate our choices.
- 7. COMPLICATED + TIME- CONSUMING! MANUAL PROCESS OF DOING INFLUENCER MARKETING IS
- 8. WE ARE SOLVING THOSE PROBLEMS BRANDS INFLUENCERS 7 5 0 0 I N F L U E N C E R S 3 0 0 . 0 0 0 . 0 0 0 D A I L Y I M P R E S S I O N S
- 9. DISCOVER • Interest • Gender • Age • Location • # of followers • etc.
- 10. REVIEW PROFILE • Ratings • Price • Contents • Performance • Social channels • etc.
- 12. COLLABORATE
- 13. +350 HAPPY CLIENTS B R A N D S A G E N C I E S OLRANGE
- 14. HIGH MARGIN Commissio n from Influencers earnings 40 %Av e r a g e $ 3 K t o $ 5 K f o r a s i n g l e c a m p a i g n
- 15. MARKET SIZE 2016 $1.42 B 2019 $4.92 B 2016 $71 M 2019 $246 M 2016 $32M 2019 $110M 5% 45% DIGITAL AD SPENDING INDONESIA INFLUENCER MARKETING TARGET TOTAL AVAILABLE MARKET SERVICABLE AVAILABLE MARKET SERVICEABLE OBTAINABLE MARKET
- 16. TRACTION & GOALS ADVERTISERS 3500 Registered Advertisers 350 Paying Advertisers 10% Conversion Rate INFLUENCERS +7500 Influencer Accounts T R A C T I O N 5000 Paying Advertisers 20,000 Influencer Accounts G O A L 2 0 1 6
- 17. MARKETING PLAN Buzz Fest 2016 Festival for Influencers and Marketers (Partnership with Indosat Ooredoo, target 5000 participants) Referral Program (10% incentive for referrers) High impact, low cost marketing! Cross Marketing (with other businesses with similar target customers) In talk with: IMX (Indosat & Smaato)
- 18. PUBLICATIONS
- 19. COMPETITORS Self Service Influencers Comprehensive Profiling Campaign Bidding Auto Tweet Campaign S o c i a B u z z f o c u s i n o n b u i l d i n g s c a l a b l e s e l f - s e r v i c e p l a t f o r m
- 20. THE TEAM Rade Tampubolon (Co-founder, CEO) +10 years in brand management and digital marketing Music producer of Saykoji, Oka Antara, etc. Eddy Yansen (Co-founder, CTO) +10 years entrepreneur in digital agency Clients include: Chris Reskaza (Account Manager) +10 years experience in sales THE AGENCY SIDE GUY THE BRAND SIDE GUY Andreas Setiawan Santoso Director at KALBE Group Experienced professional in sales, marketing, CRM, new business development, and finance. ADVISOR
- 21. WE ARE RAISING $1,000,000 S E R I E S A Talents & Marketing Tech & Infrastructure Local Market Dominance Prepare SEA Expansion
- 22. I N F L U E N C E Y O U R M A R K E T E A S I L Y A T S C A L E
- 23. C O N TA C T U S R a d e Ta m p u b o l o n C o - f o u n d e r | C E O + 6 2 8 1 2 1 2 1 8 1 5 7 0 r a d e @ s o c i a b u z z . c o m E d d y Ya n s e n C o - f o u n d e r | C T O + 6 2 8 5 6 8 9 8 9 0 8 0 e d d y y a n s e n @ s o c i a b u z z . c o m
Editor's Notes
- Hi, I’m Rade Founder & CEO of SociaBuzz, and I’m Eddy Founder & CTO of SociaBuzz So, what is SociaBuzz?
- SociaBuzz is an online marketplace connecting Brands with Internet Influencers to create scalable word-of-mouth marketing campaigns.
- In SociaBuzz, we have more than 7500 Influencers who are celebrities, social media stars, bloggers, public figures, and so much more… They have lots of loyal fans and followers in social media such as Instagram, Twitter, Blog and YouTube
- So why Influencer Marketing is becoming more important these days?
- Let’s look at the charts here, it shows the END OF BANNER ADS. For the past 15 years, click through rate of banner ads dropped from 11% down to 0.1%. Can you imagine, out of 1000 banner ads shown, only 1 people click. Do you still want to invest on that? Even worse, people are actively using tools to block ads! In 2015, 250 million people globally are blocking ads. In US, 47% people are using ad blockers. The same thing gonna happen in SEA and Indonesia
- However, people trust people, not brand. Based on Nielsen, 92% people trust recommendations from other people. It’s true, because we are social animals and we’re always looking to validate our choices from our peers, families and also influencers online. That’s why word-of-mouth marketing is becoming more important for brands and marketers today
- But, doing influencer marketing is very complicated and time consuming… And to work with MANY influencers all at once? Is even more difficult! You have to go through all the same process over and over again From discovering, reaching out, negotiating, monitoring, reporting, and paying them one by one…
- There’s where SociaBuzz comes in Our platform help simplify all that process and hassle We help brands discover and connect with over 7000 Influencers with more than 300 million daily impressions
- Let us show you how simple the process is using our platform You can easily discover which influencers is relevant to your needs You can filter by interests, gender, age, location, number of followers, and so much more
- And then you can see and review their complete profile to help you decide faster and smarter You can see their ratings, price, contents, performance, other social media, and so much more
- And then… after you create the campaign, you will receive lots of proposals from Influencers who are interested to work with you, so you can choose EASILY and FASTER As an example, one of our client Toyota, can engage with 1000 Influencers for their campaign using SociaBuzz
- And then you can easily chat and collaborate with them using our platform So it is a pretty simple and comprehensive platform
- We have been active for over 1 year and proud to serve more than 350 clients, from brands, agencies, and small medium businesses
- It is a high margin business! We take a 40% commission from Influencers earnings And on average, a single campaign cost only 3 to 5 thousand dollars, which is quite affordable
- The potential is very big! In Indonesia, digital marketing is a $1.42B industry, and will increase up to almost $5B in 2019 Influencer marketing is about 5% of that, and in 2019 will reach to $246M We plan to dominate 45% of it, which is a $110M of business
- These are our traction so far… We have 3500 registered advertisers in the system and 10% of them have become paying customers We plan to have 5000 paying customers and 20,000 influencers this year
- Some of our upcoming marketing activities, we are launching Buzz Fest, a festival for influencers and marketers. We collaborate with Indosat Ooredoo, one of the largest telco in Indonesia, and we target 5000 participants Secondly, we have a referral program. This is to target SMEs, and there are 50m SMEs in Indonesia. So if you invite a friend to use SociaBuzz, you will receive 10% incentives of their spending. So it’s high impact, and low cost marketing. And we plan to do cross marketing and partnership with other digital agencies
- We’re one of the leading. And we have been featured by media, both local and regional
- The industry is interesting, these are other players 3 are local, and 1 from India But we focus on building a comprehensive scalable platform, and we believe we are the right team to do it
- All of us have more than 10 years of experience in the digital media and advertising industry Me, Rade, handled brand management and digital marketing in OrangTua Group, Kalbe, and KlikDokter.com. In my spare time I also produce music for local artists like Saykoji My co-founder Eddy, experienced in building a digital agency with clients like Toyota, Yamaha and Nestle Our sales lead is Chris, have handled MNC Media and Adskom And Mr. Andreas, director of Kalbe, as our advisor. Professional in sales, marketing, business development.
- We are raising 1 million to focus on local market dominance, and preparing for South East Asia Expansion later on. And also for our tech, talents and marketing.
- Well, it’s been a pleasure sharing with you this morning And we would love to meet and discuss more with you upstairs at our booth With SociaBuzz, you can influence your market easily at scale Thank you very much and enjoy the event