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www.apmg-international.com         Managing BenefitsThe new Guidance and Certification Scheme from APMG-International     ...
Scope of this Briefing1. Why develop this Guide?2. What’s the scope of the   Guide?3. What’s the format of the   exams?4. ...
Why this new Guide? “The fundamental reason for beginning a programme is to realise benefits through change. The change ma...
Why this new Guide?
But the track record isn’t good“Deficiencies in benefits capture bedevils nearly 50% of governmentprojects” and “30-40% of...
And research indicates things aren’t gettingany better                                               6
So the existing guidance is necessarybut not sufficient to address• The ‘Knowing-Doing’ gap• ‘Box ticking’• And the twin d...
Optimism Bias & Strategic Misrepresentation“Delusional optimism: we overemphasise projects’potential benefits and underest...
So ‘Managing Benefits’ – An Overview
The Benefits Management CycleA Multi-disciplinary Practicebased on good practice from:• Project & Programme Mgt• Managemen...
With techniques from around the world                                                      Southbank Arts Precinct Redevel...
And examples from around the worldincluding:                         • NASA• Bristol City Council                         ...
Thanks to the Review Group:•   Rod Baker            APM Group Director•   Best Management Practice•   Michael Acaster     ...
The Next Steps• Guide published – Early September• Launch event – September 25th, London• Managing Benefits Repository? – ...
Want to stay in touch/find out more?                             Managing Benefits – Community                            ...
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Steve Jenner. Managing Benefits; the new guidance and certification scheme from APMG-International

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Steve Jenner. Managing Benefits; the new guidance and certification scheme from APMG-International

  1. 1. www.apmg-international.com Managing BenefitsThe new Guidance and Certification Scheme from APMG-International Steve Jenner, Author and Chief Examiner
  2. 2. Scope of this Briefing1. Why develop this Guide?2. What’s the scope of the Guide?3. What’s the format of the exams?4. What schedule are we working to?5. Q&A
  3. 3. Why this new Guide? “The fundamental reason for beginning a programme is to realise benefits through change. The change may be to do things differently, to do different things, or to do things that will influence others to change.” OGC “It is only possible to be sure that change has worked if we can measure the delivery of benefits it is supposed to bring.” Cabinet Office
  4. 4. Why this new Guide?
  5. 5. But the track record isn’t good“Deficiencies in benefits capture bedevils nearly 50% of governmentprojects” and “30-40% of systems to support business change deliver nobenefits whatsoever.” OGC“Most large capital investments come in late and over budget, never livingup to expectations. More than 70% of new manufacturing plants in NorthAmerica, for example, close within their first decade of operation.Approximately three-quarters of mergers and acquisitions never pay-off…And efforts to enter new markets fare no better” Lovallo & Kahneman“The brutal fact is that about 70 per cent of all change initiatives fail.” Beer & Nohria
  6. 6. And research indicates things aren’t gettingany better 6
  7. 7. So the existing guidance is necessarybut not sufficient to address• The ‘Knowing-Doing’ gap• ‘Box ticking’• And the twin dangers of…
  8. 8. Optimism Bias & Strategic Misrepresentation“Delusional optimism: we overemphasise projects’potential benefits and underestimate likely costs,spinning success scenarios while ignoring thepossibility of mistakes.” Lovallo & Kahneman“the planned, systematic, deliberate misstatement ofcosts and benefits to get projects approved.” Flyvbjerg et al
  9. 9. So ‘Managing Benefits’ – An Overview
  10. 10. The Benefits Management CycleA Multi-disciplinary Practicebased on good practice from:• Project & Programme Mgt• Management Accounting• Economics• Behavioural finance• Psychology• Neuroscience• Change Mgt• Systems thinking
  11. 11. With techniques from around the world Southbank Arts Precinct Redevelopment (Fictional) Department of Premier and Cabinet Investment Logic Map Enabling DRIVER OBJECTIVE BENEFITS CHANGES Assets Generate vision for PROBLEM BENEFITS use of arts precinct SOLUTION over 20 years Improve the connection of the arts precinct with Arts precinct is Melbourne and its dislocated and is no local community Strengthen the Strengthen enterprise longer aligned with (20%) Victorian and precinct the way the city is community marketing developing (40%) (40%) Create a precinct which functions as a distinctive attraction Establish a precinct (40%) governance and Improve Victoria’s Existing facilities will management model industry not support Victoria’s (20%) continued leadership position in the arts Redeveloped Arts (60%) Renew and upgrade Centre existing facilities so Make physical they can meet changes to arts current and future precinct New Sturt Street needs Enhance Victoria’s Ramp (40%) arts profile and reputation (40%) Develop integrated ticketing, security and New CRM - ticketing precinct management platform and services systems http://www.livetime.com/wp- content/uploads/2010/05/Service_profit_chain_model.jpg. BENEFITS DEPENDENCY NETWORK D R I V E R S IS/IT Enabling Business Business Investment Enablers Changes Changes Benefits ObjectivesJW113
  12. 12. And examples from around the worldincluding: • NASA• Bristol City Council • Obayashi Corporation• WiBe® Framework - - Japan Germany • Western Australia• Tetra Pak Police• Openreach • Tell Us Once
  13. 13. Thanks to the Review Group:• Rod Baker APM Group Director• Best Management Practice• Michael Acaster Cabinet Office, Efficiency Reform Group• Michael Dallas MoV Lead author & Chief Examiner• Craig Kilford MoP Co-author and P3O Lead Reviewer/Mentor• Keith Williams P3M3 & ‘Change Management’ Chief Examiner• Benefits Management Practitioners• Peter Glynne Co-chair, APM Benefits Management Specific Interest Group• Sarah Harries Head of Business Improvement, BT• Steve Parker (Interim) Value & Benefits Lead, TfL PMO Centre of Excellence• John Thorp International benefits management thought-leader• Accredited Training Organizations/APMG assessors/ACOs• Jeroen Geurtsen European ATO representative• Mark Ives Australian ACO representative• Paulo Keglevich South American APMG assessor• Patrick Mayfield Part MSP author & UK ATO representative• Additionally, the following commented on the second draft: Walter Dirix; Alan Ferguson; Melanie Franklin; Anne McGrath; and Svetlana Plotnikova.
  14. 14. The Next Steps• Guide published – Early September• Launch event – September 25th, London• Managing Benefits Repository? – From September• Foundation exams – Late September• Practitioner exams – Early 2012
  15. 15. Want to stay in touch/find out more? Managing Benefits – Community of Interest http://www.linkedin.com/groups/Man aging-Benefits Community- Interest4493501?gid=4493501&trk= hb_side_g Stephen.jenner5@btinternet.com or www.stephenjenner.com

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