definition of international marketing, how to enter foreign markets, adaptations needed and Australia as favored destination for doing international business

1. AUSTRALIA-INTERNATIONAL
MARKETING

2. INTERNATIONAL MARKETING
International marketing is the application of marketing principles in more
than one country, by companies overseas or across national borders.
Three elements of IM
Identifyin
g
Targetin
g
Decision

3. WAYS TO ENTER
FOREIGN
MARKETS
Exporting
FDI
Licensing
Contract
Manufacturin
g
JOINT
VENTURE

4. ADAPTATIONS
IN THE IM
STRAIGHT
EXTENSION
COMMUNICATION
ADAPTATION
PRODUCT
ADAPTATION
DUAL
ADAPTATION

5. •Australia
•Rank: 7 (Change from 2007: +4)
Ease of Doing Business Ranking: 9
2014 FDI Inflows: $115 billion
2014 GDP: $1.56 trillion (2.34% of world economy)
•Currency-Australian dollar,1 $Aus= Rs.47.93
•Access to natural resources and an attractive business
environment are the driving forces behind Australia's
seventh-place ranking. Foreign investors cited Australia
as the third most attractive location for investments in
resources.
(Source-Bloomberg.com)

6. KEY INVESTORS

7.  The Australian Trade Commission (Austrade) is a dedicated government agency that seeks to
promote and support productive foreign investment into Australia. The incentives offered take a wide
variety of forms including taxable grants, tax relief or the provision of infrastructure services at
discounted rates.
 Australia has nine FTAs currently in force with New Zealand, Singapore, Thailand, US, Chile, the
Association of South East Asian Nations (ASEAN) (with New Zealand), Malaysia, Korea and Japan.
 Australia is a strong proponent of trade liberalization. Free Trade Agreements (FTA)'s open up
opportunities for Australian exporters and investors to expand their businesses into key overseas
markets.
CORPORATE TAX
 Goods and Services Tax (GST)
 Capital Gains Tax
 Other business taxes

8. BALANCE OF TRADE:
Statement that shows the difference between country’s exports and it’s
imports. It is the largest components of country’s balance of payments.
Country has trade deficit when there are more imports than exports
and for vice versa it is trade surplus.
BALANCE OF PAYMENT:
Statement that summarizes an economy’s transactions with the rest of the world for a
specified time period. The balance of payments, also known as balance of international
payments, encompasses all transactions between a country’s residents and its non-
residents involving goods, services and income; financial claims on and liabilities to the
rest of the world; and transfers such as gifts.

9. Australia reported a trade gap of $3.30 billion in October 2015, an increase of 38 percent from a
downwardly revised $2.40 billion deficit in a month earlier and below market expectations. It is the
largest deficit since April as exports fell while imports remained unchanged.
Trade practices in Australia:

10. Why to do business in Australia?
• Ease of doing business index: 10th rank
• Continuous economic growth
• Low unemployment
• Contained inflation
• Very low public debt
• Strong and stable financial system
• Open market with minimal restrictions