An introduction to Poland – economic landscape, culture
1. An Introduction to Poland –
economic landscape, culture
Anna Maria McKeever, Director
British Polish Business Club
London, 8th
May 2008
2. Poland and the global business world
Enormous economic potential
Coexisting with two European superpowers Germany and
Russia
Impact of the location on global business relationships
Young, skilled, highly educated, speaking foreign languages,
population (opportunities for both British employers in the UK
and in Poland)
3. Market context
Poland as the largest new member of the European market
Attractive domestic market of over 38m
Gateway to Russia, Ukraine, Lithuania, Belarus, other CEE
countries and Central Asia
4. Business opportunities
investment
outsourcing services and production
sourcing (subcomponents, food etc.)
Low labour costs & human capital opportunities
Consumer market
Warsaw, Katowice, Kraków, Wrocław, Poznań, Gdańsk
Property & Construction
Residential, commercial, retail; EU-funded infrastructure
projects; PPP Projects
5. Polish values and attitudes
Spirit of survival
Proud of heritage
Courage
Generosity and hospitality
Adaptable, Multi-Lingual
Rules, procedures flexible
Family ties worldwide
Bonded through Religious Roots
Pride
Hard working, tenacious, self-reliant
Obstinancy
6. Regional stereotypes
Regional stereotypes exist within Poland which reflect the
character of previous occupying powers.
(Any association with the former partition of Poland is never
appreciated).
– Poznan and the Western part of Poland: Germanic, sense
of order, good business acumen.
– Krakow and the Austrian South: relaxed, less materialistic,
the cultural and intellectual heart of Poland.
– Warsaw and Eastern Poland: A degree of disorganisation
and unpredictability is driven by creativeness and self-
importance.
7. Management style
You will meet three kinds of Polish manager
– usually over 40, influenced by Communism and the cold war
– young managers working in multinational, international
environment
– returning members of the Polish Diaspora
A network of contacts (siec) is important. It’s who you know as
much as what you know. Polish managers make the most of their
contacts at university.
Poles respond well to American management culture, which they
see as liberating.
There is a natural resistance to being constrained by systems.
8. Business socialising
Business dinners and lunches (often quite late, at 4-5 PM) are
common, breakfast meetings less common
Entertaining is usually done in clubs and restaurants.
Coffee and cake in a café is also a good business
entertainment venue
Toasting is common. Let your host toast first. Keep eye contact.
If the host stands up, so should you
The person who issues the invitation pays the bill
9. Social etiquette
‘Guest in house, God in house’
To be invited to a Polish home is an honour. Be sure to accept.
Arrival is usually 15 minutes late (not more than 30 minutes).
Wait to be seated by your hostess.
It is considered impolite to leave early. Staying up late is
common.
Common gifts: chocolates, alcohol and flowers in preference.
Always follow up with a handwritten thank you note.
Always take a gift if visiting a Polish home. Flowers should be
odd numbers and unwrapped.
10. Polish business etiquette
Opening times: offices, shops, shopping centres
Dress code: Conservative colours preferred
Greetings: shake hands on arrival and departure, hand kissing
Titles: first names, surnames (Mr Kowalski/ Mr Nowak and Mrs
Kowalska/Mrs Nowak)
Pan Prezes, Pan Dyrektor
Punctuality: be on time for meetings
11. Topics to talk about
Food, sports and sightseeing
Show interest in culture and artistic achievement.
Understand nationalism as survival mechanism.
Your home country or city
Work experience
Hobbies
Art
12. Topics to treat sensitively
anti-semitism, Germany, Russia
Avoid politics and money (but be prepared to talk about these
in general if the topic is initiated by the other party).
Generally speaking Germany/Russia as topics should be
avoided while speaking to older generation; young people are
not so sensitive to these issues.
13. Do’s
- show appreciation of Poles’ courage
- show respect for religion (John Paul II – icon)
- learn simple expressions in Polish
- arrive on time for meetings
- maintain eye contact
- return hospitality (either in Poland or in your country)
14. Dont’s
- be too informal too quickly
- assume that everyone speaks English
- be put off by the first meeting
- leave early when invited to the party
- go into private conversations with your team without explaining
what are you doing during meetings
15. Doing Business in Poland
Anna Maria McKeever
Polish Consultant
Cultural Training Department
International House London
- Doing Business in Poland podcast
- Doing Business in Poland - essential cultural knowledge
brochure compiled with Barry Tomalin, Director of cultural
Training, IH London
- Doing Business in Poland/Living in Poland/Negotiating with
Poles courses
16. British Polish Business Club
British Polish Business Club
Anna Maria McKeever
Director
16 Devonshire Street
London, W1G 7AF
E-mail: anna.mckeever@bp-bc.co.uk
www.bp-bc.co.uk