New Social Media Rules for 2015
•
0 likes•1,084 views
Join AIS Media for this exclusive 6-part webinar series which explores the state of digital marketing today and where it’s headed in 2015. The shift to constant connectivity is transforming how we connect with people and how they search. New Digital Marketing Rules 2015 reveals the “must-know” trends and digital marketing tactics for 2015. Gain insights on unique digital challenges marketing professionals face, how to accelerate the customer journey and amplify the performance of digital lead generation programs. About AIS Media AIS Media, Inc. is an Atlanta-based award-winning strategic digital marketing agency. Founded in 1997, AIS Media has helped hundreds of clients amplify digital marketing perforemance including the world’s top brands, companies and organizations. For more information visit www.aismedia.com
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (8)
More from AIS Media, Inc.
More from AIS Media, Inc. (18)
Recently uploaded
Recently uploaded (20)
New Social Media Rules for 2015
- 1. Welcome to our webinar! #DigMktg15 Sarah Fink Digital PR Associate, AIS Media Your presenter NEWSOCIAL MEDIA RULES FOR 2015
- 2. Lift. Brand Awareness Customer Engagement Conversion Rates Delivered. NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 NEW SOCIAL MEDIA RULESFOR2015
- 3. Our Offices Digital Marketing Strategy User Experience (UX) Design Lead Generation & Online Sales Programs Digital Marketing (SEO / PPC / Email) Conversion Rate Optimization (CRO) CRM Selection & Implementation Marketing Automation Sales Process Alignment Content Journey Mapping Lead Management Founded 1997 Atlanta Dallas
- 4. Award-Winning Design Team NEW SOCIAL MEDIA RULESFOR2015
- 5. Where You’ve Seen Us NEW SOCIAL MEDIA RULESFOR2015
- 6. Featured Clients NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 NEW SOCIAL MEDIA RULESFOR2015
- 7. SOCIAL CRM & MA ANALYTICS SEARCHEMAIL CONTENT DESIGN 7 STRATEGY NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 NEW SOCIAL MEDIA RULESFOR2015
- 8. Get Social
- 9. MARKETING INITIATIVES FOR SOCIAL MEDIATOP 2015 555 92% Marketers say social media is important for business Social Media Examiner: Social Media Marketing Industry Report 2014 NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 1. Increasing Brand Recognition 2. Increasing Brand Authority 3. Improved Customer Insights 4. Improved Conversion Rates NEW SOCIAL MEDIA RULESFOR2015
- 10. 66% 45% 51% 59% 76% 35% 34% 55% 49% 41% 24% 65% Social Organic Search Paid Search Email Display Direct Channel Roles in the Customer Journey (Assist vs. Conversion) Industry: All Awareness Consideration ConversionIntent NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 NEW SOCIAL MEDIA RULESFOR2015
- 11. 43% 47% 58% 61% 65% 69% 75% 89% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Improved Sales Reduced Marketing Expenses Improved Search Rankings Generated Leads Developed Loyal Fans Provided Marketiplace Insight Increased Traffic Increased Exposure Benefits of Social Media Marketing NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 NEW SOCIAL MEDIA RULESFOR2015
- 12. NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 Owned Paid Earned Shared Advertising Google Ad Words Banner Ads Social Media Word of Mouth Referrals Website Blog Content Media Relations Blogger Relations Influencer Relations NEW SOCIAL MEDIA RULESFOR2015
- 13. 92% are more willing to trust information online than any other source. Forbes 2014 NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 NEW SOCIAL MEDIA RULESFOR2015
- 14. 910 Internet users trust online reviews as much as personal recommendationsin BrightLocal NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 NEW SOCIAL MEDIA RULESFOR2015
- 15. NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 82% will join a brand sponsored online community Forbes 2014 NEW SOCIAL MEDIA RULESFOR2015
- 16. NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 50% of marketers see improved sales from social media Social Media Examiner: Social Media Marketing Industry Report 2014 NEW SOCIAL MEDIA RULESFOR2015
- 17. As little as 6 hours on social media per week can result in an increase in leads NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 Social Media Examiner: Social Media Marketing Industry Report 2014 NEW SOCIAL MEDIA RULESFOR2015
- 19. If you want to be more effective at social media marketing, document your strategy NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 NEW SOCIAL MEDIA RULESFOR2015
- 20. Build a social media strategy to: 1. Increase brand recognition 2. Promote sharing 3. Build trust NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 NEW SOCIAL MEDIA RULESFOR2015
- 21. NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 Identify Business Goals Set Marketing Objectives Identify Ideal Customers Research Competition Choose Channels & Tactics Create a Content Strategy Allocate Budget & Resources Assign Roles Strategy Checklist NEW SOCIAL MEDIA RULESFOR2015
- 22. NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 Vimeo Instagram Pinterest SlideShare Google+ YouTube Facebook Twitter Linkedin How B2B Marketers are Distributing Content Source: Content Marketing Institute, 2015 Benchmarks, Budgets, and Trends – North America NEW SOCIAL MEDIA RULESFOR2015
- 23. 1pm – 4pm Mon – Thurs 1pm – 4pm Tues - Thurs Saturday Mornings 7pm Friday Evenings Everyday 9am – 10am *Source: 911Branding (2014). BEST Everyday 1pm – 4pm 1pm – 4pm Everyday After 8pm Fridays After 3pm Mondays & Fridays 10pm – 6am Mon – Fri 9am – 6pm Everyday Before 4pm Early Mornings & Evenings WORST Weekends Before 8am After 8pm Social Media Channels Optimize & Share at Peak Hours NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 NEW SOCIAL MEDIA RULESFOR2015
- 24. Integrate PR, Content & Social
- 25. Blurred Lines: Integrate Social Media with SEO and Content Marketing Social Media SEO Content Marketing NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 NEW SOCIAL MEDIA RULESFOR2015
- 26. Social sharing propels organic search rankings. NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 NEW SOCIAL MEDIA RULESFOR2015
- 27. NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 Award Winning Email Marketing Campaign Results: Sessions 168.83% increase New Users 169.47% increase Goal Completion (email signup) 18.46% increase NEW SOCIAL MEDIA RULESFOR2015
- 28. NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 78% of people believe that organizations providing custom content are interested in building good relationships with them TMG Custom Media NEW SOCIAL MEDIA RULESFOR2015
- 29. 1. BE UNIQUE to your organization 2. REINFORCE your brand 3. COMMUNICATE your value to customers COUNTS NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 NEW SOCIAL MEDIA RULESFOR2015
- 30. Content Marketing “AMPLIFIER” NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 NEW SOCIAL MEDIA RULESFOR2015
- 31. Tap The Power Of Pictures
- 32. NEW DIGITAL MARKETING RULES 2015 | #DigMktg15
- 33. 0% 10% 20% 30% 40% 50% Future Plans Video Clips Reposts Links to Other Websites News Items Something I Like or Recommend Links to Articles Status Update of What/How I'm Doing My Opinion Pictures Most Popular Shared Content on Social Media *Study by Ipsos 2013 NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 NEW SOCIAL MEDIA RULESFOR2015
- 34. INFOGRAPHICS is the tactic that had the GREATEST INCREASE in usage. 2013 USAGE 2014 USAGE 51% 62% Content Marketing Institute/Marketing Profs 2014 NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 NEW SOCIAL MEDIA RULESFOR2015
- 41. “The” network for image based social media marketing Users Today: *Source: DMR (2013)NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 NEW SOCIAL MEDIA RULESFOR2015
- 42. NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 Instagram Campaign “A Yogurt for All Occasions” Results • 4 million 18-49 year-old females in the U.S. reached across a 4 week period • 22-point incremental lift in ad recall • 7-point lift in people who considered Chobani any time of the day NEW SOCIAL MEDIA RULESFOR2015
- 43. NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 42% of marketers plan to increase use of Instagram in 2015 NEW SOCIAL MEDIA RULESFOR2015
- 44. NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 Pinterest referrals spend 70% more than visitors referred from non-social channels Wayfair NEW SOCIAL MEDIA RULESFOR2015
- 45. Tie Social’s Impact On Sales
- 46. 53% of marketers plan to increase their social-media marketing spend in 2015. NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 Forrester Research NEW SOCIAL MEDIA RULESFOR2015
- 47. NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 94% of people follow brands on Twitter to receive deals and offers Compete NEW SOCIAL MEDIA RULESFOR2015
- 48. Twitter Ad Business Model: Where you pay for results not just visibility NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 NEW SOCIAL MEDIA RULESFOR2015
- 49. • Measure ad campaigns across multiple devices • Track who is seeing your content and where • More tailored ads NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 NEW SOCIAL MEDIA RULESFOR2015
- 50. NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 Widening the gap as “The” B2B network NEW SOCIAL MEDIA RULESFOR2015
- 51. Social commerce sales are projected to grow by 93% per year in the U.S., reaching $14 billion by 2015. NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 NEW SOCIAL MEDIA RULESFOR2015
- 52. Social commerce sales are projected to grow by 93% per year in the U.S., reaching $14 billion by 2015. NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 NEW SOCIAL MEDIA RULESFOR2015
- 53. SAVE THE DATE! Announcing New 5-Part Webinar Series NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 Digital Marketing Transformation 2015 Info: http://demandgeneration.aismedia.com/ FREE EXCLUSIVELY FOR WEBINAR ATTENDEES Content Marketing Analysis & Consultation • Content strategy review • Content marketing maturity • Performance analysis • Expert tips & recommended action steps Call: 404.751.1043 | Email: info@aismedia.com NEW SOCIAL MEDIA RULESFOR2015Webinar Attendees Only
- 54. FREE EXCLUSIVELY FOR WEBINAR ATTENDEES Content Marketing Analysis & Consultation • Content strategy review • Content marketing maturity • Performance analysis • Expert tips & recommended action steps Call: 404.751.1043 | Email: info@aismedia.com NEW DIGITAL MARKETING RULES 2015 | #DigMktg15 Webinar Attendees Only 6-Part Series NEW SOCIAL MEDIA RULESFOR2015