Advocacy 101<br />Alan Morgan, CEONational Rural Health Association202-639-0550<br />
Overview/Goals<br />The what, why, who & how of advocacy<br />Experience a hill visit<br />Know what you can do when you g...
What is Advocacy?<br />Advocacy is the tool citizens use in our democracy to bring about improvements. <br />But really mo...
If you can’t advocate…<br />Educate<br />You’ll hear lobby – think advocacy or go further and think educate<br />All you a...
Why Advocate?<br />You care about your community<br />You have a need<br />You’re in DC…<br />
Who Advocates?<br />I want you to advocate!<br />You are your own best voice<br />
To Whom?<br />Representatives, senators, governors, mayors, council members, elected officials<br />Their staffs<br />Publ...
A word about staffers…<br />Speaking to a hill staffer<br />In a lot of cases, they will be younger than you expected<br /...
Lots of issues<br />You will know more<br />They want to know what they are talking about – they’ll pretend<br />Explain a...
Time Crunch<br />You may be one of many meetings today<br />Long hours – back-to-back<br />Understand this time constraint...
How Should I Advocate?<br />Visit in their office, phone calls, letters, parties, greeting at a parade, invite to your fac...
1. Have an ask<br />Don’t want to say “no”<br />Experts at avoiding this<br />Easy to get caught up into a discussion of y...
Frame the Message<br />Here for Rural Health…<br />“Change must come to rural, too!”<br />Short-term – stimulus <br />Medi...
2. Talk to Decision Maker<br />Go to event where Senator/Representative is and ask in person<br />Get an email or call to ...
3. Importance to District<br />How is this important to your state/district?<br />Personalize it<br />Give your experience...
4. Know who you are speaking to<br />Hill staffers are usually younger than you may expect – still important<br />Where is...
5. Be Concise and Follow-Up<br />Be Polite!<br />Understand time constraint<br />Follow-up by email<br />
Putting it together<br />First impressions are important<br />Prepare Leave Behinds<br />Walk through material<br />Be att...
Role Play 1<br />So how do you think that went?<br />What in specific was wrong with it?<br />Do you think that staffer wi...
Do’s and Don’ts<br /><ul><li>Concise
Factual
Polite
Punctual
Understand their time constraint
Give your experience!
Take their whole day
Make up things – if you don’t know, tell them you’ll get back to them
Be really late
Threaten not to vote for them</li></li></ul><li>Role Play 2<br />Better?<br />Things they can improve on?<br />You ready t...
Lessons Learned<br />Practice helps<br />Questions?<br />
Part 2: Heading Home<br />Follow Up<br />NRHA Action Alerts<br />Calls<br />Letters<br />Build Relationship<br />
Follow up - Thank them<br />Everyone likes to be thanked<br />When you ask and they provide, make sure they know you appre...
NRHA Action Alerts<br />Easy, follow instructions<br />The more you respond, the better the staff will know you<br />The m...
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Advocacy 101

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Techniques for reaching out to elected officials and their staff members

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  • Advocacy 101

    1. 1. Advocacy 101<br />Alan Morgan, CEONational Rural Health Association202-639-0550<br />
    2. 2. Overview/Goals<br />The what, why, who & how of advocacy<br />Experience a hill visit<br />Know what you can do when you go home<br />
    3. 3. What is Advocacy?<br />Advocacy is the tool citizens use in our democracy to bring about improvements. <br />But really more than that – you advocate daily<br />Context – legislature<br />
    4. 4. If you can’t advocate…<br />Educate<br />You’ll hear lobby – think advocacy or go further and think educate<br />All you are doing is asking Members of Congress and their staff to understand your situation – they can do the rest<br />
    5. 5. Why Advocate?<br />You care about your community<br />You have a need<br />You’re in DC…<br />
    6. 6. Who Advocates?<br />I want you to advocate!<br />You are your own best voice<br />
    7. 7. To Whom?<br />Representatives, senators, governors, mayors, council members, elected officials<br />Their staffs<br />Public officials – CMS, HRSA, HHS, White House, Departments of Health<br />Some of you…<br />
    8. 8. A word about staffers…<br />Speaking to a hill staffer<br />In a lot of cases, they will be younger than you expected<br />They are making important decisions<br />
    9. 9. Lots of issues<br />You will know more<br />They want to know what they are talking about – they’ll pretend<br />Explain acronyms & concepts<br />
    10. 10. Time Crunch<br />You may be one of many meetings today<br />Long hours – back-to-back<br />Understand this time constraint<br />Be concise<br />Be flexible<br />Be on time<br />
    11. 11.
    12. 12. How Should I Advocate?<br />Visit in their office, phone calls, letters, parties, greeting at a parade, invite to your facility or any other way of meeting people and conversing<br />Be yourself<br />5 Rules of Advocacy…<br />
    13. 13. 1. Have an ask<br />Don’t want to say “no”<br />Experts at avoiding this<br />Easy to get caught up into a discussion of your facility and never about how to help.<br />Make specific, support x.<br />
    14. 14. Frame the Message<br />Here for Rural Health…<br />“Change must come to rural, too!”<br />Short-term – stimulus <br />Medium-term – proper funding<br />Long-term – compact on reform<br />Anecdotes and Stories<br />Imbed Data (if possible)<br />Stay on Message<br />
    15. 15. 2. Talk to Decision Maker<br />Go to event where Senator/Representative is and ask in person<br />Get an email or call to health staffer – leave message with health L.A. NOT the front desk<br />John.doe@mail.house.gov or jane_doe@senator.senate.gov<br />
    16. 16. 3. Importance to District<br />How is this important to your state/district?<br />Personalize it<br />Give your experience<br />They want to help their constituents<br />
    17. 17. 4. Know who you are speaking to<br />Hill staffers are usually younger than you may expect – still important<br />Where is bill? What committee? Is person newbie or experienced?<br />Don’t assume anything!<br />
    18. 18. 5. Be Concise and Follow-Up<br />Be Polite!<br />Understand time constraint<br />Follow-up by email<br />
    19. 19. Putting it together<br />First impressions are important<br />Prepare Leave Behinds<br />Walk through material<br />Be attentive – ask questions to make sure they understand<br />Be yourself – don’t worry about mistakes<br />
    20. 20. Role Play 1<br />So how do you think that went?<br />What in specific was wrong with it?<br />Do you think that staffer will help them?<br />What are some things they could do better?<br />
    21. 21. Do’s and Don’ts<br /><ul><li>Concise
    22. 22. Factual
    23. 23. Polite
    24. 24. Punctual
    25. 25. Understand their time constraint
    26. 26. Give your experience!
    27. 27. Take their whole day
    28. 28. Make up things – if you don’t know, tell them you’ll get back to them
    29. 29. Be really late
    30. 30. Threaten not to vote for them</li></li></ul><li>Role Play 2<br />Better?<br />Things they can improve on?<br />You ready to try?<br />
    31. 31. Lessons Learned<br />Practice helps<br />Questions?<br />
    32. 32. Part 2: Heading Home<br />Follow Up<br />NRHA Action Alerts<br />Calls<br />Letters<br />Build Relationship<br />
    33. 33. Follow up - Thank them<br />Everyone likes to be thanked<br />When you ask and they provide, make sure they know you appreciate it<br />
    34. 34. NRHA Action Alerts<br />Easy, follow instructions<br />The more you respond, the better the staff will know you<br />The more responses, more likely Congress will act<br />All it is a simple call<br />
    35. 35. Making the call<br />Often will leave message<br />Introduce yourself and explain your facility<br />Keep it simple and brief<br />Offer more info by email<br />Thank them<br />Sosimple!<br />
    36. 36. Writing the letter<br />Personalize<br />Keep key points but put in your own words<br />Make sure to say who you are, what facility you work for<br />Should take longer than a call<br />
    37. 37. Friends in high places<br />Lower level staff will not stay low level<br />Tendency for staff to move quickly up the ladder in DC<br />Rural health will still need friends in ten years<br />
    38. 38. Friends in high places<br />They care about your state<br />They may have graduated from your college or have kids at your high school<br />Overall, they are humans, you relate with humans daily<br />
    39. 39. Invite to your facility<br />They love ribbon cutting ceremonies<br />They want to learn about your situation<br />They want to be seen as doing a good thing<br />
    40. 40. You can change DC!<br />Don’t underestimate what you can do.<br />It’s easy and you can make a difference. A phone call or e-mail can do a lot.<br />
    41. 41.
    42. 42. Thank you!<br />

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