- Middelpunt is a holiday care center in Belgium that provides accommodation and care assistance for people with disabilities. It aims to be a hotel run by and for people with disabilities. - The 44 room facility cost €7.2 million to build and provides family rooms, rooms for groups, and full accessibility. Care assistance is provided through partnerships with local medical services. - The business plan focuses on room reservations as the core activity while ensuring costs such as infrastructure, replacements, and sustainable energy are managed over the 27 year period. The goal is for Middelpunt to become a sustainable social enterprise providing holiday care.

1. Holiday
with
focus
on
care
AAL
Forum
-­‐
Ghent
Conference
23/09/2015
Geert
Verstraete,
Financial
Manager
Mariasteen

2. HISTORY & FINANCES
• MARIASTEEN
EXPERTISE IN ADAPTED JOBS
EXPERTISE IN CATERING HTK - MD – DOM
• DOMINIEK SAVIO INSTITUUT
EXPERTISE IN CARE
• JOBCENTRUM
EXPERTISE IN JOB RECRUITING
• IN PARTNERSHIP WITH ADMB SOCIAL INVEST
è
GOAL:A
hotel
for
people
(with
disabili6es)
by
people
with
disabili6es

4. MIDDELPUNT COMBINES:
- HOLIDAY COMFORT & ATMOSPHERE
- ACCOMMODATION OF A HOTEL - 44 ROOMS
- FACILITIES AND FULL ACCESSIBILITY OF A CARE RESIDENCE
- EMPLOYMENT PROJECT
- INVESTMENT € 7.2 MILLION
• FAMILIES: TOGETHER & SEPARATE – 12 LARGE ROOMS
• GROUPS: FULLY EQUIPPED – PRIVACY – 2 CONFERENCE
HALLS
• CARE ASSISTANCE: PARTNERSHIPS

5. CARE ASSISTANCE
• 2012 RIZIV - HOSPITAL CONVENTION
• 24u/24u care assistance è not approved
• LOOKING FOR A LOCAL PARTNERSHIP
• Doctors
• Nurses with care assistance partner Wit Gele Kruis
• Physiotherapists
• Local Hospital
• PAYMENT NURSING
• Repayment insurance funds
• TOOLS
• Medical intake with care assistance partner (questionnaire)
• Strong cooperation and communication
• Consultation with the client and his own network of care
• Use of our infrastructure and resources

6. MARKET STRATEGY
• TARGET GROUP
PERSONS WHO NEED CARE
ASSISTENTS OF THOSE PEOPLE
CARE ORGANISATIONS – PATIENT ORGANISATIONS
SPORT ORGANISATIONS
ALL INDIVIDUALS/TOURISTS (INCLUSION = ADDED VALUE)
• HOW?
WEBSITE MIDDELPUNT + BOOKING.COM
DIRECT MAILING + TRY-OUT + TOURISM & CARE FAIRS
NETWORKING + AMBASSADORS CONNECTIONS DC GID(T)S
PROSPECTING BENELUX

7. BUSINESSPLAN
• INCOMES - PROFITS
RESERVATION OF ROOMS IS THE CORE ACTIVITY
CARE COSTS ARE REIMBURSED
CUISINE AND FOOD QUALITY ARE VERY IMPORTANT
• COSTS
INFRASTRUCTURE COSTS OVER 27 YEARS
REPLACEMENT INVESTMENTS AFTER SEVEN YEARS
EMPLOYMENT PROJECT FOR 18 PERSONS
SUSTAINABLE ENERGY AND MAINTENANCE
GOAL = HOLIDAY CARE CENTRE
MEANS = SOCIAL ECONOMY

8. BUSINESSPLAN
-­‐200000
-­‐100000
0
100000
200000
300000
400000
500000
600000
700000
800000
*
exploitaHekost
per
jaar
*
exploitaHeopbrengst
per
jaar
*
ExploitaHeresultaat
Cashflow
Middelpunt
2014
2015
2016

9. BOOKINGS 2014

10. BOOKINGS 2015

11. BOOKINGS 2015

12. BOOKINGS 2016

13. FUTURE
• EXPANSION OF BOOKINGS
• MORE INTERNATIONAL TOURISTS
• PARTNERSHIPS WITH ORGANISATIONS TO ENSURE A CERTAIN
CAPACITY OF BOOKINGS