Sample Social Media Strategy - MaxLife Insurance 360 Social Media, LinkedIn, Facebook, Twitter #MaxLife #SocialMedia #DigitalStrategy

1. Concept card – thought
starters
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2. Forever Young
Staying young forever means having a youthful spirit no matter what
one's age.
As we know, time always passes by, age catches up and we grow old, whereas when the age is
just about mere numbers 50,60 etc. staying young is about keeping the same belief, same
passion inside oneself even when he grows old. The fitness level might recede but the zeal
inside remains the same even as we grow old.
People sacrifice their youth to fulfill the needs of their family, working to give them all the comfort,
happiness and convenience throughout and once they retire they realize the importance of time
that has gone by, there are missed things, unfulfilled dreams etc.
After retirement it’s a challenge is to re-live the youth that was sacrificed with the major factor
being money and hence retirement planning is very important.
As the study reveals that more people are realizing this and have started to plan for retirement
early, so that once they retire they have enough money and time to fulfill Ankur Srivastav 9.ankur@gmail.com
© the unfulfilled and
continue to stay young forever (at heart).

3. Facebook and Twitter in India – a glimpse
The largest age group is currently18-24,
followed by the users in the age of 25-34.
There are 75% male users
and 25% female users in
India.
Twitter
Source: Social Bakers, Foxy Moron
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4. Segregating the people seeking retirement
Adults
Mature adults
35+
50+
Active social media
Active social media
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5. Twitter
In order to stir a movement for Forever Young, users can be asked to tweet
using #ForeverYoung for things they want to stay young forever for.
Celebs can promote it, there can be a mass outreach. For e.g.
Various other conversations can be
#ForeverYoung at heart
#ForeverYoung for facebook/social/twitter
#ForeverYoung for my wife/family
#ForeverYoung for love
Key
Metric
s
• Followers
• Mentions
• Retweets
• Retweet Reach
A contest can be crafted for the most
passionate forever young stories.
• Replies Reach
• Posts
• Influence of Twitter followers
© Ankur Srivastav 9.ankur@gmail.com

6. Twitter
As a leader’s stance, one day can be declared as #RetirementDay where
people decide to retire in the virtual world.
The whole day, users will be asked to tweet a virtual pledge on what does
he want to retire from on this retirement day.
For e.g.
Rupee should retire now. #RetirementDay.
I want to retire from corruption. #RetirementDay
Key
Metric
s
• Followers
• Mentions
• Retweets
• Retweet Reach
• Replies Reach
• Posts
• Influence of Twitter followers
© Ankur Srivastav 9.ankur@gmail.com

7. Facebook
Create Forever Young facebook page with engagements of
•
Create brand advocates/ success
stories of people who have retired
young or guys who are planning to.
Do you plan to be forever young? Tell
us how?
•
Talk about #ForeverYoung
celebrities for e.g How do you think
that Rahul Dravid is still young even
after retirement?
Ask people to pledge to dedicate time
for their families. Plan their retirement
e.g. I pledge to be #foreveryoung for
my family.
•
Forever Young - Silver Jubilees for
Max Couples
•
Do you want to be young forever?
Know More.
•
•
Key
Metric
s
Facebook Likes
and posts
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8. YouTube
Video content on Forever Young
•
•
Forever Young - Silver jubilee celebrations of couples.
•
Videos of on ground engagements.
•
Key
Metric
s
Videos of success stories of people both young and elderly.
Videos of experiences of couples who are already MLI customers.
• Referrals from social video sites
• Views of videos on social sites
• Pages ranking on key terms from YouTube
© Ankur Srivastav 9.ankur@gmail.com

9. LinkedIn
•
Discussion topics like
•
Start and participate in group discussions
•
Encourage employee participation
•
•
•
•
Key
Metric
s
Create Forever Young group
Addressing possible leads
• Linkedin Followers
• Referring traffic
• Linkedin Group members
• Linkedin Discussions
The perfect age to retire
Family or Profession
Young to success, young to retirement
© Ankur Srivastav 9.ankur@gmail.com

10. Blogs
•
•
Bloggers from various fields such as photography, music, art, consultancy talking about Forever
Young and Retirement.
•
Key
Metric
s
A common platform for several bloggers to share their views on retiring and staying young at their
heart, hobbies, happiness.
Financial planning blogs
• Number of posts
• Number of social shares
• Audience growth- unique and returns
• Subscribers
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