Everything You Need to Know About the Current State of SEO
Find more awesome content at http://www.99robots.com Why does this talk matter? Let’s face it… The world of Organic Search is a scary place. Between algorithm updates and hyper growth of competition, making the right decisions in SEO can be a daunting task. Our Speaker, Shawn Swaim (Global SEO Head of NetElixir) will discuss real world strategies in SEO as a marketing channel, Technical SEO, and all around Decision making geared towards driving results that matter for your website. General discussions will include “Timeless Basics” of SEO, Current trends in website optimization, the old expired methods that will do more harm than good, and the results of using these strategies. This will not be your stuffy speaker with a laser pointer and “save all your questions for the end” type of presentation, so come ready to take notes, interact, and ask questions. About Our Presenter Shawn Swaim Shawn Swaim is the Global SEO Head for the Search Marketing Agency NetElixir. He has been building websites and driving traffic to them since he was in High School (Since 2003ish). After deciding that Print Design was not his thing, he moved on to start building websites and doing SEO for small to medium sized businesses as well as Fortune 500 brands. His key to SEO Success? Honesty. Google wants to see honest brands. Web Users want to see honest brands. Put your best image forward, and good things will follow.
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Everything You Need to Know About the Current State of SEO
- 1. #StateOfSEO Welcome! We will Begin Shortly 1 The State of SEO
- 2. #StateOfSEO About LXRSEO A Product offering by leading Search Marketing Agency, NetElixir Our goal is provide the world’s best and easiest suite of SEO Tools to users across the globe. Follow us @LXRSEO www.LXRSEO.com 2
- 3. #StateOfSEO What is SEO? 3 Understanding Google (As best as we can) Understanding Websites Sending More Traffic to Websites The Art of… Then…
- 4. #StateOfSEO How does Google work? 4
- 5. #StateOfSEO How does Google work? 5 Three Functions: • Crawling • Indexing • Displaying Information
- 7. #StateOfSEO Indexing 7 When Google’s algorithm puts the information they crawled in order
- 10. #StateOfSEO On Page Optimization Off Page Optimization 10
- 11. #StateOfSEO On Page Optimization 11 What’s in a Website? • Page Title • Meta Description • Content • Heading Tags • Images • Internal Links • Robots.txt & Sitemap • Technical Considerations • Load Time • Mobile Friendliness
- 12. #StateOfSEO Off Page Optimization 12 What is that? • Other people linking to you
- 16. #StateOfSEO Page Titles of the Past 16 • Over Character Limit (65 Characters) • Keyword Heavy
- 17. #StateOfSEO Meta Descriptions of the Past 17
- 18. #StateOfSEO Off Page Optimization of the Past 18 Old Tactics & Numbers Games • General Web Directories • Article Directories • Link Wheels • Press Releases
- 19. #StateOfSEO Google Penalties and Algorithm Changes 19 “Famous” Google Updates • Panda • Penguin • Venice • Hummingbird
- 20. #StateOfSEO Google Panda 20 What it Targeted: • Thin Content • Poorly Written Content • Unnecessarily bloated content
- 23. #StateOfSEO Google Penguin 23 What it Targeted: • Backlink Spam • On Site Spam
- 24. #StateOfSEO Google Venice 24 What it Did: • Localized National Search
- 26. #StateOfSEO Google Hummingbird 26 What it Was: • A Complete Algorithm Change • Goal is to make search conversational
- 30. #StateOfSEO 30 So… What can I do now?
- 33. #StateOfSEO 33 SEO: Dead? Far From it!
- 34. #StateOfSEO SEO Tactics Strategies for the Future 34 What you must do • Use natural language… Write for your end user • Use Structured Data • Focus less on Back Links Be careful with keywords in anchor text of backlinks • Focus on Metrics, not Rankings
- 35. #StateOfSEO Begin with your Website 35 On Page Strategies • Make Your Site Load Fast • Write Good, Informative Content – Use LSI Guidelines • Keep On Page Elements within limits on targeted pages
- 36. #StateOfSEO Page Title 36 Good To Know… • Displays in SERP and Browser Tab • Very Important On Page Element Best Practice • Character Limit is <~65 Characters • Include Major keyword • Use NATURAL Language
- 37. #StateOfSEO Meta Description 37 Good To Know… • Displays in SERP ONLY Best Practice • Character Limit is <~156 Characters • Include Major keywords • Use NATURAL Language
- 38. #StateOfSEO Content 38 Good To Know… • Google can read your website just like your end user Best Practice • Consider a 300 Word Minimum • Include Major Keywords a couple times • Write for the End User, not the Search Engines!
- 39. #StateOfSEO Operation: Off Page 39 Does it Still Work? • 100% Still Effective • Focus on building brand equity, not building links
- 40. #StateOfSEO Effective Off Page Strategies 40 5 Things you can do now • Social Media • Legitimate Reviews • Legitimate Guest Blog Posts • Community Do-Goodery • Infographics & Information Creation
- 41. #StateOfSEO Real Life Example 41 Rug Manufacturer • Review Post
- 42. #StateOfSEO Real Life Example 42 LXRSEO • Guest Blog Post
- 43. #StateOfSEO Results 43 LXRSEO • Position 1 Ranking
- 44. #StateOfSEO Steps to Effective SEO 44 The Roadmap • Think Like a Marketer 1st • Think Like a Human 2nd • Think Like an SEO 3rd