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Four Pillars of
Great Web Design
Jolene Chen
$
Good web design
is important!
• Brand
• SEO
• Conversion
Four key pillars you need to know
Benefit-oriented
statement
ONE
Clear call-to-action
(CTA)
TWO
Keep it simple
and relevant
Learn More
Buy Now
Free Trial
Contact Us
Be SEO friendly
Identify keywords
Use keywords
Add fresh content
THREE
Be “above the fold”
FOUR
550 pixels
1
2
3
4
Case Studies
Goal
• Increase conversions
• Engage visitors
• Clearly explain benefits
Service company: 

lead generation
Service company: 

lead generation
Strategy
• Simplified look and feel
• Free trial sign-ups
• SEO-friendly pages
Service company:

lead generation 12
3
4
Results
• 14% conversion increase
Goal
• Optimize conversions
• Revamp product pages
• Increase professionalism
Retail: sales
Retail: sales
Strategy
• Strong main navigation
• Key conversion drivers
• Clear CTA
Retail: sales
1
2
3
4
Results
• 45% conversion increase
• 62% sales growth
Goal
• Look reputable to clients
• Increase sales
Branding
Branding
Strategy
• Updated branding
• Clear CTA
• Email capture
Branding
1
2
3
4
Results
• 16% conversion increase
• 26% revenue growth
Goal
• Build email list
• Grow revenue
• Be relevant and current
Content
Content
Strategy
• Clear CTA
• Easy to use navigation
• Hierarchy of information
Content
1
2
3
4
Results
• 70% growth in email list
• 25% revenue growth
• 60% increase in traffic
Don’t Make Me Think - web usability
CrazyEgg - customer clicks and scrolling
Optimizely - A/B testing tool
WordTracker - k...
About 99designs
  Logo design
  Email templates
  Website design
  Mobile app design
  T-shirt and apparel design
  Print ...
Four Pillars of Great Web Design for Your Business
Four Pillars of Great Web Design for Your Business
Four Pillars of Great Web Design for Your Business
Four Pillars of Great Web Design for Your Business
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Four Pillars of Great Web Design for Your Business

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Learn the four pillars of good webpage design to increase your bottom line. 99designs shows you how to make improvements to boost your website’s performance through examples that you can apply to your business.

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Four Pillars of Great Web Design for Your Business

  1. 1. Four Pillars of Great Web Design Jolene Chen $
  2. 2. Good web design is important! • Brand • SEO • Conversion
  3. 3. Four key pillars you need to know
  4. 4. Benefit-oriented statement ONE
  5. 5. Clear call-to-action (CTA) TWO
  6. 6. Keep it simple and relevant Learn More Buy Now Free Trial Contact Us
  7. 7. Be SEO friendly Identify keywords Use keywords Add fresh content THREE
  8. 8. Be “above the fold” FOUR
  9. 9. 550 pixels 1 2 3 4
  10. 10. Case Studies
  11. 11. Goal • Increase conversions • Engage visitors • Clearly explain benefits Service company: 
 lead generation
  12. 12. Service company: 
 lead generation Strategy • Simplified look and feel • Free trial sign-ups • SEO-friendly pages
  13. 13. Service company:
 lead generation 12 3 4 Results • 14% conversion increase
  14. 14. Goal • Optimize conversions • Revamp product pages • Increase professionalism Retail: sales
  15. 15. Retail: sales Strategy • Strong main navigation • Key conversion drivers • Clear CTA
  16. 16. Retail: sales 1 2 3 4 Results • 45% conversion increase • 62% sales growth
  17. 17. Goal • Look reputable to clients • Increase sales Branding
  18. 18. Branding Strategy • Updated branding • Clear CTA • Email capture
  19. 19. Branding 1 2 3 4 Results • 16% conversion increase • 26% revenue growth
  20. 20. Goal • Build email list • Grow revenue • Be relevant and current Content
  21. 21. Content Strategy • Clear CTA • Easy to use navigation • Hierarchy of information
  22. 22. Content 1 2 3 4 Results • 70% growth in email list • 25% revenue growth • 60% increase in traffic
  23. 23. Don’t Make Me Think - web usability CrazyEgg - customer clicks and scrolling Optimizely - A/B testing tool WordTracker - key word tracker 99designs - logo and website creation GoDaddy - domain names Resources
  24. 24. About 99designs   Logo design   Email templates   Website design   Mobile app design   T-shirt and apparel design   Print and digital marketing collateral … and many more categories The creative agency for your small business Logos, websites, flyers, and more 900K+ designers on our platform Access online 24/7 Talk to us Visit us online 99designs.com Follow us on Twitter twitter.com/99designsBiz Read our blog at 99designs.com/customer-blog

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