Learn the four pillars of good webpage design to increase your bottom line. 99designs shows you how to make improvements to boost your website’s performance through examples that you can apply to your business.

1. Four Pillars of
Great Web Design
Jolene Chen
$

2. Good web design
is important!
• Brand
• SEO
• Conversion

3. Four key pillars you need to know

4. Benefit-oriented
statement
ONE

8. Clear call-to-action
(CTA)
TWO

9. Keep it simple
and relevant
Learn More
Buy Now
Free Trial
Contact Us

10. Be SEO friendly
Identify keywords
Use keywords
Add fresh content
THREE

11. Be “above the fold”
FOUR

12. 550 pixels
1
2
3
4

14. Case Studies

15. Goal
• Increase conversions
• Engage visitors
• Clearly explain benefits
Service company:
lead generation

16. Service company:
lead generation
Strategy
• Simplified look and feel
• Free trial sign-ups
• SEO-friendly pages

17. Service company:
lead generation 12
3
4
Results
• 14% conversion increase

18. Goal
• Optimize conversions
• Revamp product pages
• Increase professionalism
Retail: sales

19. Retail: sales
Strategy
• Strong main navigation
• Key conversion drivers
• Clear CTA

20. Retail: sales
1
2
3
4
Results
• 45% conversion increase
• 62% sales growth

21. Goal
• Look reputable to clients
• Increase sales
Branding

22. Branding
Strategy
• Updated branding
• Clear CTA
• Email capture

23. Branding
1
2
3
4
Results
• 16% conversion increase
• 26% revenue growth

24. Goal
• Build email list
• Grow revenue
• Be relevant and current
Content

25. Content
Strategy
• Clear CTA
• Easy to use navigation
• Hierarchy of information

26. Content
1
2
3
4
Results
• 70% growth in email list
• 25% revenue growth
• 60% increase in traffic

27. Don’t Make Me Think - web usability
CrazyEgg - customer clicks and scrolling
Optimizely - A/B testing tool
WordTracker - key word tracker
99designs - logo and website creation
GoDaddy - domain names
Resources

28. About 99designs
Logo design
Email templates
Website design
Mobile app design
T-shirt and apparel design
Print and digital marketing
collateral
… and many more categories
The creative agency for your small business
Logos, websites, flyers, and more
900K+ designers on our platform
Access online 24/7
Talk to us
Visit us online
99designs.com
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twitter.com/99designsBiz
Read our blog at
99designs.com/customer-blog