2. What are your financial
projections?
 At least 2 years financial projection
 Investment needed
 Appropriate Investment Structure

3. Who are your team members?
 Promoters
 Employees

4. Where is the company
now?
 At which stage
 Present market share
 Area of operation

5. What are your products or
services?
 Current Product Portfolio
 New introduction (if any)
 Competitive Advantage

6. What is your market?
 Target market
 STP analysis

7. How will you reach the market?
 Marketing strategies
 Market potentials

8. Who will you be competing
against?
 Competitive analysis
 Brief introduction to competitors
 May use Porter’s 5 force model

9. How will your product be
produced?
 Production Methods
 Technology

10. What are the risks?
 Risk Analysis
 Exit Strategy (in case of failure)