This plan was requested by the Advisory Board in an effort to establish communications with the surrounding neighborhood and strengthen existing ties. A relocation was anticipated. It was presented in conjunction with the Meal Site Public Relations and Marketing Plan.

1. Milwaukee Nonprofit
Meal Program
Marketing & Public Relations
Strategies 2009

2. General Overview: All Programs
Increase volunteer base through
greater visibility
Provide increased communication
within volunteer base
Increase donor base through
greater visibility
Increase program participation

3. Meal Program Goals
Build community support through positive
publicity
Build network connections with other faith
based groups and parishes
Expand communication within
neighborhoods surrounding meal sites

4. Meal Program Goals
Communicate with others providing similar
services within the community presently
served
Expand volunteer base: focus on student
volunteers
Expand financial grant base

5. Ways to Increase Visibility
Traditional media:
– Print and Radio
– TV
Social Media
– Facebook, Twitter, Flickr, Blogs

6. Increase Volunteer & Donor
Base
Chambers of commerce:
– Hispanic Chamber of Commerce
– Metropolitan Milwaukee Association of Commerce
– FUEL
– African American Chamber of Commerce of Greater
Milwaukee
Faith Based Networks:
– Catholic parishes
– Other faith based churches
– Faith based community groups

7. Increase Communication among
Volunteers
Meetings will include social time
Continue with questionnaires
Begin to use blog: Food for Thought
– Focus on skill sessions
– Establish alternative options to enable
participation and generate content
– Distribute instructions for finding the blog
– Fill schedules for writing content

8. Food for Thought:
Serving Others in Times of Need
http://svdpmilwmeals.blogspot.com