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St. Vincent de Paul Meal Program Marketing & Public Relations Strategies 2009
General Overview: All Programs <ul><li>Increase volunteer base through greater visibility </li></ul><ul><li>Provide increa...
Meal Program Goals <ul><li>Build community support through positive publicity </li></ul><ul><li>Build network connections ...
Meal Program Goals <ul><li>Communicate with others providing similar services within the community presently served </li><...
Ways to Increase Visibility <ul><li>Traditional media: </li></ul><ul><ul><li>Print and Radio </li></ul></ul><ul><ul><li>TV...
Increase Volunteer & Donor Base <ul><li>Chambers of commerce: </li></ul><ul><ul><li>Hispanic Chamber of Commerce </li></ul...
Increase Communication among Volunteers  <ul><li>Meetings will include social time </li></ul><ul><li>Continue with questio...
Food for Thought: Serving Others in Times of Need <ul><li>http://svdpmilwmeals.blogspot.com </li></ul>
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Free Meal Site Marketing Plan

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St. Vincent de Paul operates 2 free meal sites. They Advisory Board had requested a dedicated Marketing Plan as a first step in engaging the surrounding communities. This was in anticipation of a relocation.

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Free Meal Site Marketing Plan

  1. 1. St. Vincent de Paul Meal Program Marketing & Public Relations Strategies 2009
  2. 2. General Overview: All Programs <ul><li>Increase volunteer base through greater visibility </li></ul><ul><li>Provide increased communication within volunteer base </li></ul><ul><li>Increase donor base through greater visibility </li></ul><ul><li>Increase program participation </li></ul>
  3. 3. Meal Program Goals <ul><li>Build community support through positive publicity </li></ul><ul><li>Build network connections with other faith based groups and parishes </li></ul><ul><li>Expand communication within neighborhoods surrounding meal sites </li></ul>
  4. 4. Meal Program Goals <ul><li>Communicate with others providing similar services within the community presently served </li></ul><ul><li>Expand volunteer base: focus on student volunteers </li></ul><ul><li>Expand financial grant base </li></ul>
  5. 5. Ways to Increase Visibility <ul><li>Traditional media: </li></ul><ul><ul><li>Print and Radio </li></ul></ul><ul><ul><li>TV </li></ul></ul><ul><li>Social Media </li></ul><ul><ul><li>Facebook, Twitter, Flickr, Blogs </li></ul></ul>
  6. 6. Increase Volunteer & Donor Base <ul><li>Chambers of commerce: </li></ul><ul><ul><li>Hispanic Chamber of Commerce </li></ul></ul><ul><ul><li>Metropolitan Milwaukee Association of Commerce </li></ul></ul><ul><ul><li>FUEL </li></ul></ul><ul><ul><li>African American Chamber of Commerce of Greater Milwaukee </li></ul></ul><ul><li>Faith Based Networks: </li></ul><ul><ul><li>Catholic parishes </li></ul></ul><ul><ul><li>Other faith based churches </li></ul></ul><ul><ul><li>Faith based community groups </li></ul></ul>
  7. 7. Increase Communication among Volunteers <ul><li>Meetings will include social time </li></ul><ul><li>Continue with questionnaires </li></ul><ul><li>Begin to use blog: Food for Thought </li></ul><ul><ul><li>Focus on skill sessions </li></ul></ul><ul><ul><li>Establish alternative options to enable participation and generate content </li></ul></ul><ul><ul><li>Distribute instructions for finding the blog </li></ul></ul><ul><ul><li>Fill schedules for writing content </li></ul></ul>
  8. 8. Food for Thought: Serving Others in Times of Need <ul><li>http://svdpmilwmeals.blogspot.com </li></ul>

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